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Tune In | Kasson Bratton | TEDxYouth@NIS


good afternoon everyone have a listen to

this as my crew sips on a cocktail like

that cruise flick like clockwork

I try my luck now I’m sad enough shut

dice dreams of the good life hanging by

it but like dudes working for Suge

Knight let’s start our talk today with a

little poll if you were feeling that

track with your body like if you were

nodding your head along to the beat or

tapping your toes can you raise your

hand you raise your hand if you were

feeling that track great ok can you keep

your hand up if you were also tuned into

the lyrics of that verse like if I asked

you to repeat back a clever simile or a

bit of figurative language or just a

memorable part you could you could

recite that back to me you were tuned

into the lyrics perfect

that difference forms the basis of our

time together today I believe there are

two types of people in the world people

that casually listen and those that

really hear that are tuned in to the

music we listen to every day and what

category we fall into can have a

profound impact on our social lives our

mental health and our worldview on the

surface listening and hearing might seem

the same but there’s a difference and

this difference was best articulated in

the 1992 cinematic masterpiece white men

can’t jump

by director ron shelton which also could

be an allegory for my skills on the

basketball court but that’s probably a

different conversation in the film

Woody Harrelson plays a character named

Billy and Wesley Snipes plays a

character named Sidney and they are

riding down the road listening to Jimi

Hendrix classic rock ballad Purple Haze

in Billy’s car and as Billy air guitars

the famous licks of the of the song and

stumbles across the lyrics Sidney quips

I know you can listen to Jimmy but can

you hear Jimmy he implores Harrelson’s

character to go deeper to connect to the

soul of the song through the lyrics our

goal in the next 10 minutes is to travel

further across this continuum towards a

more tuned in collective of music lovers

the impact of this subtle shift might

surprise you the first and perhaps most

important reason to tune in to the

lyrics of the songs we listened to every

day is not looking stupid in front of

your friends your colleagues and maybe

even your children a 2014 poll published

in The Telegraph newspaper found that

the songs that are often misquoted and

in fact most misquoted are also some of

the most famous songs the songs that we

sing along to every day one example

would be Abbas dancing queen see that

girl watch her scream kicking the

dancing queen

the real lyrics here in green are much

less brutal than that Queens 1977 hit we

will rock you you got mud on your face

big disgrace kickin your cat all over

the place these misheard lyrics could be

an affront to animal lovers everywhere

and the Jimi Hendrix track from the

white men can’t jump seen actin funny

but I don’t know why excuse me while I

kiss this guy two very different

sentiments expressed here along the same

vein but perhaps on a deeper level some

of the most popular songs we listen to

contain lyrics that might surprise you

the 71 rock classic brown sugar by the

Rolling Stones which was playing during

the break if you caught it contains this

verse Gold Coast slave ship bound for

cotton fields sold in a market down in

New Orleans scarred old slaver knows

he’s doing all right here him whip the

women just around midnight

brown sugar how come you taste so good

brown sugar just like a young girl

should how many times have we listened

to this song and heard these lyrics and

not realize the sentiments that they

possess another more recent example that

was also plain during the break is the

2010 global phenomenon Pumped Up Kicks

by Foster the People this is a song

about a student that plans and carry

outta school shooting and this fact

became evident to me last year in this

very space when that song was

accidentally played as exit music during

one of our assemblies and as I looked up

into the crowd worried about the message

we were sending to 450 students their

parents and teachers all I saw were four

hundred and fifty teenagers dancing

along nodding their heads singing the

chorus or just completely oblivious

these cases illustrate the importance of

really tuning in to the music we listen

to

less we support perspectives that are

dangerous or downright shocking I’m a

lover of hip-hop music and I often hear

criticisms of this genre that it’s about

bass bling misogyny and violence but I

believe these perspectives are

promulgated by those that listen but

don’t really hear it so what I’d like to

do during our time together is I’d like

to illustrate the brilliance of hip-hop

by taking a moment to deconstruct the

verse we started our time with the

rapper that was laying down that verse

his name’s shad he’s a Canadian rapper

and I want to just quickly thank him for

giving me permission to use his songs

today so let’s jump into this musical

genius here he starts with just for my

who kid DJ’s this is DJ whoo kid he’s an

actual DJ and he’s known you can kind of

tell by the top of his Run DMC hoodie

he’s known for pulling out samples and

loops out of 80s and early 90s hip-hop

to use today so he says this is for my

whoo kid DJ’s who dig and here he uses

kind of a double entendre he’s saying

who dig like I dig it I understand it

it’s cool and DJ’s who dig for records

in crates so this is from my who kid

DJ’s who dig pulling out wax in this

case he’s referring to Records a slang

term for records in hip-hop and probably

other genres is wack so he says this is

from my who kid DJ’s who dig pulling out

wax then he uses kind of a gross simile

like

you tips pulling out wax like q-tips but

he uses it as a bridge to tie in finding

loops that sick as mr. q-tips describing

q-tip who’s one of the founding members

of the classic hip hop group A Tribe

Called Quest oh he says this is from my

hook here deejays who dig pulling out

wax like q-tips finding loops that sick

as mr. q-tip here he says I’m the new

Bismarck this kids stupid he’s referring

to biz markie who’s known as the Clown

Prince of hip-hop his raps are always

very funny and so he’s saying he’s the

new Bismarck this is shad right here

he’s saying this kids stupid like this

kids off the wall he doesn’t mean

