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¿Y si dejamos de usar efectivo? | Martín Mexía | TEDxPitic


[Music]
Y
you have thought about what you lose
for using cash for the last 4
years of my life I have concentrated on
find the best experiences
experiences in finance and see how the
technology has revolutionized them and I can
visit places where cash is already
almost null and I can talk with the
people who made this revolution and
I am convinced that all of us like
people society and even the government
we can benefit from a mexico without
cash
I was born and grew up with the most revolution
great that has the technology and I
love I love to explain it with something
that for everyone to sound very simple but
that for me growing up was super super
important the task
for me the homework when I was growing
was super important was the only thing that I
I had to do to have these steps
happy and to receive everything that I
I wanted and as many of you always
being the task with this
with the monographs
while time was passing and
while I grew up and so did the
technology was growing with me
I remember very well when I started
use the britannica encyclopedia
perfect perfect perfect memory in
95 letter why because room
primary for me was the year the best year
that forces me that could 10 thanks in
letter and after that came the internet
the internet that we did not know at first
if the information was true if not
it was true
but then right now we have all that
information within reach of our fingers
simply in wikipedia has more than 40
millions of articles imagine all
that information but not only the
Technology has revolutionized the way
that we have information or in which I
I do homework has also revolutionized
all our day
has transformed the way we
we communicate the way we buy
things including the way we link
but something that has not touched the technology
has been the cash and the way in which
between us transaction masters
This has been what I have seen
changes in my life to do with how I
I connect with people in cash
I’ve seen color changes too
eliminations evaluations of course
but at the end of the day when I want
transact with someone on the day to
day I’m still depending on something follow where
paper and currency this way of
transaccionar takes more than three thousand years
I propose that it is time to change what
it ‘s time for us to find a way
easier and more friendly to be able
do all this, they are going to ask me
ok perfect martin whats that thing so
innovative and so technological that you leave us
to present that is not innovative or
nothing to do in fact I’m sure that
all of you here those over 18
minimum years are already part of this and it is the
banking system
they’re going to say meta martin in the bank is
what you see is your great innovation if
I do not think it ‘s the best right now but
right now it’s the best we have
there are the crypto currencies there is the
block change without a doubt but for
now we still do not get there we are
more than 50 million Mexicans who already
we are in the banking system people
more than 120 million there is a lot that is
can do and especially every 10 more
easy to join this try to
convince a little more about
this will give you three points of why the
digital money is much better than
any cash and the first is that
Cash is expensive for all of us
what do I mean with clear you know
that Mexicans spend 2.3 billion
billions with b of pesos and 48 million
hours only in getting cash not
I mean to work for him or anything like that
simply in moving to
get it we go a few little
numbers that’s what it costs me
get cash every time
I need I have to stop myself
seat take out my car handle pay
parking spend on gas
in total there costs me watch 40
weights and it takes me almost 30 minutes to do it
If I compare this with someone very
close to me my grandmother is completely
different
she lives in a village of sinaloa and to
get cash what she has to
do is leave your house grab a
truck that costs 70 pesos 35 day 35
back and all this costs more than
100 pesos and it takes more than 4 hours
Without a doubt, cash affects us
in our productivity and in our
portfolio but not only that if we
we go a little further and we put ourselves
in the government part the government the
cost that the government has of cash
in Mexico it is huge we have a very
vast
and composed that they have to do
not only in creating the currency or creating
the ticket but but also
transported the places that’s a
superfluous expense if we get to see if
we put it in numbers is estimated that
that from the social the money that they send
people only get the
40% the other 60 are logistics expenses and
money transfer
as an example a program like
Progress spends more than 22 million
weights in leagues in leagues to tie the
cash in a world without cash this
it would not happen I would not have to go to
cashier I would not have to spend
time and stand in line to get something
that is mine I would have direct access
24/7 I could spend it like I would like
just like my grandmother
as a second point in our way of
see the effect is inconvenient and
inhibits competitiveness to those who have
past that suddenly wants to buy
something
and they realize they do not bring cash
to all I think that happens we’re going
first and we are walking to the oxxo more
close and there we buy it with card
what is happening is killing this
way of not accepting the acceptance of
payments is killing all the little ones
shops that we knew and that
is the case of víctor víctor has a
store in the flat with themes of the
city and mexico that is very close to
our office and he inherited this store
in the 90s and it was growing is a
It had more little larger product
it was very good it started to come out
competition around but it did not matter
both in a legal competition until
in the year in the 2000s is it
