you
you [Music]
who here was a child once right all of
who here was a child once right all of us I bought my nephew a bicycle for
us I bought my nephew a bicycle for
us I bought my nephew a bicycle for Christmas about six years ago it was the
Christmas about six years ago it was the
Christmas about six years ago it was the Lightning McQueen bike from cars it was
Lightning McQueen bike from cars it was
Lightning McQueen bike from cars it was metallic it’s like Lightning McQueen God
metallic it’s like Lightning McQueen God
metallic it’s like Lightning McQueen God uncle status clearly and it was oh you
uncle status clearly and it was oh you
uncle status clearly and it was oh you remember when you were a kid it’s all
remember when you were a kid it’s all
remember when you were a kid it’s all about who’s got the biggest Christmas
about who’s got the biggest Christmas
about who’s got the biggest Christmas present in the box so it was a huge box
present in the box so it was a huge box
present in the box so it was a huge box he brought it out unwrapped it tore open
he brought it out unwrapped it tore open
he brought it out unwrapped it tore open the top of the box took the bicycle out
the top of the box took the bicycle out
the top of the box took the bicycle out what did he spend the rest of the day
what did he spend the rest of the day
what did he spend the rest of the day playing with why could be anything he
playing with why could be anything he
playing with why could be anything he wanted it to be it was anything you
wanted it to be it was anything you
wanted it to be it was anything you wanted it to be it was a fort it was a
wanted it to be it was a fort it was a
wanted it to be it was a fort it was a castle it was a rocketship it was a
castle it was a rocketship it was a
castle it was a rocketship it was a Barbie’s house at what point in your
Barbie’s house at what point in your
Barbie’s house at what point in your life could you now only see a box from
life could you now only see a box from
life could you now only see a box from the age of six to the age of whatever
the age of six to the age of whatever
the age of six to the age of whatever you are today at some point in your life
you are today at some point in your life
you are today at some point in your life somebody’s pointed a finger at you and
somebody’s pointed a finger at you and
somebody’s pointed a finger at you and told you you’re not creative and at some
told you you’re not creative and at some
told you you’re not creative and at some point in our life we actually believe
point in our life we actually believe
point in our life we actually believe we’re not creative and so one of the
we’re not creative and so one of the
we’re not creative and so one of the creative behaviors I want to cover for a
creative behaviors I want to cover for a
creative behaviors I want to cover for a moment is children are very curious and
moment is children are very curious and
moment is children are very curious and they think expansively over time we
they think expansively over time we
they think expansively over time we begin to think reductively because
begin to think reductively because
begin to think reductively because education teaches us to look for one
education teaches us to look for one
education teaches us to look for one right answer and corporations for our
right answer and corporations for our
right answer and corporations for our fear of failure so playfulness is a
fear of failure so playfulness is a
fear of failure so playfulness is a behavior I’d like to talk about I don’t
behavior I’d like to talk about I don’t
behavior I’d like to talk about I don’t expect people to be playful every minute
expect people to be playful every minute
expect people to be playful every minute of every day but I do expect people to
of every day but I do expect people to
of every day but I do expect people to be playful when they’re looking for big
be playful when they’re looking for big
be playful when they’re looking for big ideas so if I could invite you just to
ideas so if I could invite you just to
ideas so if I could invite you just to close your eyes for a moment I’m going
close your eyes for a moment I’m going
close your eyes for a moment I’m going to ask you a question I don’t want you
to ask you a question I don’t want you
to ask you a question I don’t want you to think about it I just want you to
to think about it I just want you to
to think about it I just want you to shout out the first word that comes into
shout out the first word that comes into
shout out the first word that comes into your head where are you and what are you
your head where are you and what are you
your head where are you and what are you doing usually when you get your best
doing usually when you get your best
doing usually when you get your best ideas shower walking the dog bike ride
ideas shower walking the dog bike ride
ideas shower walking the dog bike ride commuting what else in bed mount on a
commuting what else in bed mount on a
commuting what else in bed mount on a mountain running so here’s what we
mountain running so here’s what we
mountain running so here’s what we haven’t heard and it’s consistent with
haven’t heard and it’s consistent with
haven’t heard and it’s consistent with the 5,000 people I’ve trained across the
the 5,000 people I’ve trained across the
the 5,000 people I’ve trained across the world nobody said the following two
world nobody said the following two
world nobody said the following two words at work
close your eyes again I’d like you to be
close your eyes again I’d like you to be as honest with yourself as you choose to
as honest with yourself as you choose to
as honest with yourself as you choose to be the good news is you don’t have to
be the good news is you don’t have to
be the good news is you don’t have to share it with anybody
share it with anybody
share it with anybody I’d like you to picture the last verbal
I’d like you to picture the last verbal
I’d like you to picture the last verbal argument you were in with somebody when
argument you were in with somebody when
argument you were in with somebody when you can see the argument I’ll ask you to
you can see the argument I’ll ask you to
you can see the argument I’ll ask you to open your eyes and for those of you more
open your eyes and for those of you more
open your eyes and for those of you more empathetic people you can open your eyes
empathetic people you can open your eyes
empathetic people you can open your eyes as well so the arguments over and you
as well so the arguments over and you
as well so the arguments over and you hate Fred Fred I can’t believe you blind
hate Fred Fred I can’t believe you blind
hate Fred Fred I can’t believe you blind copy my boss on that email I’ll never
copy my boss on that email I’ll never
copy my boss on that email I’ll never ever ever work with you again and I
ever ever work with you again and I
ever ever work with you again and I storm out of the office I slam the door
storm out of the office I slam the door
storm out of the office I slam the door I go over to my local coffee shop I
I go over to my local coffee shop I
I go over to my local coffee shop I Drive I get there I get a cappuccino I
Drive I get there I get a cappuccino I
Drive I get there I get a cappuccino I sit down 5 or 10 minutes after the
sit down 5 or 10 minutes after the
sit down 5 or 10 minutes after the arguments over I’m more relaxed what
arguments over I’m more relaxed what
arguments over I’m more relaxed what just popped into my head what popped
just popped into my head what popped
just popped into my head what popped into your head
into your head
into your head yeah the killer one-liner you wished
yeah the killer one-liner you wished
yeah the killer one-liner you wished you’d used during the argument the or if
you’d used during the argument the or if
you’d used during the argument the or if I’d have said that oh I should have said
I’d have said that oh I should have said
I’d have said that oh I should have said oh um how’s the perfect line has it ever
oh um how’s the perfect line has it ever
oh um how’s the perfect line has it ever come to you during the argument always
come to you during the argument always
come to you during the argument always fight than is afterwards really annoying
fight than is afterwards really annoying
fight than is afterwards really annoying is it’s the perfect line you’ve got
is it’s the perfect line you’ve got
is it’s the perfect line you’ve got nowhere to go
nowhere to go
nowhere to go why because being in an argument is the
why because being in an argument is the
why because being in an argument is the same as being at work and you hear
same as being at work and you hear
same as being at work and you hear yourself say and when you’re doing
yourself say and when you’re doing
yourself say and when you’re doing emails you’re scheduling presentations
emails you’re scheduling presentations
emails you’re scheduling presentations you’re you’re in a met presentation
you’re you’re in a met presentation
you’re you’re in a met presentation you’re talking to somebody you’re
you’re talking to somebody you’re
you’re talking to somebody you’re scheduling a meeting and you hear
scheduling a meeting and you hear
scheduling a meeting and you hear yourself say I don’t have time to think
yourself say I don’t have time to think
yourself say I don’t have time to think and when you don’t have time to think
and when you don’t have time to think
and when you don’t have time to think you can’t come up with that killer
you can’t come up with that killer
you can’t come up with that killer one-liner during the argument and you
one-liner during the argument and you
one-liner during the argument and you can’t come up with that big idea why
can’t come up with that big idea why
can’t come up with that big idea why because your brain Believe It or Not has
because your brain Believe It or Not has
because your brain Believe It or Not has four brain states the one we live in
four brain states the one we live in
four brain states the one we live in most of the day is what I call busy beta
most of the day is what I call busy beta
most of the day is what I call busy beta that’s 13% of your brain that you use to
that’s 13% of your brain that you use to
that’s 13% of your brain that you use to make quick decisions good decisions
make quick decisions good decisions
make quick decisions good decisions informed decisions get to work the right
informed decisions get to work the right
informed decisions get to work the right way but the door between your conscious
way but the door between your conscious
way but the door between your conscious and subconscious brain is firmly closed
and subconscious brain is firmly closed
and subconscious brain is firmly closed and you can’t access 87% of your brain
and you can’t access 87% of your brain
and you can’t access 87% of your brain which is subconscious every bicycle ride
which is subconscious every bicycle ride
which is subconscious every bicycle ride you’ve ever been on every meal you ever
you’ve ever been on every meal you ever
you’ve ever been on every meal you ever eaten every texture you’ve ever felt
eaten every texture you’ve ever felt
eaten every texture you’ve ever felt every person you’ve ever kissed even the
every person you’ve ever kissed even the
every person you’ve ever kissed even the ones you choose to forget that keep
ones you choose to forget that keep
ones you choose to forget that keep popping up on Facebook everything on it
popping up on Facebook everything on it
popping up on Facebook everything on it they’re all back there as unrelated
they’re all back there as unrelated
they’re all back there as unrelated stimulus that could create of unforced
stimulus that could create of unforced
stimulus that could create of unforced connections to build new ideas but
connections to build new ideas but
connections to build new ideas but when the door between your conscious and
when the door between your conscious and
when the door between your conscious and subconscious brain is firmly closed when
subconscious brain is firmly closed when
subconscious brain is firmly closed when you hear yourself say I don’t have time
you hear yourself say I don’t have time
you hear yourself say I don’t have time to think you can’t have that big idea
to think you can’t have that big idea
to think you can’t have that big idea and that’s why I did an energizer when
and that’s why I did an energizer when
and that’s why I did an energizer when you came in all I was listening for was
you came in all I was listening for was
you came in all I was listening for was laughter the moment I got laughter I
laughter the moment I got laughter I
laughter the moment I got laughter I know metaphorically you were back in the