unintelligent he just means outside of

the box this kids stupid then he says I

spit sharp like toothpicks and here he

uses the term spit as a slang term for

rap so basically saying I spit sharp

means that I’m a good rapper how

sharpened my raps sharp like toothpicks

then he ties it into on an all-inclusive

cruise ship as my crew sips and here he

uses the word crew as a double entendre

as then the crew on a cruise ship that

might serve you drinks and my crew like

my friends my people so he says the new

Bismarck this kids stupid spit sharp

like toothpicks on an all-inclusive

cruise ship as my crew sits on the

cocktail like that cruise fling this is

probably the most genius line of the

song he says as my crew sips on a

cocktail so he’s tying it back to the

cruise ship and the toothpicks he’s like

as my cruise ships on my cruise ships on

a cocktail like that cruise flick

referring to the film cocktail with Tom

Cruise like clockwork he is referring to

the film Clockwork Orange by Stanley

Kubrick like clockwork nah the other

Kubrick Eyes Wide Shut which is a

Kubrick film that Tom Cruise stars then

as well and then he finishes it off with

a line from dr. Strangelove bye bye buck

which Stanley Kubrick also directed as

my crew sips on

tale-like the cruise flick like

clockwork now the other Kubrick Eyes

now this one’s for my real hip-hop heads

in the audience this is a good one okay

he says he’s all in the game all in

referring to like in poker when you put

all your chips in you’re completely

committed to the game in this case the

game is the rap game so he’s all in the

game he wants to try his luck okay

he’s got dreams of the good life he’s

living off shook dice so he’s back to

the idea of dice in the game but then he

really takes it to the next level

I think English teachers will appreciate

this as well he says I’m hanging by a

foot in this case the foot he’s

referring to is not the foot on your

feet it’s a foot which is a measure of

rhythm

you might remember it from your study of

sonnets and Shakespeare it’s actually

one half of an I am it is the way that

poets can measure rhythm so he says it’s

hanging by a foot meaning that the only

way he’s able to stay in the rap game is

his ability to write rhymes he’s hanging

by a foot like dudes working for Suge

Knight a Suge Knight was a CEO of Death

Row Records if you know dr. Dre Snoop

Dogg Tupac the beginning of gangster rap

on the west coast and you might have

seen the recent film Straight Outta

Compton Suge Knight once held Vanilla

Ice off of a balcony by his feet to

store record royalties from him in the

early 90s so he says he’s hanging by a

foot like dudes working for Suge Knight

it is lyrical genius consider the sheer

volume of this lyrical genius in music

we listen to every day if just this

snippet of a relatively lesser known

song has this level of clever references

figurative language and brilliant

wordplay if we’re not tuned in we’re

missing out

Matt Daniels a visual data guru applied

a sampling technique called token

analysis what Matt did is he took the

first 35,000 words that XI William

Shakespeare wrote in his plays he

actually took the first seven plays in

the first 5,000 words out of each just

to make sure

he got a nice sample then he took the

first 35,000 words of Herman Melville’s

classic Moby Dick in those samples

he found that Shakespeare had about 5000

original words 5,000 different words and

Melville had about six thousand and then

Daniels took about a hundred rappers and

took the first 35,000 lyrics they wrote

and measured against Shakespeare and

Melville and what he found was that

there are about 20 to 25 rappers about

1/4 of that sample that have the same

level of original wordplay and lyrical

complexity as Shakespeare and Melville

as the data illustrates if we’re not

tuning in we’re missing a lyrical

education again to the Masters of prose

and fiction that we learn about in

school the brain research on tuning into

lyrics is also very interesting our

long-term memories are stored in a part

of the brain called the hippocampus and

it’s influenced by proper maintenance of

our working memory

a recent Vanderbilt University study

found a clear link between attention to

detail and improved working memory the

implications being that those that tune

into lyrics are flexing their working

memory and thus improve their ability to

store long term memories both in musical

and in other contexts also a team of

researchers from Leipzig recently found

that simply listening to the songs we

listen to all the time without really

tuning in caused our neurons to process

the same stimulus over and over again

this caused our neural pathways to

decrease in their responsiveness over

time actually processing the lyrics

however activated more complex pathways

in different parts of our brain in these

ways focusing on lyrics can actually

improve your brains ability to tune in

to the detail around you everyday and

remember it as Rick Hanson States in his

book Buddha brain attention is knowing

or being with something without trying

to change it this is something that does

not usually come naturally or

automatically too

our attention is filled with judgment

and distraction all the time I would

like to invite you to practice tuning in

and focusing on the detail of the music

you love as Sandler’s research suggests

simply practicing simply tuning in and

focusing our attention to lyrics can

strengthen our neural pathways

now while tuning into lyrics can help us

avoid social faux pas and expand our

vocabulary and maybe even improve the

way our brains work the stakes might be

higher than that I wonder if the idea of

listening without really hearing is a

metaphor for our society today are we

collectively missing out on our nuanced

reality and the challenges and

opportunities we face as a species

because we’re mindlessly dancing along

to the beat and chiming out the chorus

instead of making an effort to truly

engage with the detail and complexity of

our times are we tuning out instead of

tuning in are we kicking our cat all

over the place into oblivion the very

next time you put on your headphones I

invite you to do more than listen tune

into the lyrics this might not only rock

your world but it may change ours for

[Music]

[Applause] [Music]

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