they put this in the corner
or not at that moment it came to him
down everything said I do not know can be
many more things than me I can not
compete with them nor impression and much
better and much more important I can not
compete with them in acceptance of
payments we realized this
because víctor came with us one day
and we did not see ourselves go through his store and
We came back with the oxxo bag
all all the whole chavista and one
Once he grabbed us he asked us guys
because they went there if they had more
close and you and why do not you buy me to
me that I’m more I know why they do it
you won the oxxo the very simple answer
Viktor accepts card is not there
we work with him to
get him an option so that he
could start accepting payments
we work with him to
understand why he had never accepted
electronic payments and that scared him
of that we realized two things very
simple the first was that he felt that
the commissions were stealing from
your earnings and the second and very
important is banking us from
from there when we work with him and what
we helped in this we realized that he
who advanced much more not only
accepted electronic payments which
he was seven thousand pesos a month more than
what I was earning before but also already
he could get his first loan this is
super important a banked world a
Banked Mexico means that all
we have the same opportunities as
we can all have access to loans
of all financial education
that’s why for me zero cash
digital 2
third the cash prevents the
transfer and is one of the biggest
reasons for corruption
the government from the most more more
focused on eradicating cash
inside us
why
if you take out for every 1% that you take out of the
informal economy and you make it formal the
income to the public treasury increases more
of 10 billion pesos
this means that the amount that
could the government have to spend
for the social good it would increase
very much I know what they are going to tell me
hey martín because the joke is not to give him
more and not the government
the joke is going to steal we do not know
no but just as the government is going to have
much more visibility towards us
we can have visibility is the
government the got is not lost when
it is digital the money is lost in the
time becomes equal physical
way it is estimated that they deviate daily
110 million pesos from the government
40 billion pesos are diverted to
cash basis if we could
know that all this money we ‘re going to
pay in taxes we will see
reflected in our lives I think that
all of us had it right
paid and no problem
that’s why cash 0 and digital 3
in the world all these ideas already exist
we are all part of an ecosystem
fintech there are first world countries
as it is united states europe but
it also exists in economies in
development as it is nigeria and as
It is Indian and in Mexico we are already arriving
there currently all of us together
with many more companies and many more
technologies are part of the purpose that
the fintech is a revolution that is
happening in the financial ecosystem and
especially here in Mexico we have the
perfect storm for it to happen there
the need the market the
opportunities and now especially the
regulation we are the country that this happened
yesterday that because we are the
first country where we have a
regulation for the csf intex this does not
you only protected them as
susana as us as users
but it also gives us as
entrepreneurs freedom and safety
that we will be able to continue doing this
for much longer
they are going to ask me perfect martin ready
everything is very simple it seems that it is
very easy because everything is not in that
moment because we are still
depending on the cash in our day
to day there are many things to do
very many and we all have something that
do there first of all the government
the government is doing very very things
good the law sinde that is something that
we all needed in this world and
you as a user I’m sure that
soon they will start to see things very very
important things that life will do
much easier but you need more it
you need government incentives to
that this happens in india is happening in
India removed a ticket the ticket from
greater circulation they took it from the market
everything to encourage people to
get into the world
to the digital world and could interact
in an easier way
to all the entrepreneurs that are
listening there is much still to be done
Concentrate on the problem they want
do and listen to your users this
will make the users know that we
let’s know what users want and
who can we solve life to
all the merchants of some
merchant here that is not accepting
cash I say that accepting payments
digital that only accepts cash yo
I invite you to accept it I
I assure you that you will see how your income
will increase and remember that if
companies in the bank are worth the same as
if companies in the stock market and to all
we as a society, we are the
most important part of all this
equation I invite you to try
other more than 80 companies in mexico that
we are trying to make life more
easy to all of you many of us
trying in cash but also for
the saving simply so that all
our life is much easier
I invite you to become ambassadors
I invite you to try it and if you
like to go with other people who
we follow our children from our
little brothers oppressed as they
uses digital money and that does not
let’s be afraid of this I know it’s a
novelty says that many are going to say that
it’s impossible to know that the retractors and
that will be a long research or it is
a long and quite difficult to obtain
but I also know that here they are
listening and I’m watching the early
adopters the people that really
they want to make a difference that’s why the
I invite you to join this revolution
thank you very much
[Applause]
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