know metaphorically you were back in the
know metaphorically you were back in the shower and I could start the ideation
shower and I could start the ideation
shower and I could start the ideation session then there’s amazing apart from
session then there’s amazing apart from
session then there’s amazing apart from amazing out for this thoughtful theta
amazing out for this thoughtful theta
amazing out for this thoughtful theta has anybody heard the expression when
has anybody heard the expression when
has anybody heard the expression when the penny drops
the penny drops
the penny drops that Eureka moment I’ve got the big idea
that Eureka moment I’ve got the big idea
that Eureka moment I’ve got the big idea it was practiced by Thomas Edison he
it was practiced by Thomas Edison he
it was practiced by Thomas Edison he used to sit in an armchair at night put
used to sit in an armchair at night put
used to sit in an armchair at night put a penny between his knees a tin tray on
a penny between his knees a tin tray on
a penny between his knees a tin tray on the floor
the floor
the floor and he would fall asleep his muscles
and he would fall asleep his muscles
and he would fall asleep his muscles would relax the penny would drop hit the
would relax the penny would drop hit the
would relax the penny would drop hit the tin wake him up and he would write down
tin wake him up and he would write down
tin wake him up and he would write down whatever he was thinking he has more
whatever he was thinking he has more
whatever he was thinking he has more inventions in patents in the United
inventions in patents in the United
inventions in patents in the United States than any other inventor Salvador
States than any other inventor Salvador
States than any other inventor Salvador Dali would fall asleep against his easel
Dali would fall asleep against his easel
Dali would fall asleep against his easel when he fell asleep he’d fall over and
when he fell asleep he’d fall over and
when he fell asleep he’d fall over and he would wake up and sketch whatever he
he would wake up and sketch whatever he
he would wake up and sketch whatever he was dreaming of course I want to know
was dreaming of course I want to know
was dreaming of course I want to know what he was smoking before it went to
what he was smoking before it went to
what he was smoking before it went to bed but not an unsuccessful artist by
bed but not an unsuccessful artist by
bed but not an unsuccessful artist by any stretch of the imagination if you’re
any stretch of the imagination if you’re
any stretch of the imagination if you’re one of those people that gets their best
one of those people that gets their best
one of those people that gets their best ideas when you’re about to fall asleep
ideas when you’re about to fall asleep
ideas when you’re about to fall asleep or about to wake up keep a notepad by
or about to wake up keep a notepad by
or about to wake up keep a notepad by the bed then those dreamy Delta it’s
the bed then those dreamy Delta it’s
the bed then those dreamy Delta it’s 2:30 7:00 in the morning and you can
2:30 7:00 in the morning and you can
2:30 7:00 in the morning and you can solve world peace but you can’t remember
solve world peace but you can’t remember
solve world peace but you can’t remember it in the morning so the best brain
it in the morning so the best brain
it in the morning so the best brain state for creativity at work is amazing
state for creativity at work is amazing
state for creativity at work is amazing alpha and how do you get there by
alpha and how do you get there by
alpha and how do you get there by running an energizer you’re just trying
running an energizer you’re just trying
running an energizer you’re just trying to get met up people metaphorically back
to get met up people metaphorically back
to get met up people metaphorically back in the shower Edward de Bono said that
in the shower Edward de Bono said that
in the shower Edward de Bono said that your brain was like a mountain and
your brain was like a mountain and
your brain was like a mountain and within each new raindrop that falls on
within each new raindrop that falls on
within each new raindrop that falls on your head is that one of life’s
your head is that one of life’s
your head is that one of life’s experiences and over time streams of
experiences and over time streams of
experiences and over time streams of recognition appear you learn to read and
recognition appear you learn to read and
recognition appear you learn to read and write to learn how to count learn how to
write to learn how to count learn how to
write to learn how to count learn how to sing and over time that turns into a
sing and over time that turns into a
sing and over time that turns into a river a torrent if you’re me you went to
river a torrent if you’re me you went to
river a torrent if you’re me you went to Edinburgh University you started with
Edinburgh University you started with
Edinburgh University you started with Disney 30 years ago you work with Disney
Disney 30 years ago you work with Disney
Disney 30 years ago you work with Disney around the world 30 years most of it in
around the world 30 years most of it in
around the world 30 years most of it in public relations
public relations
public relations 25 years Disney public relations how
25 years Disney public relations how
25 years Disney public relations how wide how fast flowing and how deep do
wide how fast flowing and how deep do
wide how fast flowing and how deep do you think my river of thinking is on
you think my river of thinking is on
you think my river of thinking is on Disney very same as yours and your
Disney very same as yours and your
Disney very same as yours and your expertise it’s what enables you to make
expertise it’s what enables you to make
expertise it’s what enables you to make quick and informed decisions it’s also
quick and informed decisions it’s also
quick and informed decisions it’s also the single biggest barrier to innovation
the single biggest barrier to innovation
the single biggest barrier to innovation is your own expertise have you ever
is your own expertise have you ever
is your own expertise have you ever tried to cross a very fast very wide
tried to cross a very fast very wide
tried to cross a very fast very wide very deep river without the boat or rope
very deep river without the boat or rope
very deep river without the boat or rope it’s very
it’s very
it’s very I was doing some work for Ford just
I was doing some work for Ford just
I was doing some work for Ford just before the holidays
before the holidays
before the holidays Ford’s biggest challenge is they know
Ford’s biggest challenge is they know
Ford’s biggest challenge is they know how to make a motor car they’ve got 150
how to make a motor car they’ve got 150
how to make a motor car they’ve got 150 years worth of experience they know
years worth of experience they know
years worth of experience they know where the steering wheel goes Google and
where the steering wheel goes Google and
where the steering wheel goes Google and Apple have just moved in they’ve never
Apple have just moved in they’ve never
Apple have just moved in they’ve never made a car before that’s their advantage
made a car before that’s their advantage
made a car before that’s their advantage they know they don’t need a steering
they know they don’t need a steering
they know they don’t need a steering wheel our river of experience our river
wheel our river of experience our river
wheel our river of experience our river of thinking is a massive barrier to
of thinking is a massive barrier to
of thinking is a massive barrier to innovation and creativity one of the
innovation and creativity one of the
innovation and creativity one of the things that I would encourage you to
things that I would encourage you to
things that I would encourage you to think about a naive experts and bringing
think about a naive experts and bringing
think about a naive experts and bringing them into every session that you run I
them into every session that you run I
them into every session that you run I was asked to run a session for they
was asked to run a session for they
was asked to run a session for they won’t solve your challenge for you but
won’t solve your challenge for you but
won’t solve your challenge for you but they will say something last the
they will say something last the
they will say something last the embarrassing question that you’re too
embarrassing question that you’re too
embarrassing question that you’re too proud to ask they’ll throw out the
proud to ask they’ll throw out the
proud to ask they’ll throw out the audacious idea that you’re too proud to
audacious idea that you’re too proud to
audacious idea that you’re too proud to throw out
throw out
throw out I don’t even your gift bags you’ve got a
I don’t even your gift bags you’ve got a
I don’t even your gift bags you’ve got a pen and paper but I’m not sure we’ve got
pen and paper but I’m not sure we’ve got
pen and paper but I’m not sure we’ve got time for it now but if I gave you seven
time for it now but if I gave you seven
time for it now but if I gave you seven seconds right now to draw a house I
seconds right now to draw a house I
seconds right now to draw a house I already know what you’re going to draw I
already know what you’re going to draw I
already know what you’re going to draw I asked the architects I or invited on all
asked the architects I or invited on all
asked the architects I or invited on all the architects design a new retail
the architects design a new retail
the architects design a new retail dining and entertainment complex but I
dining and entertainment complex but I
dining and entertainment complex but I also invited in the Executive Chef of
also invited in the Executive Chef of
also invited in the Executive Chef of Hong Kong Disneyland is my naive expert
Hong Kong Disneyland is my naive expert
Hong Kong Disneyland is my naive expert I asked all the architects to draw a
I asked all the architects to draw a
I asked all the architects to draw a house seven seconds later I got my house
house seven seconds later I got my house
house seven seconds later I got my house the same one that you would draw all
the same one that you would draw all
the same one that you would draw all right yeah as a door it has a dot why do
right yeah as a door it has a dot why do
right yeah as a door it has a dot why do they always have dot that why is the
they always have dot that why is the
they always have dot that why is the door always at the front in the middle
door always at the front in the middle
door always at the front in the middle why do the windows always have crosses
why do the windows always have crosses
why do the windows always have crosses over them why is the roof always a
over them why is the roof always a
over them why is the roof always a triangle because our river of experience
triangle because our river of experience
triangle because our river of experience tells us that’s what a house should look
tells us that’s what a house should look
tells us that’s what a house should look like the the chef’s however unlike the
like the the chef’s however unlike the
like the the chef’s however unlike the Imagineers he had drawn dim sum
Imagineers he had drawn dim sum
Imagineers he had drawn dim sum architecture which none of us had ever
architecture which none of us had ever
architecture which none of us had ever seen before
seen before
seen before it’s a dim sum dish with a steam ball
it’s a dim sum dish with a steam ball
it’s a dim sum dish with a steam ball and a prawn ball and everybody laughed
and a prawn ball and everybody laughed
and a prawn ball and everybody laughed because they realized they’d stayed in
because they realized they’d stayed in
because they realized they’d stayed in their river of thinking of what a house
their river of thinking of what a house
their river of thinking of what a house should look like the chef gave them
should look like the chef gave them
should look like the chef gave them permission to get out of their river of
permission to get out of their river of
permission to get out of their river of thinking and consider audacious
thinking and consider audacious
thinking and consider audacious architecture if any company in the world
architecture if any company in the world
architecture if any company in the world can consider audacious architecture it
can consider audacious architecture it
can consider audacious architecture it will be the Walt Disney Company on the
will be the Walt Disney Company on the
will be the Walt Disney Company on the way out the door somebody slapped a
way out the door somebody slapped a
way out the door somebody slapped a post-it note over the picture it said
post-it note over the picture it said
