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The Indian Startup Scene | Srikanth Srinivasan | TEDxJubileeHills


you

you [Music]

I’m going to talk about the IT industry

I’m going to talk about the IT industry we talked about physics a little earlier

we talked about physics a little earlier

we talked about physics a little earlier IT is probably an application of physics

IT is probably an application of physics

IT is probably an application of physics people before me small amount sports

people before me small amount sports

people before me small amount sports people spoke about dance people spoke

people spoke about dance people spoke

people spoke about dance people spoke about karate you will do all 390

about karate you will do all 390

about karate you will do all 390 industry but in different ways you fight

industry but in different ways you fight

industry but in different ways you fight you you you fight karate with the with

you you you fight karate with the with

you you you fight karate with the with the distances or film that you’re seeing

the distances or film that you’re seeing

the distances or film that you’re seeing today you play chess with the various

today you play chess with the various

today you play chess with the various technologies that you have and Industry

technologies that you have and Industry

technologies that you have and Industry and the job makes you dance anyway so

and the job makes you dance anyway so

and the job makes you dance anyway so that’s where we are so this is what we

that’s where we are so this is what we

that’s where we are so this is what we would probably kind of I put together

would probably kind of I put together

would probably kind of I put together that we will talk about today I’ll

that we will talk about today I’ll

that we will talk about today I’ll quickly talk about NASCAR

quickly talk about NASCAR

quickly talk about NASCAR we’re a not-for-profit organization

we’re a not-for-profit organization

we’re a not-for-profit organization working by and for the IT and the BPM

working by and for the IT and the BPM

working by and for the IT and the BPM industry I’ll give you a snapshot of

industry I’ll give you a snapshot of

industry I’ll give you a snapshot of what the industry is all about some of

what the industry is all about some of

what the industry is all about some of you may be associated some of you may be

you may be associated some of you may be

you may be associated some of you may be not some of you may want to associate to

not some of you may want to associate to

not some of you may want to associate to the industry going forward we will also

the industry going forward we will also

the industry going forward we will also talk about what the industry is doing

talk about what the industry is doing

talk about what the industry is doing today the dynamics the difficulties the

today the dynamics the difficulties the

today the dynamics the difficulties the disruptions that we are all faced with

disruptions that we are all faced with

disruptions that we are all faced with of course disruptions today is not a

of course disruptions today is not a

of course disruptions today is not a negative word it’s supposed to be looked

negative word it’s supposed to be looked

negative word it’s supposed to be looked at a positive connotation let’s see what

