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What Do We Really Need? | Lara C | TEDxYouth@LCJSMS


welcome to 2013 don’t look close your
eyes and imagine the following two
options and a brace so warm it will warm
up your heart or a large high-quality
home theater with an enormous screen
projector open your eyes if you have to
choose between hug and a theater which
one would you get if you would like the
first option raise your hands
thank you now if you were like the home
theater
please hold up your hands you can put
your hands down today I will introduce
you to an idea that will make you
question your whole daily lives and the
goals you set for yourself all of our
days differ but it is stand apart by
small for a huge difference each day is
filled with different events outcomes
and accomplishments however at the end
of our days the goal we all
unconsciously try to accomplish is
reaching happiness the state of
well-being and joy and we all achieve it
in different ways we reach this goal
through our daily activities but it’s by
buying new clothes or everybody spending
time finding new hilarious memes this
explains the study that discovered the
shopping malls outnumber high schools in
America and the average woman makes 301
trips to the store annually spending
close to 400 hours a year shopping we
all want to be happy and there are lots
of ways to accomplish this goal but the
rate of our consumption is raking our
lives more difficult then never stop
your need for more is driving us away
from the feeling we all really need
contentment contentment is much more in
a state of emotion it’s much more an
enjoyable newly designed clothes a few
months ago my journey discovering the
meaning of this word began and
throughout it I realized that the key to
my discovery is to lead a more
minimalistic life different lessons
ideas and parts of our history bonded
together piece by piece and led my
journey to discoveries I made and now
it’s time
you two start yours to begin let’s go
back in time to the early 1900s Edward
Bernays please raise your hands have you
heard of this person thank you
although Edward is unknown by was today
he was the man that greatly influenced
American society and perhaps changed our
daily lives after World War one
Bernice wondered if he could use the
techniques of convincement there were
yes used to persuade people to join the
war to have an effect on a crowd of
consumers he had a massive opportunity
to impact the nation at the time the
mass industrialized Society with
millions of people clustered together in
the cities Bernays was determined to
find a way to manage and alter the way
to cross thought and therefore transform
America into consuming nations to
attempt to carry out his desire he
traveled to New York and set up shop as
a public relations councilor to
transform his dream into reality he
turned to his uncle Sigmund Freud and
his writings of psychoanalysis in his
writings Freud talked about hidden
impulses to control the human
unconscious minds and Bernie’s used
these writings to begin persuading
people the material goods can bring them
happiness to do so he used propaganda by
definition propaganda is a type of
information used to promote or publicize
a particular idea and Bearnaise was the
first person to use propaganda
techniques to influence the decisions of
the human masses what this means is that
bernie is due special virtue words to
make a product sound special as Bernie’s
reached a key to his aspiration he
decided to put his knowledge to the test
one of his earliest experiments was to
use propaganda techniques to persuade
women to smoke at that point in history
it was socially unacceptable for women
to be smoking George Hill the president
the president of the American tobacco
Corporation at the time asked Bernie’s
to break the view of the society
well Bernie’s did was the influence
women into smoking
calling the cigarettes torches of
freedom because of this new nickname
anyone who support equality between men
and women
supported smoking as a result the
consumption of cigarettes began to rise
the same techniques that Bernie’s use
businesses around the world use today as
businesses began adapting propaganda
techniques into marketing strategies
u.s. became a consuming nation since
Bernie’s discovery marketing began to
prosper the billboards industry was
developed the first standard our
structure for displaying posters was
established and giant companies offered
to fulfill Americans every desire and
need as a nation we became obsessed with
purchase and therefore a ways of finding
happiness got affected nowadays we seek
joy in objects we tend to occupier times
seeking new higher quality improved
materials that we believe can light up
our lives and make us feel appreciated
to research more about the society we
live in today I decide to create a
survey questioning middle school
students about their ways of finding
happiness
I finished my survey in TEDx Club and as
I came home I decided to share the
survey with my family as I showed my
brother Dan one of the first questions
on the survey that states what makes you
happy he decided to do a survey on his
own and asked me the same question what
