[Music]
[Applause]
in these years many times I am
asked if the thing we created
could have been born from other parts in
other cities in other places places like
new york london berlin but I am also
answered that ideas sometimes ideas
more fragile smaller ones need
territories that are accomplices, ie spaces that
somehow they know how to forgive them
uncertainties that do not claim 1
immediate resplendent success and in
some way turin is a bit like that
also a place that has a cost of
life compatible with life and not
even in our cities it happens indeed
often it does not happen if we think for
example that I do not want to say that Milan
is a process is anything but in fact however in
this moment is particularly
shining, however, with that with a
turin takes a flat maybe
to share with some friends a
Milan actually really takes it
only a small space if not
just a toilet and maybe that’s it
one of the reasons torino is
become a bit of a place for
university students for a place of
immigration of young people who
they come to study precisely of the times
they also stop to work even though
in the last few years perhaps we have lost one
some outlets at work but the idea is mine
rough and that turin is a city
friendly enough for young people and
it’s all true
the other feature that to this
place and maybe to be a laboratory
a laboratory from which maybe then
run away to go exercise by others
set off
but the soul of the city gives it its soul
laboratory
all in all there was and is there and this there
inspired because the idea we have
had
was to create a laboratory a
small laboratory on communication
in which to invite an entire generation
which is the generation of the boys of
today that all in all they are passionate
of default communication of birth
they are directors photographers bloggers social
media that then are called managers in the
future but in short, the boys are born
having to deal with a lot of
talents
we thought we could
put together and see if together
something was born besides ours
root laboratory from city
laboratory
we looked for inspiration elsewhere and
as woody allen used to say
if you have to look for inspiration, look for one
so high we put together the e
workshop of art and craft of the
renaissance is a bit of andy warhol that
it never hurts but above all that
he had an idea of an all factory
added in more recent times than
at the Renaissance
and then we put together the idea of
laboratory
the idea of andy warhol the idea of the arts
and crafts a small space was born
where every year about twenty boys
through a competition come
selected and are hired for a
year they work in turin come from all
the parts of Italy stay with us a year
and then they leave again
but the interesting thing for us and maybe
even a little bit for those who are listening to me in
this moment is all in all i
results later because 90 percent
more or less of the boys who passed
from us it has become itself or better
he started a career in business
doing your job and this
in our opinion it is the biggest result
but as he first said, introducing matteo
I asked my question
initial and if this experience by chance
is reproducible and a question to the
which I do not have an answer if not one
indication and all in all a hope
because I am convinced that
innovation in these years and ne
we talk a lot of steps through the
technology steps through digital
go through the research but I am
convinced that it goes through even a
different way of understanding the work and if
by chance some big company had
desire to imitate us and to take ten
fifteen girls to keep them in for
a year giving it that time boundary
reminding him that after a year he will leave
they will go so as not to give it time
to take the habits of becoming
victims of general managers of
CEOs or at least
from the general atmosphere that reigns in the
companies and being provocative e
anarchists and want to chase the
own dreams
and the dreams of companies to give some
honest directions well I believe that
if some company took on a group
of boys so it would benefit
very much the boys could put
in your curriculum
the name of large companies and businesses
they could put in their own history
the freedom of thought that often lacks
thank you
[Applause]
[Applause]
in these years many times I am
asked if the thing we created
could have been born from other parts in
other cities in other places places like
new york london berlin but I am also
answered that ideas sometimes ideas
more fragile smaller ones need
territories that are accomplices, ie spaces that
somehow they know how to forgive them
uncertainties that do not claim 1
immediate resplendent success and in
some way turin is a bit like that
also a place that has a cost of
life compatible with life and not
even in our cities it happens indeed
often it does not happen if we think for
example that I do not want to say that Milan
is a process is anything but in fact however in
this moment is particularly
shining, however, with that with a
turin takes a flat maybe
to share with some friends a
Milan actually really takes it
only a small space if not
just a toilet and maybe that’s it
one of the reasons torino is
become a bit of a place for
university students for a place of
immigration of young people who
they come to study precisely of the times
they also stop to work even though
in the last few years perhaps we have lost one
some outlets at work but the idea is mine
rough and that turin is a city
friendly enough for young people and
it’s all true
the other feature that to this
place and maybe to be a laboratory
a laboratory from which maybe then
run away to go exercise by others
set off
but the soul of the city gives it its soul
laboratory
all in all there was and is there and this there
inspired because the idea we have
had
was to create a laboratory a
small laboratory on communication
in which to invite an entire generation
which is the generation of the boys of
today that all in all they are passionate
of default communication of birth
they are directors photographers bloggers social
media that then are called managers in the
future but in short, the boys are born
having to deal with a lot of
talents
we thought we could
put together and see if together
something was born besides ours
root laboratory from city
laboratory
we looked for inspiration elsewhere and
as woody allen used to say
if you have to look for inspiration, look for one
so high we put together the e
workshop of art and craft of the
renaissance is a bit of andy warhol that
it never hurts but above all that
he had an idea of an all factory
added in more recent times than
at the Renaissance
and then we put together the idea of
laboratory
the idea of andy warhol the idea of the arts
and crafts a small space was born
where every year about twenty boys
through a competition come
selected and are hired for a
year they work in turin come from all
the parts of Italy stay with us a year
and then they leave again
but the interesting thing for us and maybe
even a little bit for those who are listening to me in
this moment is all in all i
results later because 90 percent
more or less of the boys who passed
from us it has become itself or better
he started a career in business
doing your job and this
in our opinion it is the biggest result
but as he first said, introducing matteo
I asked my question
initial and if this experience by chance
is reproducible and a question to the
which I do not have an answer if not one
indication and all in all a hope
because I am convinced that
innovation in these years and ne
we talk a lot of steps through the
technology steps through digital
go through the research but I am
convinced that it goes through even a
different way of understanding the work and if
by chance some big company had
desire to imitate us and to take ten
fifteen girls to keep them in for
a year giving it that time boundary
reminding him that after a year he will leave
they will go so as not to give it time
to take the habits of becoming
victims of general managers of
CEOs or at least
from the general atmosphere that reigns in the
companies and being provocative e
anarchists and want to chase the
own dreams
and the dreams of companies to give some
honest directions well I believe that
if some company took on a group
of boys so it would benefit
very much the boys could put
in your curriculum
the name of large companies and businesses
they could put in their own history
the freedom of thought that often lacks
thank you
[Applause]
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