at a positive connotation let’s see what

at a positive connotation let’s see what where and how of this disruption is for

where and how of this disruption is for

where and how of this disruption is for all of us and of course we will not

all of us and of course we will not

all of us and of course we will not believe in something just because

believe in something just because

believe in something just because somebody tells you so we want the

somebody tells you so we want the

somebody tells you so we want the mathematics around it we want those

mathematics around it we want those

mathematics around it we want those pointers those market data points to

pointers those market data points to

pointers those market data points to believe that there is a disruption and

believe that there is a disruption and

believe that there is a disruption and there’s an opportunity for all of us and

there’s an opportunity for all of us and

there’s an opportunity for all of us and last we will look at the coolest thing

last we will look at the coolest thing

last we will look at the coolest thing that we are all wanting to do everybody

that we are all wanting to do everybody

that we are all wanting to do everybody wants to do a startup so let’s look

wants to do a startup so let’s look

wants to do a startup so let’s look let’s look at the coolest thing that

let’s look at the coolest thing that

let’s look at the coolest thing that startups the IT or the BPM industry is

startups the IT or the BPM industry is

startups the IT or the BPM industry is an industry which is purely built on

an industry which is purely built on

an industry which is purely built on talent on skill in a brick-and-mortar

talent on skill in a brick-and-mortar

talent on skill in a brick-and-mortar industry in a manufacturing industry

industry in a manufacturing industry

industry in a manufacturing industry it’s those machines and raw material

it’s those machines and raw material

it’s those machines and raw material here your machines are men women who

here your machines are men women who

here your machines are men women who work for you and the raw material is

work for you and the raw material is

work for you and the raw material is nothing but their brainpower their skill

nothing but their brainpower their skill

nothing but their brainpower their skill so it’s important to focus on this very

so it’s important to focus on this very

so it’s important to focus on this very important piece

important piece

important piece which is called skill skill building

which is called skill skill building

which is called skill skill building rescaling learning and relearning all

rescaling learning and relearning all

rescaling learning and relearning all the time

the time

the time and that’s how this entire industry gets

and that’s how this entire industry gets

and that’s how this entire industry gets built what does this ITBP industry do

built what does this ITBP industry do

built what does this ITBP industry do how does it impact all of us there are

how does it impact all of us there are

how does it impact all of us there are some pointers

some pointers

some pointers the industry is about 100 to fifty two

the industry is about 100 to fifty two

the industry is about 100 to fifty two billion dollar as we speak for the year

billion dollar as we speak for the year

billion dollar as we speak for the year 2018 it’s growing at a pace watch 79%

2018 it’s growing at a pace watch 79%

2018 it’s growing at a pace watch 79% but what is more important is a second

but what is more important is a second

but what is more important is a second point that you all see there the second

point that you all see there the second

point that you all see there the second one that you see all see there which is

one that you see all see there which is

one that you see all see there which is the digital technologies the advanced

the digital technologies the advanced

the digital technologies the advanced technologies that are building today the

technologies that are building today the

technologies that are building today the advanced technologies which are

advanced technologies which are

advanced technologies which are impacting the industry and that piece

impacting the industry and that piece

impacting the industry and that piece itself contributes about 20% of the

itself contributes about 20% of the

itself contributes about 20% of the industry which is about 25 billion

industry which is about 25 billion

industry which is about 25 billion dollar and a bit under icing of the cake

dollar and a bit under icing of the cake

dollar and a bit under icing of the cake is that this particular piece is

is that this particular piece is

is that this particular piece is actually growing at a pace about 30

actually growing at a pace about 30

actually growing at a pace about 30 percent which means that as we speak

percent which means that as we speak

percent which means that as we speak it’s digital technologies we are growing

it’s digital technologies we are growing

it’s digital technologies we are growing and growing by the day what does this

and growing by the day what does this

and growing by the day what does this industry do what does industry Diouf to

industry do what does industry Diouf to

industry do what does industry Diouf to India it contributes their what 24

India it contributes their what 24

India it contributes their what 24 percent of the overall exports not small

percent of the overall exports not small

percent of the overall exports not small and hence this industry is here to stay

and hence this industry is here to stay

and hence this industry is here to stay and contribute significantly to the GDP

and contribute significantly to the GDP

and contribute significantly to the GDP of this country

