you walk inside a store and then you see
that alarm clock if you really want and
all of a sudden that thought pops up in
your mind wait a minute maybe I can get
this alarm clock a bit cheaper if I
order it online so you grab your smart
phone and start searching I do this all
the time and I’m pretty sure you guys do
it as well and you should because online
ordering is awesome you can get
everything online clothing shoes laptops
plants chairs even milk and fresh
entrecote as a business development
manager in logistics I know this very
well and I’m focusing on the last mile
and the last mile is that last piece of
your online ordering process from the
hands of the delivery guy into your own
hands and this so-called ecommerce
market is booming it’s growing with 15%
every year in the Netherlands alone but
before I started working in logistics I
worked in a hospitality at several
places of the world and it didn’t matter
where in the world I was working it
could be the US Europe Africa or
Australia everywhere in the world the
message was the same always go the extra
mile for your guests and this drive this
passion and this mindset is not only
really beautiful it is also a bit
addictive and even though that customer
satisfaction in logistics or the
e-commerce market has really grown the
last couple of years it is just not yet
on that five-star hotel service level
you are staying in a five-star hotel
just imagine as you can see on this
image in a beautiful city of Dan elder
that means that there is a lot of
sightseeing to do it’s around 11 o’clock
at night you decide to order some
in-room breakfast for the next morning
you get the hotel app on your phone you
order the menu item that you want and
after the confirmation you go to sleep
but hotel operations never sleeps so
around 3 o’clock at night you get a
message and it gives you the estimated
time of arrival of your breakfast and
this timeslot is set between 1:00 and
4:00 in the afternoon but you can change
it you have to change it before 7 a.m.
so around 8:00 your alarm goes off you
check your phone and you see two
messages the first one I just mentioned
and the second one gives you the final
time slot of your breakfast your
breakfast will be delivered between 115
and 145 in the afternoon so a bit
frustrated and disappointed you walk
downstairs
line up at the breakfast buffet and get
some breakfast and eat it not long after
you go out into the beautiful city of
Dan Heller and check out all the great
things that den helder
has to offer the Dutch navy museum may
be some great local coffee places
meaning that at the end of the day
you’re just knackered you go back to the
hotel open the hotel door and there it
is there’s a flier lying on the ground
so you pick it up and it says
unfortunately we missed you but we did
manage to deliver your breakfast and
your neighbors at number four so you
take a step back look to your left and
there it is an empty tray with your
breakfast you know enough this so called
customer journey is in hospitality just
unacceptable however you all of you
accept it every time when you place an
online order and I believe that we need
to change
way we deliver parcels but to change it
we need to radically and disruptively
change it and therefore I’m convinced
that we should no longer focus on
delivering parcels by the railroad the
water or the air we should focus on the
fifth modality underground and I have a
what is it there’s a post exactly
pneumatic post it’s called in English
and it’s not new in logistics we
actually used it for over 100 years
already in a major cities of the world
we use it we use it for the
transportation of mill obviously but
nowadays we still use it for
transportation of cash in stores and
what I want to do is to use diplomatic
post for your online purchase orders and
to shoot it with 70 km/h directly into
your homes you can call it the middle
box 2.0 or the Hyperloop 4 parcels this
is parcel tubing it’s quick its
efficient it’s a mission free
sustainable and most importantly it is
going the extra mile
in the last mile and I also brought an
example this is a so-called carrier and
this carrier is expected to carry 70% of
your online non-food purchase orders we
just need to take a different mindset
because if I ask you to order some shoes
online I’m pretty sure you think about a
shoe box and maybe a shoe box inside
another carton box but that’s not what
you need you don’t need a carton
packaging you want a product and the
project product will fit in this carrier
but obviously there are some real
challenges by implementing the parcel
tube network but I like to think in
opportunities and one of the
opportunities that I see is that in a
couple of
years from now every household needs to
be gas free meaning that there will be
an entire network of unused gas pipes in
the Netherlands and I will use them for
my parcel tubing network so we can shoot
your ordered products from the webshop
directly into the residential areas and
then in residential areas we will have
smaller sorters and these sorters will
calculate in which street and which
house number this product needs to be
delivered and finally all of you you
don’t know it yet but all of you will
have an end station in your house it is
about the size of a central heating
system and in the beginning it might be
placed somewhere next year at
electricity closet but I’m convinced
that after a couple of years it will get
a prominent position in your house maybe
in your living room or maybe even in
your kitchen so this is what the future
of online shopping looks like you go
online you check out which you want you
pay and they start clicking packing at
the webshop as you can see they put it
in the carrier and it shoots underground
with 72 minutes per hour towards your
house and in this case you are living in
apartment complex we’re in the basement
you’ll have that small sorter and this
sorter calculates on which floor and
which number it needs to be delivered
and there it is you can see and check
out if you like the product but it’s not
only non food which is interesting the
and if you don’t like your shoes
returning has not been easier and more
sustainable this is partially that is
really going the extra-mile in the last
mile and I’m pretty sure for a few of
you this really sounds like a long shot
but I’ve got news for you because at
this moment I’m partnering up with
Amsterdam Smart City and we’re looking
into a newly built neighborhood 1,400
households divided over fourteen
apartment complexes to work on a proof
of concept and it is my dream that in a
couple of years from now I walk inside
my living room after a hard day of work
and I tell my voice assistants that I
feel like eating spaghetti bolognese
tonight so my voice assistant will go
online check out the ingredients put
them in my shopping cart and
automatically charges my credit card and
then a few minutes later in the online
supermarket they start picking and
packing my ingredients and it shoots
with 70 km/h towards my house and then
all of a sudden there it is and I can
start cooking that is same minute
delivery instead of same-day delivery
that is parcel chewing and that is going
the extra mile in the last mile thank you
that alarm clock if you really want and
all of a sudden that thought pops up in
your mind wait a minute maybe I can get
this alarm clock a bit cheaper if I
order it online so you grab your smart
phone and start searching I do this all
the time and I’m pretty sure you guys do
it as well and you should because online
ordering is awesome you can get
everything online clothing shoes laptops
plants chairs even milk and fresh
entrecote as a business development
manager in logistics I know this very
well and I’m focusing on the last mile
and the last mile is that last piece of
your online ordering process from the
hands of the delivery guy into your own
hands and this so-called ecommerce
market is booming it’s growing with 15%
every year in the Netherlands alone but
before I started working in logistics I
worked in a hospitality at several
places of the world and it didn’t matter
where in the world I was working it
could be the US Europe Africa or
Australia everywhere in the world the
message was the same always go the extra
mile for your guests and this drive this
passion and this mindset is not only
really beautiful it is also a bit
addictive and even though that customer
satisfaction in logistics or the
e-commerce market has really grown the
last couple of years it is just not yet
on that five-star hotel service level
you are staying in a five-star hotel
just imagine as you can see on this
image in a beautiful city of Dan elder
that means that there is a lot of
sightseeing to do it’s around 11 o’clock
at night you decide to order some
in-room breakfast for the next morning
you get the hotel app on your phone you
order the menu item that you want and
after the confirmation you go to sleep
but hotel operations never sleeps so
around 3 o’clock at night you get a
message and it gives you the estimated
time of arrival of your breakfast and
this timeslot is set between 1:00 and
4:00 in the afternoon but you can change
it you have to change it before 7 a.m.
