so I used to think that I would have
preferred to have been an adult in the
80s a simpler time a peaceful time a
time when the years would pass and not
much would change see I was born in the
80s in in Soviet Russia that’s me right
there it was a it was a very different
world to where we all are right now I
remember in fact getting our very first
VCR it was the first one the whole
neighborhood and it came with two tapes
Tom and Jerry and the Terminator and of
course to be annoyance to my parents I I
chose to watch the latter and then
proceeded to wake up with nightmares
every night for the next month but let’s
take a moment to think about how fast
things are really changing no need to go
back as far as the eighties let’s just
go back 10 years January 2008 if we want
to watch a movie well we’ve got to go to
Blockbuster we’ve got to get a DVD we’ve
got to put it in a machine that’s really
not that different to that VCR if you
want to do that without leaving the
house well maybe we can buy that DVD
online have it delivered the next week
but only through a computer because
we’re still trying to get to grips with
t9 input some text messages about
Motorola slam to send text messages on
that Motorola flip phones suddenly
everything changes Netflix announces
they’re going to start streaming movies
1000 titles or admittedly somewhat
dubious desirability and only if you’re
going to do it on a Windows PC using
Internet Explorer ridiculous idea people
said you know watch movies through our
computer yeah look at us now we can’t
even remember what it was like to have
to put a disk in a drive let alone a
tape in a VCR what seems ridiculous now
is not being able to watch whichever
movie we want the moment we decide we
want to in this tiny period of time
we’ve gone from movies on DVDs to movies
on demand
we’ve gone from phones that don’t even
have keyboards to to phones that have
voice assistance so we can simply ask
them for whatever we want
okay Google I’m kind of hungry can you
get me a pepperoni pizza and then have
it magically appear in front of us mere
moments later all of this change in
under a decade all of this change think
of people in their 80s thought that
things were changing too fast too every
generation thinks that one day the young
adults of 2050 are going to be looking
back wishing they could live in the
times that we’re living in right now
when all that happens is you know every
year the delivery time for what we buy
online shrinks by a little bit or a
slightly faster phone with a bigger
screen comes out oh your toaster wasn’t
connected to the Internet
how quaint they’ll think every
generation thinks that the previous one
had it easy and that shows no sign of
stopping because the growth that were
going through has always been and will
continue to be exponential just consider
that it took two hundred thousand years
of human civilization for mankind to
invent the very first microwave 200
thousand years and finally we didn’t
have to use fire to cook our dinner
every night whether or not that’s a good
thing the point we’re not gonna discuss
today but the microwave changed how we
all live well it’s taken us here in
London
maybe five years four to the Guru to
entirely replace the microwave as our
new baseline expectation
these days instead of being grateful for
quite literally not having to do
anything to be fed every evening we just
get annoyed when deliveries down or our
favorite restaurants not on there or the
rider takes 26 minutes instead of 25 any
sense of privilege any sense of
excitement that we had when we first
tried it is long gone
all we have left now is expectation so
this growth that we’re going through
this growth it’s all around us it’s not
just in our innovation it’s not just in
movies we can watch on-demand or phones
that we can speak to it’s in our
expectations too and that’s dangerous
because it’s Shakespeare once said
expectations of the root of all
heartache see our expectations are said
by the most innovative companies the
ones that provide us with the most
remarkable the most relevant experiences
the ones we remember but no one all the
experiences we haven’t like that in fact
the majority of experiences we have as
we go through our day to day lives don’t
even come close the companies that
provide them are scrambling to keep up
and proving experience is the number one
priority for the majority of them and
it’s no secret the companies are doing
everything they can to get as much
information about each and every one of
us some of this information they might
be honest came for might seem quite odd
I was on this website the other day and
was asked for my child’s birthday in
case they want to send a birthday treat
my way he talked about creepy now they
mean well of course I actually know this
company it’s a great company and they
really do mean well but as a consumer
the more companies try and get up my
data in this way the more I feel like I
need to stop them I don’t really know
why they wanted again I don’t really