of this country

of this country did anybody did any parent encourage any

did anybody did any parent encourage any

did anybody did any parent encourage any of us to look at something on our own

of us to look at something on our own

of us to look at something on our own then any parent tell go guru a startup

then any parent tell go guru a startup

then any parent tell go guru a startup I’ll find you I’ll give you the money

I’ll find you I’ll give you the money

I’ll find you I’ll give you the money don’t bother about a job I take care of

don’t bother about a job I take care of

don’t bother about a job I take care of your needs but go and try something new

your needs but go and try something new

your needs but go and try something new no this never happened but in today’s

no this never happened but in today’s

no this never happened but in today’s world in India this is happening and

world in India this is happening and

world in India this is happening and that’s the reason why today India is the

that’s the reason why today India is the

that’s the reason why today India is the third largest startup hub in the world

third largest startup hub in the world

third largest startup hub in the world next to the US and the UK today in India

next to the US and the UK today in India

next to the US and the UK today in India we have five thousand two hundred plus

we have five thousand two hundred plus

we have five thousand two hundred plus startups growing at a rapid rate about

startups growing at a rapid rate about

startups growing at a rapid rate about 20% and the best part is if you really

20% and the best part is if you really

20% and the best part is if you really look at the way it’s been growing in the

look at the way it’s been growing in the

look at the way it’s been growing in the last one year in the year 2017 we had

last one year in the year 2017 we had

last one year in the year 2017 we had over a thousand startups who have

over a thousand startups who have

over a thousand startups who have started off in this country and you’re

started off in this country and you’re

started off in this country and you’re doing well

doing well

doing well the most simple

the most simple

the most simple pointed I want kind of stress here is

pointed I want kind of stress here is

pointed I want kind of stress here is that the startup ecosystem is here to

that the startup ecosystem is here to

that the startup ecosystem is here to stay is here to grow and will continue

stay is here to grow and will continue

stay is here to grow and will continue to do so no we’ve seen all this we said

to do so no we’ve seen all this we said

to do so no we’ve seen all this we said we saw the market pointers we saw where

we saw the market pointers we saw where

we saw the market pointers we saw where the industry is heading no let’s

the industry is heading no let’s

the industry is heading no let’s understand where are we as an industry

understand where are we as an industry

understand where are we as an industry where are we heading as an industry very

where are we heading as an industry very

where are we heading as an industry very important to know you see multiple

important to know you see multiple

important to know you see multiple challenges and forces that are acting

challenges and forces that are acting

challenges and forces that are acting upon us you see five large forces

upon us you see five large forces

upon us you see five large forces reacting upon us they’re emerging

reacting upon us they’re emerging

reacting upon us they’re emerging markets arising as we said earlier the

markets arising as we said earlier the

markets arising as we said earlier the globe is shrinking the markets are

globe is shrinking the markets are

globe is shrinking the markets are rising population is aging geopolitical

rising population is aging geopolitical

rising population is aging geopolitical challenges are increasing but one

challenges are increasing but one

challenges are increasing but one important thing which is very important

important thing which is very important

important thing which is very important is the rise of disruptive technologies

is the rise of disruptive technologies

is the rise of disruptive technologies the rise and growth of new newer

the rise and growth of new newer

the rise and growth of new newer technologies which is the largest impact

technologies which is the largest impact

technologies which is the largest impact that we are all facing as a technology

that we are all facing as a technology

that we are all facing as a technology industry today another probably parallel

industry today another probably parallel

industry today another probably parallel that I can give you today to a

that I can give you today to a

that I can give you today to a technological disruption is something

technological disruption is something

technological disruption is something like the chakra Bihar which we’ve all

like the chakra Bihar which we’ve all

like the chakra Bihar which we’ve all heard of in the Mahabharata it’s coming

heard of in the Mahabharata it’s coming

heard of in the Mahabharata it’s coming like a chakra we hi it’s coming and

like a chakra we hi it’s coming and

like a chakra we hi it’s coming and surrounding you from multiple directions

surrounding you from multiple directions

surrounding you from multiple directions across it’s coming like a circle around

across it’s coming like a circle around

across it’s coming like a circle around you and one needs to be ready to come

you and one needs to be ready to come

you and one needs to be ready to come out of this challenge one needs to be

out of this challenge one needs to be

out of this challenge one needs to be ready to come out of this challenge

