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The Power of You – Humanizing Your Online Presence | Daria Vodopianova | TEDxCatólicaLisbonSBE


[Music]
so I want to share something with you
today a feeling that I loved so much for
many years and you’re that feeling when
you work with a team and you have a
feeling that we are all in it together
and you are so excited for each and one
of them being there and that was the
feeling I really wanted to feel every
time I was working a team who loves that
feeling when you are like in a team and
you’re working and you’re like okay
we’re getting that we’re going to the
end raise your hand if you with me on
this one okay I see some aphasia you
have light in my eyes but I see you guys
great and that feeling was something I
always had in my teams I’ve been an
entrepreneur for almost ten years and I
always wanted to put the others in front
of me I didn’t want me to be the founder
the visionary who always brag about my
stories to look at me I’m the CEO I’m
wherever
who cares that was my feeling so I was
hiding in the team I was feeling that
I’m part of the others and if we
together worked well then I don’t need
to be always bragging about Who I am so
I was doing that for a couple of years
and was working well we had a great and
not-for-profit that I founded about four
years ago we had 15 people working
together and I was so happy that my
mission was not only my mission but was
a mission for everyone involved
up till one day and you know the profit
started in my town I was living in
France then and those two young girls
came up to me and asked me Daria could
you please come and share your story how
you found in your not-for-profit and I
said guys no way I’m not gonna do this I
can bring my team with me we can talk
about our projects we can talk about our
mission but I’m not gonna be there alone
speaking about myself Who am I to share
my story and they were insisting and
they were insisting and until one day I
said guys okay girls I’m gonna do it
but it’s not for me it’s
you I gotta stay there and I share my
story so I asked him so what do you want
me to do with this introductory workshop
how do you want me to share well be
yourself
Thanks be yourself what I’m gonna do
with that I was used to get information
you should do this and this and that for
the workshop be yourself okay so how
many people thirty people complete
strangers the only thing I know about
the workshop is be yourself so I go home
and I sit down and think what should I
talk about so how am I going to be
myself
Who am I and then those the questions
came all the self-doubt I grew up in
society what the Y Angelo and tall poppy
syndrome was very present we are not
used to talk about ourselves it was
considered something bad so here I am
sitting and trying to convince myself
that I’m doing something for them not
for me and I’m gonna stand there and I’m
gonna share my story
so I’m start to think what’s my mission
Who am I
out of the whole team Who am I first
time of my life I’m asking myself those
question guys I’ve been running projects
for many years but every time I was
hiding behind the others so I’m sitting
there and I’m very scared because this
is really scary thing to do to share
your story so I do it I go up there and
I share the story the next day and it
was amazing it was the first time I felt
that I was so connected with the people
there and it was transparent it was easy
somehow to just be there like I’m today
with you I’m sharing Who I am I’m not
trying to say technical stuff and show
you a lot of stuff stats I’m sharing who
I am
it’s the craziest and scariest week we
can do but it’s also the most effective
so I start to do that and next the one I
did that when I got results of coming
home and feeling so empowered by what I
just did I asked myself the question why
have I been waiting so long to do this
why have I been trying to hide behind
the team so convenient
that it’s gonna help my team my projects
because I was scared because it’s scary
to show the world who you really are but
then after that I convinced myself I put
the challenge to do it every day I start
to make small changes I start to get out
more accepting those interviews the
podcasts wherever people wanted to hear
my story if I could empower someone if I
could inspire someone to see how I have
done something and they could do the
same why not and I did that on lotto
I’ll fly with the workshops but I also
thought what about online can I do
something more you Mark Lester a bit of
myself but I haven’t done before so I
started first I took the company pages
and I start to do more on my own profile
and show more of my stories maybe serve
video sometime just be more transparent
a story that many people like to hear
somehow is as a women preneur women in
business we always believe that we are
so like successful and we are always
feeling the best of the best in our life
it’s not true we also have pajama days
we also have Netflix days and we need
those days so I start to share more of
those stories of being human Who am I
we don’t always wake up like a superhero
some days we feel like that when
sometimes we just don’t feel well
sometimes we have those doubts coming
back to us because again we are human
but the more I was challenged myself
having the feeling that it was the right
action to do the more things start to
come my way basis when I got my first
TEDx this is when I got invited to do my
first book and publish my book and this
is the real real success story started
to happen when I basic tag off the
shield and I start to show more of who I
was because in the end people care about
who’s behind and it’s scary but it’s
that’s where we connect on a human level
so when I start to do that when I start
to realize that online I could actually
be myself
that was an extremely interesting
feeling but humans are not alone we are
not here alone in our small individual
capsules we are part of a society we are
in the community if I would be standing
here alone today and speaking for myself
it would be quite boring don’t you think
you are here with me and I get the
energy from you and hopefully you get
something back that’s how it works we
are a community we live together so I
realized that if I want to humanize my
online presence it’s not only about me
but also about the others so I started
looking for the conversation I was
having and the conversation was having
what quite boring to be honest I
realized that I didn’t like to be online
and speak to people it almost all the
time it was my least was sending things
over and we’re not really speaking I had
a feeling that we somehow forgot how to
communicate as humans because we felt
that the way we have to be online is so
different than where we are offline but
just think about it
if we just turn around the things for a
moment and apply the way we communicate
online there are real-world imagine this
imagine working the street and you’re
not talking to the people you basically
you just go like this
just throwing lights all over that would
be so weird or imagine this situation