post-it note over the picture it said distinctly Disney authentically Chinese
distinctly Disney authentically Chinese
distinctly Disney authentically Chinese seven years later the strategic brand
seven years later the strategic brand
seven years later the strategic brand positioning for the Shanghai Disney
positioning for the Shanghai Disney
positioning for the Shanghai Disney Resort became distinctly Disney
Resort became distinctly Disney
Resort became distinctly Disney authentically Chinese so when you’re
authentically Chinese so when you’re
authentically Chinese so when you’re trying to solve a challenge I would
trying to solve a challenge I would
trying to solve a challenge I would invite you to the role of the naive
invite you to the role of the naive
invite you to the role of the naive expert is you bring them in because they
expert is you bring them in because they
expert is you bring them in because they don’t know what you’re
don’t know what you’re
don’t know what you’re working on and again they won’t solve
working on and again they won’t solve
working on and again they won’t solve the challenge for you all rarely will
the challenge for you all rarely will
the challenge for you all rarely will they but they will say something that
they but they will say something that
they but they will say something that would get you out of your river of
would get you out of your river of
would get you out of your river of thinking and thinking differently the
thinking and thinking differently the
thinking and thinking differently the other role is to play the role of the
other role is to play the role of the
other role is to play the role of the outlier Walt was the genius at the
outlier Walt was the genius at the
outlier Walt was the genius at the outlier when Walt Disney in 1940 as
outlier when Walt Disney in 1940 as
outlier when Walt Disney in 1940 as anybody seen Fantasia at the film so
anybody seen Fantasia at the film so
anybody seen Fantasia at the film so Fantasia was never a box-office hit and
Fantasia was never a box-office hit and
Fantasia was never a box-office hit and Walt was but 1940 the guy was so
Walt was but 1940 the guy was so
Walt was but 1940 the guy was so creative he wanted it to mist in the
creative he wanted it to mist in the
creative he wanted it to mist in the theater during drip drip drip little a
theater during drip drip drip little a
theater during drip drip drip little a bush now as he wanted heat pumped into
bush now as he wanted heat pumped into
bush now as he wanted heat pumped into the theater during night on a Bear
the theater during night on a Bear
the theater during night on a Bear Mountain and the theater owner said no
Mountain and the theater owner said no
Mountain and the theater owner said no Walt that’s too expensive and your your
Walt that’s too expensive and your your
Walt that’s too expensive and your your movies only in the movie theater for six
movies only in the movie theater for six
movies only in the movie theater for six months those were the days so lit this
months those were the days so lit this
months those were the days so lit this is what Walt did he listed the rules of
is what Walt did he listed the rules of
is what Walt did he listed the rules of showing his movie in a movie theater
showing his movie in a movie theater
showing his movie in a movie theater it’s dark it’s dirty I have to go to set
it’s dark it’s dirty I have to go to set
it’s dark it’s dirty I have to go to set time I have to sit in a seat I have to
time I have to sit in a seat I have to
time I have to sit in a seat I have to watch the previews I can’t control the
watch the previews I can’t control the
watch the previews I can’t control the environment he listed all the rules as
environment he listed all the rules as
environment he listed all the rules as quickly as he could and then he said
quickly as he could and then he said
quickly as he could and then he said what if what if I could control the
what if what if I could control the
what if what if I could control the environment that was a very radical what
environment that was a very radical what
environment that was a very radical what if in 1940 Walt didn’t own any of the
if in 1940 Walt didn’t own any of the
if in 1940 Walt didn’t own any of the movie theaters will imagine a world
movie theaters will imagine a world
movie theaters will imagine a world where I might well I don’t own movie
where I might well I don’t own movie
where I might well I don’t own movie theaters so what if I took my movies out
theaters so what if I took my movies out
theaters so what if I took my movies out of the theater well if I take them out
of the theater well if I take them out
of the theater well if I take them out of the theater they can’t be
of the theater they can’t be
of the theater they can’t be two-dimensional anymore they’ll have to
two-dimensional anymore they’ll have to
two-dimensional anymore they’ll have to be three-dimensional
be three-dimensional
be three-dimensional what if they’re three-dimensional well
what if they’re three-dimensional well
what if they’re three-dimensional well they’ll need somewhere to live
they’ll need somewhere to live
they’ll need somewhere to live well if they have somewhere to live when
well if they have somewhere to live when
well if they have somewhere to live when we walk around characters well if we
we walk around characters well if we
we walk around characters well if we have walk around characters the
have walk around characters the
have walk around characters the princesses can’t live next to the
princesses can’t live next to the
princesses can’t live next to the pirates because people wouldn’t be
pirates because people wouldn’t be
pirates because people wouldn’t be immersed in the story oh I’ll need
immersed in the story oh I’ll need
immersed in the story oh I’ll need different lands fantasy land adventure
different lands fantasy land adventure
different lands fantasy land adventure oh I know I’ll call it Disneyland the
oh I know I’ll call it Disneyland the
oh I know I’ll call it Disneyland the biggest creative solution of the 20th
biggest creative solution of the 20th
biggest creative solution of the 20th century fast forward about ten years ago
century fast forward about ten years ago
century fast forward about ten years ago the two biggest barriers to coming to
the two biggest barriers to coming to
the two biggest barriers to coming to Disney on vacation what I can’t afford
Disney on vacation what I can’t afford
Disney on vacation what I can’t afford it and I want to wait till my children
it and I want to wait till my children
it and I want to wait till my children of the right age a new barrier emerged
of the right age a new barrier emerged
of the right age a new barrier emerged out of nowhere in 2008 with a little
out of nowhere in 2008 with a little
out of nowhere in 2008 with a little online bookseller out of Seattle called
online bookseller out of Seattle called
online bookseller out of Seattle called Amazon oh how could they possibly
Amazon oh how could they possibly
Amazon oh how could they possibly threaten Disney a new Barrett emerged I
threaten Disney a new Barrett emerged I
threaten Disney a new Barrett emerged I don’t want to stand in line anymore
don’t want to stand in line anymore
don’t want to stand in line anymore Amazon’s told me I don’t have to they
Amazon’s told me I don’t have to they
Amazon’s told me I don’t have to they give it to me immediately when I want so
give it to me immediately when I want so
give it to me immediately when I want so we listed all the rules of going to a
we listed all the rules of going to a
we listed all the rules of going to a Disney theme park you have to buy a
Disney theme park you have to buy a
Disney theme park you have to buy a ticket you have to stand in line you
ticket you have to stand in line you
ticket you have to stand in line you have to see a character you have to go
have to see a character you have to go
have to see a character you have to go on a ride you have to book a hotel you
on a ride you have to book a hotel you
on a ride you have to book a hotel you have to stay in a current or bom bom bom
have to stay in a current or bom bom bom
have to stay in a current or bom bom bom bom bom bom and we took one role you
bom bom bom and we took one role you
bom bom bom and we took one role you have to stand in line if we’d started
have to stand in line if we’d started
have to stand in line if we’d started with how might we make more money we
with how might we make more money we
with how might we make more money we would have iterated and not innovated
would have iterated and not innovated
would have iterated and not innovated but because we switched the challenge
but because we switched the challenge
but because we switched the challenge and turned it to what was the most
and turned it to what was the most
and turned it to what was the most important barrier for the consumer how
important barrier for the consumer how
important barrier for the consumer how might with what if the most audacious
might with what if the most audacious
might with what if the most audacious question in 2008 was what if there were
question in 2008 was what if there were
question in 2008 was what if there were no lines
no lines
no lines I thought the operations team would have
I thought the operations team would have
I thought the operations team would have come come over the table and hit me
come come over the table and hit me
come come over the table and hit me and so we asked well what if there was
and so we asked well what if there was
and so we asked well what if there was no lines for front desk what if there
no lines for front desk what if there
no lines for front desk what if there was no front line aligned to get into
was no front line aligned to get into
was no front line aligned to get into the park or to meet your favorite
the park or to meet your favorite
the park or to meet your favorite character or your ride or to buy
character or your ride or to buy
character or your ride or to buy merchandise or to buy food fast forward
merchandise or to buy food fast forward
merchandise or to buy food fast forward to 2015 we piloted Disney’s Magic Band
to 2015 we piloted Disney’s Magic Band
to 2015 we piloted Disney’s Magic Band it’s a little plastic band it sits on
it’s a little plastic band it sits on
it’s a little plastic band it sits on your wrist it has an rfid chip inside it
your wrist it has an rfid chip inside it
your wrist it has an rfid chip inside it six months before you arrive you can
six months before you arrive you can
six months before you arrive you can book your favorite attractions it is
book your favorite attractions it is
book your favorite attractions it is your door key it is your theme park
your door key it is your theme park
your door key it is your theme park ticket it’s your reservations to your
ticket it’s your reservations to your
ticket it’s your reservations to your favorite rights and character meet and
favorite rights and character meet and
favorite rights and character meet and greets you touch an item of merchandise
greets you touch an item of merchandise
greets you touch an item of merchandise once it goes to your house a hotel room
once it goes to your house a hotel room
once it goes to your house a hotel room you touch it twice it goes to your house
you touch it twice it goes to your house
you touch it twice it goes to your house I save my food on my fast phone I walk
I save my food on my fast phone I walk
I save my food on my fast phone I walk into the restaurant restaurant knows I’m
into the restaurant restaurant knows I’m
into the restaurant restaurant knows I’m here I touch table 47 food comes fresh
here I touch table 47 food comes fresh
here I touch table 47 food comes fresh to me as a result the average guest has
to me as a result the average guest has
to me as a result the average guest has two hours free time of day what do
two hours free time of day what do
two hours free time of day what do people do with every time what do you do
people do with every time what do you do
people do with every time what do you do with your free time you spend money
with your free time you spend money
with your free time you spend money beware of the retirement it’s a
beware of the retirement it’s a
beware of the retirement it’s a permanent weekend not only that but
permanent weekend not only that but
permanent weekend not only that but real-time data the guests are telling us
real-time data the guests are telling us
real-time data the guests are telling us every second of every day what they like
every second of every day what they like
every second of every day what they like and what they don’t like I know if mr.
and what they don’t like I know if mr.
