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Using Innovation to Drive Piggyback Rides | Sebastian Oddo | TEDxFergusonLibrary


I have three young kids at home five

years old three and 11 months

months-old for the past five years I’ve

been in the piggyback business and what

I could tell you is that a good

piggyback ride consists of two things

time and undivided attention I normally

start my day around 6:00 a.m. I take a

shower I get dressed I walk the dog I

make breakfast I talked to my kids and I

find things that I need to get out the

house and all that adds up to around 60

minutes I only get around ten minutes of

time with my kids in the morning and

drives me crazy because I have to leave

the house at around 7 a.m. to be in work

at time and the mornings for me then are

not good for piggyback rides because I

just don’t have enough time I work at an

agency I lead up our technology and

content and design business so my job is

very demanding I normally don’t get home

until around 7 p.m. at night if you take

those 10 minutes in the morning and you

take those 50 minutes at night I have

about an hour at my kids I at night I

spend time with them washing them up and

getting that pajamas on and reading them

books so about an hour a day I get to

spend with my kids so you take that hour

a day your time’s it by five days and I

have five hours a week with my kids

Monday through Friday so the weekends

are so important for me to spend time

with my kids but the weekends are fill

the parents stuff like laundry and

mowing the lawn if we ever get to do

that in New York and paying bills but

the one that I hate the most is grocery

shopping grocery shopping I hate the

most and look at all this stuff I have

to do I have to make a list I have to

drive to the store I have to find the

items in the store I have to wait in

line then I have to drive home and then

I have to put the items away

it’s a hundred and twenty minutes of

time going grocery shopping I don’t have

Tide on’t have 120 minutes to give you

saw

weekends need to be filled with spending

time my kids giving piggyback rides so I

thought to myself what innovation could

I use to drive more piggyback rides and

I thought to myself well Fresh Direct

and if for those of the of you that

don’t know how Fresh Direct is Fresh

Direct allows you to order groceries

online so my wife and I we opened up the

app we we added all the items that we

needed and I have to be honest I was

very nervous at first I thought my

bananas were gonna get crushed coming to

my house and my my boxes were gonna get

crushed the meats were gonna be old

because I wasn’t the one picking them

out but I took the leap I said my wife

and I were let’s do it

let’s go let’s place the order and I’ll

never forget it was 8:00 a.m. on a

Sunday morning we had scheduled the

truck to come and I we were both laying

in bed and the truck rolled up our block

and we jumped out of bed we ran through

the front door and before we can before

we could even open the door all these

beautifully placed boxes were there for

us and we opened the door and we took

them in and it was that moment that I

knew

I just saved 120 minutes of my time for

my kids and it was so special to me as a

dad I used innovation to create more

time with my kids it was incredible now

when you have food and you have three

kids does anyone know what you got

crumbs right you get crumbs and crumbs

are they take away time from me because

I have to clean them up right most

families have three meals breakfast

lunch and dinner but when you have kids

it’s more like 10 meals all right

because you have all the different

snacks here at a time so if you take

those 10 meals and those it takes about

two minutes to clean up crumbs I have

cameras in my house so I was able to

analyze over the past six months how

long it actually took my wife to clean

up crumbs and it takes about 20 minutes

a day 20 minutes a day times seven days

a week is a hundred of 40 minutes and

like I told you I don’t have 140 minutes

to give to cleaning up crumbs so what

did I do

I bought a Roomba

I bought a Roomba for those of for those

of you that don’t know what a rumba

rumba is it’s a robot that cleans up

crumbs off the floor all right and

whether or not you think that that would

work in your life it works for me it

works for my wife it works for our

family because what it does is it

creates a moment for us to get out of

the house quicker or should have

piggyback rides or we set these virtual

walls in our house and we run the Roomba

and it gets its stuff done cleans up the

crumbs and then we’re done

we could leave we could leave the house

or I could go play Legos with my kids it

does its job and even my 11th month old

knows how to set up the the virtual wall

you literally just put a little device

and you press the on button and now the

Roomba stays in this little area and by

doing that I have seen an increase in

piggyback rides in my home by just

buying a Roomba my favorite favorite

favorite one of all has to be voice

assistance though and more specifically

Alexa Alexa is my favorite take a look

at my recent order history on Alexa we

have glad drawstring trash trash bags

baby fruit pacifier natural green dog

food a pizza cutter and a little girls

pull on ballerina skirt I could easily

see three stores that I would have had

to gone to to pick these items up the

first three for one store the second the

second for the dirt and then the third

and the third would have been pretty

embarrassing because I don’t know what a

pull-on ballerina skirt is but my wife

and I told Alexa and she ordered it for

us so time is being saved with every

single command think about it what’s the

weather turn on the coffee machine

what’s my schedule look like today all

those commands save time that I could

then use with my kids to give them

piggyback rides there are thousands of

these commands and I’m so excited for

the future and how I can get these

integrated into my life and into my

family’s life if you add them all up you

save time that’s that simple

some people Bank technologies bad

Alexa’s listening to us it’s not good

for us it’s too

oh geez not good well you know what I

think technology’s good because I use it

to make me a better dad I’ve figured out

how to use innovation and technology to

make me a better dad and my wife would

say the same about her made her a better

mom so I would say it’s up to you how to

use technology in your life how you use

innovation and technology in your life

I’m gonna challenge you I’m gonna say

how will you use innovation to better

your life and when you figure it out

what will you use that time for so think

about that and I appreciate your time

thank you [Applause]

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