[Music]
fear of regret we all have it we can all
feel it especially today in the era of
endless possibilities for more the fear
of missing out is one of the greatest
phenomena of our time we don’t want to
miss anything
not an event not a post on Facebook
nothing but when it comes to bigger
things such as our Khalil and our
self-realization there is a much greater
fear many of us share sitting back in an
old age and feeling as if we missed our
opportunity as if we didn’t live up to a
full potential for me this is an
unbearable thought a famous rabbi offers
an inspiring thought on the two birds
we all have every person is born twice
he says once by others one by himself
one is the exit from his mother’s womb
his physical birth while the other is
the revelation of his essence the
revelation of our essence our meaning in
life is equivalent to our second birth
but how can we find what is our true
essence how can we create our own second
birth and what happens if he doesn’t
reveal to us during a lifetime
these were the questions I ask myself 10
years ago when I had just graduated from
university and like 80% of my generation
didn’t have the faintest idea of what I
wanted to do with my life I started
working for a great company back then
but first soon came to realize that
doing just one thing no matter how great
it is is simply not enough
I need more experiences I need a broader
perspective one path is limiting my
ability to explore my true potential and
then I thought to myself what if I could
build on my spare time another career
some sort of an exploration career that
will allow me to taste and experience
some other things that interests me that
will allow me to discover new areas of
interests and new opportunities
possibilities I didn’t get to pursue on
my day to day job I didn’t quite know
how this exploration carry is actually
going to work but it intrigued me enough
to start anyway along with one of my
best friends Alec fools who also sit
here today we started to build it
the basic idea we had was to dedicate
few hours a week in order to discover
and develop three important dimensions
the first one is personal perspective we
wanted to explore we wanted to
experiment completely new domains
completely new areas of interests kind
of like trying a new job without
quitting the old one the next one the
next dimension is the professional one
we wanted to diversify our network and
build new skills and new capabilities we
didn’t get to do on a day-to-day job and
the third dimension is also the twist
the social dimension we thought that if
we were already doing something let’s do
something that actually matters to us
let’s accelerate ourselves to
accelerating our community we then
started to reach out to nonprofits and
ask them hey do need some help
we went to small businesses in the
toughest neighborhoods in our community
and asked them what kind of help we
might be able to provide you they
thought we were nuts
however they liked the idea soon after
we started working with both small
businesses and nonprofits helping them
doing just one thing grow dramatically
so how does it really work meet a Manny
Ezra natty a Manny is a 24 years old
business owner from the city of LOD
since the early age of 14 a man who ran
a tiny nail salon from her own bedroom
10 years later she came to us with a
dream she told us I want to take my home
business and turn it into real beauty
salon in the real world but I have no
idea how to do that
we then assemble the team of four
talented young professionals who came
from leading companies in the Israeli
business community with only one mission
helping a money get there the rules for
the team were simple
each team member invest five hours a
week on the spare time team members are
not expected to work on their area of
expertise on the contrary if you’re an
economist the last thing we want you to
do is finance you have enough of that at
work instead we will offer encourage and
train you to work on other professional
domains you wish to experience marketing
operations business development anything
that is interesting to you and is needed
in the project and lastly training team
members get top-notch training from our
network of professional experts from
McKinsey
from Google in order to enable them to
provide high-end products to the
nonprofits and the small businesses so
with that setting we were good to go for
3 months and with the scope of 250 hours
these talented people became a manís
business development team not as mentors
but as a genuine part of our team they
were there to get things done together
with the money they reached out to
customers and explore their needs they
did a benchmark analysis and built an
expansion model that was suited
specifically for our money they built a
financial model and a set of tools to
manage the day-to-day business and they
even built the very first logo of a
manís business six months after the
project a mani turned her dream into
reality she established a beauty salon
in the center of LOD
she hired two employees and she is
already increased her revenues by 40%
this is how it looked on the day it was
launched a logo comes to life a very
exciting moment for a money now for a
money that was a great value in this
process which was by the way completely
free of charge no doubt so the team I
believe it was even more valuable to
them how come
first they all got to open their mind
and broaden their perspective they got
to taste and experience completely new
domains completely new flavors it
allowed them for the first time to gain
more control over the endless question
of what if what else is out there for me
what else am i attracted to well this is
how you find out we just try it on the
professional note they all learned how
to scale a business in real life and
from the inside while getting the right
training and making valuable connections
with their teammates diversifying their
network and on the social aspect well
they did all that for someone who really
needed that they made really impact and
here’s the best thing about all that
they didn’t have to give up on anything
in order to do this project they still
had their great jobs right but they also
had that under the radar path that
completed and leveraged their growth
while enabling them to not miss out on
anything one thing that really surprised
us was to find that many of the team
members invested even more than five
hours a week which was quite a lot to
begin with how come well it turned out
that people don’t really count hours
they count value and when you do
something that is really valuable to you
it gets to the top of your priorities
you want to make the time to pursue it
after several successful projects it
became clear to us that we needed to
establish a platform in order to allow
many more people to join us
but wait before we establish a platform
what is it that really do how should we
describe this new activity we looked
around and couldn’t find any definition
that would even come close to describe
what we actually did it was time for a
new definition we then for the first
time coined the phrase social career a
social career is a combination of social
activity and Career Development you see
up until today we used to think of it as
a zero-sum game
we either develop our career or we
contribute to society to different hats
well not anymore
with the social career mode as the exact
opposite happens we develop ourselves
through developing our community we
harness the basic human thirst for self
growth to drive social growth the social
career is not a one-time gig it’s
something we develop for the long term
knowing that our self growth is a never
ending mission and you don’t just build