and what they don’t like I know if mr. Smith is in line for Space Mountain and
Smith is in line for Space Mountain and
Smith is in line for Space Mountain and he’s got an hour long wait but his
he’s got an hour long wait but his
he’s got an hour long wait but his daughter’s favorite character is
daughter’s favorite character is
daughter’s favorite character is Cinderella and she hasn’t met her yet
Cinderella and she hasn’t met her yet
Cinderella and she hasn’t met her yet but Cinderella 60 yards away I can text
but Cinderella 60 yards away I can text
but Cinderella 60 yards away I can text mr. Smith but then long-term decision
mr. Smith but then long-term decision
mr. Smith but then long-term decision making I know if I put Buzz Lightyear at
making I know if I put Buzz Lightyear at
making I know if I put Buzz Lightyear at 5 feet high sell 50 units an hour if I
5 feet high sell 50 units an hour if I
5 feet high sell 50 units an hour if I put him at 2 feet I sell 2,000 units an
put him at 2 feet I sell 2,000 units an
put him at 2 feet I sell 2,000 units an hour so again by giving something of
hour so again by giving something of
hour so again by giving something of real value to the consumer in return
real value to the consumer in return
real value to the consumer in return the single biggest revenue generator
the single biggest revenue generator
the single biggest revenue generator of any idea we’ve had in the last 20
of any idea we’ve had in the last 20
of any idea we’ve had in the last 20 years with no capital investment
years with no capital investment
years with no capital investment required simply by playing the role of
required simply by playing the role of
required simply by playing the role of the outlier storytelling Walt was the
the outlier storytelling Walt was the
the outlier storytelling Walt was the master storyteller he used words like
master storyteller he used words like
master storyteller he used words like nobody else if I were to ask you
nobody else if I were to ask you
nobody else if I were to ask you actually I will if I was going to build
actually I will if I was going to build
actually I will if I was going to build a car wash in Kuwait what would I need
a car wash in Kuwait what would I need
a car wash in Kuwait what would I need to put in it
to put in it
to put in it water what else
water what else
water what else brushes what else soap what else
brushes what else soap what else
brushes what else soap what else dry out yeah I need a dryer what else
dry out yeah I need a dryer what else
dry out yeah I need a dryer what else vacuum yeah people and cars that’s a
vacuum yeah people and cars that’s a
vacuum yeah people and cars that’s a good list okay well what if I didn’t
good list okay well what if I didn’t
good list okay well what if I didn’t open the car wash what if we open an
open the car wash what if we open an
open the car wash what if we open an auto spa what could I put in a spa what
auto spa what could I put in a spa what
auto spa what could I put in a spa what could you put in a spa yes masseuse wax
could you put in a spa yes masseuse wax
could you put in a spa yes masseuse wax buri own good one barista music suddenly
buri own good one barista music suddenly
buri own good one barista music suddenly in less than 60 seconds you’ve gone from
in less than 60 seconds you’ve gone from
in less than 60 seconds you’ve gone from your river of thinking what should be in
your river of thinking what should be in
your river of thinking what should be in a carwash and you considered what could
a carwash and you considered what could
a carwash and you considered what could be in an auto spa all I did was reframe
be in an auto spa all I did was reframe
be in an auto spa all I did was reframe the challenges Walt Disney did on July
the challenges Walt Disney did on July
the challenges Walt Disney did on July 17th 1955
17th 1955
17th 1955 instead of creating employees Walt
instead of creating employees Walt
instead of creating employees Walt created cast members cast for a role in
created cast members cast for a role in
created cast members cast for a role in the show they wear a costume not a
the show they wear a costume not a
the show they wear a costume not a uniform they work on stage or backstage
uniform they work on stage or backstage
uniform they work on stage or backstage he created the best single guest service
he created the best single guest service
he created the best single guest service there is in the world and they still
there is in the world and they still
there is in the world and they still exist today all he did was reexpress
exist today all he did was reexpress
exist today all he did was reexpress their challenge about six months ago I
their challenge about six months ago I
their challenge about six months ago I was in New York in an office and I was
was in New York in an office and I was
was in New York in an office and I was waiting downstairs in reception and I
waiting downstairs in reception and I
waiting downstairs in reception and I was chatting to the young lady behind
was chatting to the young lady behind
was chatting to the young lady behind the desk for about 15 minutes while I
the desk for about 15 minutes while I
the desk for about 15 minutes while I waited for my appointment and I got
waited for my appointment and I got
waited for my appointment and I got upstairs and I said to the gentleman I
upstairs and I said to the gentleman I
upstairs and I said to the gentleman I said boy your receptionist is the most
said boy your receptionist is the most
said boy your receptionist is the most friendly empathetic lovely I’m gonna
friendly empathetic lovely I’m gonna
friendly empathetic lovely I’m gonna steal her and take her back to Disney
steal her and take her back to Disney
steal her and take her back to Disney and he said oh that’s funny I said why
and he said oh that’s funny I said why
and he said oh that’s funny I said why he said we don’t have a receptionist at
he said we don’t have a receptionist at
he said we don’t have a receptionist at sun-god who the hell was I talking to
sun-god who the hell was I talking to
sun-god who the hell was I talking to you but the last 15 minutes um I said
you but the last 15 minutes um I said
you but the last 15 minutes um I said well I think her name was Sarah she had
well I think her name was Sarah she had
well I think her name was Sarah she had a cream blouse and a floral skirt ligo’s
a cream blouse and a floral skirt ligo’s
a cream blouse and a floral skirt ligo’s old Sarah he said she’s our director of
old Sarah he said she’s our director of
old Sarah he said she’s our director of first impressions all here done was
first impressions all here done was
first impressions all here done was reexpress t’ her challenge and she was
reexpress t’ her challenge and she was
reexpress t’ her challenge and she was empowered to own the space probably the
empowered to own the space probably the
empowered to own the space probably the most important behavior of all bravery
most important behavior of all bravery
most important behavior of all bravery we are not encouraged to be brave at
we are not encouraged to be brave at
we are not encouraged to be brave at work but I will tell you with artificial
work but I will tell you with artificial
work but I will tell you with artificial intelligence coming into the marketplace
intelligence coming into the marketplace
intelligence coming into the marketplace if we’re not brave and if we’re not
if we’re not brave and if we’re not
if we’re not brave and if we’re not curious and if we’re not playful I
curious and if we’re not playful I
curious and if we’re not playful I actually believe when it comes to the
actually believe when it comes to the
actually believe when it comes to the next decade creativity and intuition
next decade creativity and intuition
next decade creativity and intuition could be some of that they’ll be our
could be some of that they’ll be our
could be some of that they’ll be our survival skills they will rise to the
survival skills they will rise to the
survival skills they will rise to the front to compete how do you compete
front to compete how do you compete
front to compete how do you compete against I met Sophia in India a couple
against I met Sophia in India a couple
against I met Sophia in India a couple of weeks ago she’s the most world’s most
of weeks ago she’s the most world’s most
of weeks ago she’s the most world’s most artificial intelligent artificial engine
artificial intelligent artificial engine
artificial intelligent artificial engine robot I believe it is our core human
robot I believe it is our core human
robot I believe it is our core human truth we are all creative and it will be
truth we are all creative and it will be
truth we are all creative and it will be that creativity that comes to the fore
that creativity that comes to the fore
that creativity that comes to the fore and allows us to survive in a world that
and allows us to survive in a world that
and allows us to survive in a world that will be ever more competitive but in
will be ever more competitive but in
will be ever more competitive but in order to do that you will have to be
order to do that you will have to be
order to do that you will have to be incredibly brave and so to demonstrate
incredibly brave and so to demonstrate
incredibly brave and so to demonstrate bravery for the last 30 seconds I just
bravery for the last 30 seconds I just
bravery for the last 30 seconds I just need a volunteer to come up we’re going
need a volunteer to come up we’re going
need a volunteer to come up we’re going to sing don’t go breaking my heart by
to sing don’t go breaking my heart by
to sing don’t go breaking my heart by Elton John and Kiki Dee you can choose
Elton John and Kiki Dee you can choose
Elton John and Kiki Dee you can choose if you’re going to be Elton or Kiki so
if you’re going to be Elton or Kiki so
if you’re going to be Elton or Kiki so all I need is a volunteer hmm didn’t
all I need is a volunteer hmm didn’t
all I need is a volunteer hmm didn’t think I was going to get one um so
think I was going to get one um so
think I was going to get one um so here’s what so you may not look until
here’s what so you may not look until
here’s what so you may not look until you may you may not look until the count
you may you may not look until the count
you may you may not look until the count of three on the count of three you may
of three on the count of three you may
of three on the count of three you may look before you came in this afternoon
look before you came in this afternoon
look before you came in this afternoon and you may not look until the count of
and you may not look until the count of
and you may not look until the count of three we put a post-it note underneath
three we put a post-it note underneath
three we put a post-it note underneath one of your chairs and it simply just is
one of your chairs and it simply just is
one of your chairs and it simply just is a large way just as it’s you and so on
a large way just as it’s you and so on
a large way just as it’s you and so on the count of three if if it is you I
the count of three if if it is you I
the count of three if if it is you I just want you to come up and sing we’ve
just want you to come up and sing we’ve
just want you to come up and sing we’ve got the lyrics for you so one two three
okay people relax I would not do that to
okay people relax I would not do that to you to start the session this afternoon
you to start the session this afternoon
you to start the session this afternoon [Applause]
who is the bravest animal in the jungle
who is the bravest animal in the jungle not so the humble butterfly the ten-foot
not so the humble butterfly the ten-foot
not so the humble butterfly the ten-foot butterfly that was just flying around
butterfly that was just flying around
butterfly that was just flying around inside your stomach about 20 seconds ago
inside your stomach about 20 seconds ago
inside your stomach about 20 seconds ago when was the last time you felt like
when was the last time you felt like
when was the last time you felt like that at work if you haven’t felt like
that at work if you haven’t felt like
that at work if you haven’t felt like that for a while you will be unemployed
that for a while you will be unemployed
that for a while you will be unemployed in less than five years there’s too much
in less than five years there’s too much
in less than five years there’s too much disruption coming to the marketplace you
disruption coming to the marketplace you
disruption coming to the marketplace you have to innovate you have to be brave
have to innovate you have to be brave
have to innovate you have to be brave and I will finish with my favorite quote
and I will finish with my favorite quote
and I will finish with my favorite quote which is the opposite of bravery is not
