[Music]
and it all starts with the story of
a challenge was brought to our
university there by 2005 gone by
representing a manager of a company
mining one of the world’s larger than
He puts the aim leading us
problem that was we need to have
a training project in
production engineering for some of the
our engineers of our technicians
there will be that the university could
participate in this and we do this
we’ve been doing this for a long time alone
only the time exactly with this
company with whom we worked 30
years we were not and not only our
illustrious people in parliament right
and that was one was a situation
absolutely normal, right?
only during the conversation almost at the end
of the conversation is this person she puts a
zoom in on the other are in the
neighbors so look we’re here
also presenting mayor of our
city in itabira and the mayor of
delmiro is the door of a voice for me
request to the university that the
university deploys an itabira campus
as it had been and I do not regret or hear
talking about the greatest poet Itabira 10 bit
little more than that, and demands
for the university to install fields in the
tall there were many say that came
resisting because we thought that
we had to have something very
quality
until this gentleman presents to us the
justification is and the justification was
Look there in itabira we have a
economic situation that is fundamental
even of a finite good of nature that the
iron ore and when it’s over
possibly from the border will regress in the
time in the well-being of your
society of your community .
citizen of both citizens and
citizens
The university needs to go there and help us
but wait a minute easy and simple extension
because it’s more people
we will change the economic profile of
municipality and this is a situation
not be an agent of
economic development entity
catalyst for a complex process of
change is not good only that it had a
advantage that motivated some of us who
It was okay, it ‘s difficult, it’s a process.
a complex project but it works out
we can help change the life of
thousands of people to better this
while some people among whom
I do not have the privilege to be able to count
there it seems an issue that I think
it’s worth we discussed
quickly that it is really a
university can not be an agent
economic development and its
own university not yet accepted
good or its partners and also in
municipalities and also had this assignment
of the municipality of itabira né
I’ll spend a few here
figures some images to try
show it quickly we the theory
of the economy says that they produce some
something you need something that calls
which is called the factors of production
and the three main factors of
production santana works capital
land and capital was work of
capital or who we will see if it has always been
so and this might add some
foreign work and capital thing
this is a region of the world is that until
the late 30’s
the beginning of the 1940s was the
producer of the world’s
produce a third and its economy
based on it evidently earth
as factor of production thales work
the then high tech 1940 one
little ahead or the line of
that the packaging is right
someone recognizes this region
Good, I have two minutes and 35 seconds.
this region is the valley of silicon val
silicon that has been changing the
humanity through waves of
knowledge and technology behind the
other
in an increasingly exponential society
Silicon Valley saw it there as
1940 time it is possible to change the profile
costume dramatically in not too long
Silicon Valley today is what
that is the logos of the
tech companies that inhabit the valley
of silicon and there
the land is no longer as important as
production factor there
work is important but I work
intellectual property that is important
there capital is important of course it is
important we are another type of
capital that feeds this type of
company and some numbers show
dramatically the 150 largest
silicon valley companies billed
in 2006, equivalent to half of
wealth that is produced even year
This to me is absolutely amazing.
half of Brazil’s wealth was
recaptured by these companies
in 2006 and some of the characteristics
of a city that has the great cause
all this has a university to
university high school in a city 70
thousand inhabitants in the Silicon Valley in
itabira has 120 and 130 company generated
by those people who circulated through this
university
then were about $ 40,000
these companies by
year 2.7 trillion dollars annually
Does anyone know how much the pib
and $ 2.7 trillion
if this does not frighten what scares the
since then it generates jobs registered 5.4
millions of jobs is making a
quick count study guidelines to sum
to generate by the year of jobs something equal
to half the population of itabira site
university is not people and
economic development
and now I bring this in a case
evidently more modern
Of course, it has to be more modest because
two situations do not compare
directly in others has examples
I’m not going to talk here because I do not
give time
new santa rita do sapucaí in a
town in the south called railda
electronics 41 thousand inhabitants
back there is also a group of 150
10 thousand jobs and billing
2.2 billion reais
all based on institutions of
teaching and research inatel fayet
so sure that I do not have
doubt in saying when itabira makes a
delay bet on federal university in
state of 15 years the technology in
entrepreneurial state so that it is
important part of the profile change
economic development of the municipality
management was
absolutely correct
the university may be that in the case
should be one of the main
agents of economic profile change
of the municipality
but she does not do it alone she can not
alone because the university does not
have my production the university does not
produce proof law then accurate
aggregate other entities that are
able 1 with the university to produce
fact this development and has a
theory that was developed at the end
the last century that the entities
who are able to do this in the
possible hose join in that
which has been termed a striptease in a
in a summer is similar to the
dna option that next to the university
the center of knowledge that together with
governments and, in the specific case,
case of special importance, the government
that brings together the business sector
then this is a theory of
development in the era of
knowledge-based products
way in the most effective and
productive
if governments universities sector
entrepreneurs to be able to work
set harmoniously and with a
which is called trust because the
broken trust the project did not
proceed in one case examples
very much example
The interesting thing is I’ll leave it to you.
consult and signed the sedan that
on your main page we
we do economic development as well
with the triple propeller and have a
set of projects very
interesting to analyze the
university of development
economic development
that’s what it’s like and development
technology that does as it is
I will cite here a dramatic case of the
second World War
in World War II has a
first important mark is that the
war was not won by brute force
of armies as agent announced today
the war was won by force
imperceptible of science was the
war science want to see during the
World War II until then
humanity had never seen a
economic development and
So fantastic technology there was
invented radar
there he was tried to invent it against
radar electronic warfare propulsion
Those bombs of the students
aviation jet at the end at the end of
war is digital computing for
decipher the codes of the advancing and
unimaginable in the application of
medicine and nutrition those cans
of food were invented not
issue logistics operations research
the typical nerd theme at the gym and the
major highlight of the atomic bomb
atomic bomb that in the end ended up
end the war is that only lipstick
to develop the
the government of the united states warned
by mr alberto einstein all
You know, you decide to go into a
project to make the atomic bomb
when all the great physicists all
the great scientists including the sister
said that it was impossible with the
knowledge acquired then
especially with technology
available through a
nuclear reaction
an artifact that could do anything
thing including study was impossible
require only two or three in two
decades
two decades ago is not
can do this
the result is that the effort made
navigation talent
availability of resources
Financial were never
contingent on the urgency of winning
war to maintain a minimum of
civilized population in the world in a
tripoli seles project by joining the
government with its termination bringing together
the industry with its strength
of the product joining the best
universities of the planet
bringing together about three thousand to six thousand
scientists and at the peak of the whole process
130 thousand people working on the project
in the end with a war economy
while the worst situation of the economy
as there is no money for anything
the war economy was possible
invest there with determination
policy with limited time needed
win the war at what cost
considering the project a project
strategic objective with clear
compromising your commitment
indispensable sectors
not enough to say I will collaborate have
commitment to the attraction of
talents 3 thousand scientists the best of
world right Itabira have a war to
win with talents
talents must be attracted and the
decisive participation in large
universities that in principle
seemed impossible and that he needed
a very urgent sense of urgency
happened the impossible happened
there the university posting before a
situation to go there to help
solve a problem said yes it came
Accepted installed on campus ac coming
working together with entities to
which is in fact this desired future
bright of tavira can be realized
with the other differential is that the
municipality the village has a differential
relation to the overwhelming majority
municipalities of the country
he had extra funds raised
hence the finite course that has been
used and is still possibly the
largest share of the economy of the
the Italian economy had resources
were intended by law to
prepare the future if it is being used
or it’s not another conversation
but they were reserved for this and the
commitment
the municipality is that they would be
used to make
grant and operate that which would be the
development mastermind
of the municipality that the campus of the
Unifei itabira is the government there
was placed with the
incumbency to make available the
and building the campus has to
build the campus and this counterpart
the municipality left
with no, I will not say no now I
I do not have and I have to stop and like this
war economy
the university that implemented a new
course and operate the field if
much more and the business sector
and that is to say that the company that was
our partner instrumented
not all the engines of the
university
Okay, that’s where I keep my question.
I did in the beginning, now, how is the
people do this in bonn one thing to people
have to do more of the same can not
Then the blood said it was mine.
insanity is to continue to make the
same thing and expect results
no matter how much difference happens
the university can not continue to
do the same thing the municipal government
can not continue to do the same
which the local business sector does not
can continue to do the same thing
come on risk only happen to
same results are not taking the
future of life is not there and then
the university project
It does differently the campus is
different from the campus proposal and
different from its design is
different
its construction is different say
warehouses and more beautiful to that luxury
too much is not
everything done in these fields was done
with purpose and it serves exactly the
Greater mission says fields can act
as a development agent
will build a set of
normal rooms to grow classes
usually space researches us in
University labs will not
to fulfill its mission, it is necessary to
something similar that is back there
that line barto line participate
for technological as much is discussed
Ready, just invest here. It’s ready.
all this I say is necessary and has the
goal was not made for beauty
and the quality of architects who
involved and for those who have doubts
I say there in the Silicon Valley where
people all want it and participate in the
the big change verdão played six that
changing the world, there is a
project now in this time of
attracting talented people and need to attract
talents please check the fields
because today they are doing in the
I ‘m going to go through the images that
worth a thousand words
language and people are talking
for images because he has a lot of time
not yet
look at the quality of the spaces worth
silicon to attract talents
You think this is in
perceptible it says so in reality
a dream come true only depend on
people who believe they still dream more
I have two things the first of them
want to have a principle in
determination of the priority of
projects and learning something
which has already been done in the
My proposal is that you do not have
two principles when you take had
that make some important decision
about the future of itabira thinks
first campus and
economic diversification first
to make terminations it should be
the principles that would be adopted by me
end of Itabira saying can not be
just a photo on the wall and a lot
less a model in a room than pain
the poet will endure
thank you very much
and it all starts with the story of
a challenge was brought to our
university there by 2005 gone by
representing a manager of a company
mining one of the world’s larger than
He puts the aim leading us
problem that was we need to have
a training project in
production engineering for some of the
our engineers of our technicians
there will be that the university could
participate in this and we do this
we’ve been doing this for a long time alone
only the time exactly with this
company with whom we worked 30
years we were not and not only our
illustrious people in parliament right
and that was one was a situation
absolutely normal, right?
only during the conversation almost at the end
of the conversation is this person she puts a
zoom in on the other are in the
neighbors so look we’re here
also presenting mayor of our
city in itabira and the mayor of
delmiro is the door of a voice for me
request to the university that the
university deploys an itabira campus
as it had been and I do not regret or hear
talking about the greatest poet Itabira 10 bit
little more than that, and demands
for the university to install fields in the
tall there were many say that came
resisting because we thought that
we had to have something very
quality
until this gentleman presents to us the
justification is and the justification was
Look there in itabira we have a
economic situation that is fundamental
even of a finite good of nature that the
iron ore and when it’s over
possibly from the border will regress in the
time in the well-being of your
society of your community .
citizen of both citizens and
citizens
The university needs to go there and help us
but wait a minute easy and simple extension
because it’s more people
we will change the economic profile of
municipality and this is a situation
not be an agent of
economic development entity
catalyst for a complex process of
change is not good only that it had a
advantage that motivated some of us who
It was okay, it ‘s difficult, it’s a process.
a complex project but it works out
we can help change the life of
thousands of people to better this
while some people among whom
I do not have the privilege to be able to count
there it seems an issue that I think
it’s worth we discussed
quickly that it is really a
university can not be an agent
economic development and its
own university not yet accepted
good or its partners and also in
municipalities and also had this assignment
of the municipality of itabira né
I’ll spend a few here
figures some images to try
show it quickly we the theory
of the economy says that they produce some
something you need something that calls
which is called the factors of production
and the three main factors of
production santana works capital
land and capital was work of
capital or who we will see if it has always been
so and this might add some
foreign work and capital thing
this is a region of the world is that until
the late 30’s
the beginning of the 1940s was the
producer of the world’s
produce a third and its economy
based on it evidently earth
as factor of production thales work
the then high tech 1940 one
little ahead or the line of
that the packaging is right
someone recognizes this region
Good, I have two minutes and 35 seconds.