ready to come out of this challenge

ready to come out of this challenge and that’s the reason why one needs to

and that’s the reason why one needs to

and that’s the reason why one needs to be agile all the time and we will see

be agile all the time and we will see

be agile all the time and we will see how and why first the biggest change the

how and why first the biggest change the

how and why first the biggest change the fundamentals of Technology which is the

fundamentals of Technology which is the

fundamentals of Technology which is the CS and see the compute the storage and

CS and see the compute the storage and

CS and see the compute the storage and the connectivity the three basic

the connectivity the three basic

the connectivity the three basic fundamentals of technology have become

fundamentals of technology have become

fundamentals of technology have become accessible to everybody they have become

accessible to everybody they have become

accessible to everybody they have become cheaper they become less less costlier

cheaper they become less less costlier

cheaper they become less less costlier they become more effective they become

they become more effective they become

they become more effective they become faster and accessible to everybody

faster and accessible to everybody

faster and accessible to everybody anywhere everywhere all the time today

anywhere everywhere all the time today

anywhere everywhere all the time today the power of the mobile that we all

the power of the mobile that we all

the power of the mobile that we all carry in our pockets in our bags it’s

carry in our pockets in our bags it’s

carry in our pockets in our bags it’s probably five or even ten times more

probably five or even ten times more

probably five or even ten times more powerful than the computers that we all

powerful than the computers that we all

powerful than the computers that we all some of us used in the early stages of

some of us used in the early stages of

some of us used in the early stages of our carrier that’s the power of

our carrier that’s the power of

our carrier that’s the power of technology today the second

technology today the second

technology today the second is data thanks to the CSC the usage of

is data thanks to the CSC the usage of

is data thanks to the CSC the usage of CSC there is a data exclusion today data

CSC there is a data exclusion today data

CSC there is a data exclusion today data is exploding like nothing else the

is exploding like nothing else the

is exploding like nothing else the explosion is not a nuclear fission but

explosion is not a nuclear fission but

explosion is not a nuclear fission but it’s data which is widely prevalent and

it’s data which is widely prevalent and

it’s data which is widely prevalent and all of us as consumers as individuals

all of us as consumers as individuals

all of us as consumers as individuals are adding to the data and all this is

are adding to the data and all this is

are adding to the data and all this is not a challenge when again repeat that

not a challenge when again repeat that

not a challenge when again repeat that disruption here is an opportunity how’s

disruption here is an opportunity how’s

disruption here is an opportunity how’s the future is the future unclear I

the future is the future unclear I

the future is the future unclear I believe yes not unclear in a negative

believe yes not unclear in a negative

believe yes not unclear in a negative sense but unclear in a sense how in what

sense but unclear in a sense how in what

sense but unclear in a sense how in what direction and in what speed it will

direction and in what speed it will

direction and in what speed it will change and hence it’s extremely

change and hence it’s extremely

change and hence it’s extremely important to be sensitive that this

important to be sensitive that this

important to be sensitive that this change is going to happen all the time

change is going to happen all the time

change is going to happen all the time and we need to be ready for it and

and we need to be ready for it and

and we need to be ready for it and that’s where we are all in the brink of

that’s where we are all in the brink of

that’s where we are all in the brink of this fourth Industrial Revolution today

this fourth Industrial Revolution today

this fourth Industrial Revolution today the entire physical space the digital

the entire physical space the digital

the entire physical space the digital space the biological space entire thing

space the biological space entire thing

space the biological space entire thing is getting merged it’s getting coming

is getting merged it’s getting coming

is getting merged it’s getting coming together and that’s important it’s very

together and that’s important it’s very

together and that’s important it’s very important for us to recognize this fact

important for us to recognize this fact

important for us to recognize this fact and be ready for it now how do we

and be ready for it now how do we

and be ready for it now how do we overcome this we know that there is a

overcome this we know that there is a

overcome this we know that there is a technological disruption we know there

technological disruption we know there

technological disruption we know there is data point to prove so we have

is data point to prove so we have

is data point to prove so we have empirical evidence to say organizations

empirical evidence to say organizations

empirical evidence to say organizations who use this are successful we know that

who use this are successful we know that

who use this are successful we know that we are impacted by a revolution now what

we are impacted by a revolution now what

we are impacted by a revolution now what do we do with this how do we handle this

do we do with this how do we handle this

do we do with this how do we handle this situation it’s important to recognize

situation it’s important to recognize

situation it’s important to recognize today that the entire world is changing

today that the entire world is changing

today that the entire world is changing today organizations are not in need

today organizations are not in need

today organizations are not in need satisfaction mode your customer is not

satisfaction mode your customer is not

satisfaction mode your customer is not in the need satisfaction mode he’s

in the need satisfaction mode he’s

in the need satisfaction mode he’s become experience centric today

become experience centric today

become experience centric today customers are more demanding there’s a

customers are more demanding there’s a

customers are more demanding there’s a there is a study which says the today

there is a study which says the today

there is a study which says the today when you go to a customer 57% of the

when you go to a customer 57% of the

when you go to a customer 57% of the cases the customer has decided what to

cases the customer has decided what to

cases the customer has decided what to buy where to buy and whom to buy from he

buy where to buy and whom to buy from he

buy where to buy and whom to buy from he is only ratifying you with you what he

is only ratifying you with you what he

is only ratifying you with you what he is doing whether he says yes or no to

is doing whether he says yes or no to

is doing whether he says yes or no to you as an individual or an organization

you as an individual or an organization

you as an individual or an organization he’s only ratifying his decision but the

he’s only ratifying his decision but the

he’s only ratifying his decision but the decision is already made so it’s

decision is already made so it’s

decision is already made so it’s important to understand how do you use

important to understand how do you use

important to understand how do you use technology to be there at the right time

technology to be there at the right time

technology to be there at the right time and

and

and right place and as early as possible so

right place and as early as possible so

right place and as early as possible so use technology to do so today it’s not

use technology to do so today it’s not

use technology to do so today it’s not about being product centric today it’s

about being product centric today it’s

about being product centric today it’s not about being giving a particular

not about being giving a particular

not about being giving a particular product or service to a customer but

product or service to a customer but

product or service to a customer but creating that experience to the customer

creating that experience to the customer

creating that experience to the customer so it’s important when you build

so it’s important when you build

so it’s important when you build organizations you look at these aspects

organizations you look at these aspects

organizations you look at these aspects of building the company today it’s no

of building the company today it’s no

of building the company today it’s no more about people is it about people yes

more about people is it about people yes

more about people is it about people yes it is but then it’s about people using

it is but then it’s about people using

it is but then it’s about people using technology so it’s about people being

technology so it’s about people being

technology so it’s about people being able to use the right technology in the

able to use the right technology in the

able to use the right technology in the right way in the right time it’s not

right way in the right time it’s not

right way in the right time it’s not about just people coming and delivering

about just people coming and delivering

about just people coming and delivering something that they have learnt in the

something that they have learnt in the

something that they have learnt in the past it’s about being agile it’s about

past it’s about being agile it’s about

past it’s about being agile it’s about being able to deliver something that the

being able to deliver something that the

being able to deliver something that the current industry wants and hence what it

current industry wants and hence what it

current industry wants and hence what it means is about building talent with a

means is about building talent with a

means is about building talent with a higher digital capability it’s about the

higher digital capability it’s about the

higher digital capability it’s about the talent getting being able to upgrade

talent getting being able to upgrade

talent getting being able to upgrade oneself and coming up to speed on the

oneself and coming up to speed on the

oneself and coming up to speed on the latest technologies so today it’s about

latest technologies so today it’s about

latest technologies so today it’s about organizations who are moving away from

organizations who are moving away from

organizations who are moving away from being followers moving away from being

being followers moving away from being

being followers moving away from being just about doing what others did but

just about doing what others did but

just about doing what others did but about being value creators or being

about being value creators or being

about being value creators or being innovators in your space had not Nokia

innovators in your space had not Nokia

innovators in your space had not Nokia thought about building a camera on the

thought about building a camera on the

thought about building a camera on the phone could I could not have vanished

phone could I could not have vanished

phone could I could not have vanished had olla not come out of this idea of

had olla not come out of this idea of

had olla not come out of this idea of building an app and you being able to

building an app and you being able to

building an app and you being able to hire a taxi or a car wherever you want

hire a taxi or a car wherever you want

hire a taxi or a car wherever you want to whenever you want you would not be

to whenever you want you would not be

to whenever you want you would not be the way we are in in this world today so

the way we are in in this world today so

the way we are in in this world today so I think these are all disruptions which

I think these are all disruptions which

I think these are all disruptions which have actually changed the brick and

have actually changed the brick and

have actually changed the brick and motar infrastructure technology has

motar infrastructure technology has

motar infrastructure technology has changed this brick and motar

changed this brick and motar

changed this brick and motar infrastructure and hence it’s imperative

infrastructure and hence it’s imperative

infrastructure and hence it’s imperative to understand today that the only thing

to understand today that the only thing

to understand today that the only thing that works the only one and only success

that works the only one and only success

that works the only one and only success story in the industry is skill skill and

story in the industry is skill skill and

story in the industry is skill skill and skill skill quotient nothing can replace