which is the opposite of bravery is not
which is the opposite of bravery is not cowardice its conformity thank you very
cowardice its conformity thank you very
cowardice its conformity thank you very much
much
much [Applause]
you [Music]
who here was a child once right all of
who here was a child once right all of us I bought my nephew a bicycle for
us I bought my nephew a bicycle for
us I bought my nephew a bicycle for Christmas about six years ago it was the
Christmas about six years ago it was the
Christmas about six years ago it was the Lightning McQueen bike from cars it was
Lightning McQueen bike from cars it was
Lightning McQueen bike from cars it was metallic it’s like Lightning McQueen God
metallic it’s like Lightning McQueen God
metallic it’s like Lightning McQueen God uncle status clearly and it was oh you
uncle status clearly and it was oh you
uncle status clearly and it was oh you remember when you were a kid it’s all
remember when you were a kid it’s all
remember when you were a kid it’s all about who’s got the biggest Christmas
about who’s got the biggest Christmas
about who’s got the biggest Christmas present in the box so it was a huge box
present in the box so it was a huge box
present in the box so it was a huge box he brought it out unwrapped it tore open
he brought it out unwrapped it tore open
he brought it out unwrapped it tore open the top of the box took the bicycle out
the top of the box took the bicycle out
the top of the box took the bicycle out what did he spend the rest of the day
what did he spend the rest of the day
what did he spend the rest of the day playing with why could be anything he
playing with why could be anything he
playing with why could be anything he wanted it to be it was anything you
wanted it to be it was anything you
wanted it to be it was anything you wanted it to be it was a fort it was a
wanted it to be it was a fort it was a
wanted it to be it was a fort it was a castle it was a rocketship it was a
castle it was a rocketship it was a
castle it was a rocketship it was a Barbie’s house at what point in your
Barbie’s house at what point in your
Barbie’s house at what point in your life could you now only see a box from
life could you now only see a box from
life could you now only see a box from the age of six to the age of whatever
the age of six to the age of whatever
the age of six to the age of whatever you are today at some point in your life
you are today at some point in your life
you are today at some point in your life somebody’s pointed a finger at you and
somebody’s pointed a finger at you and
somebody’s pointed a finger at you and told you you’re not creative and at some
told you you’re not creative and at some
told you you’re not creative and at some point in our life we actually believe
point in our life we actually believe
point in our life we actually believe we’re not creative and so one of the
we’re not creative and so one of the
we’re not creative and so one of the creative behaviors I want to cover for a
creative behaviors I want to cover for a
creative behaviors I want to cover for a moment is children are very curious and
moment is children are very curious and
moment is children are very curious and they think expansively over time we
they think expansively over time we
they think expansively over time we begin to think reductively because
begin to think reductively because
begin to think reductively because education teaches us to look for one
education teaches us to look for one
education teaches us to look for one right answer and corporations for our
right answer and corporations for our
right answer and corporations for our fear of failure so playfulness is a
fear of failure so playfulness is a
fear of failure so playfulness is a behavior I’d like to talk about I don’t
behavior I’d like to talk about I don’t
behavior I’d like to talk about I don’t expect people to be playful every minute
expect people to be playful every minute
expect people to be playful every minute of every day but I do expect people to
of every day but I do expect people to
of every day but I do expect people to be playful when they’re looking for big
be playful when they’re looking for big
be playful when they’re looking for big ideas so if I could invite you just to
ideas so if I could invite you just to
ideas so if I could invite you just to close your eyes for a moment I’m going
close your eyes for a moment I’m going
close your eyes for a moment I’m going to ask you a question I don’t want you
to ask you a question I don’t want you
to ask you a question I don’t want you to think about it I just want you to
to think about it I just want you to
to think about it I just want you to shout out the first word that comes into
shout out the first word that comes into
shout out the first word that comes into your head where are you and what are you
your head where are you and what are you
your head where are you and what are you doing usually when you get your best
doing usually when you get your best
doing usually when you get your best ideas shower walking the dog bike ride
ideas shower walking the dog bike ride
ideas shower walking the dog bike ride commuting what else in bed mount on a
commuting what else in bed mount on a
commuting what else in bed mount on a mountain running so here’s what we
mountain running so here’s what we
mountain running so here’s what we haven’t heard and it’s consistent with
haven’t heard and it’s consistent with
haven’t heard and it’s consistent with the 5,000 people I’ve trained across the
the 5,000 people I’ve trained across the
the 5,000 people I’ve trained across the world nobody said the following two
world nobody said the following two
world nobody said the following two words at work
close your eyes again I’d like you to be
close your eyes again I’d like you to be as honest with yourself as you choose to
as honest with yourself as you choose to
as honest with yourself as you choose to be the good news is you don’t have to
be the good news is you don’t have to
be the good news is you don’t have to share it with anybody
share it with anybody
share it with anybody I’d like you to picture the last verbal
I’d like you to picture the last verbal
I’d like you to picture the last verbal argument you were in with somebody when
argument you were in with somebody when
argument you were in with somebody when you can see the argument I’ll ask you to
you can see the argument I’ll ask you to
you can see the argument I’ll ask you to open your eyes and for those of you more
open your eyes and for those of you more
open your eyes and for those of you more empathetic people you can open your eyes
empathetic people you can open your eyes
empathetic people you can open your eyes as well so the arguments over and you
as well so the arguments over and you
as well so the arguments over and you hate Fred Fred I can’t believe you blind
hate Fred Fred I can’t believe you blind
hate Fred Fred I can’t believe you blind copy my boss on that email I’ll never
copy my boss on that email I’ll never
copy my boss on that email I’ll never ever ever work with you again and I
ever ever work with you again and I
ever ever work with you again and I storm out of the office I slam the door
storm out of the office I slam the door
storm out of the office I slam the door I go over to my local coffee shop I
I go over to my local coffee shop I
I go over to my local coffee shop I Drive I get there I get a cappuccino I
Drive I get there I get a cappuccino I
Drive I get there I get a cappuccino I sit down 5 or 10 minutes after the
sit down 5 or 10 minutes after the
sit down 5 or 10 minutes after the arguments over I’m more relaxed what
arguments over I’m more relaxed what
arguments over I’m more relaxed what just popped into my head what popped
just popped into my head what popped
just popped into my head what popped into your head
into your head
into your head yeah the killer one-liner you wished
yeah the killer one-liner you wished
yeah the killer one-liner you wished you’d used during the argument the or if
you’d used during the argument the or if
you’d used during the argument the or if I’d have said that oh I should have said
I’d have said that oh I should have said
I’d have said that oh I should have said oh um how’s the perfect line has it ever
oh um how’s the perfect line has it ever
oh um how’s the perfect line has it ever come to you during the argument always
come to you during the argument always
come to you during the argument always fight than is afterwards really annoying
fight than is afterwards really annoying
fight than is afterwards really annoying is it’s the perfect line you’ve got
is it’s the perfect line you’ve got
is it’s the perfect line you’ve got nowhere to go
nowhere to go
nowhere to go why because being in an argument is the
why because being in an argument is the
why because being in an argument is the same as being at work and you hear
same as being at work and you hear
same as being at work and you hear yourself say and when you’re doing
yourself say and when you’re doing
yourself say and when you’re doing emails you’re scheduling presentations
emails you’re scheduling presentations
emails you’re scheduling presentations you’re you’re in a met presentation
you’re you’re in a met presentation
you’re you’re in a met presentation you’re talking to somebody you’re
you’re talking to somebody you’re
you’re talking to somebody you’re scheduling a meeting and you hear
scheduling a meeting and you hear
scheduling a meeting and you hear yourself say I don’t have time to think
yourself say I don’t have time to think
yourself say I don’t have time to think and when you don’t have time to think
and when you don’t have time to think
and when you don’t have time to think you can’t come up with that killer
you can’t come up with that killer
you can’t come up with that killer one-liner during the argument and you
one-liner during the argument and you
one-liner during the argument and you can’t come up with that big idea why
can’t come up with that big idea why
can’t come up with that big idea why because your brain Believe It or Not has
because your brain Believe It or Not has
because your brain Believe It or Not has four brain states the one we live in
four brain states the one we live in
four brain states the one we live in most of the day is what I call busy beta
most of the day is what I call busy beta
most of the day is what I call busy beta that’s 13% of your brain that you use to
that’s 13% of your brain that you use to
that’s 13% of your brain that you use to make quick decisions good decisions
make quick decisions good decisions
make quick decisions good decisions informed decisions get to work the right
informed decisions get to work the right
informed decisions get to work the right way but the door between your conscious
way but the door between your conscious
way but the door between your conscious and subconscious brain is firmly closed
and subconscious brain is firmly closed
and subconscious brain is firmly closed and you can’t access 87% of your brain
and you can’t access 87% of your brain
and you can’t access 87% of your brain which is subconscious every bicycle ride
which is subconscious every bicycle ride
which is subconscious every bicycle ride you’ve ever been on every meal you ever
you’ve ever been on every meal you ever
you’ve ever been on every meal you ever eaten every texture you’ve ever felt
eaten every texture you’ve ever felt
eaten every texture you’ve ever felt every person you’ve ever kissed even the
every person you’ve ever kissed even the
every person you’ve ever kissed even the ones you choose to forget that keep
ones you choose to forget that keep
ones you choose to forget that keep popping up on Facebook everything on it
popping up on Facebook everything on it
popping up on Facebook everything on it they’re all back there as unrelated
they’re all back there as unrelated
they’re all back there as unrelated stimulus that could create of unforced
stimulus that could create of unforced
stimulus that could create of unforced connections to build new ideas but
connections to build new ideas but
connections to build new ideas but when the door between your conscious and
when the door between your conscious and
when the door between your conscious and subconscious brain is firmly closed when
subconscious brain is firmly closed when
subconscious brain is firmly closed when you hear yourself say I don’t have time
you hear yourself say I don’t have time
you hear yourself say I don’t have time to think you can’t have that big idea
to think you can’t have that big idea
to think you can’t have that big idea and that’s why I did an energizer when
and that’s why I did an energizer when
and that’s why I did an energizer when you came in all I was listening for was
you came in all I was listening for was
