
[Music]
[Applause]
[Music]
[Applause]
[Music]
have you ever found really hard me to
something maybe made mistake maybe we’ve
done something wrong and we found really
difficult maybe made a story told why
I’m sure we don’t fix that situation
well what about have you ever had a
situation that is so stressful you feel
on a patrol and so you just can’t even
process the situation you kind of even
deal with it and you find that maybe you
make up a story to make it feel better
or maybe you’ve even forgotten man that
has ever happened then years later you
remember it see these things happen to
all of us they’re a natural way of
coping and it’s called a defense
mechanism now I’m not here today to talk
about defense mechanisms but as humans
we when we try to cope with something we
all naturally have this we go on the
defense and we want to think about not
only how we do this as individuals but
we also do this as a society as a whole
there’s many big issues big problems
that we all do or we put this defense
mechanism and we don’t actually deal
with the problem instead we deliberately
deny it justify it and go through these
different procedures when you think
about waste and why I said waste doesn’t
exist waste is one of these problems
that we have set up worldwide many
people many countries many governments
are trying to deal with this waste
problem but actually the reason that
many of them are struggling is because
they found
santé waste itself doesn’t exist well
what can I say that will you make me
wondering what this this illustration is
behind yet but I’m sure you’ve seen it
in school even an elementary it’s too
little when we first things we learn
about science is that everything in
nature has cycles there’s a carbon cycle
phosphorus cycle the nitrogen cycle you
probably even thought of a few cycles
itself oxygen cycle see there is no
waste in any job there is no such thing
everything is a cycle everything
continues something’s might even seem
like waste when we look at nature but
they’re not for instance with this
picture here you see the Bears they’re
eating the fish and even the wolf but
they have this habit where they’ll eat
the salmon and then during the end of
the season they circle they only lose
certain parts so they’ll just bite the
brains and if it’s a female fish out of
the water now when we look at this
before we think what a waste what a
beautiful fish and they’re just taking a
couple of chunks and leaving it but
actually when you have a further
investigation you realize that these
fish are left into the jungle and they
fertilize the jungle they make the soil
very rich in nutrients not only that
other animals of smaller animals that
are
catch the fish now have a source of food
see nothing goes to waste nothing in
nature doesn’t have a purpose and that’s
why I say that waste doesn’t exist in
fact when you look at the definition of
ice if you type in the vehicle waist
definition waist meeting this is the
first thing that’ll pop up and what
we’re talking about is wasted in this
sense the unwanted or unusable material
substance or byproducts see there is no
such thing as a material that unwanted
unneeded or unusable everything has a
place but it all comes down to how we
attribute value to that material we I
don’t have time to talk about the
philosophy of how we value things but
it’s important to know because the whole
problem that we deal with today is
connected to how we give value to
materials because we’ve created this
these words waste trash rubbish in
Malaya tsampa so we use these words and
actually what they are is it a way of
justifying their a defense mechanism
because once we finish with the product
we don’t know what to do with it
so we say it’s waste no longer do we
have accountability no longer do we have
responsibility but then it just doesn’t
make sense because these products these
materials are still valuable
if you view materials in a different way
you start to understand the whole
concept differently for instance if we
look at plastics that one of the biggest
environmental problems the biggest
problems of waste is plastic but we have
to think about classicism as its
property see plastic is a strong durable
material yes it might be cheap to
produce but this property is very
valuable it this servant uses and we see
it every day
plastic affects every part of our life
so why then do we use it for single-use
objects how does it ever get passed ever
that ever makes sense we really have to
read
the ladies material a lot of the
products things that we’ve seen the
design pieces they should never become
redesigned they should never exist
because people need to take the
properties of a material into
consideration when they’re making a
design if you think of it with this
intersection of plastic involved imagine
time using single result could you ever
imagine such a thing someone who just
ate off one sick dog plate and throw it
away straight away drinks good old straw
and just discard it if we use someone
who’s rich enough to do that would be
quite discussive wouldn’t we be quite
furious that oh just throwing away bill
but we do the same thing all of us we’re
discarding plastic like this has no
meaning but it has no value and not just
passing that many other materials so you
don’t get to really understand how
immature it is imagine if you’re a child
and you’re talking to your mom you
finished eating off your plate and your
mother says I want you to wash up we’ll
play after you finish you can apply all
the excuses that people use to the waste
management into that situation so your
mom says I want you to wash that bank of
mum with all the places you still have
in a drawer and the time in Initium
technically fair one wash this dish
I’m sure it’s easier just to grab
another plate see I don’t know about
your mother but my mother would not
accept that as an excuse and we we just
couldn’t mother earth plan accepted as
an excuse as well we’re being so
irresponsible with the material museum
and we’re viewing them as waste when
they actually
something that’s very valuable
everything we have can be reviewed
prospectus recycled restored and that’s
something that we have to start looking
into one of the things that it might be
a popping up a lot recently is this word
of a circular economy it’s being coined
a lot and people are talking about this
circular economy of having the full
scale full cycle just like an
environment just like the ecosystems we
see just like in the nature in the whole
world we have this concept that we can
actually move away from a linear economy
see this definition was one of the first
things that popped up as well when you
do it but actually it’s not an
alternative it’s the only way that we
can continue to exist what we’re doing
now is not an alternative we have to
discard this this process of make using
to help dispose and we have to start
being responsible we have to create
businesses create devices that can help
us to close that circle to keep products
in continuation keep using them
regenerate them and then give them the
full life that they deserve when now
that I’ve been working in the marketing
for the Mexifornia it’s a tool company
and so I’ve been learning that this
issue just like new issues is about
marketing see when you look on I’m sure
you’ve all seen the abundance of videos
and drivers of environmental destruction
being choking on plastic and so on and
they’re very distressing but how do they
make you feel do you feel like you can
accomplish something will they make you
feel like you’re powerless
see this is the marketing side so you
have to think about the reason I’m
trying to miss purr-fect is in Australia
I remember the the message is to always
be with smirking smirking is bad smoking
will kill you every severe enemy smoke
is going to kill you it’s making me sick
but then all of the sudden I think is
around 2009 the message changed we
started seeing posters like this popping
up we’re saying if stop smoking stop
work area and the message turned to
every cigarette dark smoke is doing the
boom all of the sudden is a positive
message is positive reinforcement people
started to feel actually this is
achievable it’s not telling you to quit
smoking cigarettes is saying that every
cigarette I don’t smoke I’m working
towards it and then it gives realistic
timeframes and goals of how your body
starts to repair when you minimize and
eventually stops working see this
positive message is what helps many more
people to make a change in their life
people already knew that smoking was bad
they’ve had the messages for a long time
but now they need the positive resources
they needed something that would lower
her defense mechanism and help them to
make a change so when we apply this to
the to the problem of waste we can do
the same thing for instance if you see
this these are the images of mountains
of garbage washing up on the beach you
can show these in you can say outside of
these but what’s going to be more
productive showing people this waste or
showing them products that can maybe
make some that waste
physical things that you can make and
teaching people how to do it
even tiles that have been just hand
pressed out of plastic furniture that’s
been molded by hand even 3d
material they can go straight into a 3d
printer and now print a range of designs
that we’re never possible before well
what about this you could show people
the birds the sea life everything that’s
been destroyed or you could show them
people taking the debris from the sea
and turning it into skateboards
surfboards beautiful jewelry so you’ve
seen the the possibilities seen what
people can achieve helps them to
overcome that feeling of sadness and
then putting on that defense minister
all of sudden everyone is able to see
that hey there’s something realistic
here I might not be able to fix
everything but I can make changes I can
do something about it
one of the companies that have been
doing this is for precious plastic it
was started by that guy in Holland his
name is Dave happens and if you look on
YouTube is a range of videos teaching
people how to build their own machines
and recycle plastic straight away these
are the machines that you set out the
first game and it’s all online or can
source anyone can download it you can
make the machines out of all ovens
recycled metal steel even he shows how
to find cables and recycle electrical
cables see when you use these machines
you they follow the basic principles
when you’re working the plastic all you
have to do all you need is heat and
pressure so all of these media machines
follow that principle and this is the
way that we need to think plastic is not
got any waste
maybe you know that even in sabah there
is no glass recycling we have tons of
glass where does it go into landfill see
an Elena Phil doesn’t solve anything
this is a landfill and even david
enacted to the many machines he knows it
with the machine with the technology
that’s gonna fix
what’s going to fix the problem is the
mindset we have to change our mindset we
have an idiom in English that you can’t
just sweep something under the carpet
but that’s exactly what lands with us
how have we allowed these things for so
long what do we thinks going to happen
we put it in a hole in it just magically
it’s gone but now we have to do
something about it this is why we’ve
started up intensive plastic thinking
about we’re downloading those OpenSocial
Giants with building the machines and
we’re trying to follow the example it’s
been set by Dave but not just given to
many other people online who are coming
up with ingenious ideas and the idea
here is to share your knowledge not to
hold it not to hold on to the designs of
knowledge if you have any different
drawings different solutions then
they’ve created an online community and
precious plastic document and everyone
can connect everyone can share and it
makes it you feel like you’re not alone
anymore everything’s possible and this
is why we’re doing this is written
suppression of potential toxic so we may
do that because it’s a Mullane name
we’re in Sapa and hopefully people can
understand the plastic
and that’s what we want to do this is
what we’re trying to achieve but
actually this is under a much broader
area of what I want to achieve when you
also find dreamers when thinking about
this particular theme my dream is to
something much greater than the
potential plastic-like dream you could
dream of something like talk about a
world where you no longer a half waste
you no longer have these problems will
be able to create these new machines
follow the basic principles and then
teach villages teach companies to design
their own or build their own machines
recycle their own ways make products
that they can sell and have a whole
different economy economy that empowers
people to live a clean and healthy alive
and still make money and still benefit
by this is why we are trying to do that
in around the world many many people are
joining on board and if you think of it
there’s so many things that can be
recycled so if you’re thinking of being
an entrepreneur trying to think there is
a whole still the half of the circle the
cycle is not complete there’s certain
emissions in your market that have to be
started today there’s so many things are
not being recycled
you could be an entrepreneur just be
creative come up with the design think
of the basic elements and build a
machine that would help to do that
think of how you could use glass think
of how we could use paper and try and
close that circular economy and then
people will support it so when we’re
talking about ways I can’t believe waste
exists except in one area there are some
things you can bus you can waste time we
don’t have we only have so much time and
once the minutes go on you’re talking
about you can waste environment and
opportunity there’s the physical things
in e-commerce so what I would like to
encourage is don’t waste the time that
you have don’t waste this opportunity
given these four think of how you can
know the circular economy create
different jobs different tools different
machines different products that empower
people and we can all handle for a
better future
[Applause]
[Applause]
[Music]
[Applause]
[Music]
have you ever found really hard me to
something maybe made mistake maybe we’ve
done something wrong and we found really
difficult maybe made a story told why
I’m sure we don’t fix that situation
well what about have you ever had a
situation that is so stressful you feel
on a patrol and so you just can’t even
process the situation you kind of even
deal with it and you find that maybe you
make up a story to make it feel better
or maybe you’ve even forgotten man that
has ever happened then years later you
remember it see these things happen to
all of us they’re a natural way of
coping and it’s called a defense
mechanism now I’m not here today to talk
about defense mechanisms but as humans
we when we try to cope with something we
all naturally have this we go on the
defense and we want to think about not
only how we do this as individuals but
we also do this as a society as a whole
there’s many big issues big problems
that we all do or we put this defense
mechanism and we don’t actually deal
with the problem instead we deliberately
deny it justify it and go through these
different procedures when you think
about waste and why I said waste doesn’t
exist waste is one of these problems
that we have set up worldwide many
people many countries many governments
are trying to deal with this waste
problem but actually the reason that
many of them are struggling is because
they found
santé waste itself doesn’t exist well
what can I say that will you make me
wondering what this this illustration is
behind yet but I’m sure you’ve seen it
in school even an elementary it’s too
little when we first things we learn
about science is that everything in
nature has cycles there’s a carbon cycle
phosphorus cycle the nitrogen cycle you
probably even thought of a few cycles
itself oxygen cycle see there is no
waste in any job there is no such thing
everything is a cycle everything
continues something’s might even seem
like waste when we look at nature but
they’re not for instance with this
picture here you see the Bears they’re
eating the fish and even the wolf but
they have this habit where they’ll eat
the salmon and then during the end of
the season they circle they only lose
certain parts so they’ll just bite the
brains and if it’s a female fish out of
the water now when we look at this
before we think what a waste what a
beautiful fish and they’re just taking a
couple of chunks and leaving it but
actually when you have a further
investigation you realize that these
fish are left into the jungle and they
fertilize the jungle they make the soil
very rich in nutrients not only that
other animals of smaller animals that
are
catch the fish now have a source of food
see nothing goes to waste nothing in
nature doesn’t have a purpose and that’s
why I say that waste doesn’t exist in
fact when you look at the definition of