know why I’m stopping it all I know is
that it’s nicknamed feeling of
uncertainty that I’m about to somehow be
exploited and governments around the
world have caught on to this feeling and
they’re giving me what I want or rather
the
what they think I want they’re passing
laws to make it harder and harder for
companies to get up my data to use it
for their own nefarious purposes but
they don’t seem to realize this what
they’re actually achieving through that
is so very different what they’re
actually doing is making it harder and
harder for these companies to understand
me to understand all of us and to then
provide us with these experiences that
we are now starting to expect
I’m guessing everyone here has heard of
the GD P R an EU general data protection
regulation with its 99 articles whether
it’s a thousand or so closes it’s
assuring a whole new set of protections
for consumers not only will it now be
necessary for each of us to provide
individual consent to all of the
elements of data that any company holds
honors those companies will no longer be
able to make any automated machine
driven decisions about us without
explaining exactly how they were made in
particular GD P R gives each of us the
right to be given meaningful information
about the logic involved in any decision
made by a computer sounds fantastic
right well as I’m sure we all also know
one of the biggest technology trends at
the moment is AI artificial intelligence
and the aome technology the powers most
of these amazing experiences when are
used to is called deep learning now deep
learning works through self taught
unsupervised neural networks and before
you all go to sleep that’s just a
slightly convoluted way of saying it
works in exactly the same way as our own
brains work to learn and to make
decisions deep learning can do some
amazing things it can take an item of
clothing a person and create an image of
that person wearing that item of
clothing in real time deep learning is
exactly what let’s my phone understand
me when I ask it for a pizza
in fact it also lets my phone understand
that that voice is in fact mine not
someone elses so you could only imagine
the kind of pranks that would happen if
they couldn’t do that
half of the audience would have just
ordered a pizza the thing that everyone
seems to be missing though is that none
of this can be explained just like our
own brains we know we can get to a
decision but we have no idea which
neurons fire and how in order to get
there we can’t point to a group of
neurons down here and say this right
here is where your decision to order
that pizza was made as a bad one well
that’s exactly how deep learning works –
and that means there is no meaningful
information or logic that can be written
down there simply is no gdpr compliant
answer and it’s not just companies that
provide us with experiences some of the
most important moments in our lives
involve interactions between us and
non-commercial organizations that are
affected by this exact same issue for
various medical reasons I spent the
first couple of years of my childhood in
and out of hospitals and as I’d go to
see the doctors and the specialists
I’d have to bring with me this huge
folder of handwritten notes known
officially as my Astoria ballets me my
history of illness and each doctor would
spend most of the hour just reading
through it to get up to speed then
they’d make a suggestion and they’d
write it back down in there if I ever
lost this folder I’d have to start
entirely from scratch
we’re not in Soviet Russia anymore we’re
not in the 80s
researchers at Mount Sinai Hospital in
New York recently applied deep learning
to 700,000 digitized patient records and
were able to correctly diagnose
everything from severe diabetes to
schizophrenia
now that required by definition for
highly personal highly sensitive data to
be digitally created stored and shared
but in a world where that’s available
ready to help millions of people why are
we still stuck having to carry around a
history of illness
there are at least 33 pieces of
legislation across the EU right now
hindering progress in this way this
regulation and many others are
preventing the most innovative advances
that will help companies and
organisations provide us with the
experiences we now expect instead of
understanding us better than even we can
instead of innovating faster and faster
they’re all going to be stuck trying to
untie the red tape around them
there is a reason for all the red tape
of course there was a reason why all
this regulation seems to be a good idea
everywhere we look data breaches are
happening all around us just last year
yahoo confirmed that all three billion
of their accounts had been hacked
uber lost data on three million of us
right here in the UK these are just a
couple of examples through a dozen small
I was involved in a data breach once in
2012 a whole bunch of xboxlive accounts
got hacked someone decided to get into
mine they decided to buy a bunch of FIFA
in-game football players and then sell
them on it turns out that’s a highly
effective method of money laundering in
game football players who’d of thought
but I still remember the feelings that I
went through first I received this email
telling me someone was trying to change
my password and login and I was in a
restaurant in Cambridge at the time and
I kind of ignored it I didn’t realize it
was serious I was just confused but it
slightly niggled out so I checked my
bank and sure enough somebody had
started to spend money on the card
connected to the account so I got in
touch with the Xbox team and they
confirmed it someone had taken control
of my account
it’s when the realization dawned I just
been hacked I felt violated I felt like
I had no idea what information they now
had on me what they were going to do
with it
how I could stop them so this fear of
sharing our data is real I felt it
myself but where does fear always come
from something real something genuine 40
the Terminator when you’re six years old
no fear always comes from the unknown
and in our minds the risks of sharing
our data seemed so high Valley on the
other hand seems so hard to rationally
quantify and understand
but when we think like this what we’re
forgetting is the danger of the
exponential growth that’s happening all
around us because like the proverbial
frog we are in the power and the heat is
going up our expectations are growing
faster and faster the gap between our
expectations and our experiences is
getting greater and greater at a pace
which is just accelerating because of
that so is the value of letting
companies understand us with each day
the risk reward balance is tilting
significantly towards us being open with
our date
sure I’m worried about my xbox account
being hacked again but I’m much much
more worried about being forced into
carrying my history of illness instead
of getting an immediate diagnosis
through deep learning once we realize
this once we start thinking like this
and rationality starts to disappear we
start to want to be open with everything
of course just with the data that will
help companies understand us help them
treat us better who here still feels a
bit uncertain about all of this who
still thinks you know the risks are
pretty obvious and pretty high but the
value I’m just not that sure about
anyone all right quite a lot of hands
let me ask you a question let me ask you
a question did anyone in the audience
see a facebook ad for this event just
event that you’re sitting up right now
maybe this ad over here one of the
largest TEDx events in London
coming to the Rose Theatre or this one
over here 13 performances anyone yes
yeah there we go okay perfect so you can
imagine that wasn’t by chance the team
here set up a very specific campaign
each one of you was uniquely identified
profiled as someone who was likely to be
interested in this event and then
targeted directly and now here you are
sitting new audience hopefully fingers
crossed having an excellent time
it is precisely because we had access to
your data because we were able to
profile you to understand you to make a
machine driven decision about you that
you are here right now having this
experience once we understand this once
we see the value we could be missing out
on we can start to make our views clear
and global governments will have to get
with the program because right now
they’re just doing what they think is
best for us but their regulation is
taking us down the path of fear by
changing the regulation to still be
focused on securing all of our data but
not preventing the use of it regulators
can protect us in the way that’s right
without stifling innovation without
leading to the imbalance with our
expectations and the beauty of all of
this is that we have the power to make
that happen because the strongest voice
in this tripartite equation is the
consumers regulators will listen to us
when they come to making decisions about
what to do they’re doing it for us after
all and when it comes to companies what
we all know the customer is always right
so if we succeed if we rebuild this
relationship in a way that benefits all
three sides instead of stifling us the
opportunities for what we’ll be able to
experience and what we’ll be able to
innovate will go back to being unlimited
what are the applications of deep
learning technology is known as
affective computing it’s a technology it
turns out that lets machines understand
how people are feeling there’s a robot
companion already built using it if
we’re open with it if if we allow it it
can tell if we’re feeling angry if we’re
feeling joyful if we’re feeling sad it
can understand us as well as another
human being care and then it can respond
we live in a high stress high pressure
high expectation world there are two
parts in front of us
both of them have exponential growth in
our expectations only one takes us to a
place of innovation
of balance
of happiness
and all we have to do is choose to go down thank you
preferred to have been an adult in the
80s a simpler time a peaceful time a
time when the years would pass and not
much would change see I was born in the
80s in in Soviet Russia that’s me right
there it was a it was a very different
world to where we all are right now I
remember in fact getting our very first
VCR it was the first one the whole
neighborhood and it came with two tapes
Tom and Jerry and the Terminator and of
course to be annoyance to my parents I I
chose to watch the latter and then
proceeded to wake up with nightmares
every night for the next month but let’s
take a moment to think about how fast
things are really changing no need to go
back as far as the eighties let’s just
go back 10 years January 2008 if we want
to watch a movie well we’ve got to go to
Blockbuster we’ve got to get a DVD we’ve
got to put it in a machine that’s really
not that different to that VCR if you
want to do that without leaving the
house well maybe we can buy that DVD
online have it delivered the next week
but only through a computer because
we’re still trying to get to grips with
t9 input some text messages about
Motorola slam to send text messages on
that Motorola flip phones suddenly
everything changes Netflix announces
they’re going to start streaming movies
1000 titles or admittedly somewhat
dubious desirability and only if you’re
going to do it on a Windows PC using
Internet Explorer ridiculous idea people
said you know watch movies through our
computer yeah look at us now we can’t
even remember what it was like to have
to put a disk in a drive let alone a
tape in a VCR what seems ridiculous now
is not being able to watch whichever
movie we want the moment we decide we
want to in this tiny period of time
we’ve gone from movies on DVDs to movies
on demand
we’ve gone from phones that don’t even
have keyboards to to phones that have
voice assistance so we can simply ask
them for whatever we want
okay Google I’m kind of hungry can you
get me a pepperoni pizza and then have
it magically appear in front of us mere
moments later all of this change in
under a decade all of this change think
of people in their 80s thought that
things were changing too fast too every
generation thinks that one day the young
adults of 2050 are going to be looking
back wishing they could live in the
times that we’re living in right now
when all that happens is you know every
year the delivery time for what we buy
online shrinks by a little bit or a
slightly faster phone with a bigger
screen comes out oh your toaster wasn’t
connected to the Internet
how quaint they’ll think every
generation thinks that the previous one
had it easy and that shows no sign of
stopping because the growth that were
going through has always been and will
continue to be exponential just consider
that it took two hundred thousand years
of human civilization for mankind to
invent the very first microwave 200
thousand years and finally we didn’t
have to use fire to cook our dinner
every night whether or not that’s a good
thing the point we’re not gonna discuss
today but the microwave changed how we
all live well it’s taken us here in
London
maybe five years four to the Guru to
entirely replace the microwave as our
new baseline expectation
these days instead of being grateful for
quite literally not having to do
anything to be fed every evening we just
get annoyed when deliveries down or our
favorite restaurants not on there or the
rider takes 26 minutes instead of 25 any
sense of privilege any sense of
excitement that we had when we first
tried it is long gone
all we have left now is expectation so
this growth that we’re going through
this growth it’s all around us it’s not
just in our innovation it’s not just in
movies we can watch on-demand or phones
that we can speak to it’s in our
expectations too and that’s dangerous
because it’s Shakespeare once said
expectations of the root of all
heartache see our expectations are said
by the most innovative companies the
ones that provide us with the most
remarkable the most relevant experiences
the ones we remember but no one all the
experiences we haven’t like that in fact
the majority of experiences we have as
we go through our day to day lives don’t
even come close the companies that
provide them are scrambling to keep up
and proving experience is the number one
priority for the majority of them and
it’s no secret the companies are doing
everything they can to get as much
information about each and every one of
us some of this information they might
be honest came for might seem quite odd
I was on this website the other day and
was asked for my child’s birthday in
case they want to send a birthday treat
my way he talked about creepy now they
mean well of course I actually know this
company it’s a great company and they
really do mean well but as a consumer
the more companies try and get up my
data in this way the more I feel like I
need to stop them I don’t really know
why they wanted again I don’t really
know why I’m stopping it all I know is