you came in all I was listening for was laughter the moment I got laughter I
laughter the moment I got laughter I
laughter the moment I got laughter I know metaphorically you were back in the
know metaphorically you were back in the
know metaphorically you were back in the shower and I could start the ideation
shower and I could start the ideation
shower and I could start the ideation session then there’s amazing apart from
session then there’s amazing apart from
session then there’s amazing apart from amazing out for this thoughtful theta
amazing out for this thoughtful theta
amazing out for this thoughtful theta has anybody heard the expression when
has anybody heard the expression when
has anybody heard the expression when the penny drops
the penny drops
the penny drops that Eureka moment I’ve got the big idea
that Eureka moment I’ve got the big idea
that Eureka moment I’ve got the big idea it was practiced by Thomas Edison he
it was practiced by Thomas Edison he
it was practiced by Thomas Edison he used to sit in an armchair at night put
used to sit in an armchair at night put
used to sit in an armchair at night put a penny between his knees a tin tray on
a penny between his knees a tin tray on
a penny between his knees a tin tray on the floor
the floor
the floor and he would fall asleep his muscles
and he would fall asleep his muscles
and he would fall asleep his muscles would relax the penny would drop hit the
would relax the penny would drop hit the
would relax the penny would drop hit the tin wake him up and he would write down
tin wake him up and he would write down
tin wake him up and he would write down whatever he was thinking he has more
whatever he was thinking he has more
whatever he was thinking he has more inventions in patents in the United
inventions in patents in the United
inventions in patents in the United States than any other inventor Salvador
States than any other inventor Salvador
States than any other inventor Salvador Dali would fall asleep against his easel
Dali would fall asleep against his easel
Dali would fall asleep against his easel when he fell asleep he’d fall over and
when he fell asleep he’d fall over and
when he fell asleep he’d fall over and he would wake up and sketch whatever he
he would wake up and sketch whatever he
he would wake up and sketch whatever he was dreaming of course I want to know
was dreaming of course I want to know
was dreaming of course I want to know what he was smoking before it went to
what he was smoking before it went to
what he was smoking before it went to bed but not an unsuccessful artist by
bed but not an unsuccessful artist by
bed but not an unsuccessful artist by any stretch of the imagination if you’re
any stretch of the imagination if you’re
any stretch of the imagination if you’re one of those people that gets their best
one of those people that gets their best
one of those people that gets their best ideas when you’re about to fall asleep
ideas when you’re about to fall asleep
ideas when you’re about to fall asleep or about to wake up keep a notepad by
or about to wake up keep a notepad by
or about to wake up keep a notepad by the bed then those dreamy Delta it’s
the bed then those dreamy Delta it’s
the bed then those dreamy Delta it’s 2:30 7:00 in the morning and you can
2:30 7:00 in the morning and you can
2:30 7:00 in the morning and you can solve world peace but you can’t remember
solve world peace but you can’t remember
solve world peace but you can’t remember it in the morning so the best brain
it in the morning so the best brain
it in the morning so the best brain state for creativity at work is amazing
state for creativity at work is amazing
state for creativity at work is amazing alpha and how do you get there by
alpha and how do you get there by
alpha and how do you get there by running an energizer you’re just trying
running an energizer you’re just trying
running an energizer you’re just trying to get met up people metaphorically back
to get met up people metaphorically back
to get met up people metaphorically back in the shower Edward de Bono said that
in the shower Edward de Bono said that
in the shower Edward de Bono said that your brain was like a mountain and
your brain was like a mountain and
your brain was like a mountain and within each new raindrop that falls on
within each new raindrop that falls on
within each new raindrop that falls on your head is that one of life’s
your head is that one of life’s
your head is that one of life’s experiences and over time streams of
experiences and over time streams of
experiences and over time streams of recognition appear you learn to read and
recognition appear you learn to read and
recognition appear you learn to read and write to learn how to count learn how to
write to learn how to count learn how to
write to learn how to count learn how to sing and over time that turns into a
sing and over time that turns into a
sing and over time that turns into a river a torrent if you’re me you went to
river a torrent if you’re me you went to
river a torrent if you’re me you went to Edinburgh University you started with
Edinburgh University you started with
Edinburgh University you started with Disney 30 years ago you work with Disney
Disney 30 years ago you work with Disney
Disney 30 years ago you work with Disney around the world 30 years most of it in
around the world 30 years most of it in
around the world 30 years most of it in public relations
public relations
public relations 25 years Disney public relations how
25 years Disney public relations how
25 years Disney public relations how wide how fast flowing and how deep do
wide how fast flowing and how deep do
wide how fast flowing and how deep do you think my river of thinking is on
you think my river of thinking is on
you think my river of thinking is on Disney very same as yours and your
Disney very same as yours and your
Disney very same as yours and your expertise it’s what enables you to make
expertise it’s what enables you to make
expertise it’s what enables you to make quick and informed decisions it’s also
quick and informed decisions it’s also
quick and informed decisions it’s also the single biggest barrier to innovation
the single biggest barrier to innovation
the single biggest barrier to innovation is your own expertise have you ever
is your own expertise have you ever
is your own expertise have you ever tried to cross a very fast very wide
tried to cross a very fast very wide
tried to cross a very fast very wide very deep river without the boat or rope
very deep river without the boat or rope
very deep river without the boat or rope it’s very
it’s very
it’s very I was doing some work for Ford just
I was doing some work for Ford just
I was doing some work for Ford just before the holidays
before the holidays
before the holidays Ford’s biggest challenge is they know
Ford’s biggest challenge is they know
Ford’s biggest challenge is they know how to make a motor car they’ve got 150
how to make a motor car they’ve got 150
how to make a motor car they’ve got 150 years worth of experience they know
years worth of experience they know
years worth of experience they know where the steering wheel goes Google and
where the steering wheel goes Google and
where the steering wheel goes Google and Apple have just moved in they’ve never
Apple have just moved in they’ve never
Apple have just moved in they’ve never made a car before that’s their advantage
made a car before that’s their advantage
made a car before that’s their advantage they know they don’t need a steering
they know they don’t need a steering
they know they don’t need a steering wheel our river of experience our river
wheel our river of experience our river
wheel our river of experience our river of thinking is a massive barrier to
of thinking is a massive barrier to
of thinking is a massive barrier to innovation and creativity one of the
innovation and creativity one of the
innovation and creativity one of the things that I would encourage you to
things that I would encourage you to
things that I would encourage you to think about a naive experts and bringing
think about a naive experts and bringing
think about a naive experts and bringing them into every session that you run I
them into every session that you run I
them into every session that you run I was asked to run a session for they
was asked to run a session for they
was asked to run a session for they won’t solve your challenge for you but
won’t solve your challenge for you but
won’t solve your challenge for you but they will say something last the
they will say something last the
they will say something last the embarrassing question that you’re too
embarrassing question that you’re too
embarrassing question that you’re too proud to ask they’ll throw out the
proud to ask they’ll throw out the
proud to ask they’ll throw out the audacious idea that you’re too proud to
audacious idea that you’re too proud to
audacious idea that you’re too proud to throw out
throw out
throw out I don’t even your gift bags you’ve got a
I don’t even your gift bags you’ve got a
I don’t even your gift bags you’ve got a pen and paper but I’m not sure we’ve got
pen and paper but I’m not sure we’ve got
pen and paper but I’m not sure we’ve got time for it now but if I gave you seven
time for it now but if I gave you seven
time for it now but if I gave you seven seconds right now to draw a house I
seconds right now to draw a house I
seconds right now to draw a house I already know what you’re going to draw I
already know what you’re going to draw I
already know what you’re going to draw I asked the architects I or invited on all
asked the architects I or invited on all
asked the architects I or invited on all the architects design a new retail
the architects design a new retail
the architects design a new retail dining and entertainment complex but I
dining and entertainment complex but I
dining and entertainment complex but I also invited in the Executive Chef of
also invited in the Executive Chef of
also invited in the Executive Chef of Hong Kong Disneyland is my naive expert
Hong Kong Disneyland is my naive expert
Hong Kong Disneyland is my naive expert I asked all the architects to draw a
I asked all the architects to draw a
I asked all the architects to draw a house seven seconds later I got my house
house seven seconds later I got my house
house seven seconds later I got my house the same one that you would draw all
the same one that you would draw all
the same one that you would draw all right yeah as a door it has a dot why do
right yeah as a door it has a dot why do
right yeah as a door it has a dot why do they always have dot that why is the
they always have dot that why is the
they always have dot that why is the door always at the front in the middle
door always at the front in the middle
door always at the front in the middle why do the windows always have crosses
why do the windows always have crosses
why do the windows always have crosses over them why is the roof always a
over them why is the roof always a
over them why is the roof always a triangle because our river of experience
triangle because our river of experience
triangle because our river of experience tells us that’s what a house should look
tells us that’s what a house should look
tells us that’s what a house should look like the the chef’s however unlike the
like the the chef’s however unlike the
like the the chef’s however unlike the Imagineers he had drawn dim sum
Imagineers he had drawn dim sum
Imagineers he had drawn dim sum architecture which none of us had ever
architecture which none of us had ever
architecture which none of us had ever seen before
seen before
seen before it’s a dim sum dish with a steam ball
it’s a dim sum dish with a steam ball
it’s a dim sum dish with a steam ball and a prawn ball and everybody laughed
and a prawn ball and everybody laughed
and a prawn ball and everybody laughed because they realized they’d stayed in
because they realized they’d stayed in
because they realized they’d stayed in their river of thinking of what a house
their river of thinking of what a house
their river of thinking of what a house should look like the chef gave them
should look like the chef gave them
should look like the chef gave them permission to get out of their river of
permission to get out of their river of
permission to get out of their river of thinking and consider audacious
thinking and consider audacious
thinking and consider audacious architecture if any company in the world
architecture if any company in the world
architecture if any company in the world can consider audacious architecture it
can consider audacious architecture it
can consider audacious architecture it will be the Walt Disney Company on the
will be the Walt Disney Company on the
will be the Walt Disney Company on the way out the door somebody slapped a
way out the door somebody slapped a
