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2008 Auto Show – Suzuki


everyone this is Chris with
watchmojo.com and i’m here in the suzuki
booth we’re a moment ago I spoke to Mike
chronic about some of the product
Suzuki’s introducing as well as some of
the underlying concepts behind their
designs and their philosophy let’s have
a listen I think what sets Sookie apart
in let’s start right in Japan where
we’re based we’re currently third in
Japan behind Toyota and Nissan so we
outsell Honda mitsubishi Subaru and our
whole market the company started in the
motorcycle business expanded in
automobiles and their whole concept is
taking the car and saying hey what if we
made a compact car but the price and the
package that you get with it could be
attractive to a subcompact buyer who’s
saying well you know I could look at a
small honda fit but why not go to suzuki
sx4 it’s a little bigger but the package
I get with it in the price is better
than one I get on a honda fit can you
tell me a little bit about what i’m
seeing behind me here you’re seeing our
Makai concept basically if you swing the
camera to your left you’ll see the
Suzuki sx4 sedan our new 2008 compact
sedan this Makai concept is that vehicle
so in California they came up with this
creation sort of what if I’m going to
the beach for the day so this thing’s
got like a hundred thousand dollars
sound system in it with music videos you
can watch it’s got a PC computer on
board runs the whole entertainment
system they had a custom shop in
California to the paint job targeted at
young life enthusiast so you may be 25
but you could be 50 and say yeah that’s
me
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