that it’s nicknamed feeling of
uncertainty that I’m about to somehow be
exploited and governments around the
world have caught on to this feeling and
they’re giving me what I want or rather
the
what they think I want they’re passing
laws to make it harder and harder for
companies to get up my data to use it
for their own nefarious purposes but
they don’t seem to realize this what
they’re actually achieving through that
is so very different what they’re
actually doing is making it harder and
harder for these companies to understand
me to understand all of us and to then
provide us with these experiences that
we are now starting to expect
I’m guessing everyone here has heard of
the GD P R an EU general data protection
regulation with its 99 articles whether
it’s a thousand or so closes it’s
assuring a whole new set of protections
for consumers not only will it now be
necessary for each of us to provide
individual consent to all of the
elements of data that any company holds
honors those companies will no longer be
able to make any automated machine
driven decisions about us without
explaining exactly how they were made in
particular GD P R gives each of us the
right to be given meaningful information
about the logic involved in any decision
made by a computer sounds fantastic
right well as I’m sure we all also know
one of the biggest technology trends at
the moment is AI artificial intelligence
and the aome technology the powers most
of these amazing experiences when are
used to is called deep learning now deep
learning works through self taught
unsupervised neural networks and before
you all go to sleep that’s just a
slightly convoluted way of saying it
works in exactly the same way as our own
brains work to learn and to make
decisions deep learning can do some
amazing things it can take an item of
clothing a person and create an image of
that person wearing that item of
clothing in real time deep learning is
exactly what let’s my phone understand
me when I ask it for a pizza
in fact it also lets my phone understand
that that voice is in fact mine not
someone elses so you could only imagine
the kind of pranks that would happen if
they couldn’t do that
half of the audience would have just
ordered a pizza the thing that everyone
seems to be missing though is that none
of this can be explained just like our
own brains we know we can get to a
decision but we have no idea which
neurons fire and how in order to get
there we can’t point to a group of
neurons down here and say this right
here is where your decision to order
that pizza was made as a bad one well
that’s exactly how deep learning works –
and that means there is no meaningful
information or logic that can be written
down there simply is no gdpr compliant
answer and it’s not just companies that
provide us with experiences some of the
most important moments in our lives
involve interactions between us and
non-commercial organizations that are
affected by this exact same issue for
various medical reasons I spent the
first couple of years of my childhood in
and out of hospitals and as I’d go to
see the doctors and the specialists
I’d have to bring with me this huge
folder of handwritten notes known
officially as my Astoria ballets me my
history of illness and each doctor would
spend most of the hour just reading
through it to get up to speed then
they’d make a suggestion and they’d
write it back down in there if I ever
lost this folder I’d have to start
entirely from scratch
we’re not in Soviet Russia anymore we’re
not in the 80s
researchers at Mount Sinai Hospital in
New York recently applied deep learning
to 700,000 digitized patient records and
were able to correctly diagnose
everything from severe diabetes to
schizophrenia
now that required by definition for
highly personal highly sensitive data to
be digitally created stored and shared
but in a world where that’s available
ready to help millions of people why are
we still stuck having to carry around a
history of illness
there are at least 33 pieces of
legislation across the EU right now
hindering progress in this way this
regulation and many others are
preventing the most innovative advances
that will help companies and
organisations provide us with the
experiences we now expect instead of
understanding us better than even we can
instead of innovating faster and faster
they’re all going to be stuck trying to
untie the red tape around them
there is a reason for all the red tape
of course there was a reason why all
this regulation seems to be a good idea
everywhere we look data breaches are
happening all around us just last year
yahoo confirmed that all three billion
of their accounts had been hacked
uber lost data on three million of us
right here in the UK these are just a
couple of examples through a dozen small
I was involved in a data breach once in
2012 a whole bunch of xboxlive accounts
got hacked someone decided to get into
mine they decided to buy a bunch of FIFA
in-game football players and then sell