makes you happy
what makes me happy this question sounds
simple enough I love sports spending
time my family and friends breeding but
duties activities bring me the same type
of happiness I’m talking about see when
I created this question I was referring
to the simple things that bring us joy
but I was referring to the ecstasy of
life contentment in one of his books
called the call of the wild Jack Lemmon
stated that there is an ecstasy that
marks the summit of life and beyond
which life cannot rise and such is the
paradox of living
ecstasy comes with one is most alive and
it comes as a complete forgetfulness
that one is a lie the moment we find her
eyes fulfilled with joy anticipation at
the moment when her hearts feel full
happiness can be reached by doing the
simplest things but it’s by spending
time with the people we care about or by
doing the activities we love but the
real journey through which we start
walking through from the moment we are
born isn’t there for us to find these
common emotions but it’s there for us to
mark our lives with unforgettable
moments as it’s out there to
kitchen-table
my mind was blank I couldn’t think of
any moments where I forgot I was alive
because a beautiful moment caught my
mind didn’t let cook that night
I decide to do something about this
because I couldn’t just let go of a
topic so simple but yet so complicated
as I came into English class next Friday
mr. Wallick gave me the perfect solution
I decided to get rid of the things that
waste my time and find the things that
bring me that ecstasy I decided to
become a minimalist a person who owns
little material possessions to back away
from the world of consuming Edward
Bernays helped create and travel back to
the simpler times to be honest I already
was the materials back then as it didn’t
spend much time obsessing with social
media and such but I did however spend a
good amount of time in from the
television format minimalistic
experience I banned television and
social media and decided to spend the
minimal amount of time and the various
transportation modes and all my phone I
completely limited the amount of
clothing him allowed to wear and out of
school supplies I’m allowed to carry
from here I transported to here this
experience lasted three weeks three
weeks of no Netflix no Instagram no
video games no YouTube and no shopping
because of the new situation if I was so
thin I was forced to look harder beyond
the fun of stuffing
sell food popcorn while watching
comedies spending time outdoors playing
games and reading stories that make me
burst into laughter to a single moment
of pure contentment over the course of
these three weeks I spent more time with
my family and friends and I surrounded
myself and my time around her people I
care about and through it all my answer
came blouse and clear the moments then
bring me ecstasy sing karaoke with the
music so loud that by the time I’m in
high school I will be the perfect
impressionist of an older woman being
there for my brother and sister in a
time of need having someone there life
just seems too much laughing so hard my
third hurts and I lose my voice the next
day trying you insane things in times my
mind is picturing a hundred different
death scenarios and coming back home a
little wiser more experienced and maybe
a bit more crazy jumping around the
house with my dog jacks for hours until
I just can’t carry his weight anymore
and seeing my relatives for the first
time in a year and remembering all the
moments we spent together before the
time we parted ways these three weeks of
my moment realizations contentment is
found of special moments that may seem
ordinary and irrelevant but actually
mean the world to us they get ingrained
into our minds and we hold on to forever
we all can work hard enough to own a
large home theater but it’s those
special moments that count in the
society we live in today we’re obsessed
with technology shopping etc our rooms
are filled with things we don’t really
need Edward Bernays mail helped America
become more advanced more creative with
products and more aware of the power
words but however he also introduced us
to our unnecessary desires the things I
have purchased over the past few years
may have brought me excess it may have
brought me joy and satisfaction
faction but they also prevented me from
living the moments I craved for life is
an opportunity an opportunity to learn
experience new things overcome correct
our mistakes experience contentment and
consumption could get in the way of that
today I encourage you to take the first
step towards finding the moments that
bring you the ecstasy I speak up I can’t
expect you to start living minimalistic
lives and own only the things that are
considered necessity because we need to
continue to adapt to the modern
technology that’s developing everyday
all I encourage you to do is start small
make a list of things you own you don’t
really need it may be three lines long
or take up an entire page it doesn’t
matter
sometimes even the smallest step in the
right direction can end up becoming the
biggest step of your lives thank you
[Applause]
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