so around 8:00 your alarm goes off you
check your phone and you see two
messages the first one I just mentioned
and the second one gives you the final
time slot of your breakfast your
breakfast will be delivered between 115
and 145 in the afternoon so a bit
frustrated and disappointed you walk
downstairs
line up at the breakfast buffet and get
some breakfast and eat it not long after
you go out into the beautiful city of
Dan Heller and check out all the great
things that den helder
has to offer the Dutch navy museum may
be some great local coffee places
meaning that at the end of the day
you’re just knackered you go back to the
hotel open the hotel door and there it
is there’s a flier lying on the ground
so you pick it up and it says
unfortunately we missed you but we did
manage to deliver your breakfast and
your neighbors at number four so you
take a step back look to your left and
there it is an empty tray with your
breakfast you know enough this so called
customer journey is in hospitality just
unacceptable however you all of you
accept it every time when you place an
online order and I believe that we need
to change
way we deliver parcels but to change it
we need to radically and disruptively
change it and therefore I’m convinced
that we should no longer focus on
delivering parcels by the railroad the
water or the air we should focus on the
fifth modality underground and I have a
what is it there’s a post exactly
pneumatic post it’s called in English
and it’s not new in logistics we
actually used it for over 100 years
already in a major cities of the world
we use it we use it for the
transportation of mill obviously but
nowadays we still use it for
transportation of cash in stores and
what I want to do is to use diplomatic
post for your online purchase orders and
to shoot it with 70 km/h directly into
your homes you can call it the middle
box 2.0 or the Hyperloop 4 parcels this
is parcel tubing it’s quick its
efficient it’s a mission free
sustainable and most importantly it is
going the extra mile
in the last mile and I also brought an
example this is a so-called carrier and
this carrier is expected to carry 70% of
your online non-food purchase orders we
just need to take a different mindset
because if I ask you to order some shoes
online I’m pretty sure you think about a
shoe box and maybe a shoe box inside
another carton box but that’s not what
you need you don’t need a carton
packaging you want a product and the
project product will fit in this carrier
but obviously there are some real
challenges by implementing the parcel
tube network but I like to think in
opportunities and one of the
opportunities that I see is that in a
couple of
years from now every household needs to
be gas free meaning that there will be
an entire network of unused gas pipes in
the Netherlands and I will use them for
my parcel tubing network so we can shoot
your ordered products from the webshop
directly into the residential areas and
then in residential areas we will have
smaller sorters and these sorters will
calculate in which street and which
house number this product needs to be
delivered and finally all of you you
don’t know it yet but all of you will
have an end station in your house it is
about the size of a central heating
system and in the beginning it might be
placed somewhere next year at
electricity closet but I’m convinced
that after a couple of years it will get
a prominent position in your house maybe
in your living room or maybe even in
your kitchen so this is what the future
of online shopping looks like you go
online you check out which you want you
pay and they start clicking packing at
the webshop as you can see they put it
in the carrier and it shoots underground
with 72 minutes per hour towards your
house and in this case you are living in
apartment complex we’re in the basement
you’ll have that small sorter and this
sorter calculates on which floor and
which number it needs to be delivered
and there it is you can see and check
out if you like the product but it’s not
only non food which is interesting the
and if you don’t like your shoes
returning has not been easier and more
sustainable this is partially that is
really going the extra-mile in the last
mile and I’m pretty sure for a few of
you this really sounds like a long shot
but I’ve got news for you because at
this moment I’m partnering up with
Amsterdam Smart City and we’re looking
into a newly built neighborhood 1,400
households divided over fourteen
apartment complexes to work on a proof
of concept and it is my dream that in a
couple of years from now I walk inside
my living room after a hard day of work
and I tell my voice assistants that I
feel like eating spaghetti bolognese
tonight so my voice assistant will go
online check out the ingredients put
them in my shopping cart and
automatically charges my credit card and
then a few minutes later in the online
supermarket they start picking and
packing my ingredients and it shoots
with 70 km/h towards my house and then
all of a sudden there it is and I can
start cooking that is same minute
delivery instead of same-day delivery
that is parcel chewing and that is going
the extra mile in the last mile thank you
Please follow and like us: