[Music]
images are the powerful tool
they have the power to change the
perception that we have things and if
used in the wrong way can have
devastating consequences
I’m a photographer and I know images
what’s the point? I started my career
photographic in fashion photography
after about three years I was living in new york
at the time one day while I was looking at myself
in the mirror I felt myself thinking
I would love to be able to take photos of myself
face and there I understood that there was one
problem
see today we are constantly
bombarded with images if you live in one
city like london paris new york milan
only leaving the house we are exposed to
thousands of images not to mention
what we see on social media and if
these images portray only women and
perfect men inevitably on with
cement we begin to feel inadequate
I was creating these perfect images and the
I know what’s behind it
but a normal person I have no idea
they do not know that to create one of these
images need a model that at times
physicists who belong to less than 2 per
one hundred of the population is usually a
between 14 and 19 years do not know that the
girl arrives on set for 2 hours in make
up
there is a team of four five people
that system every single detail and then
all the part of post production and to the
end of the day
the girl in the picture does not look like anymore
to the girl in the picture but we look
the girl in the picture thinking why
I do not look like her when we browse one
fashion magazine this and loop that snaps
the head of a woman with a perfect
perfect woman
I’m not perfect I ‘m ugly I do
crap are not enough
it’s a linear process when we enter
this loop our self-esteem goes there
under your feet when our self-esteem
and low we can not make it happen
because we no longer believe in ours
capacity
I know very well what ‘s behind it
these images remain influenced
so think about the effect it can have
on a teenage girl
in the most delicate phase of its development
what even fewer people know is
that this mechanism created ad hoc
from the fashion industry of beauty
of cosmetic surgery to make us star
bad to make us feel insecure like that
let us buy more products with the
promise to make us more beautiful
once you understand these dynamics with the
awareness that my work
helped to create those standards of
unreal and unattainable beauty that
they hurt women
I had a crisis of conscience and I have
decided to change course
leaving you the world of fashion at
shoulders in October 2015
I started a personal project this
beauty i started traveling in
solitary to interview and photograph
everyday women to ask
their
what was beauty were in ethiopia
morocco japan tanzania vietnam hong
kong and many many other places
and look at it when I was wondering what it was
beauty women always answered me
with answers that had nothing to that
to do with physical appearance in a short time
I went from fashion photography
that of travel and I started using
instagram I created some fabulous photos
that made you dream a little instagram is
became an integral part of mine
work developed a good following on
social and I became an influencer but
over time I noticed that the same
dynamics that had made me escape
from the world of fashion now they were
triggering also on instagram
just that here instead of talking about
unreal beauty standards
we talk about unreal living standards
today there are many social media
as most commonly called restless
influencer that as I do sometimes
they can have glossy photos that show lives
dreamy when we open instagram
we are bombarded with images of people
sitting by the pool but with
very lavish breakfast even then not
people are eaten in a bathrobe
white nh hotel luxurious people always
from the impeccable aspect and always
dressed in love
always traveling a wonderful place
but that is not these real life
photos do not represent moments of the
our life
we stop our life for
create these moments are of the
images left that if a person
open sees all this I imagine this
girl a wonderful life and always in
vacation in the tropics
in reality, the photos deceive because all of them
these photos were taken in
same day with different changes of dress
in the same resort they were not on vacation
I was there specially to create these
images for the resort I was not doing
a holiday I was working it see is
very easy to fake your own
lifestyle on social media
I have been part of the problem for
a lot of time but when I did
account of the effect that my images
they could have on people
I had the number 2 conscience crisis
I did not feel well doing that anymore
that I was doing
I gathered all the courage I had
and I decided to tell the truth of being
honest I started to explain to me
he followed that my photos were
buildings and did not represent mine
life in the least that brought me
a good dose of criticism several
haters but I followed both doubled
and I received thousands of messages from
people who thanked me for being
been honest for showing them to her
things in a different way
the problem that today most
of influences rock on the creator
call them how you want them to produce
this same kind of photos they sell them
for real life they say I woke up
so maybe even between the photo is well
different and the unaware user finds himself a
emulate all this perfection because
it is under pressure and can
more and more artificial images on the
social now we post the clippings of the
our lives carefully selected the cuts
which represent only the best of the
better and this triggers the usual
mechanism of which I spoke to you before
perfect life perfect life
my life is not perfect I am not
perfect I suck they are not
enough and self-esteem depression
we have created a world where falsehood
and constantly sold as real life
distorting the collective perception that
we have reality and doing damage
huge to our minds and ours
self-esteem without even there
notice
think about the fact that today the new ones
phones have already incorporated into the
camera the filter that smoothes us
leather is terrifying
all these delusions are very serious
perfection they are making us forget
what it really means to be human
we are now constantly underneath
pressure pressure to be perfect
beautiful connected success and successes
happy but perfection does not exist and
anemic of happiness now that the world
It’s just a click away, we all want
appearing everyone wants to be seen
listen to validated even those who do not have
nothing to say or to show
you remember who you were before
social as you spent your time
when there was nothing to worry about
likes numbers of what thing
he shared you with others and how and
why
ten years after the introduction of the
social we find ourselves facing a
peak of mental health problems and the
dependence on our devices has become
a real problem the results of different
surveys show that the effects
collateral that social media are causing
on our minds are many and
apparently instagram is the
worst platform especially for i
young and instagram is made of images
lifestyle travel fashion images
food fitness all beautiful
all very happy all very cool but
according to many studies these images
they negatively affect sleep
the image of the body of self-esteem
trigger feelings of inadequacy a
I was afraid of being cut off
out
anxiety and depression that in most cases
extreme but existing can lead to
suicide
teenagers are obviously more at risk
but it also affects us
moral of the story after ten years
we are all less happy we want
appear more and more and we are always
more addicted to social matters than chance
how the fashion industry makes us
feel inadequate for us to buy
more social products are designed
specifically to make us social
addicted employees
think of the red notifications as there is
bother leaving them there do not open that
message do not click on that
change quiroga inside no I like it
a dopamine discharge a dose of
instant gratification that makes us
feel good
there but then it’s all designed on purpose
to make us stay online and click more
because every click generates profit and today
everything is based on profit
we are increasingly tightened by money
from the accumulation of material goods
all this distracts us by making us
forget what really matters
who we are our interior life is
it’s not just about business marketing
modern society pushes us towards
that direction and always enhances of
plus the worst aspects of man
egoism superficiality narcissism is one
disconnected selfish society
obsessed with the image and employee
from the dopamine doses released by the hearts
thumbs up which are now part of it
integral to our life more and more
digital and dehumanized here I address
especially my millenial generation
but also the youngest and maybe even a
who is bigger than me
we are always more connected but more and more
disconnected from ourselves and from
people we love
we go out to dinner with friends and we are
all the time on your phone
baby crying gives him a hand
tablet to distract the social have
changed the way we communicate and
human relationships
you remember when to know how
it was a friend you had to call it o
go to visit him but today he opens facebook
in stranme of a photo put a like
and the conversation no longer takes place
us more we communicate through call
whatsapp messenger we exchange tweets
I like comments but we are less and less
able to talk to us how you feel
when your client ignores
e mail or the person you are
attending does not respond to yours
message for days those damned
blue spells are bad triggering that
voice that tells you I’m not enough
now instead of facing ours
emotions we confront in question
and behave in discussions and
take our responsibilities
we ignore the message we hide
behind the screen, always isolating ourselves from
more becoming more and more alone beyond
there it is unstuck longer for
fill the emptiness of ours
loneliness but filling us more and more
the head of things that make us sick
and he makes the idea disguise
unachievable
ok there or depressed enough though for
luck social networks are not just bad
they only bring bad things thanks to
company
today we can achieve things that up
a few years ago they were completely
unthinkable we can stay in
contact with people on the other side
of the world are not in short, the problem is
the way we use them that makes the
difference
so how to cure yourself from this malaise
modern with the truth taking
awareness do not believe everything
what you see constructed images
photoshoppate influencer with numbers of
followers pumped and popularity
inflated news
reality is now too easy to
manipulate developed a critical sense e
always ask me what is true and what is not
let’s listen to it is not easy but we must
learn to look inside yourself
honest with yourself
always ask yourself in what values I believe
what I have to offer
this thing makes me feel good and if the
answer is no need to delete it if there
we feel bad flowing on our feeds
let’s look at following them
people who can do things to us
feel bad and publicity part we have
still the power to decide which
content nurturing and conditioning the
thinking what we think has
influenced by the outside world by
our families from our friends of the gods
social media to find your voice
to shout our voice we must
turn off all the all
3 to understand who we are what we want
really what we really care about
we must beat the judgment of others
we can spend less time online a
look at what others are doing and start
to think with our head just like that
we can live our truth and
share things that represent us
really connect to people with
humanity must give the right value
to the people we know offline are
they really always count
behave with respect to online
write that comment of wickedness
free or ignore that message are
cowardly gestures easy taken lightly
but the pain they can cause and the
insecurities that can arise
in the other person they can be huge
we must always remember that even if
we have a middle screen on the other
part of the screen there is a human one
person made of emotions and feelings
fears
let’s show ourselves for who we really are
we should be ourselves both online
that offline always posting ours
imperfections our vulnerabilities
showing our successes but
above all, our failures are
those who sell themselves human can not
always go well
in the last year I understood that what
it made me feel good they really were not
the glossy photos of dream lives or the
luxury hotel but it was the connection with
the people he met on my travels
it was humanity that flowed between us
being able to tell their stories me
I am asked repeatedly to the
exhaustion in what value I believe
what I have to offer what makes me feel good
and now i work with ing mainly
on projects that make me feel good
they make it feel useful and are in line with
my values and after years of crisis
mystical and wrong ways I think maybe
to be on the right one and I’m
finally experiencing my truth offline
and online
honesty and truth are the key to
free yourself from the digital prison of
falsehoods that we built ourselves and today
more than ever the world has a desperate one
need
Truth we take that road because
the other only leads to the
dehumanization
listen to yourself
tell the truth and always show yourself for
what you are really human
stupendously and imperfectly human
thank you
[Music]
images are the powerful tool
they have the power to change the
perception that we have things and if
used in the wrong way can have
devastating consequences
I’m a photographer and I know images
what’s the point? I started my career
photographic in fashion photography
after about three years I was living in new york
at the time one day while I was looking at myself
in the mirror I felt myself thinking
I would love to be able to take photos of myself
face and there I understood that there was one
problem
see today we are constantly
bombarded with images if you live in one
city like london paris new york milan
only leaving the house we are exposed to
thousands of images not to mention
what we see on social media and if
these images portray only women and
perfect men inevitably on with
cement we begin to feel inadequate
I was creating these perfect images and the
I know what’s behind it
but a normal person I have no idea
they do not know that to create one of these
images need a model that at times
physicists who belong to less than 2 per
one hundred of the population is usually a
between 14 and 19 years do not know that the
girl arrives on set for 2 hours in make
up
there is a team of four five people
that system every single detail and then
all the part of post production and to the
end of the day
the girl in the picture does not look like anymore
to the girl in the picture but we look
the girl in the picture thinking why
I do not look like her when we browse one
fashion magazine this and loop that snaps
the head of a woman with a perfect
perfect woman
I’m not perfect I ‘m ugly I do
crap are not enough
it’s a linear process when we enter
this loop our self-esteem goes there
under your feet when our self-esteem
and low we can not make it happen
because we no longer believe in ours
capacity
I know very well what ‘s behind it
these images remain influenced
so think about the effect it can have
on a teenage girl
in the most delicate phase of its development
what even fewer people know is
that this mechanism created ad hoc
from the fashion industry of beauty
of cosmetic surgery to make us star
bad to make us feel insecure like that
let us buy more products with the
promise to make us more beautiful
once you understand these dynamics with the
awareness that my work
helped to create those standards of
unreal and unattainable beauty that
they hurt women
I had a crisis of conscience and I have
decided to change course
leaving you the world of fashion at
shoulders in October 2015
I started a personal project this
beauty i started traveling in
solitary to interview and photograph
everyday women to ask
their
what was beauty were in ethiopia
morocco japan tanzania vietnam hong
kong and many many other places
and look at it when I was wondering what it was
beauty women always answered me
with answers that had nothing to that
to do with physical appearance in a short time
I went from fashion photography
that of travel and I started using
instagram I created some fabulous photos
that made you dream a little instagram is
became an integral part of mine
work developed a good following on
social and I became an influencer but
over time I noticed that the same
dynamics that had made me escape
from the world of fashion now they were
triggering also on instagram
just that here instead of talking about
unreal beauty standards
we talk about unreal living standards
today there are many social media
as most commonly called restless
influencer that as I do sometimes
they can have glossy photos that show lives
dreamy when we open instagram
we are bombarded with images of people
sitting by the pool but with
very lavish breakfast even then not
people are eaten in a bathrobe
white nh hotel luxurious people always
from the impeccable aspect and always
dressed in love
always traveling a wonderful place
but that is not these real life
photos do not represent moments of the
our life
we stop our life for
create these moments are of the
images left that if a person
open sees all this I imagine this
girl a wonderful life and always in
vacation in the tropics
in reality, the photos deceive because all of them
these photos were taken in
same day with different changes of dress
in the same resort they were not on vacation
I was there specially to create these
images for the resort I was not doing
a holiday I was working it see is
very easy to fake your own
lifestyle on social media
I have been part of the problem for
a lot of time but when I did
account of the effect that my images
they could have on people
I had the number 2 conscience crisis
I did not feel well doing that anymore
that I was doing
I gathered all the courage I had
and I decided to tell the truth of being
honest I started to explain to me
he followed that my photos were
buildings and did not represent mine
life in the least that brought me
a good dose of criticism several
haters but I followed both doubled
and I received thousands of messages from
people who thanked me for being
been honest for showing them to her
things in a different way
the problem that today most
of influences rock on the creator
call them how you want them to produce
this same kind of photos they sell them
for real life they say I woke up
so maybe even between the photo is well
different and the unaware user finds himself a
emulate all this perfection because
it is under pressure and can
more and more artificial images on the
social now we post the clippings of the
our lives carefully selected the cuts
which represent only the best of the
better and this triggers the usual
mechanism of which I spoke to you before
perfect life perfect life
my life is not perfect I am not
perfect I suck they are not
enough and self-esteem depression
we have created a world where falsehood
and constantly sold as real life
distorting the collective perception that
we have reality and doing damage
huge to our minds and ours
self-esteem without even there
notice
think about the fact that today the new ones
phones have already incorporated into the
camera the filter that smoothes us
leather is terrifying
all these delusions are very serious
perfection they are making us forget
what it really means to be human
we are now constantly underneath
pressure pressure to be perfect
beautiful connected success and successes
happy but perfection does not exist and
anemic of happiness now that the world
It’s just a click away, we all want
appearing everyone wants to be seen
listen to validated even those who do not have
nothing to say or to show
you remember who you were before
social as you spent your time
when there was nothing to worry about
likes numbers of what thing
he shared you with others and how and
why
ten years after the introduction of the
social we find ourselves facing a
peak of mental health problems and the
dependence on our devices has become
a real problem the results of different
surveys show that the effects
collateral that social media are causing
on our minds are many and
apparently instagram is the
worst platform especially for i
young and instagram is made of images
lifestyle travel fashion images
food fitness all beautiful
all very happy all very cool but
according to many studies these images
they negatively affect sleep
the image of the body of self-esteem
trigger feelings of inadequacy a
I was afraid of being cut off
out
anxiety and depression that in most cases
extreme but existing can lead to
suicide
teenagers are obviously more at risk
but it also affects us
moral of the story after ten years
we are all less happy we want
appear more and more and we are always
more addicted to social matters than chance
how the fashion industry makes us
feel inadequate for us to buy
more social products are designed
specifically to make us social
addicted employees
think of the red notifications as there is
bother leaving them there do not open that
message do not click on that
change quiroga inside no I like it
a dopamine discharge a dose of
instant gratification that makes us
feel good
there but then it’s all designed on purpose
to make us stay online and click more
because every click generates profit and today
everything is based on profit
we are increasingly tightened by money
from the accumulation of material goods
all this distracts us by making us
forget what really matters
who we are our interior life is
it’s not just about business marketing
modern society pushes us towards
that direction and always enhances of
plus the worst aspects of man
egoism superficiality narcissism is one
disconnected selfish society
obsessed with the image and employee
from the dopamine doses released by the hearts
thumbs up which are now part of it
integral to our life more and more
digital and dehumanized here I address
especially my millenial generation
but also the youngest and maybe even a
who is bigger than me
we are always more connected but more and more
disconnected from ourselves and from
people we love
we go out to dinner with friends and we are
all the time on your phone
baby crying gives him a hand
tablet to distract the social have
changed the way we communicate and
human relationships
you remember when to know how
it was a friend you had to call it o
go to visit him but today he opens facebook
in stranme of a photo put a like
and the conversation no longer takes place
us more we communicate through call
whatsapp messenger we exchange tweets
I like comments but we are less and less
able to talk to us how you feel
when your client ignores
e mail or the person you are
attending does not respond to yours
message for days those damned
blue spells are bad triggering that
voice that tells you I’m not enough
now instead of facing ours
emotions we confront in question
and behave in discussions and
take our responsibilities
we ignore the message we hide
behind the screen, always isolating ourselves from
more becoming more and more alone beyond
there it is unstuck longer for
fill the emptiness of ours
loneliness but filling us more and more
the head of things that make us sick
and he makes the idea disguise
unachievable
ok there or depressed enough though for
luck social networks are not just bad
they only bring bad things thanks to
company
today we can achieve things that up
a few years ago they were completely
unthinkable we can stay in
contact with people on the other side
of the world are not in short, the problem is
the way we use them that makes the
difference
so how to cure yourself from this malaise
modern with the truth taking
awareness do not believe everything
what you see constructed images
photoshoppate influencer with numbers of
followers pumped and popularity
inflated news
reality is now too easy to
manipulate developed a critical sense e
always ask me what is true and what is not
let’s listen to it is not easy but we must
learn to look inside yourself
honest with yourself
always ask yourself in what values I believe
what I have to offer
this thing makes me feel good and if the
answer is no need to delete it if there
we feel bad flowing on our feeds
let’s look at following them
people who can do things to us
feel bad and publicity part we have
still the power to decide which
content nurturing and conditioning the
thinking what we think has
influenced by the outside world by
our families from our friends of the gods
social media to find your voice
to shout our voice we must
turn off all the all
3 to understand who we are what we want
really what we really care about
we must beat the judgment of others
we can spend less time online a
look at what others are doing and start
to think with our head just like that
we can live our truth and
share things that represent us
really connect to people with
humanity must give the right value
to the people we know offline are
they really always count
behave with respect to online
write that comment of wickedness
free or ignore that message are
cowardly gestures easy taken lightly
but the pain they can cause and the
insecurities that can arise
in the other person they can be huge
we must always remember that even if
we have a middle screen on the other
part of the screen there is a human one
person made of emotions and feelings
fears
let’s show ourselves for who we really are
we should be ourselves both online
that offline always posting ours
imperfections our vulnerabilities
showing our successes but
above all, our failures are
those who sell themselves human can not
always go well
in the last year I understood that what
it made me feel good they really were not
the glossy photos of dream lives or the
luxury hotel but it was the connection with
the people he met on my travels
it was humanity that flowed between us
being able to tell their stories me
I am asked repeatedly to the
exhaustion in what value I believe
what I have to offer what makes me feel good
and now i work with ing mainly
on projects that make me feel good
they make it feel useful and are in line with
my values and after years of crisis
mystical and wrong ways I think maybe
to be on the right one and I’m
finally experiencing my truth offline
and online
honesty and truth are the key to
free yourself from the digital prison of
falsehoods that we built ourselves and today
more than ever the world has a desperate one
need
Truth we take that road because
the other only leads to the
dehumanization
listen to yourself
tell the truth and always show yourself for
what you are really human
stupendously and imperfectly human
thank you
[Music]
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