okay this is Wikia Rukia comes from a
very small village called Beckham core
in rural India now I met Rukia two years
ago on one small blue carpet in a small
blue house called the Suhail II Center
which means girlfriend club in Hindi I
remember today she walked in and she had
this tiny piece of paper and to look
with the most enthusiastic eyes at all
of us sitting on this carpet and told us
this is my new business venture so we’re
really excited what to hear what it was
and on the drawing was a cow but she
made sure to tell every single one of us
that it was not just a cow
it was a golden cow now I’m from Holland
and I’ve seen quite a lot of cows in my
life but I’ve never ever seen a golden
cow before but when bugia was explaining
me more about her cow I kind of
understood why was actually really gold
because this was her ticket to financial
independence it was her ticket to
equality and it was a way to feed her
family for the next ten years now with
the help of a small NGO she got the
microcredit
to enable her to buy the cow but I’m not
here today as an NGO I’m here as a
fashion designer and it was through
becoming a fashion designer that I
learned how to unify the two most
opposite parallels which on one hand is
sustainable development which is all
about building something up which is
about making sure that we have a good
world to leave to our children one day
which is about avoidance of the natural
depletion of her resources and on the
other hand there’s fashion cute outfits
cute bags but also the second biggest
polluting industry worldwide and we’re
all wearing it every single day and it
was these two worlds I came together
on one carpet through meeting one woman
called Madhu the owner of the NGO which
really inspired me how to unify these
two opposite parallels in one direction
that we all know what questions should
mean right now it’s never been more
clear in 2018 that we need to start
thinking about what we are wearing on a
daily base we need we know that we need
to produce in an ethical way and use the
right raw materials but what I want to
inspire you to do today is think about
what fashion could mean how can we use
the biggest word the second biggest
polluting industry worldwide to actually
facilitate change this is what we’re
trying to avoid I took this picture in
Mumbai two years ago in a small slum and
I knew that if I wanted to create change
I had to produce in a different way so
the way we produce and would who we
produce find her treasure and find your
Madhu
because in 2030 which is the same years
you and the United Nations is that
sustainable development goals are there
we will also be with eight point five
billion people consuming an amount of a
per L of 500 billion t-shirts now that
is really abstract but you can criticize
it it means that you will buy 40
t-shirts per person per year now right
now as young entrepreneurs and as
consumers we need to look at ways how to
make these 40 t-shirts per person per
year into 40 golden cows find your
treasure this was me also two years ago
at a local landfill in India and if
we’re looking right now at the annual
amount of waste that we as humans can
produce its 2.1 billion tonnes now this
is a lot and we all know on the consumer
base level we need to buy less we need
to recycle look at grandma’s closet look
at your friend’s closet do clothing swap
parties but if we actually look
is from an entrepreneur entrepreneurial
kind of perspective and looking at the
fashion supply chain there’s an immense
amount of opportunity because if you
look at the production process starting
at the first three steps we already
waste 30% of textile then in the end end
of use product we only recycle 20% of
that now to any environmentalist this is
a complete dramatic scenario for an
entrepreneur this could be an
opportunity this could be and mean a way
how to turn a systemic failure into a
systemic opportunity I’m going to show
you a few ways how small and bigger
companies decided to do this which is
one of them is using old refugee boats
and turning them into back berlin and a
second one is fishnets or plastic
bottles or anything that we can find in
the ocean and turning them into bathing
suits now for me I believe that in order
to really catalyze change we need to be
able to identify with a problem because
when I say plastic bottles that doesn’t
necessarily do something to me because
if there is no identification process
there is no empathy and there is no
empathy there is no change and for the
next exercise I want you to close your
eyes and stand in front of your closets
and think about what you would give to
your future babies or already existing
ones and I’ll open up your eyes again
now for me I found this answer in my
closet I use these 20% of what we
actually recycled and turn them into 20%
that I used from the global market of
the beauty that is already there in this
world and this inspired me to look at
ways how to really truly close to
fashion value chain and use a circular
economy to make new garments
now all of us know okay we need to
recycle we need to look at whatever the
world already has and make new
interesting products out of it and this
is really interesting but when it
becomes more interesting is to find ways
how to actually contribute and for me
the answer came with a woman called
Madhu and I met Madhu two years ago in
the blue city angel port and she was one
of the most inspiring women that I’ve
ever met in my whole life she grew up in
the blue city and went back to the small
village called B Concord to see if her
for a wedding of her of her of her
husband’s family and she saw the state
of the women but knew she had to
catalyze the same thing that she was
able to do in the blue city so within
two years she learned English and she
got accepted to a renowned American
University that told her okay we love
your idea and we really want to help you
catalyze change in his village so we
will give you two students now this is a
typical setup of an NGO but when it
becomes actually interesting if you turn
an NGO into a social enterprise because
when she started out her project and she
was sitting on this carpet with the
women and teaching them about menstrual
hygiene and women’s rights and human
rights the women in the village told her
why do we love this idea but if we
cannot earn money we cannot implement
your ideas and she found out a little
after that every single woman in his
village owned a sewing machine and we
started giving them skill training and
through this her social enterprise that
wanted to create a better future on a
small scale turn into a successful
business
now by partnering up with women like
Madhu and recycling textiles we actually
can create products that contribute to
the sustainability goals because these
are the 17 sustainable sustainability
goals set by the United Nations in 2013
and just one dress made from recycled
textiles and working with a woman like
module
her village crosses off 15 of the 17
sustainable development goals so I want
to achieve by telling you this story
telling the story of madhu and
re-evaluating our global wastes
redefining it reimagining it and
transforming it into what could be the
answer to facilitate a better future for
these babies they were thinking about in these closets thank you
very small village called Beckham core
in rural India now I met Rukia two years
ago on one small blue carpet in a small
blue house called the Suhail II Center
which means girlfriend club in Hindi I
remember today she walked in and she had
this tiny piece of paper and to look
with the most enthusiastic eyes at all
of us sitting on this carpet and told us
this is my new business venture so we’re
really excited what to hear what it was
and on the drawing was a cow but she
made sure to tell every single one of us
that it was not just a cow
it was a golden cow now I’m from Holland
and I’ve seen quite a lot of cows in my
life but I’ve never ever seen a golden
cow before but when bugia was explaining
me more about her cow I kind of
understood why was actually really gold
because this was her ticket to financial
independence it was her ticket to
equality and it was a way to feed her
family for the next ten years now with
the help of a small NGO she got the
microcredit
to enable her to buy the cow but I’m not
here today as an NGO I’m here as a
fashion designer and it was through
becoming a fashion designer that I
learned how to unify the two most
opposite parallels which on one hand is
sustainable development which is all
about building something up which is
about making sure that we have a good
world to leave to our children one day
which is about avoidance of the natural
depletion of her resources and on the
other hand there’s fashion cute outfits
cute bags but also the second biggest
polluting industry worldwide and we’re
all wearing it every single day and it
was these two worlds I came together
on one carpet through meeting one woman
called Madhu the owner of the NGO which
really inspired me how to unify these
two opposite parallels in one direction
that we all know what questions should
mean right now it’s never been more
clear in 2018 that we need to start
thinking about what we are wearing on a
daily base we need we know that we need
to produce in an ethical way and use the
right raw materials but what I want to
inspire you to do today is think about
what fashion could mean how can we use
the biggest word the second biggest
polluting industry worldwide to actually
facilitate change this is what we’re
trying to avoid I took this picture in
Mumbai two years ago in a small slum and
I knew that if I wanted to create change
I had to produce in a different way so
the way we produce and would who we
produce find her treasure and find your
Madhu
because in 2030 which is the same years
you and the United Nations is that
sustainable development goals are there
we will also be with eight point five
billion people consuming an amount of a
per L of 500 billion t-shirts now that
is really abstract but you can criticize
it it means that you will buy 40
t-shirts per person per year now right
now as young entrepreneurs and as
consumers we need to look at ways how to
make these 40 t-shirts per person per
year into 40 golden cows find your
treasure this was me also two years ago
at a local landfill in India and if
we’re looking right now at the annual
amount of waste that we as humans can
produce its 2.1 billion tonnes now this
is a lot and we all know on the consumer
base level we need to buy less we need
to recycle look at grandma’s closet look
at your friend’s closet do clothing swap
parties but if we actually look
is from an entrepreneur entrepreneurial
kind of perspective and looking at the
fashion supply chain there’s an immense
amount of opportunity because if you
look at the production process starting
at the first three steps we already
waste 30% of textile then in the end end
of use product we only recycle 20% of
that now to any environmentalist this is
a complete dramatic scenario for an
entrepreneur this could be an
opportunity this could be and mean a way
how to turn a systemic failure into a
systemic opportunity I’m going to show
you a few ways how small and bigger
companies decided to do this which is
one of them is using old refugee boats
and turning them into back berlin and a
second one is fishnets or plastic
bottles or anything that we can find in
the ocean and turning them into bathing
suits now for me I believe that in order
to really catalyze change we need to be
able to identify with a problem because
when I say plastic bottles that doesn’t
necessarily do something to me because
if there is no identification process
there is no empathy and there is no
empathy there is no change and for the
next exercise I want you to close your
eyes and stand in front of your closets
and think about what you would give to
your future babies or already existing
ones and I’ll open up your eyes again
now for me I found this answer in my
closet I use these 20% of what we
actually recycled and turn them into 20%
that I used from the global market of
the beauty that is already there in this
world and this inspired me to look at
ways how to really truly close to
fashion value chain and use a circular
economy to make new garments
now all of us know okay we need to
recycle we need to look at whatever the
world already has and make new
interesting products out of it and this
is really interesting but when it
becomes more interesting is to find ways
how to actually contribute and for me
the answer came with a woman called
Madhu and I met Madhu two years ago in
the blue city angel port and she was one
of the most inspiring women that I’ve
ever met in my whole life she grew up in
the blue city and went back to the small
village called B Concord to see if her
for a wedding of her of her of her
husband’s family and she saw the state
of the women but knew she had to
catalyze the same thing that she was
able to do in the blue city so within
two years she learned English and she
got accepted to a renowned American
University that told her okay we love
your idea and we really want to help you
catalyze change in his village so we
will give you two students now this is a
typical setup of an NGO but when it
becomes actually interesting if you turn
an NGO into a social enterprise because
when she started out her project and she
was sitting on this carpet with the
women and teaching them about menstrual
hygiene and women’s rights and human
rights the women in the village told her
why do we love this idea but if we
cannot earn money we cannot implement
your ideas and she found out a little
after that every single woman in his
village owned a sewing machine and we
started giving them skill training and
through this her social enterprise that
wanted to create a better future on a
small scale turn into a successful
business
now by partnering up with women like
Madhu and recycling textiles we actually
can create products that contribute to
the sustainability goals because these
are the 17 sustainable sustainability
goals set by the United Nations in 2013
and just one dress made from recycled
textiles and working with a woman like
module
her village crosses off 15 of the 17
sustainable development goals so I want
to achieve by telling you this story
telling the story of madhu and
re-evaluating our global wastes
redefining it reimagining it and
transforming it into what could be the
answer to facilitate a better future for
these babies they were thinking about in these closets thank you
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