skill skill quotient nothing can replace

skill skill quotient nothing can replace the skill quotient and everybody needs

the skill quotient and everybody needs

the skill quotient and everybody needs to be ready for this now how is the

to be ready for this now how is the

to be ready for this now how is the skill quotient impacting is the talent

skill quotient impacting is the talent

skill quotient impacting is the talent transformation talking about domain

transformation talking about domain

transformation talking about domain skills is it about technical skills is

skills is it about technical skills is

skills is it about technical skills is about

about

about skills no it is about analytical skills

skills no it is about analytical skills

skills no it is about analytical skills is it it’s about analytical orientation

is it it’s about analytical orientation

is it it’s about analytical orientation it’s about being able to understand how

it’s about being able to understand how

it’s about being able to understand how one can work in this global competitive

one can work in this global competitive

one can work in this global competitive world it’s about how one can be more

world it’s about how one can be more

world it’s about how one can be more creative more innovative and things like

creative more innovative and things like

creative more innovative and things like that

that

that so it’s not about the basic things that

so it’s not about the basic things that

so it’s not about the basic things that you learn in school the basic things

you learn in school the basic things

you learn in school the basic things that you learn at college but way beyond

that you learn at college but way beyond

that you learn at college but way beyond it and how you can apply this knowledge

it and how you can apply this knowledge

it and how you can apply this knowledge in a more realistic fashion in today’s

in a more realistic fashion in today’s

in a more realistic fashion in today’s world and that’s how we land with the

world and that’s how we land with the

world and that’s how we land with the digital ecosystem we saw that the new

digital ecosystem we saw that the new

digital ecosystem we saw that the new wage companies I it’s sometimes I don’t

wage companies I it’s sometimes I don’t

wage companies I it’s sometimes I don’t like to call startup just startups what

like to call startup just startups what

like to call startup just startups what I call them as young companies because

I call them as young companies because

I call them as young companies because they’re growing all the time and hence

they’re growing all the time and hence

they’re growing all the time and hence it’s not fair to call them startups

it’s not fair to call them startups

it’s not fair to call them startups they’re growing all the time they are

they’re growing all the time they are

they’re growing all the time they are like a small child so there are multiple

like a small child so there are multiple

like a small child so there are multiple domains in which this entire digital

domains in which this entire digital

domains in which this entire digital industry works beat startups beat

industry works beat startups beat

industry works beat startups beat ecommerce the newest being digital

ecommerce the newest being digital

ecommerce the newest being digital payments and so on but see the growth

payments and so on but see the growth

payments and so on but see the growth patterns there I don’t want to read out

patterns there I don’t want to read out

patterns there I don’t want to read out the numbers with the growth pact the

the numbers with the growth pact the

the numbers with the growth pact the numbers you see there the growth

numbers you see there the growth

numbers you see there the growth patterns that you see there each of them

patterns that you see there each of them

patterns that you see there each of them is growing your own ear startups are

is growing your own ear startups are

is growing your own ear startups are growing at 7% ecommerce is growing even

growing at 7% ecommerce is growing even

growing at 7% ecommerce is growing even faster digital payments is probably

faster digital payments is probably

faster digital payments is probably growing the fastest and so each of them

growing the fastest and so each of them

growing the fastest and so each of them has an opportunity for us in this

has an opportunity for us in this

has an opportunity for us in this disruptive world now what else is

disruptive world now what else is

disruptive world now what else is disrupting us ecommerce something called

disrupting us ecommerce something called

disrupting us ecommerce something called as advanced technologies advanced

as advanced technologies advanced

as advanced technologies advanced technologies has a large impact on our

technologies has a large impact on our

technologies has a large impact on our lives

lives

lives beat Internet of Things beat machine

beat Internet of Things beat machine

beat Internet of Things beat machine learning artificial intelligence and

learning artificial intelligence and

learning artificial intelligence and latest being CRISPR which is more in the

latest being CRISPR which is more in the

latest being CRISPR which is more in the genetic engineering space all of these

genetic engineering space all of these

genetic engineering space all of these are impacting us augmented in virtual

are impacting us augmented in virtual

are impacting us augmented in virtual reality

reality

reality multiple many of these applications are

multiple many of these applications are

multiple many of these applications are actually impacting us in many many many

actually impacting us in many many many

actually impacting us in many many many ways tell me now what’s the India

ways tell me now what’s the India

ways tell me now what’s the India landscape you’re the startup landscape

landscape you’re the startup landscape

landscape you’re the startup landscape in India the entire startup story in

in India the entire startup story in

in India the entire startup story in India we talked about India being the

India we talked about India being the

India we talked about India being the third largest in the world no there are

third largest in the world no there are

third largest in the world no there are some of these numbers are down they go

some of these numbers are down they go

some of these numbers are down they go not not growing is it bad news no not

not not growing is it bad news no not

not not growing is it bad news no not really

really

really if you really look at the second one you

if you really look at the second one you

if you really look at the second one you say the number of startups are only

