Press "Enter" to skip to content

What is cyber sport? And why should you take it serious? | Roman Dvoryankin | TEDxNevaRiver


let’s deal with the concepts there are two
very similar industries are two similar
concepts of gaming and eSports than they
differ and what is the difference gaming is
very happy simple story
I will give you some examples from
different eras there do not know 10 years ago in
end of the zero everything can be remembered
browser games like VKontakte when
all raised pigs on farms there or
lambs and so on and or there for example
a couple of years ago I myself realized that
something goes wrong when i started off
subway falconers in Moscow walk on
the work is not the most direct way but I
started making such a small detour somewhere
three hundred meters because there in the church
It was a tower and, accordingly, there must be
was the occupation of my pokemon and here
when, as I understand, I don’t go
direct route or there when I’m there all
metro paris i’m in alexander’s garden and with
Chinese tourists catch too
Pokemon I’m here I realized that you are not
so this is all gaming as it is engri
Birds it there I do not know 2048 that is
about everything is ours or there is also a game
FIFA that is all that we spend
time at the base of this big gaming
eSports may appear in the industry
on eSports can only appear in
those games in which your result is not
depends on the amount of money spent
that is, if you’re in a fun farm like
naturally bought the most advanced
feed who are your pigs fattest
give the most meat cows give more
whole milk
but it’s hard for you to compete and
matching a lot of money you most likely
win the same with pokemon yes there
if you have a certain there
the amount of money there to you
set traps and lure yourself fashionable
Pokemon course you will have more
what is the man who plays for free
Here, respectively, these games can not for
eSports and eSports can be
games in which the result depends
solely on your skill well
respectively driving at play
success is not the fact that the game can
be
we have some kind of monetization but this
monetization is usually built on
what do you buy for example a sticker
on the machine there is to play counter
strike or there for your hero
fantastic there you buy well
saying there is some beautiful cape a
you can buy the usual sticker can be
buy a gold sticker and all who you
will meet his beds and think about with Marik u
he has a golden sticker
cool guy but with these stickers
these clothes do not affect how you
play and here we are moving actually
to the second point I spoke for a reason
these in-game items we
go to the moment which is called
zero caste publishers but actually
non zero they tending to zero
what happens you released the game into it
everyone plays no matter what and
distributors dad free model
or sell mushrooms for sale as boxes
for example, it supplies electronics art
but then you appear these
in-game items that in fact
you cost nothing ie your conditional
a designer who is sitting on a salary
painted 3 stickers one painted
bronze color other silver
third gold and you sell them there one
on the dollar another in 5 third in 10 you
in terms of cost, it’s worth well 0
practically zero and marginality here
just going wild and at that moment
game publishers and if this is of course good
successful game appears huge
cash flow thunder cash appears
a thread that I do n’t think that we are
ok already dividends paid already in
premiums you wrote what to do with it is not
think damn and let’s make our
the game is even more popular take the money and
with this money they organize a big
the tournament give a huge prize pool and
say guys look let’s here we are
now here we have a huge tournament
a bunch of people playing watching sponsorship and
so on then i say so one of
reasons for the emergence of eSports was in that
including that economy for the publisher
games would be countries in such a way that
they had a very high margin with
in terms of the economy of the game and some of these
money is essentially a super profit they
just sent to
organize tournaments and continue to
tournaments began to appear and here we are
proceed accordingly slightly to
other moments to the next moment
new type of heroes well, what is needed here
understand that
[music]
as they look there from a series of current
there are children or children a little older on there
conditional on and mara
Messi or Cristiano Ronaldo not them
like some kind of aliens
or demigods because how would they
look at the photo Krishtiana as it were on
rest think well damn people at all like
well not only girls would look at her
here and accordingly
and here eSports remains
super democratic and
great success in here in all these
tournaments which I burned about can
achieve in essence the most ordinary people
who are sitting at your next desk
accordingly neighbors audience walk
university and they are really ordinary people
and you and let’s say so see in them such
then the hero is much easier than in some
inaccessible brazilian portuguese
football players or don’t know American there
golfer them or there canadian hockey players
because of this it turns out so
there are new heroes who are much
more ordinary humane and proper
it happens such a leg
multiplier effect
popularity when it is very
many factors and people start to get sick
here for these cybersportsmen
overestimate much much closer
more understandable than some
ideal athletes and actually all this
together leads to the fact that eSports in
unlike traditional sports especially
unfortunately we are in the country
line up very stable
economic model when actually
industry lives but because i’m about what
I said when to invest
publishers accordingly it looks
a huge number of people because im
It is interesting to watch for any
abstract demigods they are interested
look after the same ordinary guys
a huge number of people is the whole thing
looks to inspect huge
number of people have a live audience
which is interestingly sponsored
accordingly it does eSports
much more stable with
economic point of view and this is such
leg replicates
repro system now i’m
briefly talked about how it would be
this is how it works now i’m just
before arcs sociocultural aspect all
This story and a little bit to tell about
another aspect of why it was all
So
great simple example see i
people 8 and 6 years old
accordingly, my childhood had to
at the beginning of the 90s, respectively
the main content that I consumed
naturally there was a television that is
chip and deil duck stories these are all
cartoons
in those turbulent years there was no advertising
prohibited in children’s programs therefore
slogans like there is a vest better for
No men, I naturally absorbed
here can there in the six year five
aged and of course I knew them later
a little bit of time has passed there
the second half of the 90s and here I see how
advertising pepsi and their advertises spice
girls
Well, how would I be 12 years old, and there these
would women be beauty there still riding all
and here I discovered that all these years
I drank Pepsi exactly because I saw
spa and got off I saw beckham how would they
not flown into my head and as if all I was
tied
yes there then I myself from the suburbs
learned in Moscow and male school and
accordingly it was a school like that
I went there to board a couple of times a well
I went back to the beginning of the week
the Soviet came to Yaroslavl station
went down in the subway and what I saw there
advertising was famous then advertising
brand eldorado suck for pennies
vacuum cleaner advertised here
respectively, then I sat down as if in
metro saw more advertising
further disappeared did not watch TV then
there are ways to consume content
I was very much and no matter how I
which of these ways to consume
once there was no escape from advertising
accordingly, then sooner or later I
bought a car naturally i see there
advertising there on conditional and Leningrad
highway
i sometimes back i’m son i listen to the radio in
car also listen to ads there so I
consuming content in such a way that up
I constantly go advertising and now
think about who was born in 2001 and
I right now did not even mention the Internet there
yes those who were born in 2001 even if
they watch conditional evening urganta
they watch it where they look at
youtube because they miss them
uninteresting to look at forty minutes
transfer listen there jokes bath with
by some of his partners there up by frame
accordingly they just turn on there
either speeches or just
some kind of like you’re a dude
the arrival has come who do not they watch only
there further ok they watch tv yes
they don’t read magazines sooner today
drive a car and if they drive it conditionally
in the subway then they ride the subway in the phone
or in the tablet and accordingly this one
all outdoor advertising there most likely
also do not see, and therefore very
many advertisers some point
understood that a huge reservoir of people just
passes by them i have u hash there
millions of dollars don’t know there
their 1 it was raining and you sign the mix
glue you sign Cristiano Ronaldo
and those who would be here now
buy your shampoo they have it all
affairs do not see and accordingly in this
brand moment a little start
think and think so so what
there is already how the child behaves
He sets about buy him bought
parents computer means the first thing he
did mean opened internet explorer
wrote download google chrome download
google chrome forgot everything about internet
explorer 1 2 to write download adblock
plus
downloaded adblock plus all half advertising
no matter how he has it, I am exaggerating now
but actually it often happens like this
and here it turns out that the banner
advertising, too, as it were, well, a little bit
you can see it is not interesting to watch sport
because he can not, and here I am
move on to the next section
he is not interested in watching sports because
that I was on football yesterday
the greats the great game of portugal
Morocco Morocco showed very beautiful
football and so that all gave 10 in favor
portugal but to understand what is morocco
showed beautiful football had
really look there with features
games and naturally look there 90 minutes on
field
Well, as if modern, I could not always
there is no instagrammer check in
I distinguish new or how many likes collected
and my photo here and how would young people already
how could she be super hard at all
therefore therefore what therefore on which
transition therefore to switch its
focus on eSports where there if we
we strain the counter strike yes there
everything is built so that you have two
minutes everyone shoots then small
break all you can focus
check it draws Renova then
translate all shoot again all
quieter therefore actually in
this moment the sport starts a little
lose and a very large number
fashionable people go to eSports this here
one more now
not without reason told so much exactly
because he’s on the type of consumption
content is much better suited to youth
sport knows it and it changes too
with quite a long time there volleyball
refused to transfer filing yes there
tennis is now thinking of giving up 5
sets in hockey there they introduce overtime and three
by three
everything goes to make the game more
dynamic but because how would if
would be sites on all new olympic types
sport there too clearly
what is this some kind of short action
break action and break have it
figure skating goes here literally
recently announced waiting reduction
the duration of the program why so
make it more watchable and sport
understands this and accordingly also
the whole thing is changing but what
the main thing is what is one of my
core thoughts is one
very simple fact not eSports
fighting sport with sport and not eSports
are a threat to sport in principle i
Now I can say super obvious
thought we all live in an era when
in general, everyone is fighting for 3 st 33 with
half an hour of our free time
after we left the office with
plant closed as it were
the cover is there coworking laptops and it doesn’t matter
how would you get it there
seven eight in the evening the question is what are you
will you do turn on the TV there
series wood grouse
or are you from running netflix and and
watch the game of thrones or you fall
for a hockey match on you to
or will you watch the barcelona match
TV or you respectively
look there I do not know the broadcast
of some eSports tournament
sports no matter or you turn on
news new release in doody but because
You did not have time to see the previous one.