this region is the valley of silicon val
silicon that has been changing the
humanity through waves of
knowledge and technology behind the
other
in an increasingly exponential society
Silicon Valley saw it there as
1940 time it is possible to change the profile
costume dramatically in not too long
Silicon Valley today is what
that is the logos of the
tech companies that inhabit the valley
of silicon and there
the land is no longer as important as
production factor there
work is important but I work
intellectual property that is important
there capital is important of course it is
important we are another type of
capital that feeds this type of
company and some numbers show
dramatically the 150 largest
silicon valley companies billed
in 2006, equivalent to half of
wealth that is produced even year
This to me is absolutely amazing.
half of Brazil’s wealth was
recaptured by these companies
in 2006 and some of the characteristics
of a city that has the great cause
all this has a university to
university high school in a city 70
thousand inhabitants in the Silicon Valley in
itabira has 120 and 130 company generated
by those people who circulated through this
university
then were about $ 40,000
these companies by
year 2.7 trillion dollars annually
Does anyone know how much the pib
and $ 2.7 trillion
if this does not frighten what scares the
since then it generates jobs registered 5.4
millions of jobs is making a
quick count study guidelines to sum
to generate by the year of jobs something equal
to half the population of itabira site
university is not people and
economic development
and now I bring this in a case
evidently more modern
Of course, it has to be more modest because
two situations do not compare
directly in others has examples
I’m not going to talk here because I do not
give time
new santa rita do sapucaí in a
town in the south called railda
electronics 41 thousand inhabitants
back there is also a group of 150
10 thousand jobs and billing
2.2 billion reais
all based on institutions of
teaching and research inatel fayet
so sure that I do not have
doubt in saying when itabira makes a
delay bet on federal university in
state of 15 years the technology in
entrepreneurial state so that it is
important part of the profile change
economic development of the municipality
management was
absolutely correct
the university may be that in the case
should be one of the main
agents of economic profile change
of the municipality
but she does not do it alone she can not
alone because the university does not
have my production the university does not
produce proof law then accurate
aggregate other entities that are
able 1 with the university to produce
fact this development and has a
theory that was developed at the end
the last century that the entities
who are able to do this in the
possible hose join in that
which has been termed a striptease in a
in a summer is similar to the
dna option that next to the university
the center of knowledge that together with
governments and, in the specific case,
case of special importance, the government
that brings together the business sector
then this is a theory of
development in the era of
knowledge-based products
way in the most effective and
productive
if governments universities sector
entrepreneurs to be able to work
set harmoniously and with a
which is called trust because the
broken trust the project did not
proceed in one case examples
very much example
The interesting thing is I’ll leave it to you.
