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В мышеловке бесплатного искусства | Александр Зименко | TEDxMinsk


[music]
hello minsk
hello this x minsk at last I
very glad that they are the first after
coffee-break
but I hope that a few sips padre
We can have a little with you
chat topic of today tdx minsk
this is the inspiration cat I want to see in this
You saw what you can
inspire you not just to get together and
sprinkle the ashes with your ashes, but that’s it.
vicious circle that people will not walk
in museums and galleries
until they make an exhibition
interesting to attract them to museums and
galleries say that but we can not
Do these shows until people are
To pay 30 euro for an entrance ticket as in
Europe and then we will have money and
desire and ability to do the whole thing and
so my speech will be like a meeting
star chef Jamie Oliver and
wonderful TV commentator Basil
Utkin so first part of the culinary part
Imagine that when a museum
Forms or gallery exhibition plan
for a year it is very similar to an attempt
put a table on your birthday
and for a very diverse company
at this table will necessarily be
parents parents for the museum is of course
their state likes very much
not least because they
bring very valuable gifts in an envelope
to which museums or galleries can
pamper yourself or buy something
very necessary and the type of the new
multimedia center of course only
for educational purposes
those who asked the laptop for themselves from the parent I
I think this approach is only for
study but the problem is that these
old parents is very specific
attitude to the dishes that are cooked
The museum , for example, does not want all
there was a very mellowed understandable gamma
gene
like mashed potatoes they really do not like
when acute topics are raised because
from acute topics the state begins
heartburn is the state begins
heartburn is bad for everyone, they do not want to
the table was some very expensive
exhibition dish with a very greasy
budget because this budget will
digest the then and the next
fiscal year
very skeptical with great suspicion
refer to
the curator of the fruit of such a week
who are the curator and with what it is eaten very
They do not know and therefore are very
Watchful look and of course they want
so that the dishes that were on the table they
were full of vitamins and educational
goals then of course at the table will be
best friend of the museum
that is, the visitors we are with you
very long time did not see because of a friend
family friend’s work
A friend is busy when here it comes this
friend, he certainly wants him
put a very large portion because
a friend experiences a cultural famine he
comes once a year to the museum says yes here
now let’s all and this one this one
Here it does not disdain the fact that you mix
different subjects went fanuc and more
any
lectures so that here the head struck here
she usually presents gifts small
shower and of course at the table will also
an old friend with whom the museum began or
started or gallery started it critic
who went to study somewhere for
abroad and developed very much
worries about what it is like so but Europe
so the exhibition has long been no one prepares
and what is mashed potatoes up to which so
asked the state and it is very difficult to eat
chopsticks
will necessarily sit and try
give advice on how to cook both
to serve the table himself while doing nothing
do it dear friend
opinion is very interesting, he has been everywhere
he knows a lot of things new but communicating with
it is very difficult for him
gifts do not give at all already thanks
if it is in its block when it will be
describe that of course, of course the dish in
this country is stressed in this country
enough conceptuality and when
finally understand that well, by and large
he is happy with the bill
He will not listen
cheap tickets for something to see
how the right museums and galleries work
well and of course for any table any day
Births
there will be a schoolboy schoolboy this is
a schoolboy here is a better metaphor than
you think he did not really want to
to be brought here because so
It is necessary and he is ready to listen to the chewing
with his mouth shut, what he put
tour guide because he was promised that
then there will be a burger or chips it is
agreement
first useful then delicious and he himself
a very strange combination
he is weary from one side of perry
the other side
he is all interested in the museum and the state does not
give him to touch the most delicious
the most interesting is when it leaves all
usually sigh with relief
not broke nothing was killed well and glory
You do not give gifts with gifts but wait for them
himself
but the most interesting is that this is the
the student can be inspired by himself
sometime come to work in the museum here I am in
The first time the museum was four years old
and the most memorable is that it was
New Year’s party and showed on
such an old TV cartoon and
jerry on a videotape recorder
these passed thirty than that summer where I
was to blame for everything and Jerry
Here and so what about this situation
there are so many people voting
feet they say well
see there are no interesting dishes there
Well, we will not be interested in exhibitions
walk mean that museums or
galleries should imagine them something
such that they came and were ready
even spend 5-7 rubles, while the well
competition to date
high enough to finish culinary
analogy I would like to say that very much
many of us really belong to
hike in a museum or gallery as you know
New Year’s table
because once a year but not on December 31 in
end of May in the twentieth of May kaido
International Day of Museums is celebrated
everyone says well, now we’ll go
edge into a newspaper and try
in one evening visit 578 museums here for
New Year’s table you are doing something then
same thing + all what if
to digest this lump of lettuce
Olivier chubochkin sharp alcohol phantoms
you then
sincerely regret it a few more
weeks you can take care of it in direct
sense of the word then after a night of museums such
porridge in my head for a week will not work and
very often mixed together not
get out of a bucket of jam and a bucket
dung two jars of jam so what does
We do in this situation and now we
slowly go from culinary to
fanatical themes I am very pleased that
and a ledge after a wonderful speaker
who told us about how it should be
travel and watch stadiums
great was the performance so here
How can we affect you?
