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The Power of Visibility | Jenny Wade | TEDxUWE


in electronic music it’s very

male-dominated as you can kind of see

when you look at festival lineups and

there’s not a lot of women so there’s

this really great blog actually that

shows sort of sort of festival flyers

and they’ve actually taken out all the

men in the Flyers and it’s looking

pretty sparse there’s only like only the

odd one also actually behind the scenes

in the industry there’s only around 30%

of women actually that Manito do

management roles live sector roles or in

promotion also with this scheme with PRS

is called a women make music and they

did a sort of a questionnaire after

after the scheme and it was like 78% of

women there had experienced sexism in

the workplace in the work person in the

music industry and and didn’t feel like

had any sort of recognition for what

they did as a woman in the industry so

actually it’s quite funny when I when I

was preparing for this talk I was like

ooh gulps female DJs just to make a

general thing and there was quite

there’s a few articles which were good

like you can always rely on like

Resident Advisor or something like

there’s always something good in there

but then every now and again something

slipped in being like 10 hottest female

DJs or something like the 10 sexiest

female DJs it’s just like I don’t really

think this is anything about their

skills to be honest so I’m just gonna

kind of populist those but when when

looking at female DJs in the industry

there’s this one that really stands out

for me and says lady called the Black

Madonna she is originally from Rouen

Kentucky in a very small town where

again music wasn’t that accessible well

dance music wasn’t that accessible so

she moved to Chicago to pursue her

career as a DJ sort of it didn’t quite

work out she was playing to a lot of

empty rooms normally gave her the time

of day she was doing it for no fees she

was likely and she ended up in a job but

she just hated and so she had to move

but in the end she had to move back to

to Turkey to live with her dad and there

was this one moment this is this is all

from an interview that I watched with

her in and she said there’s this one

moment where she was sat in her bed and

she just felt

rubbish she was just like this is my

passion I can’t do it how is it not

working out

so she she put on this podcast which was

actually it’s this thing called Optimo

it’s the last party they had at sub Club

which is this club in Glasgow which is

really famous for free dance music there

and she listened to it and it was

playing all the music that she loved

like what she was passionate about and

it may again to her this turning point

which he which he described as proof of

life that there is somewhere out there

even though it’s across the ocean it’s

so far away but it’s something that she

does and she loves and so instead of

just giving up she persevered and she

carried on she started buying records

again and she moved back to Chicago and

she started the Black Madonna projects

she then as she started the Black

Madonna project she started up writing

up this post-it note to be like these

are my achievements this is what I want

to it like this is what I want to do now

and within a year’s time she’s done all

of them she’s like she’s dear she’s

amazing she’s a she’s going she’s

touring all over the world and she’s

doing exactly what she wants to do and a

part of this interview it’s like why why

I have achieved so she’s 37 years old

which in the dance industry if you’re

just starting up that’s I guess is a

perceived to be as old even though it’s

kind of ridiculous but she’s like why

didn’t you do it any earlier and she

said well I just I didn’t see women out

there I don’t see women deejaying and

this is what kind of leads to my point

of visibility it’s like we need to have

more visibility as women in the dance

industry so to see so women can see that

you can do it so that it’s actually a

possibility another point I want to make

as well is about the structures of power

and how it’s perceived and so there’s

this other woman who I extremely at mind

it’s this woman called Mary bitch she’s

a historian so it might seem like I’m

going on topic but I’ll get back there

um she is a saurian and she did his

podcast called women in power and it’s

very relatable to a lot of industries

around the wing and obviously in this

sense it’s music so the structures of

power is something is how do we how do

we like how do we reform it so that

women are inside this structure of power

rather than on the outside h-how’d and

it’s a way to think about it is not to

be she said this amazing point of it is

not not to be of not to be a noun so so

have is a verb so say like

to power so instead of a possession it’s

it’s to have it’s it’s to be effective

or to to make a change in the world so

it’s just a different way of looking at

it and then when we’re not whilst whilst

I was watching it and I was like this is

so great yes this is this is true this

is what should happen and I was thinking

about it and I was thinking about was

like the bad stereotype so you get of

women and I mean there’s quite a lot but

this one that really shone out for me

was is women being too emotional like to

in touch with their emotions and ones

like if a woman has just like has an

opinion sometimes they can be perceived

as sort of like crazy or something it’s

just like she’s not just like no but but

then so what I thought is with this

stereotype why why is the stereotype of

being too emotional why does the

negative stereotype if you’re if if

you’re thinking out a structure of power

to do something to be emotional to be

and when I look at these women who are

who are doing really well in their in

their careers it’s because they’re

emotionally attached to this they’re

doing it to make them happy so why why

is being emotional about stereotype why

can’t it be a form of power yeah yeah so

why can’t it be a form of power and I

really think it can be because looking

at these women and how they through

perseverance how they created this

visibility is how like how is yet has

how they’ve made it big and how they’re

about it’s all about the emotional

connection so yeah I I was really

nervous about doing this talk because

you might be able to tell she’s a little

bit shaky and but I was still the point

where I was like I can’t do it can’t do

it and I spoke to my sister who she also

works in music and she is a really big

role model in my life and she was like

you got do it

you just got did it like don’t being at

it you’ve got to it was like okay go to

it and then after after I sat down and

thought about it I was like I’m actually

completely contradicting my beliefs like

my my ideas and stuff like exactly what

I’ve just told you I was doing the

opposite I was like I was sat back

hiding away and not making myself

visible and so I was like right okay I’m

gonna do it I’m going to be terrified

I’m gonna do it so and but this talk

like this talk has taught me a lot

actually it’s not

not actually just how to spell

perseverance again finding out what it

is and then spelling it is so uh but

yeah not only that but it is made me

realize that through perseverance it

creates visibility and this visibility

is something like extremely powerful and

these women that are going out and doing

it they’re they’re incredible role

models and I and I hope that they carry

on encouraging people because if there’s

women out there who don’t want to do it

with they’re too scared to do it then

they see them and being like I can’t do

it and just break through the barrier

that we seem to have as women and so

yeah it’s just it is it’s just breaking

this barrier making so visible and sort

of creating your own form of power

but yeah thank you for listening [Applause]

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