imagine you’re in the forest okay you’re
standing in the forest you’re all alone
are you with me in the forest
okay so there’s someone in the forest
you see that see if it’s a man or a
woman someone’s standing there with a
mask and then they come over with it to
you and they just walk like this and
then they have this huge document 30
page document in their hand and they
come over to you and they look you in
the eyes and there they go they don’t
say anything
and there’s the written offer
promotional offer 30 pages you get that
that person walks away and you’re
standing there with this huge document
you don’t know who that person is
who here would never trust that person
who dear would never ever trust that
type of person who here would never read
that 30 page document so you see we
would never do that in the real life why
do we think that people will read that
in the virtual world
this is what’s happening every day in
our communication people without photo
profile photos are sending your
documents and expect you to read them
and sometimes it’s a video sometimes
it’s a document sometimes a promotional
things and they don’t even know who you
are we don’t trust the person and why do
we think that this type of conversation
is actually working
so I’d realize that there is something
really really wrong about our
communication online and I said what can
we do to change that simple let’s look
into how we communicate first thing we
do as a human in any conversation is ask
questions it goes like this
I’ll show you hello how are you I’m good
and you and then it goes up back and
forward like this it’s questions but I
feel like I don’t know what happened but
in online media and social media we
forgot the question
it’s a secret guys we forgot the
question just look on your private
messages her look on your emails and
look how many times it’s not the
dialogue is actually a monologue that’s
the first problem we have a conversation
online
gets bring back the conversation bring
back the question into our communication
the second thing that I realized that
was that most of the time people were
speaking about themselves if you look
into him like a direct message and you
look how we communicate in those
messages most of the time people talk
about themselves if you just take your
pink pen and blue pen and you highlight
everything in pink that is about
yourself and everything in blue that is
about the person you’re speaking to I’m
sure that you will see that most of the
conversations are not 5050
so I decided after bringing back the
question into my conversation was also
bringing back the care because what
happens is that if we have a coffee with
a friend it’s not only about the
questions it’s actually also about how
they make you feel if they could really
care about what you’re saying they
really care about how how you’re feeling
that day what you’re going through what
you’re experiencing so I decided to put
in a 50 percent quota caring quota in
all my communication all my messages I
started to spend fifty percent of my
time in every message to really truly
key show that I care about that person
and that was amazing because when I
start to show that I cared and when I
was asking question I was reading their
articles I’ve been going on their
profile checking what they’ve been up to
and actually truly caring really
integrating that scaring quota then I
really felt that my conversation online
was as interesting and as offline after
that date I have not felt it so look
into those things questions and the
caring quota amazing what it can do to
your conversations online and one thing
that always came back was the question
of what do you do it’s normal because we
have been in society we’ll talk about
future work later today the future work
which is already
now it’s that we talk about what we do
not work we are a speaker we are
students we are at listen bad and it’s
normal because we’ve been really working
around where it has been such an
important part of her life for so long
in a society but it is changing and just
to give you some stats in the last 10
years the freelancers in for instance in
France has raised with 120% and Forbes
predicted a couple of years ago that the
US workforce by 2020 will go up to 50%
freelancers which means it is great
because we have more people doing really
what they love we don’t need to always
work in the corporate we can also be
freelancers entrepreneurs if we wish to
but it’s getting hard for people to
really understand what to choose just
give you an example I had to choose a
photographer for a couple of weeks ago I
got 50 messages with photographer sandy
Miller their portfolio it was very hard
to choose because somehow any simple
choice gets so complex where there are
so many people doing the same thing and
more P small companies is also making it
harder for me as a buyer as a consumer
which even someone has to make a choice
to make that choice I think that it’s
great that we are more that but we also
need to find new ways of standing out
it’s not enough to meet yourself down to
be just that I had a conversation with
my mentor for another in the other day
her name is Marcia Veeder she’s the
dream queen of the US and she’s amazing
woman and she told me like first time we
had our mentorship session she said so
Daria what do you do and I start saying
I’m a consulting above this and this and
that and she said Daria you’re more than
that and it hits me so hard and I was
really feeling that that yes I’ve been
telling it to others to really show more
but even myself I slip into that I slip
into that idea of I’m just a student
consultant speaker wherever and I
realized that we all have to if you want
to survive in the future of work which
is already the work of today
we need to really show who we are it’s
not enough you can have two master
degrees you can have a lot of skills and
expertise you there are so many other
people out there that will have the same
the only thing that you can be different
in is being yourself you are unique in
the way you are doing things in the way
you are going to be student or you’re
going to be photographer a designer
wherever you’re gonna decide to do in
your life and you’re already doing show
that to the world because it’s so hard
to choose and we don’t if we don’t see
all the beauty of your uniqueness we
cannot really know how to choose in the
future so as an invitation to you today
I wanted to close your eyes right now
close your eyes everyone inside here and
I want you to feel into that that you
are your skill you are a student you are
a mother you are whatever you are that
you feel that you are but you more than
that and start showing that to the world
start showing that you are so interested
in talent in all your beauty don’t hide
it because that’s what gonna make you
the difference feel that’s you’re more
than that and start taking off that
shield start having those conversations
start showing that you are special and
unique and never ever forget it thank
you [Applause]
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