way out the door somebody slapped a post-it note over the picture it said
post-it note over the picture it said
post-it note over the picture it said distinctly Disney authentically Chinese
distinctly Disney authentically Chinese
distinctly Disney authentically Chinese seven years later the strategic brand
seven years later the strategic brand
seven years later the strategic brand positioning for the Shanghai Disney
positioning for the Shanghai Disney
positioning for the Shanghai Disney Resort became distinctly Disney
Resort became distinctly Disney
Resort became distinctly Disney authentically Chinese so when you’re
authentically Chinese so when you’re
authentically Chinese so when you’re trying to solve a challenge I would
trying to solve a challenge I would
trying to solve a challenge I would invite you to the role of the naive
invite you to the role of the naive
invite you to the role of the naive expert is you bring them in because they
expert is you bring them in because they
expert is you bring them in because they don’t know what you’re
don’t know what you’re
don’t know what you’re working on and again they won’t solve
working on and again they won’t solve
working on and again they won’t solve the challenge for you all rarely will
the challenge for you all rarely will
the challenge for you all rarely will they but they will say something that
they but they will say something that
they but they will say something that would get you out of your river of
would get you out of your river of
would get you out of your river of thinking and thinking differently the
thinking and thinking differently the
thinking and thinking differently the other role is to play the role of the
other role is to play the role of the
other role is to play the role of the outlier Walt was the genius at the
outlier Walt was the genius at the
outlier Walt was the genius at the outlier when Walt Disney in 1940 as
outlier when Walt Disney in 1940 as
outlier when Walt Disney in 1940 as anybody seen Fantasia at the film so
anybody seen Fantasia at the film so
anybody seen Fantasia at the film so Fantasia was never a box-office hit and
Fantasia was never a box-office hit and
Fantasia was never a box-office hit and Walt was but 1940 the guy was so
Walt was but 1940 the guy was so
Walt was but 1940 the guy was so creative he wanted it to mist in the
creative he wanted it to mist in the
creative he wanted it to mist in the theater during drip drip drip little a
theater during drip drip drip little a
theater during drip drip drip little a bush now as he wanted heat pumped into
bush now as he wanted heat pumped into
bush now as he wanted heat pumped into the theater during night on a Bear
the theater during night on a Bear
the theater during night on a Bear Mountain and the theater owner said no
Mountain and the theater owner said no
Mountain and the theater owner said no Walt that’s too expensive and your your
Walt that’s too expensive and your your
Walt that’s too expensive and your your movies only in the movie theater for six
movies only in the movie theater for six
movies only in the movie theater for six months those were the days so lit this
months those were the days so lit this
months those were the days so lit this is what Walt did he listed the rules of
is what Walt did he listed the rules of
is what Walt did he listed the rules of showing his movie in a movie theater
showing his movie in a movie theater
showing his movie in a movie theater it’s dark it’s dirty I have to go to set
it’s dark it’s dirty I have to go to set
it’s dark it’s dirty I have to go to set time I have to sit in a seat I have to
time I have to sit in a seat I have to
time I have to sit in a seat I have to watch the previews I can’t control the
watch the previews I can’t control the
watch the previews I can’t control the environment he listed all the rules as
environment he listed all the rules as
environment he listed all the rules as quickly as he could and then he said
quickly as he could and then he said
quickly as he could and then he said what if what if I could control the
what if what if I could control the
what if what if I could control the environment that was a very radical what
environment that was a very radical what
environment that was a very radical what if in 1940 Walt didn’t own any of the
if in 1940 Walt didn’t own any of the
if in 1940 Walt didn’t own any of the movie theaters will imagine a world
movie theaters will imagine a world
movie theaters will imagine a world where I might well I don’t own movie
where I might well I don’t own movie
where I might well I don’t own movie theaters so what if I took my movies out
theaters so what if I took my movies out
theaters so what if I took my movies out of the theater well if I take them out
of the theater well if I take them out
of the theater well if I take them out of the theater they can’t be
of the theater they can’t be
of the theater they can’t be two-dimensional anymore they’ll have to
two-dimensional anymore they’ll have to
two-dimensional anymore they’ll have to be three-dimensional
be three-dimensional
be three-dimensional what if they’re three-dimensional well
what if they’re three-dimensional well
what if they’re three-dimensional well they’ll need somewhere to live
they’ll need somewhere to live
they’ll need somewhere to live well if they have somewhere to live when
well if they have somewhere to live when
well if they have somewhere to live when we walk around characters well if we
we walk around characters well if we
we walk around characters well if we have walk around characters the
have walk around characters the
have walk around characters the princesses can’t live next to the
princesses can’t live next to the
princesses can’t live next to the pirates because people wouldn’t be
pirates because people wouldn’t be
pirates because people wouldn’t be immersed in the story oh I’ll need
immersed in the story oh I’ll need
immersed in the story oh I’ll need different lands fantasy land adventure
different lands fantasy land adventure
different lands fantasy land adventure oh I know I’ll call it Disneyland the
oh I know I’ll call it Disneyland the
oh I know I’ll call it Disneyland the biggest creative solution of the 20th
biggest creative solution of the 20th
biggest creative solution of the 20th century fast forward about ten years ago
century fast forward about ten years ago
century fast forward about ten years ago the two biggest barriers to coming to
the two biggest barriers to coming to
the two biggest barriers to coming to Disney on vacation what I can’t afford
Disney on vacation what I can’t afford
Disney on vacation what I can’t afford it and I want to wait till my children
it and I want to wait till my children
it and I want to wait till my children of the right age a new barrier emerged
of the right age a new barrier emerged
of the right age a new barrier emerged out of nowhere in 2008 with a little
out of nowhere in 2008 with a little
out of nowhere in 2008 with a little online bookseller out of Seattle called
online bookseller out of Seattle called
online bookseller out of Seattle called Amazon oh how could they possibly
Amazon oh how could they possibly
Amazon oh how could they possibly threaten Disney a new Barrett emerged I
threaten Disney a new Barrett emerged I
threaten Disney a new Barrett emerged I don’t want to stand in line anymore
don’t want to stand in line anymore
don’t want to stand in line anymore Amazon’s told me I don’t have to they
Amazon’s told me I don’t have to they
Amazon’s told me I don’t have to they give it to me immediately when I want so
give it to me immediately when I want so
give it to me immediately when I want so we listed all the rules of going to a
we listed all the rules of going to a
we listed all the rules of going to a Disney theme park you have to buy a
Disney theme park you have to buy a
Disney theme park you have to buy a ticket you have to stand in line you
ticket you have to stand in line you
ticket you have to stand in line you have to see a character you have to go
have to see a character you have to go
have to see a character you have to go on a ride you have to book a hotel you
on a ride you have to book a hotel you
on a ride you have to book a hotel you have to stay in a current or bom bom bom
have to stay in a current or bom bom bom
have to stay in a current or bom bom bom bom bom bom and we took one role you
bom bom bom and we took one role you
bom bom bom and we took one role you have to stand in line if we’d started
have to stand in line if we’d started
have to stand in line if we’d started with how might we make more money we
with how might we make more money we
with how might we make more money we would have iterated and not innovated
would have iterated and not innovated
would have iterated and not innovated but because we switched the challenge
but because we switched the challenge
but because we switched the challenge and turned it to what was the most
and turned it to what was the most
and turned it to what was the most important barrier for the consumer how
important barrier for the consumer how
important barrier for the consumer how might with what if the most audacious
might with what if the most audacious
might with what if the most audacious question in 2008 was what if there were
question in 2008 was what if there were
question in 2008 was what if there were no lines
no lines
no lines I thought the operations team would have
I thought the operations team would have
I thought the operations team would have come come over the table and hit me
come come over the table and hit me
come come over the table and hit me and so we asked well what if there was
and so we asked well what if there was
and so we asked well what if there was no lines for front desk what if there
no lines for front desk what if there
no lines for front desk what if there was no front line aligned to get into
was no front line aligned to get into
was no front line aligned to get into the park or to meet your favorite
the park or to meet your favorite
the park or to meet your favorite character or your ride or to buy
character or your ride or to buy
character or your ride or to buy merchandise or to buy food fast forward
merchandise or to buy food fast forward
merchandise or to buy food fast forward to 2015 we piloted Disney’s Magic Band
to 2015 we piloted Disney’s Magic Band
to 2015 we piloted Disney’s Magic Band it’s a little plastic band it sits on
it’s a little plastic band it sits on
it’s a little plastic band it sits on your wrist it has an rfid chip inside it
your wrist it has an rfid chip inside it
your wrist it has an rfid chip inside it six months before you arrive you can
six months before you arrive you can
six months before you arrive you can book your favorite attractions it is
book your favorite attractions it is
book your favorite attractions it is your door key it is your theme park
your door key it is your theme park
your door key it is your theme park ticket it’s your reservations to your
ticket it’s your reservations to your
ticket it’s your reservations to your favorite rights and character meet and
favorite rights and character meet and
favorite rights and character meet and greets you touch an item of merchandise
greets you touch an item of merchandise
greets you touch an item of merchandise once it goes to your house a hotel room
once it goes to your house a hotel room
once it goes to your house a hotel room you touch it twice it goes to your house
you touch it twice it goes to your house
you touch it twice it goes to your house I save my food on my fast phone I walk
I save my food on my fast phone I walk
I save my food on my fast phone I walk into the restaurant restaurant knows I’m
into the restaurant restaurant knows I’m
into the restaurant restaurant knows I’m here I touch table 47 food comes fresh
here I touch table 47 food comes fresh
here I touch table 47 food comes fresh to me as a result the average guest has
to me as a result the average guest has
to me as a result the average guest has two hours free time of day what do
two hours free time of day what do
two hours free time of day what do people do with every time what do you do
people do with every time what do you do
people do with every time what do you do with your free time you spend money
with your free time you spend money
with your free time you spend money beware of the retirement it’s a
beware of the retirement it’s a
beware of the retirement it’s a permanent weekend not only that but
permanent weekend not only that but
permanent weekend not only that but real-time data the guests are telling us
real-time data the guests are telling us
real-time data the guests are telling us every second of every day what they like
every second of every day what they like
every second of every day what they like and what they don’t like I know if mr.
and what they don’t like I know if mr.
