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The Road less traveled: Sustainable Business Practices | Pankaj Dubey | TEDxIIMKashipur


it’s a very interesting topic and it’s

something like crystal gazing

and it’s not everybody’s cup of tea to

Crystal gays but I am a follower of

astrology and I mystique always and it

would be to study those subjects so

in order to shape the future the first

and foremost important thing I believe

is to accept the change 5,000 years ago

1000 years ago five eight five hundred

years ago a hundred years ago are you in

20 years ago in real life have had its

own technologies and it has changed what

was there forty years before and what is

there now it’s not there or things have

changed completely and in this

information age what’s happening is

there a time gap of introduction of new

technology is actually reduced and the

new technologies are coming very

frequently what’s important for us is to

adapt to these change very quickly when

I passed off my MBA degree and at my

first assignment in one of the top

automotive companies in India my first

job was to replace a person who has done

32 years of medical service of keeping

the management information system this

guy

[Music]

everybody was used to look up to him for

the information whether it’s a top

management or middle management

he used to to sales planning getting

requirements from across the country for

more than 500 auto components and

planning different OEMs replacement

market excuse and so many other markets

at the same time coordinate with the

plant and anybody who used to ask him

the information

you could provide that in few minutes

two minutes or three minutes because he

was an expert in build system and now I

was told to replace him in six months

and I and I looked at him Oh such a

great person and what I had to do I was

young graduate just learn computers new

what is ms-office and probably I was

slightly better than other

contemporaries in Microsoft Excel and

the moment I took this assignment I

started looking at what things can be

fed in where and you know once in a time

the entire day’s work that he used to do

I used to finish that in the first 30

minutes of the day and all the MIS which

was needed and whatever information

who’s ever required was there on the

table before they come to the office or

maybe within a few minutes of they come

to the office today there are new

technologies coming up like artificial

intelligence where probably you know

whatever we are thinking human being is

thinking all of that can be rationalized

in a very scientific and idealistic way

but you don’t need to work that hard to

get the information he is how do we

adapt to this change and how do we

prepare ourselves to take these

technologies instead of being scared we

should be capitalizing on these

opportunities and create our own niche

and create our own markets when we have

something to drink – the first thing

that comes to the mind is innovation if

you are innovative you will find ways to

create your own product and services and

be successful in that the company that I

work for right now is leader and very

innovative company in very niche

products the company marketed in the

world for the first time the snowmobiles

it was innovated and then they spread it

out in that area so the first set of you

know

that you can do is that you introduce

products which are not available in any

part of the world and you create it you

market it and then that becomes like a

great innovation the second level of

innovation is when you actually try to

see that what are the other areas where

these products and services are not

available say in India the industry was

at a nascent two stage when I took this

assignment seven years back and to

introduce these products in India

because if India is all surrounded by

off roads have small locations and to

introduce the altering vehicle and a

smooth scooter in India was like an

innovation in one of my previous

assignment I was working for an IT

hardware company and I went to China and

while I was looking for the products

which were related to IP by ISO so there

in the marketplace there were a lot of

mobile phones which is very unique

fantastic phones

and I asked them and then they at that

point of time in India there was a

company which was a leader and having a

market share of about 75% and almost

everybody used to have that phone in

their hand and when I saw their the

market share of that company was very

low and I was why and I realized that

there are new products that have come in

with better technologies and a much

cheaper price and that is why we market

in China that I saw off like a different

situation altogether where this brand

has very low market share and other

brands have captured and then I saw that

this is going to come to India so that’s

also innovation that you go to any part

of the world the product and services

are doing very well in your marketplace

it’s not so when you can introduce those

production of country it’s like an

innovation for that area and then I came

back and introduced the mobile forms of

that company and today that company is

another leading mobile handset company

there is a third set of innovation that

you can do actually sometimes you have

to think what’s going to happen next by

figuring out what are the products also

required and at times it’s important

that you go back flashback into the

history

and learn from there but what was

existent at that time and what do we

have right now can we do some molding of

the ideas ancient wisdom and the modern

technology I would like to share that

you know today’s aircraft are such

greatly for any part of the world in

shortest of the time but we have also

have a problem today that the fossil

fuel is reducing and they say there will

be an imbalance happening and at some

point of time in future we will not have

the fossil fuel to supply the demand

with this grain what do we do at that

point of thing now if you go to the

ancient history and you read these

scriptures you would find a lot of for

aircrafts by the name of women are

thought to be mine shuffled women and

there’s so many demands mentioned over

there and in fact that are some we mana

shuffle written over in the past where

you have the details of not only that

there was a demand existed but they were

aircraft which can carry up to 500 or

more people and there were seven seven

layers of sitting which was them in

those aircraft they have specifically

designed that what is the fuel use over