say the number of startups are only

say the number of startups are only thousand and you’re growing and yet down

thousand and you’re growing and yet down

thousand and you’re growing and yet down 29 percent from the previous year in my

29 percent from the previous year in my

29 percent from the previous year in my view that’s good news which only means

view that’s good news which only means

view that’s good news which only means then the fittest survive so the good

then the fittest survive so the good

then the fittest survive so the good ones are surviving at a bad ones are not

ones are surviving at a bad ones are not

ones are surviving at a bad ones are not so that’s good news for all of us look

so that’s good news for all of us look

so that’s good news for all of us look at the number of talent that’s being

at the number of talent that’s being

at the number of talent that’s being employed by these organizations over a

employed by these organizations over a

employed by these organizations over a million being employed by them we look

million being employed by them we look

million being employed by them we look at now the next question will be

at now the next question will be

at now the next question will be Bangalore Delhi Bombay forum the top

Bangalore Delhi Bombay forum the top

Bangalore Delhi Bombay forum the top three in India in in the startup space

three in India in in the startup space

three in India in in the startup space where is Hyderabad is it about this

where is Hyderabad is it about this

where is Hyderabad is it about this number for Hyderabad contributes about

number for Hyderabad contributes about

number for Hyderabad contributes about six person to the startup space in the

six person to the startup space in the

six person to the startup space in the country very important number of b2b

country very important number of b2b

country very important number of b2b startups that have been impacting

startups that have been impacting

startups that have been impacting business earlier when you said startups

business earlier when you said startups

business earlier when you said startups many people thought newly cause every

many people thought newly cause every

many people thought newly cause every everybody could resonate only with

everybody could resonate only with

everybody could resonate only with somebody like a flip card or Amazon or

somebody like a flip card or Amazon or

somebody like a flip card or Amazon or an eBay but today it’s not so many

an eBay but today it’s not so many

an eBay but today it’s not so many startups are in the b2b space and you

startups are in the b2b space and you

startups are in the b2b space and you can see that 40% of them are there the

can see that 40% of them are there the

can see that 40% of them are there the b2b space and that’s a large piece

b2b space and that’s a large piece

b2b space and that’s a large piece number of organizations in the advanced

number of organizations in the advanced

number of organizations in the advanced technology space also are increasing

technology space also are increasing

technology space also are increasing very important the mortality rate the

very important the mortality rate the

very important the mortality rate the mortality rate is reducing which means

mortality rate is reducing which means

mortality rate is reducing which means then again good ones are surviving the

then again good ones are surviving the

then again good ones are surviving the bad ones are rent and very importantly

bad ones are rent and very importantly

bad ones are rent and very importantly the mortality the number of b2b startups

the mortality the number of b2b startups

the mortality the number of b2b startups the mortality rate of b2b startups is

the mortality rate of b2b startups is

the mortality rate of b2b startups is the number of frames b2b startups is

the number of frames b2b startups is

the number of frames b2b startups is actually reducing that’s also a good

actually reducing that’s also a good

actually reducing that’s also a good good story for all of us how is the

good story for all of us how is the

good story for all of us how is the finding landscape when everybody talks

finding landscape when everybody talks

finding landscape when everybody talks about startup everybody wants to know

about startup everybody wants to know

about startup everybody wants to know will I get funded where does the money

will I get funded where does the money

will I get funded where does the money come from

come from

come from I’m startup I need money there is good

I’m startup I need money there is good

I’m startup I need money there is good news here too the good news is the

news here too the good news is the

news here too the good news is the funding has gone up in the first quarter

funding has gone up in the first quarter

funding has gone up in the first quarter first half of last year and again

first half of last year and again

first half of last year and again average

average

average I mean it has gone down the first half

I mean it has gone down the first half

I mean it has gone down the first half of last year but very importantly the

of last year but very importantly the

of last year but very importantly the good news is the per capita funding for

good news is the per capita funding for

good news is the per capita funding for startup has actually increased which

startup has actually increased which

startup has actually increased which only means that people are not burning

only means that people are not burning

only means that people are not burning money for the sake of doing so but are

money for the sake of doing so but are

money for the sake of doing so but are putting money in the right place they

putting money in the right place they

putting money in the right place they are putting money in the right startup

are putting money in the right startup

are putting money in the right startup who’s

who’s

who’s probably his gold it has the probability

probably his gold it has the probability

probably his gold it has the probability of higher success the second is the

of higher success the second is the

of higher success the second is the amount of foreign investment is

amount of foreign investment is

amount of foreign investment is definitely going into space

definitely going into space

definitely going into space which is a good sign for all of us look

which is a good sign for all of us look

which is a good sign for all of us look at the kind of technologies that are

at the kind of technologies that are

at the kind of technologies that are there we’re finding is happening all the

there we’re finding is happening all the

there we’re finding is happening all the advanced technologies are getting funded