the situation is that the
every public institution
culture museums galleries I’m talking about this
because most of the museums and galleries
are in our country state
property they have a plan plan
the number of visitors to like
imagine some amorphous museum
a powerful gallery made very beautiful and
interesting project people go and
leadership rejoices fine but goes
the second week people continue to walk
queue for tickets then
the leadership begins to play a trifle
Nerov because we have the end of the second
quarter and an annual plan has already been implemented and
what to do next is overfulfilment
for the state structure of deviation
from the plan that in a minus that in plus very much
it is naturally understandable that why
it’s bad when the plan is to perform why
bad when the plan is overfulfilled
because its boundless
genius leadership profile
ministry or state administration bodies
will increase the plan every year not from
executed one hundred percent of the fact for
humanists will try, as for
self explaining it came 150
percent this means next year’s plan
will not be 105 percent but 155 and horror
then the establishment of the museum’s gallery centers
it will be necessary to do exhibitions that
interesting to people to fulfill for the plan
sounds scary but imagine and
here begins the analogy with the sport I
I want to encourage you to become a fan
museum or gallery and start going there
to show that you are interested
if you show that you do not appear
Once a year for the night of museums for some
event or
the last free day of the month up to 10
want to silence in the museum, go the day before
no one is a museum then first you
show what that does this
structure is important the second you bring
penny some but that’s just emerged
The question is how and how we will not allow
it’s so expensive in the year 52 weeks average
the cost of admission is 5 rubles to you
this means that in general for a year if you
once a week you go somewhere you
spend $ 100 and it will give
opportunities for the museum and something like
the Bundesliga
there is Munich Bayern and in the third
the league has a fuck on the brook
in the same way there are different museums of galleries and
I call to become not only
my project art belarus but also
wonderful Vetkov Museum
Old Believers named after Shklyarov
the Zaire Zgur Memorial Museum
national center of modern
The history of the Belarusian
literature of any museum, select
it starts to go there start
Show what you care about and then
then you can influence and influence
on what this organization is doing like
football fans who are empty
The stands show that they do not agree
with management actions and management
so you can show what it is
is not just for someone but for you
and in the same way if the match goes through at
empty stands it becomes clear that he
then it is not for the Ministry of Sport and
tourism is not a profile federation, but before
viewers recently on the network you can
to see such a
a new trend to produce fan scarves
not with
Is there football and hockey clubs
museums and galleries
so that the person who goes could show
which museum he likes there in
First of all, Mum Guggenheim Museum
it’s very beautiful but we are up to scarves
far away and
I would like in principle to show something
how the museum communicates with today ‘s
the viewer needs to change it and here we are too
and discussed today heard that both
a healthy lifestyle is important
zozh on you at the call or not and in general I
I would like to say that you need leather
cultural way of life and cultural
Lifestyle habits once a week
somewhere to go is very important here as a rifle
hanging on the wall question yes why is the soul
go to show that you are a fan of your
museum sent to a fan of his gallery today
by the way all the day of St. Patrick and very
I’m glad that you came here and then maybe
be still the evening will continue but so that’s
standing like this on the doorstep of the national
art museum or center
Modern art, you said that you
a fan
art and then it’s bound to you
will return thanks to the great organizers
[applause]
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