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Why sometimes using more plastic is good for the environment | Anita Veenendaal | TEDxDenHelder


then stand stuck with your plastic
proclaiming plastic is good for it
environment
I believe that breaking through
patterns
gives the opportunity to the world
improve at this time see plastic in it
the oceans
it contaminates the fish in such a way that
it now ends up in our food chain
and it is so serious that the media does this
massive attention and that
is good too
we all have an image of the
big plastic members in the ocean
especially the small invisible parts
a big problem
large parts from one to small
particles and our waters
change to see plastic soup animals
the plastics for food and it
plastic begins in our food chain
maybe surprised nature I love me
busy with plastic packaging
you need that packaging
do you ever have cola or water
taken into the walls
reality is so we can not do without
plastic look at me so look what
in this space is all plastic
Look in your bag, we can do something
do the way we deal with
plastic
after we use it as packing material
have used
I am glad that more and more people are joining
Just like me, I worry about the pollution
of plastic in our environment and I believe
also that the problem of plastic can
be solved by being on a responsible
way to deal with plastic and
for that we need everyone
let me tell you what we are doing
are we making tigex
lightweight oneway rest for the
beverage industry
for example for beer and
cocktails c and I am going to tell you why
in this more plastic
is good for the environment in the past
barrels made of wood
then from steel
so you could say that samples are stuck
now has become a habit as
bulk packaging
steel casks are heavy and work with them
is therefore very labor-intensive
imagine
at the moment a sample is stuck with
beer shipped to Australia and it
ship to the army casks back again
this therefore has major consequences for the co2
emissions
with a one-way rest is a co2 emission
before the return transport 0
do you remember how warm it was?
summer and that we at a given time
even the threat of water shortage had
were massively called for responsible
to deal with water in our case
means that there is no garden in it
sprayed with drinking water
water is found in large parts of the world
always a problem
there is a shortage of drinking water and
that is why we die and people must
do use real water for the
Salafists to clean or we go
just use it as drinking water
another example of a glass bottle
blowing to produce his glass ovens the
burn all day
you can imagine what the co2
emissions here is 30 liters
cask can be 90 beer bottles
or replace 40 wine bottles
what do you think that as debt to waste
our fixed
his circulars in design that means
that the design is already taken into account
held where your sustainability aspect
every keytec that has been used can be added
this whole being processed until a new
raw materials for making new ones
burning or depositing tigex is for us
not an option because we believe in it
reusing plastic rest in Europe
alone, more than 400 million
hectoliters of beer brewed
indication that nearly 70,000 olympic
swimming pools full
now there is a quarter or rest and it
most
therefore also environmentally harmful steel as we ourselves
sustainable alternative would bet
would be the positive impact on the environment
really gigantic
in short plastic rest
reduces co2 emissions
no water is needed to clean it
make and less energy is needed
the production and as the most important point
with an entire community
we ensure that it is responsible
the containers are used after use
it all seems childishly simple
and sustainable and economically profitable
alternative then everyone wants
did you ever think of the hero
how it used to be
we have experienced that before
once on a wine bottle
we did not have a cork on one at one
bottle and it does not cost a lot
persuasiveness
to convince everyone that one
plastic hour I am also very fine now
we normally share that one
screw cap is on the bottle
and that the wine comes from tab so it goes
actually also with fishing
steel casks are the norm even as
formerly the wooden hole was too fresh
are being produced
here a lot of banana is hanging a lot
machines are tailor-made
volume calculations
standardized
and contracts are between all parties
long closed our years
men who rest is real
disruptively it grows the existing
channels and existing economy you in the
war
even if it is a product where it
environment the supplier
the consumer has an interest in
it takes time to get an ingrained process
to change and unfortunately it often happens
financial interest for the environment
I understand that and I have patience
at the same time I fight for it
this transition on a responsible
way as soon as possible
take place
the load of steel hides it
environment is too big to this and process of
decades to be honest
it feels a bit like I’m on
crusade in
and luckily I do not have to
do I find support with our
Prime Minister Mark Rutte and
European Commissioner for our carpenters
because, like me, they are hard at work
the responsible handling of waste streams
we will inform you wherever possible
authorities and governments of the
possibilities of light weight casks
within the beverage industry
so my new legislation the the course
can be indicated
important is that we are all actually
you and me
consumers and that we are
accountability
about how we deal with our waste
we take our responsibility we give
the right example what do you do
actually with plastic after use my
father the founder of our company
believes in an idea his goal the world
leave a little bed more beautiful and that
who liked it and the despite the necessary
setbacks
d5 behavior trust in a sustainable
alternative to the beverage industry
and that succeeds producers tell us
through buying behavior
and a vision of the future that our one with
the packaging of the future is already there
our first is used worldwide
the big and the small drinks
suppliers for beer wine she would glue
and who knows what kind of to go application there
in the future even more possible
more and more people are getting used to one
packaging other than a fixed and
more and more
sustainability is the decisive factor
factor using more plastic
in this
really better for the environment
I continue the mission for patterns
break through because changing patterns
in the beverage industry is actually only
just started
it’s good that one of us
core values ​​is never give up
because there is still enough work to be done
store
the solution is in the responsible
but he has to deal with the
producing plastic waste and doing that
we with the total chain and the company
of circle that has as objective the
witch white sort and cool
acting and reusable as
raw material but also all of you
because together we are responsible for
an ocean without plastic and a clean one
food chain
porridge you are sitting in the hall
I am proud that you have this revolution in the
beverage industry
put in motion and we are together
continue this mission
thank you
[Applause]
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