advanced technologies are getting funded

advanced technologies are getting funded which again is proof enough to say that

which again is proof enough to say that

which again is proof enough to say that if you are in the right space in the

if you are in the right space in the

if you are in the right space in the latest technologies in the digital world

latest technologies in the digital world

latest technologies in the digital world you have your chances or a likely

you have your chances or a likely

you have your chances or a likely chances of success is far higher look at

chances of success is far higher look at

chances of success is far higher look at data analytics workforce management

data analytics workforce management

data analytics workforce management sales and marketing SMB and things like

sales and marketing SMB and things like

sales and marketing SMB and things like that know what are they let’s conclude

that know what are they let’s conclude

that know what are they let’s conclude to say what are those five main things

to say what are those five main things

to say what are those five main things that startups need to do first embrace

that startups need to do first embrace

that startups need to do first embrace digital ensure that you are in the right

digital ensure that you are in the right

digital ensure that you are in the right space second build an agile business

space second build an agile business

space second build an agile business platform will apply an employee model

platform will apply an employee model

platform will apply an employee model which is a child don’t stick to the old

which is a child don’t stick to the old

which is a child don’t stick to the old models look don’t look at only

models look don’t look at only

models look don’t look at only time-tested models today maybe what you

time-tested models today maybe what you

time-tested models today maybe what you will do in today’s world in the new

will do in today’s world in the new

will do in today’s world in the new world may actually become a time-tested

world may actually become a time-tested

world may actually become a time-tested model for somebody 20 years later what

model for somebody 20 years later what

model for somebody 20 years later what else you don’t look at just service

else you don’t look at just service

else you don’t look at just service excellence look at building a product

excellence look at building a product

excellence look at building a product look at building a platform look at

look at building a platform look at

look at building a platform look at something that can be you can become a

something that can be you can become a

something that can be you can become a role model for very important build a

role model for very important build a

role model for very important build a scalable model build an IP build an IP

scalable model build an IP build an IP

scalable model build an IP build an IP which is very very important it’s not

which is very very important it’s not

which is very very important it’s not about delivering a service but it’s all

about delivering a service but it’s all

about delivering a service but it’s all about delivering something which is

about delivering something which is

about delivering something which is unique to you unique to you can be an IP

unique to you unique to you can be an IP

unique to you unique to you can be an IP can be a talent or could be even a GTM

can be a talent or could be even a GTM

can be a talent or could be even a GTM strategy that you want to build and last

strategy that you want to build and last

strategy that you want to build and last but not the least recognize that there’s

but not the least recognize that there’s

but not the least recognize that there’s a huge potential in this country

a huge potential in this country

a huge potential in this country recognize there’s a huge potential in

recognize there’s a huge potential in

recognize there’s a huge potential in the domestic market of India and start

the domestic market of India and start

the domestic market of India and start working on that what do you want to do

working on that what do you want to do

working on that what do you want to do as a business think through these very

as a business think through these very

as a business think through these very very important questions as an

very important questions as an

very important questions as an individual are you easy to work with

individual are you easy to work with

individual are you easy to work with are you building the right business are

are you building the right business are

are you building the right business are you responsive to your customer

you responsive to your customer

you responsive to your customer or are you making it the customers spin

or are you making it the customers spin

or are you making it the customers spin like this are you easy to contact are

like this are you easy to contact are

like this are you easy to contact are you easy to reach are you making

you easy to reach are you making

you easy to reach are you making promises which are reasonable which you

promises which are reasonable which you

promises which are reasonable which you can live up to or to share the blame or

can live up to or to share the blame or

can live up to or to share the blame or just throw it back on the customer you

just throw it back on the customer you

just throw it back on the customer you share information you give the right

share information you give the right

share information you give the right information is your customer like this

information is your customer like this

information is your customer like this please think through you don’t want him

please think through you don’t want him

please think through you don’t want him to be this way or are you becoming a

to be this way or are you becoming a

to be this way or are you becoming a customer oriented firm are you working

customer oriented firm are you working

customer oriented firm are you working for your customer or for yourself

for your customer or for yourself

for your customer or for yourself ladies and gentlemen let’s have a

ladies and gentlemen let’s have a

ladies and gentlemen let’s have a customer like this let him be happy let

customer like this let him be happy let

customer like this let him be happy let him say thumbs up for all of us thank

him say thumbs up for all of us thank

him say thumbs up for all of us thank you

you

you [Applause]

”

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