and what they don’t like I know if mr. Smith is in line for Space Mountain and
Smith is in line for Space Mountain and
Smith is in line for Space Mountain and he’s got an hour long wait but his
he’s got an hour long wait but his
he’s got an hour long wait but his daughter’s favorite character is
daughter’s favorite character is
daughter’s favorite character is Cinderella and she hasn’t met her yet
Cinderella and she hasn’t met her yet
Cinderella and she hasn’t met her yet but Cinderella 60 yards away I can text
but Cinderella 60 yards away I can text
but Cinderella 60 yards away I can text mr. Smith but then long-term decision
mr. Smith but then long-term decision
mr. Smith but then long-term decision making I know if I put Buzz Lightyear at
making I know if I put Buzz Lightyear at
making I know if I put Buzz Lightyear at 5 feet high sell 50 units an hour if I
5 feet high sell 50 units an hour if I
5 feet high sell 50 units an hour if I put him at 2 feet I sell 2,000 units an
put him at 2 feet I sell 2,000 units an
put him at 2 feet I sell 2,000 units an hour so again by giving something of
hour so again by giving something of
hour so again by giving something of real value to the consumer in return
real value to the consumer in return
real value to the consumer in return the single biggest revenue generator
the single biggest revenue generator
the single biggest revenue generator of any idea we’ve had in the last 20
of any idea we’ve had in the last 20
of any idea we’ve had in the last 20 years with no capital investment
years with no capital investment
years with no capital investment required simply by playing the role of
required simply by playing the role of
required simply by playing the role of the outlier storytelling Walt was the
the outlier storytelling Walt was the
the outlier storytelling Walt was the master storyteller he used words like
master storyteller he used words like
master storyteller he used words like nobody else if I were to ask you
nobody else if I were to ask you
nobody else if I were to ask you actually I will if I was going to build
actually I will if I was going to build
actually I will if I was going to build a car wash in Kuwait what would I need
a car wash in Kuwait what would I need
a car wash in Kuwait what would I need to put in it
to put in it
to put in it water what else
water what else
water what else brushes what else soap what else
brushes what else soap what else
brushes what else soap what else dry out yeah I need a dryer what else
dry out yeah I need a dryer what else
dry out yeah I need a dryer what else vacuum yeah people and cars that’s a
vacuum yeah people and cars that’s a
vacuum yeah people and cars that’s a good list okay well what if I didn’t
good list okay well what if I didn’t
good list okay well what if I didn’t open the car wash what if we open an
open the car wash what if we open an
open the car wash what if we open an auto spa what could I put in a spa what
auto spa what could I put in a spa what
auto spa what could I put in a spa what could you put in a spa yes masseuse wax
could you put in a spa yes masseuse wax
could you put in a spa yes masseuse wax buri own good one barista music suddenly
buri own good one barista music suddenly
buri own good one barista music suddenly in less than 60 seconds you’ve gone from
in less than 60 seconds you’ve gone from
in less than 60 seconds you’ve gone from your river of thinking what should be in
your river of thinking what should be in
your river of thinking what should be in a carwash and you considered what could
a carwash and you considered what could
a carwash and you considered what could be in an auto spa all I did was reframe
be in an auto spa all I did was reframe
be in an auto spa all I did was reframe the challenges Walt Disney did on July
the challenges Walt Disney did on July
the challenges Walt Disney did on July 17th 1955
17th 1955
17th 1955 instead of creating employees Walt
instead of creating employees Walt
instead of creating employees Walt created cast members cast for a role in
created cast members cast for a role in
created cast members cast for a role in the show they wear a costume not a
the show they wear a costume not a
the show they wear a costume not a uniform they work on stage or backstage
uniform they work on stage or backstage
uniform they work on stage or backstage he created the best single guest service
he created the best single guest service
he created the best single guest service there is in the world and they still
there is in the world and they still
there is in the world and they still exist today all he did was reexpress
exist today all he did was reexpress
exist today all he did was reexpress their challenge about six months ago I
their challenge about six months ago I
their challenge about six months ago I was in New York in an office and I was
was in New York in an office and I was
was in New York in an office and I was waiting downstairs in reception and I
waiting downstairs in reception and I
waiting downstairs in reception and I was chatting to the young lady behind
was chatting to the young lady behind
was chatting to the young lady behind the desk for about 15 minutes while I
the desk for about 15 minutes while I
the desk for about 15 minutes while I waited for my appointment and I got
waited for my appointment and I got
waited for my appointment and I got upstairs and I said to the gentleman I
upstairs and I said to the gentleman I
upstairs and I said to the gentleman I said boy your receptionist is the most
said boy your receptionist is the most
said boy your receptionist is the most friendly empathetic lovely I’m gonna
friendly empathetic lovely I’m gonna
friendly empathetic lovely I’m gonna steal her and take her back to Disney
steal her and take her back to Disney
steal her and take her back to Disney and he said oh that’s funny I said why
and he said oh that’s funny I said why
and he said oh that’s funny I said why he said we don’t have a receptionist at
he said we don’t have a receptionist at
he said we don’t have a receptionist at sun-god who the hell was I talking to
sun-god who the hell was I talking to
sun-god who the hell was I talking to you but the last 15 minutes um I said
you but the last 15 minutes um I said
you but the last 15 minutes um I said well I think her name was Sarah she had
well I think her name was Sarah she had
well I think her name was Sarah she had a cream blouse and a floral skirt ligo’s
a cream blouse and a floral skirt ligo’s
a cream blouse and a floral skirt ligo’s old Sarah he said she’s our director of
old Sarah he said she’s our director of
old Sarah he said she’s our director of first impressions all here done was
first impressions all here done was
first impressions all here done was reexpress t’ her challenge and she was
reexpress t’ her challenge and she was
reexpress t’ her challenge and she was empowered to own the space probably the
empowered to own the space probably the
empowered to own the space probably the most important behavior of all bravery
most important behavior of all bravery
most important behavior of all bravery we are not encouraged to be brave at
we are not encouraged to be brave at
we are not encouraged to be brave at work but I will tell you with artificial
work but I will tell you with artificial
work but I will tell you with artificial intelligence coming into the marketplace
intelligence coming into the marketplace
intelligence coming into the marketplace if we’re not brave and if we’re not
if we’re not brave and if we’re not
if we’re not brave and if we’re not curious and if we’re not playful I
curious and if we’re not playful I
curious and if we’re not playful I actually believe when it comes to the
actually believe when it comes to the
actually believe when it comes to the next decade creativity and intuition
next decade creativity and intuition
next decade creativity and intuition could be some of that they’ll be our
could be some of that they’ll be our
could be some of that they’ll be our survival skills they will rise to the
survival skills they will rise to the
survival skills they will rise to the front to compete how do you compete
front to compete how do you compete
front to compete how do you compete against I met Sophia in India a couple
against I met Sophia in India a couple
against I met Sophia in India a couple of weeks ago she’s the most world’s most
of weeks ago she’s the most world’s most
of weeks ago she’s the most world’s most artificial intelligent artificial engine
artificial intelligent artificial engine
artificial intelligent artificial engine robot I believe it is our core human
robot I believe it is our core human
robot I believe it is our core human truth we are all creative and it will be
truth we are all creative and it will be
truth we are all creative and it will be that creativity that comes to the fore
that creativity that comes to the fore
that creativity that comes to the fore and allows us to survive in a world that
and allows us to survive in a world that
and allows us to survive in a world that will be ever more competitive but in
will be ever more competitive but in
will be ever more competitive but in order to do that you will have to be
order to do that you will have to be
order to do that you will have to be incredibly brave and so to demonstrate
incredibly brave and so to demonstrate
incredibly brave and so to demonstrate bravery for the last 30 seconds I just
bravery for the last 30 seconds I just
bravery for the last 30 seconds I just need a volunteer to come up we’re going
need a volunteer to come up we’re going
need a volunteer to come up we’re going to sing don’t go breaking my heart by
to sing don’t go breaking my heart by
to sing don’t go breaking my heart by Elton John and Kiki Dee you can choose
Elton John and Kiki Dee you can choose
Elton John and Kiki Dee you can choose if you’re going to be Elton or Kiki so
if you’re going to be Elton or Kiki so
if you’re going to be Elton or Kiki so all I need is a volunteer hmm didn’t
all I need is a volunteer hmm didn’t
all I need is a volunteer hmm didn’t think I was going to get one um so
think I was going to get one um so
think I was going to get one um so here’s what so you may not look until
here’s what so you may not look until
here’s what so you may not look until you may you may not look until the count
you may you may not look until the count
you may you may not look until the count of three on the count of three you may
of three on the count of three you may
of three on the count of three you may look before you came in this afternoon
look before you came in this afternoon
look before you came in this afternoon and you may not look until the count of
and you may not look until the count of
and you may not look until the count of three we put a post-it note underneath
three we put a post-it note underneath
three we put a post-it note underneath one of your chairs and it simply just is
one of your chairs and it simply just is
one of your chairs and it simply just is a large way just as it’s you and so on
a large way just as it’s you and so on
a large way just as it’s you and so on the count of three if if it is you I
the count of three if if it is you I
the count of three if if it is you I just want you to come up and sing we’ve
just want you to come up and sing we’ve
just want you to come up and sing we’ve got the lyrics for you so one two three
okay people relax I would not do that to
okay people relax I would not do that to you to start the session this afternoon
you to start the session this afternoon
you to start the session this afternoon [Applause]
who is the bravest animal in the jungle
who is the bravest animal in the jungle not so the humble butterfly the ten-foot
not so the humble butterfly the ten-foot
not so the humble butterfly the ten-foot butterfly that was just flying around
butterfly that was just flying around
butterfly that was just flying around inside your stomach about 20 seconds ago
inside your stomach about 20 seconds ago
inside your stomach about 20 seconds ago when was the last time you felt like
when was the last time you felt like
when was the last time you felt like that at work if you haven’t felt like
that at work if you haven’t felt like
that at work if you haven’t felt like that for a while you will be unemployed
that for a while you will be unemployed
that for a while you will be unemployed in less than five years there’s too much
in less than five years there’s too much
in less than five years there’s too much disruption coming to the marketplace you
disruption coming to the marketplace you
disruption coming to the marketplace you have to innovate you have to be brave
have to innovate you have to be brave
have to innovate you have to be brave and I will finish with my favorite quote
and I will finish with my favorite quote
and I will finish with my favorite quote which is the opposite of bravery is not
which is the opposite of bravery is not
which is the opposite of bravery is not cowardice its conformity thank you very
cowardice its conformity thank you very
cowardice its conformity thank you very much
much
much [Applause]
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