a lot easier to get you out we live in a
time when we are bombarded with visual
information be it through social media
internet television advertising in and
outside of our house images containing a
wide variety of subjects are thrown at
us did you know the human brain
processes visual information over 60,000
times faster than written information so
if I were to show you two images per
second for the upcoming 12 minutes you
would probably process those 1,400 plus
images a lot faster than listening to me
almost everybody has a telephone in
their pockets these days with a good
working camera in it this allows us to
take pictures of our daily lives and we
all do this it has become a normal thing
to do we share two billion pictures on
Facebook every day
whatsapp processes over 900 million
pictures shared between users every day
you could say Photography has become our
second nature the effect of this is that
photography as an art form demands an
explanation so what makes photography
art well you tell me but I will give it
a shot
with me it all started with my parents
who chose to give me a great artist name
well at least I think flora Zoe I can’t
thank them enough for this I remember
being around five years old when I
started to feel the need to create I had
all kinds of stories in my head
beautiful places fairytales people
animals creatures I tried very hard to
put all these images on paper drawing or
painting but no matter how hard I tried
I filled the picture in my head was
nothing like the image on paper as you
or as a New York journalist very aptly
pointed out flores away painted and drew
on a very early age but this was clearly
not where her talents lay thank you but
there it was laying on the coffee table
at our house i remember very clearly
picking it up for the very first time i
behind the viewfinder looking for the
visor the most beautiful thing appeared
a frame
I now realize I could put anything I
wanted to in that frame my childhood
wasn’t always easy I don’t want to be
too dramatic about it but it is
important because it gives you some
insight in why I started to feel the
urge to create having found the camera I
could now create a world a more
beautiful place which made me happy and
I could escape in did it take long
before the tiny dictator in me started
directing any and everything in front of
the camera yeah when I was preparing
this talk my mother always used to call
me a little potentate but a lot of
people don’t know the definition for a
potentate neither did I so I looked it
up and the definition of potentate says
dictator I thought okay think you mutter
and so I called her up and I said mom
you always just used to call me a little
dictator she said
oh no no it’s not like your Trump or
anything okay back to where I was um
yeah
the tiny dictator started directing any
and everything in front of the camera so
if you always with that little finger
pointing out I thought it should be well
some things never change
I guess my first steps into series
photography gave me the creative outlet
to work on some of the issues from my
childhood
it took me away from why I initially
started creating the beautiful world for
me to escape in the miserable images
that followed did not make me happy at
all actually
these images made me doubt whether to
thought I never go to the hospital so I
thought why not go to the hospital and
get it checked better be safe than sorry
I went to the hospital and I got really
bad news but I was in time her death
saved my life right there at that moment
that was my Epiphany at that moment I
was back to why I started creating in
the first place no matter how dark the
subject my friend who just died and I
had this who got the bad news I was
going to create something positive so on
a lighter note what does make
photography art well with no form of
arrogance I would like to try to show
you the difference between fine art
photography and the picture taken by
your aunt portraying her family dog
your aunt probably didn’t go to school
for it she also probably didn’t have
free jobs on the side to finance her
projects she also probably didn’t have
to put our time effort and energy into
getting her photos seen and shown to the
world no months of studying and
preparation on a certain subject no
writing elaborate concepts with in-depth
analysis on the why when and how to
create a certain image no working with
it together with the team day and night
after 20 years of trying really hard I
saw my creations hanging in the gallery
alongside masters like Picasso and Ali I
at that point I dared calling myself an
so I gave it a shot in what makes
photography art do you now look at this
artwork the above in a different way
than before well you tell me I thank you