consult and signed the sedan that
on your main page we
we do economic development as well
with the triple propeller and have a
set of projects very
interesting to analyze the
university of development
economic development
that’s what it’s like and development
technology that does as it is
I will cite here a dramatic case of the
second World War
in World War II has a
first important mark is that the
war was not won by brute force
of armies as agent announced today
the war was won by force
imperceptible of science was the
war science want to see during the
World War II until then
humanity had never seen a
economic development and
So fantastic technology there was
invented radar
there he was tried to invent it against
radar electronic warfare propulsion
Those bombs of the students
aviation jet at the end at the end of
war is digital computing for
decipher the codes of the advancing and
unimaginable in the application of
medicine and nutrition those cans
of food were invented not
issue logistics operations research
the typical nerd theme at the gym and the
major highlight of the atomic bomb
atomic bomb that in the end ended up
end the war is that only lipstick
to develop the
the government of the united states warned
by mr alberto einstein all
You know, you decide to go into a
project to make the atomic bomb
when all the great physicists all
the great scientists including the sister
said that it was impossible with the
knowledge acquired then
especially with technology
available through a
nuclear reaction
an artifact that could do anything
thing including study was impossible
require only two or three in two
decades
two decades ago is not
can do this
the result is that the effort made
navigation talent
availability of resources
Financial were never
contingent on the urgency of winning
war to maintain a minimum of
civilized population in the world in a
tripoli seles project by joining the
government with its termination bringing together
the industry with its strength
of the product joining the best
universities of the planet
bringing together about three thousand to six thousand
scientists and at the peak of the whole process
130 thousand people working on the project
in the end with a war economy
while the worst situation of the economy
as there is no money for anything
the war economy was possible
invest there with determination
policy with limited time needed
win the war at what cost
considering the project a project
strategic objective with clear
compromising your commitment
indispensable sectors
not enough to say I will collaborate have
commitment to the attraction of
talents 3 thousand scientists the best of
world right Itabira have a war to
win with talents
talents must be attracted and the
decisive participation in large
universities that in principle
seemed impossible and that he needed
a very urgent sense of urgency
happened the impossible happened
there the university posting before a
situation to go there to help
solve a problem said yes it came
Accepted installed on campus ac coming
working together with entities to
which is in fact this desired future
bright of tavira can be realized
with the other differential is that the
municipality the village has a differential
relation to the overwhelming majority
municipalities of the country
he had extra funds raised
hence the finite course that has been
used and is still possibly the
largest share of the economy of the
the Italian economy had resources
were intended by law to
prepare the future if it is being used
or it’s not another conversation
but they were reserved for this and the
commitment
the municipality is that they would be
used to make
grant and operate that which would be the
development mastermind
of the municipality that the campus of the
Unifei itabira is the government there
was placed with the
incumbency to make available the
and building the campus has to
build the campus and this counterpart
the municipality left
with no, I will not say no now I
I do not have and I have to stop and like this
war economy
the university that implemented a new
course and operate the field if
much more and the business sector
and that is to say that the company that was
our partner instrumented
not all the engines of the
university
Okay, that’s where I keep my question.
I did in the beginning, now, how is the
people do this in bonn one thing to people
have to do more of the same can not
Then the blood said it was mine.
insanity is to continue to make the
same thing and expect results
no matter how much difference happens
the university can not continue to
do the same thing the municipal government
can not continue to do the same
which the local business sector does not
can continue to do the same thing
come on risk only happen to
same results are not taking the
future of life is not there and then
the university project
It does differently the campus is
different from the campus proposal and
different from its design is
different
its construction is different say
warehouses and more beautiful to that luxury
too much is not
everything done in these fields was done
with purpose and it serves exactly the
Greater mission says fields can act
as a development agent
will build a set of
normal rooms to grow classes
usually space researches us in
University labs will not
to fulfill its mission, it is necessary to
something similar that is back there
that line barto line participate
for technological as much is discussed
Ready, just invest here. It’s ready.
all this I say is necessary and has the
goal was not made for beauty
and the quality of architects who
involved and for those who have doubts
I say there in the Silicon Valley where
people all want it and participate in the
the big change verdão played six that
changing the world, there is a
project now in this time of
attracting talented people and need to attract
talents please check the fields
because today they are doing in the
I ‘m going to go through the images that
worth a thousand words
language and people are talking
for images because he has a lot of time
not yet
look at the quality of the spaces worth
silicon to attract talents
You think this is in
perceptible it says so in reality
a dream come true only depend on
people who believe they still dream more
I have two things the first of them
want to have a principle in
determination of the priority of
projects and learning something
which has already been done in the
My proposal is that you do not have
two principles when you take had
that make some important decision
about the future of itabira thinks
first campus and
economic diversification first
to make terminations it should be
the principles that would be adopted by me
end of Itabira saying can not be
just a photo on the wall and a lot
less a model in a room than pain
the poet will endure
thank you very much
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