in a big way all by or you will fall in
some craft bar bar on
Rubinstein because there cool
atmosphere or
I don’t know Vinci there
want to drink roughly goes big
in this in this whole situation
competition is not between classic
Sports and e-sports competition goes
but really where will the person spend three
hours of free time between
work and sleep and where he will spend time
he will also spend money there
as I said about the time and sociocultural
now a little bit going into
the final stage because I’m something
Piri-Piri talked about how I consumed
content why should follow
eSports first is great
because russia in eSports is real
is in very on very steep
positions of our teams
both players and teams and
professional clubs play very
good level while not there
government money fortunately or to
Regretfully, neither gas growth nor
down the list is not about us and others
gas mates do it the industry
very healthy and really like you
nice to look inside i let
virtus about our dota team
there with a huge margin ended the season
in the first place there plays four
Russian Ukrainian one player and
it is much easier for you to German for them more than
as if for some not their guys
who are there there ten years ago
An example was noticeable when there for the dynamo
football came out to play action
foreigners I have already tried and little knife
tell about how this whole story
really becomes a part of such
socio-cultural phenomenon and it’s just
at least for general development
really quite interesting behind this
look and when are we with the guys
watched from my team movie first
the player they were prepared in such
slightly pleasant shock because
finally we now understand
at least someone expressed how we
perceive the world because prophecy here
exactly dad grater and professional
cybersportsmen for them what
happens here conditionally in this helmet
virtual reality movie or in their
the case in the monitor screen is that
real real life which im
interesting and everything that happens between
this is such a little bit well
certainly not as bad as the movie yes but
nevertheless it is such a severe
the reality in which they live bye them
again you will not be able to wear a helmet and
to a large extent all many of them in
generally confident that either early or
late
well, everything will come to this and let’s say
remember this, too, is necessary, and in this
how do you plan eSports it kind of
is such a stress those changes in
including there and the socio culture of which i
speak in terms of consumption
the content of what people are doing and so
further therefore it is worth dedicating
with just such a little bit
futuristic point of view last
things that I wanted to say is relevant to
Generally in a torus of a different degree all of us as
career point of view and just with
life terms eSports i
initially talked about stable
economic model yes i’m here myself
for example, he worked for a long time in the traditional
Russian sports there and in what football
I always had a problem with that
I did not understand how for whom we are well, that is
here you are trying to attract people all not
works like something wrong in eSports in
this plan is much more healthy and
better and accordingly while
the industry has no people here we go here
Dimu cones colleague simple
Leningrad guy accordingly
he just manages our dota team
over the last year there with a little
it seems he flew away from flying around there
world from 10 to visited a bunch of countries in
eSports lacks accountants
eSports lacks lawyers very much
great career prospects but the most
the main thing on what I want to complete is that even
no matter not only in eSports you
not working for the administrator in the bar
you work in some kind in sports
club you just have to remember that
I said that you are competing not only with
adjacent bar there or with a bar on
neighboring street or are you competing with
one big global industry
entertainment and accordingly you should
remember that against you there is not only
another bar against you also jura
blow that broadcasts youtube and
respectively conditional delivery of
mcdonalds to which says no
Nowhere to go just order in Yandex and
money a couple of burgers yes there take yourself
beer sidi smotri jura dudyak
we really all are in great common
entertainment industry and we all struggle with
each other it must be remembered and
eSports is very good
showed that we are all in the same swamp and
it will be better for someone who knows how to wallow
thank you very much
[applause]
Please follow and like us: