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The Power to Connect! | Krista Woods | TEDxAshburnSalon


do you trust yourself like do you really
trust yourself because that’s the key
we all have fear we all have doubts but
if we trust ourselves like truly trust
ourselves our gut we can overcome
anything I think people don’t realize
that we all win we all lose you know
many times I’ve failed in my life a
million you know how many times I’ve won
a million so I have to trust myself when
I fail that I’m gonna pick myself back
up and that when I win I’m gonna win
gracefully you know why I could fail
tomorrow when I was 18 years old I was a
freshman in college and I got pregnant
the guy was dating at the time decided
he wasn’t ready to be a dad
men have that privilege I however was
already a mother I was scared I was
lonely but I did it I dropped out of
college I went to work and I owned it I
used that power and that fear and I
attack that challenge to create Who I am
today sometimes we don’t realize why
things happen in our life until I look
back and I go wow that made me that that
made me powerful that that choice that I
made that day and at 22 I worked in a
automobile industry and at 22 I was
promoted to management and a
male-dominated field at 24 I married the
most awesome guy who by the way we’re
still married to this day we have two
other children I’m pretty sure
he married me specifically because I was
a single mom he loved it and respected
it and he’s the greatest guy and I got
him
despite what everyone thought would
happen because I didn’t look at myself
as a negative I was proud of myself so
fast forward to three years ago
and I’ve had a great career I have to
say I’ve had I’ve been very fortunate
I’ve had a great career I’ve always
worked I’ve been fairly successful I
have a lot of Drive and a lot of passion
I have all those things not that I don’t
have fear I do but I’ve always done
things that are comfortable to me until
about three years ago I had a really big
problem like a real problem my youngest
son is an athlete and he stunk like
really bad you guys like really really
bad and I was like I don’t understand
what is this what is happening he gets
in the car I’m driving carpool the car
is like filled with this disgusting odor
and it’s raining and I’m literally
driving down the road and I don’t care
and the windows are open and I’m like oh
my god you guys what is going on so I
probably spent an entire year fumigating
his room his clothes dissecting what the
problem was I didn’t understand why
everything I bought never worked why
does his stuff smell so bad it says it
works it does not work smell this so I
literally I literally spent an entire
year doing that I did all the research I
would wrap his lacrosse gloves in in
styrofoam and put him in the freezer
overnight I would put him in the UV rays
I would buy every D funcle’ nothing ever
worked
so I finally was like I can’t take it
I
take it anymore I’m out at lacrosse
tournament and a bunch of moms were all
talking I said coach Tom what do you do
for the gear why does it smell so bad
he’s like mrs. woods I’m sorry it just
stinks
I’m like what he’s like yeah I played
lacrosse my whole life it just stinks
I’m like that is not an answer it just
stinks is not an answer
nothing works is not an answer you mean
to tell me there are incredibly
intelligent people in this world it is
2014 and nothing works
no we get in the car and sir stinks a
lot there he goes again driving home
from the tournament and I said to my
husband that’s it I can’t take it
anymore I’m inventing something anybody
said that before come on we all have a
million ideas right who actually stupid
enough to do it me okay so we’re in the
car I’m Mike we’re gonna I’m inventing
something and he’s literally like sure
honey
right Here I am I did so thank you thank
you I spent about a year researching
okay I don’t know what I’m doing I had
absolutely no business trying to invent
something understand something I had no
training whatsoever in prototyping
manufacturing ecommerce nothing I have
no clue what the heck I’m doing but I’m
just doing it right I’m just doing it
I’m just researching I was obsessed I
was like I have this idea why does it
stink Oh bacteria oh this is how you fix
it oh I think I can do this so every
step I took towards an answer I felt
more confident and I started trusting
that hey maybe I could actually do this
I did it within a year I had a product
for sale within one year of my idea the
exact June a year later I had gone
through manufacturing I had gone through
prototypes testing and I had thousand
units sitting in my kitchen for sale and
then I went no what right that’s not it
because the first step of your fear
isn’t that so hard that first step like
when you jump into something it’s so
hard right and you’re like oh my gosh I
got through that that’s amazing I did it
yes but then guess what it gets harder
every step you take it gets harder
everything I’ve done has gotten harder
and every single time I have had to
trust that no matter what happened I was
gonna be okay with it I was gonna trust
myself if I lost and I was going to
trust myself if I won so I start selling
product literally setting up vendor
booths at lacrosse tournaments hockey
tournaments I’m like where are the
stinky people bring me to them they
start selling I open up a Facebook page
I open up Instagram atwitter I don’t
even know how to tweet and I’m tweeting
I don’t care here people I can help your
problems people were loving it they were
sharing my facebook they were sharing my
social media oh my gosh mom invent
something right but still I have no
money no advertising what do I do
one of my friends text me and she says
Krista
there is a Today Show contest mom
inventors pitch their product like what
are you crazy I am NOT doing that do you
ever go hear speakers and go that’s
awesome they’re amazing
I could never do that I do it my whole
life I have done it my entire life and
you all are now listening to me I’m
speaking but my entire life I listen to
speakers going oh but they’re awesome
I’m not that awesome but you are awesome
see that’s the thing just the way you
are I don’t care if you go to college I
don’t care if you get straight A’s
I don’t care if you are smart it doesn’t
matter you can do whatever you want I
used to be so intimidated because I
dropped out of college I’d listen to
someone and go oh I have a Harvard ph.d
I’ve or this and this and this and I’d
be like oh my god you’re smart people
smart people go away now people asked me
are you a biologist I’m like no right
that’s how it works
I just am doing it so guess what I do
I’m scared to death I’m so afraid and I
enter a pitch contest life I got to go
live but guess what I got to do I submit
a video well I can do video right so
we’re silly behind the camera that’s
what we do we’re kind of silly people
so I submit a video I make it nine
people go pitch live on The Today Show
what I win ah rock on yeah so that led
me to QVC I had to go then the next day
to QVC to sell live on QVC I sold out in
seven and a half minutes I was like
driving home from QVC I’m retiring yes
that was amazing I can’t beat that right
how do you beat that so when are you
going on shark tank I was like uh what
you know when are you going on shark
tank
like no I’m never doing that I am never
doing shark tank I can’t do shark tank
no you should go on shark tank
a week later hey have you ever thought
of going on shark tank no I am NOT going
on shark tank anyone guess why you don’t
think I wanted to go on Shark Tank
scared oh my gosh
could you imagine it’s so big right
shark tank is big the Today Show was big
for me and I did it and that was amazing
and that was it I was done I was
exhausted right but shark tank no way
that’s crazy but then guess what I
realized it was my fear I made so many
excuses I can’t tell you I made up so
many excuses to customers and friends on
why I wouldn’t go to shark tank
I found reasons to complain about shark
tank I found reasons to dislike shark
tank and I met people who went on
churching who had bad stories so I could
share their stories on why I didn’t want
to go on Shark Tank but I was never
finding the reason I should do it once I
realized that I had to do it
because everything I had done the last
two years every single thing I was
scared I was nervous but I trusted that
no matter what happened I was gonna be
ok so I did it I went through the whole
process what a lot of people don’t know
is fifty thousand people apply to Shark
Tank 50 thousand every year 130 get
aired 130 go to filming and 80 get aired
do you know the statistic to getting on
Shark Tank and getting aired it’s more
difficult than it is to get into Harvard
yeah
that was like my payback right I didn’t
get to go to college but I did something
harder than getting into Harvard that’s
the way I look at it
okay so you go through a three months
process that is brutal and every single
week every single week they tell you you
may not make it to next week do this do
this do this but you may not make it to
next week for three months and I
couldn’t tell a soul it was brutal and I
was scared and I was nervous and week to
week to week I kept going I kept going
and I have no clue what I’m doing I’m
just doing it
don’t wait that’s the thing I didn’t
wait till I knew what I was doing I just
did it right why do we wait Matt you
know when you’re a kid that cool feeling
you have when you’re a kid it’s so
freeing and you just go do something and
you’re not really worrying about the
consequences why do we change all of a
sudden we become mature adults and we
start worrying about what everybody else
thinks just do it
don’t wait till you dot your i’s and
cross your T’s you has to happen now if
you have a fear you have to go after it
and that’s what I want you all to learn
from my experience because when I get
win in that tank now I worked my buns
off for three months I’ll tell you I
prepared I worked I knew my stuff better
than anyone and when I walked in that
tank I was shaking my hands were shaking
my knees were shaking my armpits were
sweating but I did it and I landed a
deal with a rod and Lori Grenier thank
you
and I left that tank I left there and I
literally was like is this real life but
you don’t ever get those experiences if
you don’t shoot for him if you’ve never
said is this really happening it’s
because you haven’t tried hard enough
you haven’t trusted yourself to go for
it I want you all to experience what
I’ve experienced it has been the hardest
most difficult thing I have ever done
but it has been absolutely a million
times worth it thank you
[Applause]
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