I
so i’m here with silvio a district
manager for American Apparel gives a
really sexy image Sylvia why don’t you
tell me how you fit into the picture um
basically American Apparel has taught me
that out of a job you can get as much as
you want what can you tell us about the
company its force to be reckoned with in
the fashion industry not so much in the
t-shirt industry when we’re trying to
sell culture we’re trying to make people
you know fashion aware and and not so
much just trying to stuff her you know
some clothing down their throat gives a
really sexy image so how does someone
become part of this culture how do they
learn the job at AAA oh there’s a number
of ways we do a lot of scouting
ourselves so we’ll see people on the
street who styles we like or go up to
them offer them a job and we do it you
know a ton of hiring through Stevie’s
like twice a week we’ll have to stand
open interview if people can just
randomly show up and and I think that’s
kind of what gives us a little bit of an
edge in terms of the personalities that
we have in the store and how fun the
staffs ours cuz they’re kind of
hand-picked what are we gonna see you
wearing this season deep v-necks for men
you know it might be take some getting
you steal you know you know showing off
the chest hair and stuff but this is
really what you know fashion is looking
like right now I kind of like anything
that’s a throwback to another era what
do you think it is that’s that’s pushing
this vintage craze I think the lack of
good gesture question you ready all
right so what do you think’s driving the
vintage Chris I would have to say the
lack of an alternative right now fashion
is definitely not about branding is
definitely not what you’re wearing in
terms of brand name it’s more what
you’re wearing in terms of what you’re
making it look like because it really
sex the image you know we’re a basic
store people are using our stuff to turn
it into their own style making it their
own I think this whole vintage craze
with the thrift shops doing really well
is all about finding something that’s
plain finding the cut that fits you at a
decent price 70s 80s 90s what was the
sexiest definitely not the 90s the
reason why american apparel is such a
hot thing right now is because they’re
proving everyone wrong by showing us
that not only the disco never died
but it actually got better with age the
vintage thing right now is huge and
while everyone else is combing CD thrift
shops looking to look like a washed-up
rock star american apparel is offering
you a new clean look that can let you
look like a disco hustler
so i’m here with silvio a district
manager for American Apparel gives a
really sexy image Sylvia why don’t you
tell me how you fit into the picture um
basically American Apparel has taught me
that out of a job you can get as much as
you want what can you tell us about the
company its force to be reckoned with in
the fashion industry not so much in the
t-shirt industry when we’re trying to
sell culture we’re trying to make people
you know fashion aware and and not so
much just trying to stuff her you know
some clothing down their throat gives a
really sexy image so how does someone
become part of this culture how do they
learn the job at AAA oh there’s a number
of ways we do a lot of scouting
ourselves so we’ll see people on the
street who styles we like or go up to
them offer them a job and we do it you
know a ton of hiring through Stevie’s
like twice a week we’ll have to stand
open interview if people can just
randomly show up and and I think that’s
kind of what gives us a little bit of an
edge in terms of the personalities that
we have in the store and how fun the
staffs ours cuz they’re kind of
hand-picked what are we gonna see you
wearing this season deep v-necks for men
you know it might be take some getting
you steal you know you know showing off
the chest hair and stuff but this is
really what you know fashion is looking
like right now I kind of like anything
that’s a throwback to another era what
do you think it is that’s that’s pushing
this vintage craze I think the lack of
good gesture question you ready all
right so what do you think’s driving the
vintage Chris I would have to say the
lack of an alternative right now fashion
is definitely not about branding is
definitely not what you’re wearing in
terms of brand name it’s more what
you’re wearing in terms of what you’re
making it look like because it really
sex the image you know we’re a basic
store people are using our stuff to turn
it into their own style making it their
own I think this whole vintage craze
with the thrift shops doing really well
is all about finding something that’s
plain finding the cut that fits you at a
decent price 70s 80s 90s what was the
sexiest definitely not the 90s the
reason why american apparel is such a
hot thing right now is because they’re
proving everyone wrong by showing us
that not only the disco never died
but it actually got better with age the
vintage thing right now is huge and
while everyone else is combing CD thrift
shops looking to look like a washed-up
rock star american apparel is offering
you a new clean look that can let you
look like a disco hustler
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