hello, good evening, how are you? All good people, I need to
To do this I need to calm down.
You look at us, we’re together.
if I stand here pretending that I too
it’s not going to be real
well come on and if I tell you
that life is a creative process which
question is trying to respond to the
creative process is a journey in search of
response at the beginning of this
journey
a question to be answered the line of
the best solution that was able to
to create between a bridge in another
several steps beginning with a phase
is a survey that will
to lift all the information
available on the subject
You will know the problem better for
then enter into the generation of alternative
will be alternative is nothing more than
create the greatest number of possibilities
What are you going to do there?
in the sequence you take that or
those that have the greatest potential and give
a format for it this format will be
important step of prototype action
prototype appears somewhat difficult but in the
truth means to materialize their
idea to bring it to reality can be
a slightly different format can be
a material is a bit different
What is important is that this format be
available for people to test on the
test is that your idea will be seen in the
practice it works the salon works
to stop us getting validation
and then in the validation is that I understood that is
really the best option since eased
hundreds of hours like this in
last years and that’s where the
theory life is or looks like a
great creative process that’s what I’m going
try to show from now on everything
As I said, start with the question.
an issue that calls for a new response and
There are two things in life that
boost
create a new dreams and troubles
dream is a projected image of a
desired future troubles are things that
born within us and begin to
grow and alert people that
The way it is, you can not continue.
Forget this history of
comfort
if I had even comfortable I would not
no way did I change places
most of the time inertia is not
a choice
disbelief in the ability to
reinvent
is the fear of changing and getting worse than it already
it is
The problem is that life is asking for
people reinvent themselves all the time
when I was two years old I was
design office partner
We were doing great, we have
customers we had people who
They worked with us us a room
but I also had an anguish
growing inside of me
she was getting bigger and bigger
I was not going to work with it anymore
I was going at the beginning and before
I really wanted to make your
suffered
that’s when I realized what I
did before with pleasure
I started to make by inertia the largest
justification that we give to inertia
are our restrictions
We have limits, but I do not
I know of no creative process that
have restrictions
you know some life that does not
have can be large can be
can be visible with those
that only you know can be inclusive
those who do not have the courage to say in
do not even search in the
Google
For me there are two ways of dealing
with restrictions as obstacles
unsurpassed or as invitations to
try new ways
they do not disrupt the creative process
in fact they do exist if they do not
had restriction was easy for
pick up the first alternative first
answer and move on
when I became, I made that decision
is leaving one of my offices
Members called me to talk to her.
turned to me and asked you have
sure what you ‘re doing
if you have something in mind you will
getting married just bought a car is
good and my restrictions
I could not take a sabbatical
I could not stay very long
investing in something that does not come down
financial return but at that time
championship also could not stand
in the same place
I understood that it was definitely time
to create new possibilities to do
design taught me how to create alternatives
instead of believing that you only have one
chance
those people you think you have
ten better than you only do one thing
different they create more alternatives to
this item was celebrated by a theory the
that few people know is that he created
248 publications some works of
art to make a picasso extremely
famous but behind them there are other
5 thousand
perhaps the only place in the world where
quantity is equal to quality or
creative process and more
alternatives you are more likely to
get where you want
if you believe you only have one chance
finds obstacle that separates if you
wants and believes that it can
alternatives until reaching the result
Wish you always move on.
but I know I see this almost everyone
the days to generate alternatives gives fear
because it is a stage of the creative process
made of chaos and ambiguity has no
straight line
nor road finished so it’s scary
and jealousy to lose when I leave the
design office
I really did not know where I was
going and that’s why it allows me
to experiment
I started to write I participated in
projects as volunteers but I also
I ran queues to pay the bills but the
time was passing and I still had not
found my way there it struck fear
at this stage
Forget control and trust the process
It’s really a matter of faith.
every time I lose myself a good thing
find me the person who called me
to register as a volunteer in the
project called me to another project
this time paid in which in addition to
write I needed to search
Tendencies
This caught my attention and opened a
new way
everyone who discovered something new a
minute before it was lost in the era of
great discoveries of the
The Atlantic forward had no bad luck.
why you’re researching and reading the
journals on board of pedro álvares cabral
or Christopher Columbus
you will understand that just before already
is the new land they were
literally lost
it was so with the great browsers
so with me maybe it’s so with you
a path to a brand created by feet
from other people
like say maria rezende a beloved,
young poet roads full of arrows no
among the deserts
if you want to get to a new place
maybe you will need to step where nobody
still stepped on my best alternative
believes in was more unlikely
a designer and decided to write in
creative process is very important
when generating alternatives is always open
because the inspiration can come from any
person and from anywhere and has a number
one from the narcotics anonymous primer
It’s up to you but you ‘re not alone.
gets people thinking differently than
we
parts of the map that have not yet
we were able to see nobody telling you
Who needs to go there and walk there?
but it is a smart decision by the
less know that there is greater
part of my learning came from other
people
it was from the meeting with them that I discovered
new ways
I’m sure you ‘ll look at
behind you will perceive the same as
certain people did not have
sitting in your life
maybe the way you had been
completely different
my computer teacher from the 8th
series had not told me I was good
with computers that I should make a
technical course might not have
a friend on the last day of the
technical course had not given me a
specific gift book
Maybe I’d never met a
wife
if I had not been a member of that
design office
I would not have known Sergio abreu
with me a new company and believed in
design that I wanted to write learn
writing codes helped me deal with
errors as part of the process and go
come as many times as necessary
that means it can generate one million
of alternatives until it works and will
if it still does not work, it ‘s because the
creative process not yet finished
The cool thing is to be able to see that the
that makes your way be only yours
It’s the turns I had, I know.
write code repair computers
you create visual identity
I do not do any of this anymore today.
all this makes me do what I do best
I make a detour an error has to be
seen as a waste of time but rather as
more experience more repertoire and more
learning
now and when various alternatives that
it seems good to
question is actually another does not need
choose only one
because you have to choose only one
we spend our whole life believing
We have to be this or that.
You can not do this and that’s another day.
I went to make an astrological and astral map
turned to me said the following look at
your professional field I can not
understand that you did
You had some very strong paths.
here if I could designer if it could be
manager of a company could give
class she stopped and said so after
What was the problem?
I said that you could not see that in the
It’s true, I chose the three of them. I have one.
friend at a certain point in your life.
successful career of journalist
You thought you had to change course.
she stopped thinking a lot and understood that
I was calling her at that moment
It was gastronomy but it was still bad.
journalism is a person turned to him
asked but what you need to leave
to be a journalist to work with
gastronomy
you can not do both
same time and dava she did not do it
abandoning everything she had
built up there
she also had restrictions she created a
parallel project linking gastronomy and
Journalism was her prototype of
size and format that fit into that
moment was just the beginning
the prototype turned a book became a
attorney’s office for an exhibition
became things she had never
imagined
one of our greatest challenges when
is creating something new is wanting to do
something too big too sophisticated
early in the day
and then it may be that the
enough to start
It may be that a lot of time goes by and people
Give up
but for me the biggest challenge even of the
creative process is you never
forget what you did to start
The initial question is that I told you
successful or not easy to
forget it and start following the
metrics of success of others
money power and status salary position
number of employees billing
I myself have already deceived myself
times and I suffered when I realized that I was
going in a completely
different from what I did not have
asked
That’s why I really want to.
share with you
It’s a question that we should all
days to do which question I
I’m really trying to answer
thank you
[Applause]
To do this I need to calm down.
You look at us, we’re together.
if I stand here pretending that I too
it’s not going to be real
well come on and if I tell you
that life is a creative process which
question is trying to respond to the
creative process is a journey in search of
response at the beginning of this
journey
a question to be answered the line of
the best solution that was able to
to create between a bridge in another
several steps beginning with a phase
is a survey that will
to lift all the information
available on the subject
You will know the problem better for
then enter into the generation of alternative
will be alternative is nothing more than
create the greatest number of possibilities
What are you going to do there?
in the sequence you take that or
those that have the greatest potential and give
a format for it this format will be
important step of prototype action
prototype appears somewhat difficult but in the
truth means to materialize their
idea to bring it to reality can be
a slightly different format can be
a material is a bit different
What is important is that this format be
available for people to test on the
test is that your idea will be seen in the
practice it works the salon works
to stop us getting validation
and then in the validation is that I understood that is
really the best option since eased
hundreds of hours like this in
last years and that’s where the
theory life is or looks like a
great creative process that’s what I’m going
try to show from now on everything
As I said, start with the question.
an issue that calls for a new response and
There are two things in life that
boost
create a new dreams and troubles
dream is a projected image of a
desired future troubles are things that
born within us and begin to
grow and alert people that
The way it is, you can not continue.
Forget this history of
comfort
if I had even comfortable I would not
no way did I change places
most of the time inertia is not
a choice
disbelief in the ability to
reinvent
is the fear of changing and getting worse than it already
it is
The problem is that life is asking for
people reinvent themselves all the time
when I was two years old I was
design office partner
We were doing great, we have
customers we had people who
They worked with us us a room
but I also had an anguish
growing inside of me
she was getting bigger and bigger
I was not going to work with it anymore
I was going at the beginning and before
I really wanted to make your
suffered
that’s when I realized what I
did before with pleasure
I started to make by inertia the largest
justification that we give to inertia
are our restrictions
We have limits, but I do not
I know of no creative process that
have restrictions
you know some life that does not
have can be large can be
can be visible with those
that only you know can be inclusive
those who do not have the courage to say in
do not even search in the
For me there are two ways of dealing
with restrictions as obstacles
unsurpassed or as invitations to
try new ways
they do not disrupt the creative process
in fact they do exist if they do not
had restriction was easy for
pick up the first alternative first
answer and move on
when I became, I made that decision
is leaving one of my offices
Members called me to talk to her.
turned to me and asked you have
sure what you ‘re doing
if you have something in mind you will
getting married just bought a car is
good and my restrictions
I could not take a sabbatical
I could not stay very long
investing in something that does not come down
financial return but at that time
championship also could not stand
in the same place
I understood that it was definitely time
to create new possibilities to do
design taught me how to create alternatives
instead of believing that you only have one
chance
those people you think you have
ten better than you only do one thing
different they create more alternatives to
this item was celebrated by a theory the
that few people know is that he created
248 publications some works of
art to make a picasso extremely
famous but behind them there are other
5 thousand
perhaps the only place in the world where
quantity is equal to quality or
creative process and more
alternatives you are more likely to
get where you want
if you believe you only have one chance
finds obstacle that separates if you
wants and believes that it can
alternatives until reaching the result
Wish you always move on.
but I know I see this almost everyone
the days to generate alternatives gives fear
because it is a stage of the creative process
made of chaos and ambiguity has no
straight line
nor road finished so it’s scary
and jealousy to lose when I leave the
design office
I really did not know where I was
going and that’s why it allows me
to experiment
I started to write I participated in
projects as volunteers but I also
I ran queues to pay the bills but the
time was passing and I still had not
found my way there it struck fear
at this stage
Forget control and trust the process
It’s really a matter of faith.
every time I lose myself a good thing
find me the person who called me
to register as a volunteer in the
project called me to another project
this time paid in which in addition to
write I needed to search
Tendencies
This caught my attention and opened a
new way
everyone who discovered something new a
minute before it was lost in the era of
great discoveries of the
The Atlantic forward had no bad luck.
why you’re researching and reading the
journals on board of pedro álvares cabral
or Christopher Columbus
you will understand that just before already
is the new land they were
literally lost
it was so with the great browsers
so with me maybe it’s so with you
a path to a brand created by feet
from other people
like say maria rezende a beloved,
young poet roads full of arrows no
among the deserts
if you want to get to a new place
maybe you will need to step where nobody
still stepped on my best alternative
believes in was more unlikely
a designer and decided to write in
creative process is very important
when generating alternatives is always open
because the inspiration can come from any
person and from anywhere and has a number
one from the narcotics anonymous primer
It’s up to you but you ‘re not alone.
gets people thinking differently than
we
parts of the map that have not yet
we were able to see nobody telling you
Who needs to go there and walk there?
but it is a smart decision by the
less know that there is greater
part of my learning came from other
people
it was from the meeting with them that I discovered
new ways
I’m sure you ‘ll look at
behind you will perceive the same as
certain people did not have
sitting in your life
maybe the way you had been
completely different
my computer teacher from the 8th
series had not told me I was good
with computers that I should make a
technical course might not have
a friend on the last day of the
technical course had not given me a
specific gift book
Maybe I’d never met a
wife
if I had not been a member of that
design office
I would not have known Sergio abreu
with me a new company and believed in
design that I wanted to write learn
writing codes helped me deal with
errors as part of the process and go
come as many times as necessary
that means it can generate one million
of alternatives until it works and will
if it still does not work, it ‘s because the
creative process not yet finished
The cool thing is to be able to see that the
that makes your way be only yours
It’s the turns I had, I know.
write code repair computers
you create visual identity
I do not do any of this anymore today.
all this makes me do what I do best
I make a detour an error has to be
seen as a waste of time but rather as
more experience more repertoire and more
learning
now and when various alternatives that
it seems good to
question is actually another does not need
choose only one
because you have to choose only one
we spend our whole life believing
We have to be this or that.
You can not do this and that’s another day.
I went to make an astrological and astral map
turned to me said the following look at
your professional field I can not
understand that you did
You had some very strong paths.
here if I could designer if it could be
manager of a company could give
class she stopped and said so after
What was the problem?
I said that you could not see that in the
It’s true, I chose the three of them. I have one.
friend at a certain point in your life.
successful career of journalist
You thought you had to change course.
she stopped thinking a lot and understood that
I was calling her at that moment
It was gastronomy but it was still bad.
journalism is a person turned to him
asked but what you need to leave
to be a journalist to work with
gastronomy
you can not do both
same time and dava she did not do it
abandoning everything she had
built up there
she also had restrictions she created a
parallel project linking gastronomy and
Journalism was her prototype of
size and format that fit into that
moment was just the beginning
the prototype turned a book became a
attorney’s office for an exhibition
became things she had never
imagined
one of our greatest challenges when
is creating something new is wanting to do
something too big too sophisticated
early in the day
and then it may be that the
enough to start
It may be that a lot of time goes by and people
Give up
but for me the biggest challenge even of the
creative process is you never
forget what you did to start
The initial question is that I told you
successful or not easy to
forget it and start following the
metrics of success of others
money power and status salary position
number of employees billing
I myself have already deceived myself
times and I suffered when I realized that I was
going in a completely
different from what I did not have
asked
That’s why I really want to.
share with you
It’s a question that we should all
days to do which question I
I’m really trying to answer
thank you
[Applause]
Please follow and like us: