power to create the happiest version of
yourself when it was 18 years old I
found with a friend of mine my first
company we gave seminars in schools and
helped high school students to better
communicate to better percent especially
in stressful presentations and we did it
in the area of communication
presentation skills rhetoric and
switched later on thematically to NLP
hypnosis switched to universities more
to companies but after school I didn’t
encourage myself to continue with this
small business but I decided to do
something safe something rational
because all my friends did it all my
family expected it from me to to do
something which was secure for your
future so I started a dual study program
with the ujt company and I studied
Business Administration so something
safe something rational something good
and afterwards I got offered a job in
this company so I accepted it because it
was what all of us did accepting a job
in a huge company getting good money
right but when I was working there I had
a vision in my hat a new idea and
innovation the vision was to re innovate
the smart phone address book so I had a
product idea for founding my my second
start up a new company for changing the
world in my mind and that was the point
when I skipped out the company and I met
some co farness and started to develop
business models I started to do SWOT
analysis I started to do marketing to
think about how to
product to people but finally we crashed
so just to remind you what I did I
started with seminars in coaching then I
worked in the IT company and then I
found it the IT startup and I always
thought during these faces what makes me
happy and I believed always that if I
work hard I will get successful and if I
will be successful I will get happy that
but i still owe you no answer why we
crashed with the product with this IT
startup it was because we didn’t make
any revenue and so we didn’t make any
profit and without profit it’s quite
difficult to survive with a company so
we had one hope because we saw that our
product was used in one context on
events that our software could make it
easier to network on events so we
started over again to develop a new
product to do SWOT analysis we set up a
new revenue model and we were more
successful but interestingly as more
successful as we wear as less happy I
was so I started to doubt the formula as
more or as hard I work it’s more
successful we are and it’s more
successful we are as happier I will be
and I realized that when one day I woke
up in the morning and as a found hours
as an owner of company you don’t need to
go to the office you can work from home
if you want to so I sat down the couch
and I was Saudi motivated to start doing
anything I had to write some office I
had to call some clients I had to
optimize some processes but I didn’t
want to
I just SAT there and I wanted to watch a
movie so I started to watch a movie and
afterwards I watched another movie and I
watched another movie in total this day
I watched four movies but it did not do
anything for work because I didn’t want
to I was Saudi motivated to do anything
not for work not for for anything
intellectual not watching any
after this day I asked myself a question
why do I do this why do i do what i do
and interestingly this was the same
question I asked myself after skipping
out or before skipping out from the IT
company why do i do what i doing that
was the reason why i started my own
startup because i thought if i do what
is my vision i definitely will get
happier and as well within the seminar
company after some years when i had a
fight with my co-founder fight about how
to continue with the company i asked
myself the same question and one year
ago when i had like this demotivating
faith in the startup I talked to to my
co-founder Nicholas Matt from the
seminar company and I told him about
this and he said to me you know what I
had the same thing when we had this
fight about how to continue I asked
myself why do i do what i do so we
thought is there some formula for
happiness and we started to research
because we had ambition to create the
happiest version of ourselves and the
first question we needed to answer was
what means happiness and we found in the
scientific research one quite good
answer
to death to that question in the
self-determination theory and they say
that happiness means that you’re
intrinsically motivated to do something
so next question was how to find out
what is my intrinsic motivation for
doing something and we started to
research and we watched videos we read
books we read articles in the internet
and we saw as we dived into this topic
that all tools which you need to
evaluate what is your intrinsic
motivation already exists you just have
we found 12 which is especially
interesting or which was especially
interesting for us business model you by
Tim Clark but as we use this tool and as
we adapted it to our life and as well as
we integrated it in our seminars we saw
that there were two parts missing a good
analysis at the beginning and an
integration of the business model
integration of the life model into the
behavior the daily behavior of the
person so we set up a new model and this
model contains three layers the first
layer is the analysis the second layers
the creation and the third layer is the
integration but before I start
presenting you the model I want to give
you two preconditions for this model the
first precondition is happiness is not
Universal my seminars I ask people often
what are you goals for the next three to
five years and many of them answer to me
I want to be happy and if I ask them
what is happiness for you every one of
them gives me his own definition of
happiness so some of them want to have
tangible assets attentional things like
cars or houses or boats and some of them
want to have intentional things like
traveling the world finding the right
partner as well having children so
happiness is not universal my definition
of happiness is helping people to
develop themselves to create the
happiest version of themselves spending
time with friends and as well finding a
partner who loves respects and values me
that’s my personal definition of
happiness and the second point is we
compare a person to a business so we
adapted the analysis and as well the
business model from a person from a
business context to a person we do SWOT
analysis for a person we do fri analysis
for the prisoner while you chain
analysis for the person and adapted it
to a personal life and as in a company
you need to re-evaluate the needs and
the context and iterate your concept you
do you need to do it as well within a
personal context because you as a person
as well develop so as I told you already
the concept consists of three layers the
first layer is the analysis and as if
you build up a house and the basement is
not stable the house will be in stable
the whole life and that’s just the same
within the model you need to analyze
deeply
what you’re doing so what are my
strengths what are my weaknesses what am
i doing at the moment and how do I
behave when I’m doing what I’m doing the
second part is the set up or the
creation of the current life model and
of the future desired life model and
then the definition of the measures how
to reach the future life model and the
third and last step in the model is the
integration in it that’s the most
important part of the whole model like
two years ago I talked to a friend of
mine the founder freeletics which is one
of the most successful fitness apps
worldwide and I asked him Joshua why are
you so successful I mean you have a
dowser fitness guide you have a thousand
of fitness books of videos and whatever
and in internet so why are you so
successful and he told me we are not
successful because we have better
exercises but because we emphasize not
under exercises but under motivation on
the packaging on how to integrate the
new behavior into the life of the people
i mean i ask you who of you knows just
think about it who knows how to create a
perfect six-pack and who of you has the
perfect six-pack so it integration in
the life is the most important and most
difficult part of this tool so we have
adapted storytelling in mission vision
building of the company context to the
personal development context so to wrap
it up we have built up a tool with which
you can create the happiest version of
yourself why are an analysis phase a
creation face and third and most
importantly an integration
is creating the happiest version of
yourself is not an easy job but it’s worth to do it thank you very much