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Un museo dell’Automobile | Mariella Mengozzi | TEDxModenaWomen


[Music]
Good evening everyone is a great joy
share a mine with you this evening
great passion
the car because the car is new
the car is safe the car is
nice I’m not mistaken because
when the car was invented
at the end of the nineteenth century it was considered
a mobile mobile and then in the
languages ​​like Italian, French was
I declined to women and then to men
not long in possession already
at the beginning of the twentieth century there were
many women driving vehicles
the queen margherita had its seat
equipped with all the comforts and already
francesca admirable lack of palermo
in 1913 it was the first woman to have the
driving license that had been
introduced the year before by regio
decree but in short, men or women
the car was a great one
revolution for the whole society
the car has transformed the way of
live think what it meant
at the beginning of the last century to have
available means that allowed
to cover the distances in a long time
much lower than in previous years
for example in England until 1896
the cars that circulated on the street
they had to be preceded by a man of
race that waved a red cloth for
alert passers-by
of the car so imagine what
it must have seemed
have these on the road on the streets
means still circulating the landon today
to brighton celebrates the decree that
exceeded this obligation and finally the
cars could be circular meant
that turned and about 6 km and a half
then the speed of a running man
but the cars already had then one
much much higher potential
already in 1896 an electric car
straordina is the landon to brighton that
It still opens today with the ritual of the
the tear of the red cloth but already
the races started right away as I did
read in a museum in america that I have
recently visited in Philadelphia
competitions have started as soon as
the second car was built the
race the challenge the sense of overcoming
overcome yourself and overcome others
an incredible rush towards innovation
and I already said in 1899 a car
electric jam and cash was called
exceeded 100 kilometers per hour
105 kilometers per hour and won the race
of the kilometer launched another race
extraordinary was won by itala in
1907 which covered the unthinkable distance
60 thousand kilometers from Beijing to Paris
and he arrived first in five
competitors but exceeded the competitors of
one week in advance of one
week are extraordinary companies
you must really imagine the sense of
freedom of incredible possibility that
it has led to cars and then
finally the diatribe if he were a man
woman was exceeded enough
brilliantly from one of women in it
he had some gabriel experience
d’announcing that in 1926 in one of his
letter to the lawyer lambs that the
he had given
a fiat 509 convertible and that he had
tested to thank him in the
thank him he also wrote that
that was all doubt
the car is female and therefore from
so this was another victory
of the fair sex but let’s say today
the car makes us live the experience is
far from being a part of life today
everyday of all of us
the perceived of the car is no longer
that of the sense of accomplishment of us
I do not know how many of them
you in the morning to have to take the car
get in line in traffic may
still be an emotion as it was
in the early years of the last century and everything
added up it also creates so many problems
traffic pollution but we must also
consider that today’s cities are
the cars are built turn up
roads that were once traveled alone
for horses so for this we find ourselves
in this situation but also for i
Young people
the car is no longer not represented
plus that sense of emancipation and of
independence of freedom that
this was the 500 for us
that I was driving with pride at the age of 18
it was an irremissible thought to take
the license immediately completed 18
years to be able to drive to move
from da castrocaro where I lived in forlì
go to school alone be
independent today for young people is not
more so they have other other ambitions
aspirations can communicate and
move in a thousand other ways
these are the streets where we are
forced to circulate but I must say that
I think the car is hers
history are not finished at all I think
that the car will find the way for
overcome these difficulties because I think
that the law is still inalienable
the man’s need to move
the car is freely the means
mobility staff par excellence
so I think all the study
the innovation that is being carried out
anyway and will allow to keep
the car as a future asset and today
they are planning whole cities where
self-driving vehicles can
circular can be connected
they will develop intelligence
artificial
so he has a history that is anything but
over
there is certain to tell the facts also
recent show that there is still a way
to do for the car but the direction
but this is here I think it is not
let’s just say a type challenge
technological I think it is also
important to find the way to connect
history the past the solutions that
even then they thought of the present and the
future I think it’s important that there
is perhaps a place where this can
come as a pamuk says now to make that
the time of 20 space and therefore a museum
even a car museum can have
a role in the evolution of the
car history
so a museum that is not a collection
of memorabilia because all in all
the car is not of the past
the car is still present today
on the roads on the slopes in the centers of
innovation development continues to
study to design new solutions
so the museum must become a place
writhes in which it is discussed
they share ideas and solutions
there are already many car museums
there are branded museums in the ferrari museum
museum alfa romeo mercedes museum
maybe there are so many innumerable in the
world there are public collections and
private that have been collected in the
time with great passion and with the
want to share with others in
this passion but today for a museum does not
just show you have to create gods
connections of emotions to attract
visitors and to involve them on the
future is a museum today this can
do in many ways with many initiatives
addressed different types of
visitors for example to whom it is more
elder can tell the stories
of the cars of the past when they were
they were young the giulietta sprint of the
launches first to those of their parents
there may be young people from
to involve initiatives for
example, sport or travel can there
be educational laboratories there can
to be
readings related to movies because for
cinema senate so many stories from
to tell but especially for young people
It is important to be able to involve them in a way
to be able to dream through the car
and invent and qualify for one
better future
because I think that where you study yes
it works both important to do it with one
higher purpose than that of
bring history to generations
future
and it does not matter if they are men or women there
we need everyone’s energy for
improve and lead to a future
best in a museum that is not a
place where the ashes are kept but
where the embers are grown thanks
[Applause]
[Music]
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