them on it turns out that’s a highly
effective method of money laundering in
game football players who’d of thought
but I still remember the feelings that I
went through first I received this email
telling me someone was trying to change
my password and login and I was in a
restaurant in Cambridge at the time and
I kind of ignored it I didn’t realize it
was serious I was just confused but it
slightly niggled out so I checked my
bank and sure enough somebody had
started to spend money on the card
connected to the account so I got in
touch with the Xbox team and they
confirmed it someone had taken control
of my account
it’s when the realization dawned I just
been hacked I felt violated I felt like
I had no idea what information they now
had on me what they were going to do
with it
how I could stop them so this fear of
sharing our data is real I felt it
myself but where does fear always come
from something real something genuine 40
the Terminator when you’re six years old
no fear always comes from the unknown
and in our minds the risks of sharing
our data seemed so high Valley on the
other hand seems so hard to rationally
quantify and understand
but when we think like this what we’re
forgetting is the danger of the
exponential growth that’s happening all
around us because like the proverbial
frog we are in the power and the heat is
going up our expectations are growing
faster and faster the gap between our
expectations and our experiences is
getting greater and greater at a pace
which is just accelerating because of
that so is the value of letting
companies understand us with each day
the risk reward balance is tilting
significantly towards us being open with
our date
sure I’m worried about my xbox account
being hacked again but I’m much much
more worried about being forced into
carrying my history of illness instead
of getting an immediate diagnosis
through deep learning once we realize
this once we start thinking like this
and rationality starts to disappear we
start to want to be open with everything
of course just with the data that will
help companies understand us help them
treat us better who here still feels a
bit uncertain about all of this who
still thinks you know the risks are
pretty obvious and pretty high but the
value I’m just not that sure about
anyone all right quite a lot of hands
let me ask you a question let me ask you
a question did anyone in the audience
see a facebook ad for this event just
event that you’re sitting up right now
maybe this ad over here one of the
largest TEDx events in London
coming to the Rose Theatre or this one
over here 13 performances anyone yes
yeah there we go okay perfect so you can
imagine that wasn’t by chance the team
here set up a very specific campaign
each one of you was uniquely identified
profiled as someone who was likely to be
interested in this event and then
targeted directly and now here you are
sitting new audience hopefully fingers
crossed having an excellent time
it is precisely because we had access to
your data because we were able to
profile you to understand you to make a
machine driven decision about you that
you are here right now having this
experience once we understand this once
we see the value we could be missing out
on we can start to make our views clear
and global governments will have to get
with the program because right now
they’re just doing what they think is
best for us but their regulation is
taking us down the path of fear by
changing the regulation to still be
focused on securing all of our data but
not preventing the use of it regulators
can protect us in the way that’s right
without stifling innovation without
leading to the imbalance with our
expectations and the beauty of all of
this is that we have the power to make
that happen because the strongest voice
in this tripartite equation is the
consumers regulators will listen to us
when they come to making decisions about
what to do they’re doing it for us after
all and when it comes to companies what
we all know the customer is always right
so if we succeed if we rebuild this
relationship in a way that benefits all
three sides instead of stifling us the
opportunities for what we’ll be able to
experience and what we’ll be able to
innovate will go back to being unlimited
what are the applications of deep
learning technology is known as
affective computing it’s a technology it
turns out that lets machines understand
how people are feeling there’s a robot
companion already built using it if
we’re open with it if if we allow it it
can tell if we’re feeling angry if we’re
feeling joyful if we’re feeling sad it
can understand us as well as another
human being care and then it can respond
we live in a high stress high pressure
high expectation world there are two
parts in front of us
both of them have exponential growth in
our expectations only one takes us to a
place of innovation
of balance
of happiness
and all we have to do is choose to go down thank you
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