ice if you type in the vehicle waist
definition waist meeting this is the
first thing that’ll pop up and what
we’re talking about is wasted in this
sense the unwanted or unusable material
substance or byproducts see there is no
such thing as a material that unwanted
unneeded or unusable everything has a
place but it all comes down to how we
attribute value to that material we I
don’t have time to talk about the
philosophy of how we value things but
it’s important to know because the whole
problem that we deal with today is
connected to how we give value to
materials because we’ve created this
these words waste trash rubbish in
Malaya tsampa so we use these words and
actually what they are is it a way of
justifying their a defense mechanism
because once we finish with the product
we don’t know what to do with it
so we say it’s waste no longer do we
have accountability no longer do we have
responsibility but then it just doesn’t
make sense because these products these
materials are still valuable
if you view materials in a different way
you start to understand the whole
concept differently for instance if we
look at plastics that one of the biggest
environmental problems the biggest
problems of waste is plastic but we have
to think about classicism as its
property see plastic is a strong durable
material yes it might be cheap to
produce but this property is very
valuable it this servant uses and we see
it every day
plastic affects every part of our life
so why then do we use it for single-use
objects how does it ever get passed ever
that ever makes sense we really have to
read
the ladies material a lot of the
products things that we’ve seen the
design pieces they should never become
redesigned they should never exist
because people need to take the
properties of a material into
consideration when they’re making a
design if you think of it with this
intersection of plastic involved imagine
time using single result could you ever
imagine such a thing someone who just
ate off one sick dog plate and throw it
away straight away drinks good old straw
and just discard it if we use someone
who’s rich enough to do that would be
quite discussive wouldn’t we be quite
furious that oh just throwing away bill
but we do the same thing all of us we’re
discarding plastic like this has no
meaning but it has no value and not just
passing that many other materials so you
don’t get to really understand how
immature it is imagine if you’re a child
and you’re talking to your mom you
finished eating off your plate and your
mother says I want you to wash up we’ll
play after you finish you can apply all
the excuses that people use to the waste
management into that situation so your
mom says I want you to wash that bank of
mum with all the places you still have
in a drawer and the time in Initium
technically fair one wash this dish
I’m sure it’s easier just to grab
another plate see I don’t know about
your mother but my mother would not
accept that as an excuse and we we just
couldn’t mother earth plan accepted as
an excuse as well we’re being so
irresponsible with the material museum
and we’re viewing them as waste when
they actually
something that’s very valuable
everything we have can be reviewed
prospectus recycled restored and that’s
something that we have to start looking
into one of the things that it might be
a popping up a lot recently is this word
of a circular economy it’s being coined
a lot and people are talking about this
circular economy of having the full
scale full cycle just like an
environment just like the ecosystems we
see just like in the nature in the whole
world we have this concept that we can
actually move away from a linear economy
see this definition was one of the first
things that popped up as well when you
do it but actually it’s not an
alternative it’s the only way that we
can continue to exist what we’re doing
now is not an alternative we have to
discard this this process of make using
to help dispose and we have to start
being responsible we have to create
businesses create devices that can help
us to close that circle to keep products
in continuation keep using them
regenerate them and then give them the
full life that they deserve when now
that I’ve been working in the marketing
for the Mexifornia it’s a tool company
and so I’ve been learning that this
issue just like new issues is about
marketing see when you look on I’m sure
you’ve all seen the abundance of videos
and drivers of environmental destruction
being choking on plastic and so on and
they’re very distressing but how do they
make you feel do you feel like you can
accomplish something will they make you
feel like you’re powerless
see this is the marketing side so you
have to think about the reason I’m
trying to miss purr-fect is in Australia
I remember the the message is to always
be with smirking smirking is bad smoking
will kill you every severe enemy smoke
is going to kill you it’s making me sick
but then all of the sudden I think is
around 2009 the message changed we
started seeing posters like this popping
up we’re saying if stop smoking stop
work area and the message turned to
every cigarette dark smoke is doing the
boom all of the sudden is a positive
message is positive reinforcement people
started to feel actually this is
achievable it’s not telling you to quit
smoking cigarettes is saying that every
cigarette I don’t smoke I’m working
towards it and then it gives realistic
timeframes and goals of how your body
starts to repair when you minimize and
eventually stops working see this
positive message is what helps many more
people to make a change in their life
people already knew that smoking was bad
they’ve had the messages for a long time
but now they need the positive resources
they needed something that would lower
her defense mechanism and help them to
make a change so when we apply this to
the to the problem of waste we can do
the same thing for instance if you see
this these are the images of mountains
of garbage washing up on the beach you
can show these in you can say outside of
these but what’s going to be more
productive showing people this waste or
showing them products that can maybe
make some that waste
physical things that you can make and
teaching people how to do it
even tiles that have been just hand
pressed out of plastic furniture that’s
been molded by hand even 3d
material they can go straight into a 3d
printer and now print a range of designs
that we’re never possible before well
what about this you could show people
the birds the sea life everything that’s
been destroyed or you could show them
people taking the debris from the sea
and turning it into skateboards
surfboards beautiful jewelry so you’ve
seen the the possibilities seen what
people can achieve helps them to
overcome that feeling of sadness and
then putting on that defense minister
all of sudden everyone is able to see
that hey there’s something realistic
here I might not be able to fix
everything but I can make changes I can
do something about it
one of the companies that have been
doing this is for precious plastic it
was started by that guy in Holland his
name is Dave happens and if you look on
YouTube is a range of videos teaching
people how to build their own machines
and recycle plastic straight away these
are the machines that you set out the
first game and it’s all online or can
source anyone can download it you can
make the machines out of all ovens
recycled metal steel even he shows how
to find cables and recycle electrical
cables see when you use these machines
you they follow the basic principles
when you’re working the plastic all you
have to do all you need is heat and
pressure so all of these media machines
follow that principle and this is the
way that we need to think plastic is not
got any waste
maybe you know that even in sabah there
is no glass recycling we have tons of
glass where does it go into landfill see
an Elena Phil doesn’t solve anything
this is a landfill and even david
enacted to the many machines he knows it
with the machine with the technology
that’s gonna fix
what’s going to fix the problem is the
mindset we have to change our mindset we
have an idiom in English that you can’t
just sweep something under the carpet
but that’s exactly what lands with us
how have we allowed these things for so
long what do we thinks going to happen
we put it in a hole in it just magically
it’s gone but now we have to do
something about it this is why we’ve
started up intensive plastic thinking
about we’re downloading those OpenSocial
Giants with building the machines and
we’re trying to follow the example it’s
been set by Dave but not just given to
many other people online who are coming
up with ingenious ideas and the idea
here is to share your knowledge not to
hold it not to hold on to the designs of
knowledge if you have any different
drawings different solutions then
they’ve created an online community and
precious plastic document and everyone
can connect everyone can share and it
makes it you feel like you’re not alone
anymore everything’s possible and this
is why we’re doing this is written
suppression of potential toxic so we may
do that because it’s a Mullane name
we’re in Sapa and hopefully people can
understand the plastic
and that’s what we want to do this is
what we’re trying to achieve but
actually this is under a much broader
area of what I want to achieve when you
also find dreamers when thinking about
this particular theme my dream is to
something much greater than the
potential plastic-like dream you could
dream of something like talk about a
world where you no longer a half waste
you no longer have these problems will
be able to create these new machines
follow the basic principles and then
teach villages teach companies to design
their own or build their own machines
recycle their own ways make products
that they can sell and have a whole
different economy economy that empowers
people to live a clean and healthy alive
and still make money and still benefit
by this is why we are trying to do that
in around the world many many people are
joining on board and if you think of it
there’s so many things that can be
recycled so if you’re thinking of being
an entrepreneur trying to think there is
a whole still the half of the circle the
cycle is not complete there’s certain
emissions in your market that have to be
started today there’s so many things are
not being recycled
you could be an entrepreneur just be
creative come up with the design think
of the basic elements and build a
machine that would help to do that
think of how you could use glass think
of how we could use paper and try and
close that circular economy and then
people will support it so when we’re
talking about ways I can’t believe waste
exists except in one area there are some
things you can bus you can waste time we
don’t have we only have so much time and
once the minutes go on you’re talking
about you can waste environment and
opportunity there’s the physical things
in e-commerce so what I would like to
encourage is don’t waste the time that
you have don’t waste this opportunity
given these four think of how you can
know the circular economy create
different jobs different tools different
machines different products that empower
people and we can all handle for a
better future
[Applause]
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