there whatever the engine compartment

and from there you can see and you can

learn that they used to have a solar

energy using solar energy for powering

that aircraft and a combination of some

air into it and that technology that

full they used to create to run the

aircraft now if we today do the R&D and

innovation to get that into this

aircraft maybe it is possible maybe it’s

very difficult but maybe we can learn

something out of it and do something and

which would you have which will

eliminate the shortage that the fossil

there are such ideas which can be great

to change the humanity and that is where

the success lies and it all starts with

your thought your thinking what are you

thinking in what wines are you

and if your thoughts are aligned to a

dream that you have and the words that

you speak or write and the action plan

that you have all three are in sync that

is where you can really find what’s

going to happen next

so we will this plan the future and that

happens through the thoughts that we

create in our heads and then we align

that with the whatever we are speaking

and you have the idea shared with others

you actually make your future becoming

secured and whatever dream that you have

gets realized to give you an example

when I was a student one of my best

friend who is ultimately became my wife

so I I said that I want to achieve such

and such goals in my life and I want to

become X in the corporate world and in

this timeframe and she helped me to find

that then refine those thought processes

to what do you want to do you want to

watch you you want to become a sales and

marketing here you want to become a Cu

can you actually dream to define that in

what sort of a company because if you

start your website today and you can

become a CEO of that company but if you

define that so she helped me to find

that and that’s how the thoughts the

words that I committed to myself and

others and the action that I did

subsequent to that those goals

achievement helped me define the future

that I really wanted once we have these

in place so the other thing are which

are very very critical and very basic

you all must have heard about this but I

like to share with you that how I did

implement these big words that we hear

all the time so what’s very important is

that we should have a strong wind power

we should have a right attitude and we

should have belief system which are very

strong but how do we say that you know

the willpower is very important but how

do we create

the willpower how do we develop the

willpower I learnt it based on my

experiences I miss this ice learn that

there are five senses that we all have

and if you start controlling those

senses it will help you is build a

stronger wind power for example I am a

very foodie person the food that I love

is all high calorie items the toilet

paper is samosa of the gulab jamuns and

the moment it comes in front of me I

can’t resist myself but how do I develop

my willpower what I do I keep fast

I keep fast for MacArthur she’s the 11th

lunar day of the month I sometimes too

fast on Thursdays Saturdays and what it

helps me is that the food that I really

love is lying in front of me and I don’t

have it now what happens is whenever I

do something like this I’m controlling

my senses one of the senses and

similarly I can control other senses as

well and when I do that the best thing

that I love in front of me and I don’t

have it it feels to willpower I can

control my emotions I can do what I

really am interested in have this

product I’m so if I create a future

which requires me to do XYZ such a small

discipline in my life would help me

create that big thing also in my life so

these are things that I implemented now

attitude is something that you always

talk about now attitude is like we are

presented in to certain situations how

do you react to it

sometimes saying yes is seen as being

positive and be having a right attitude

but at times you should learn the art of

saying no because that also defines the

attitude because if you focus on your

whole what you want to achieve there are

plenty of things that will distract you

but when it distracts you what do you

say at that point of time whether yes or

no the art of saying yes or no will

define how well you can achieve your

dreams and ultimately the belief the

self belief that you have is very very

important the belief in self I come from

Hasmukh

I am laying finite I am the typical

person and I can do whatever I define

and dream off that is the philosophy

that we should have if we respect myself

that is where I will build upon that to

really grow in life so believing in

yourself and then beguiling into

circumstances that you are in what you

are doing right now with others what I

doing right now with big plans that you

have me mix moves least is when you are

doing such big plans you will always be

facing criticism and when you believe in

your dreams

what are we applying to achieve you have

to be fearless you have to overcome the

fear of failure and you should not let

others define your limitations and most

of the time it happens like in my life

when somebody came and said that you

cannot do this you cannot achieve this

all you have to do in a certain manner

you can’t go in this direction but

whenever I have listened to those

thoughts I have always focused on my

goals but this is what I want to do and

it doesn’t affect me in any manner if we

go through our own history and

scriptures you would get to know that

even goddess and God have been

criticized and I have a couple of lines

to share with you here from a film song

and you like it which summarizes that

so people will come

whatever plant that you shake they will

criticize you but what’s most important

is that you learn out of that criticism

whether the criticism is right

other thicknesses of Islam and if the

criticism is right please make your

dream plant stronger let the green holes

so that you make your planted stronger

and you be successful in whatever you

plan in the future on the other side if

the criticism that you are getting is

not correct or wrong then you have to

ignore it at times when people criticize

fields you have to think of the person

who criticized you as a person who’s

making you successful or the person is

light of hope you criticize the god and

therefore you have to take a right

supposing for criticizing you and always

improve based on the feedback that you

receive and that’s all I have to say for

in the future thank you [Applause]

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