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BMW Car Company Profile: Part 2


BMW slogan the ultimate driving machine
reflects the car makers main trademarks
the long hood and short overhang are two
of the unmistakable characteristics of
the BMW vehicle here are five more
signature elements first the aerodynamic
design to sustain the car’s mantra that
form follows function
BMW integrates front spoilers on all its
cars to reduce the amount of air flowing
under the car and to minimize front and
lift at high speed second the Hofmeister
kink the distinctive been in every BMW
c-pillars where metal front support
separates the rear side windows from the
back glass apparently as early as the
1934 was named after designer William
Hofmeister 1961 with the formal debut of
this trademark third the kidney grille
this visible element that can be seen
rising up in rear view mirrors was
introduced in 1933 it reduces
aerodynamic drag fourth the quad
headlights for round headlights
represent one of the more recent
elements of design they became a
distinctive feature of the BMW in the
1980s fifth around them the roundel is
the word that describes the BMWs logo
the blue and white colors represent
those of the Bavarian flag and the
propeller and bell symbolizes BMWs
origin as a manufacturer of aircraft
engines
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