a social career by itself you build a
social career alongside your business
career one leverages the other this is
how it looks in our CV the social career
is an integral part of our professional
experience side by side and equal to our
business career this is my resume by the
way my real resume it’s part of who we
are and what we bring to the table it’s
part of our enhanced professional skills
capabilities and network we believe that
10 years from now this could become the
standout of all cities in many ways this
represents the next generation career
the next generation managers the next
generation leaders this is how the
generation who doesn’t want to miss out
on anything
looks like and we can already see the
signs of the great need people have in
doing more than just one thing in their
career when we first launched our
platform action in three years ago we
wanted to find 50 participants to our
program we sent out an invitation to
apply and what happened next really
surprised us in less than a week we got
more than 400 applications there was an
unbelievable demand to take part in this
platform before anybody even knew who we
were and that demand is where our story
becomes even more interesting because
when we help one business like a money
thrive we can change a family when we
help five businesses thrive we can
change a neighborhood but when we help
50 businesses thrive in one city we
start to change a city in every possible
way in the local workforce in
productivity in
purchasing power in everything this is
how we hope to boost cities and
communities in Israel and around the
world in fact according to the World
Bank ninety-five percent of all
businesses are small businesses 95
percent in the US the number climbs even
higher to 98 percent can you guess
what’s the number in Israel 99.5% of all
businesses in Israel are small
businesses this is the basis of our
economy so there are practically endless
unmet needs out there for small
businesses and we already saw that
there’s a great need also for young
professionals who want to accelerate the
career so what would happen if we all
had a social career alongside our
business career how many unmet needs
would we have them addressed in Israel
alone we have more than 200 thousand
young professionals in the business
community it’s only half of them built a
social career alongside their business
career we would have 10 million hours to
invest in our community
10 million hours that means 40 thousand
small businesses like a manís thriving
each year this has the power to change
the entire ecosystem of our business
community we have the power to turn
cities into small cities while turning
ourselves into a better smarter version
of who we are for the past decade the
social career has changed the course of
my life it opened me up to new doors and
never even knew existed I took part in
so many projects I learned so many new
things I met so many great people I
established a nonprofit organization and
I’m standing here today on Ted speaking
about it and it all happened and still
happening on my spare time alongside my
day to day job this is the kind of power
this social career has so as I look
around the room I encourage you to ask
yourself what kind of social career
alongside your business career
could change the course of your life
what kind of new discoveries could get
you closer to your own second birth
finding an L cell would not only benefit
society but may very well be the key to
discover and unleash your own true
potential thank you
you
fear of regret we all have it we can all
feel it especially today in the era of
endless possibilities for more the fear
of missing out is one of the greatest
phenomena of our time we don’t want to
miss anything
not an event not a post on Facebook
nothing but when it comes to bigger
things such as our Khalil and our
self-realization there is a much greater
fear many of us share sitting back in an
old age and feeling as if we missed our
opportunity as if we didn’t live up to a
full potential for me this is an
unbearable thought a famous rabbi offers
an inspiring thought on the two birds
we all have every person is born twice
he says once by others one by himself
one is the exit from his mother’s womb
his physical birth while the other is
the revelation of his essence the
revelation of our essence our meaning in
life is equivalent to our second birth
but how can we find what is our true
essence how can we create our own second
birth and what happens if he doesn’t
reveal to us during a lifetime
these were the questions I ask myself 10
years ago when I had just graduated from
university and like 80% of my generation
didn’t have the faintest idea of what I
wanted to do with my life I started
working for a great company back then
but first soon came to realize that
doing just one thing no matter how great
it is is simply not enough
I need more experiences I need a broader
perspective one path is limiting my
ability to explore my true potential and
then I thought to myself what if I could
build on my spare time another career
some sort of an exploration career that
will allow me to taste and experience
some other things that interests me that
will allow me to discover new areas of
interests and new opportunities
possibilities I didn’t get to pursue on
my day to day job I didn’t quite know
how this exploration carry is actually
going to work but it intrigued me enough
to start anyway along with one of my
best friends Alec fools who also sit
here today we started to build it
the basic idea we had was to dedicate
few hours a week in order to discover
and develop three important dimensions
the first one is personal perspective we
wanted to explore we wanted to
experiment completely new domains
completely new areas of interests kind
of like trying a new job without
quitting the old one the next one the
next dimension is the professional one
we wanted to diversify our network and
build new skills and new capabilities we
didn’t get to do on a day-to-day job and
the third dimension is also the twist
the social dimension we thought that if
we were already doing something let’s do
something that actually matters to us
let’s accelerate ourselves to
accelerating our community we then
started to reach out to nonprofits and
ask them hey do need some help
we went to small businesses in the
toughest neighborhoods in our community
and asked them what kind of help we
might be able to provide you they
thought we were nuts
however they liked the idea soon after
we started working with both small
businesses and nonprofits helping them
doing just one thing grow dramatically
so how does it really work meet a Manny
Ezra natty a Manny is a 24 years old
business owner from the city of LOD
since the early age of 14 a man who ran
a tiny nail salon from her own bedroom
10 years later she came to us with a
dream she told us I want to take my home
business and turn it into real beauty
salon in the real world but I have no
idea how to do that
we then assemble the team of four
talented young professionals who came
from leading companies in the Israeli
business community with only one mission
helping a money get there the rules for
the team were simple
each team member invest five hours a
week on the spare time team members are
not expected to work on their area of
expertise on the contrary if you’re an
economist the last thing we want you to
do is finance you have enough of that at
work instead we will offer encourage and
train you to work on other professional
domains you wish to experience marketing
operations business development anything
that is interesting to you and is needed
in the project and lastly training team
members get top-notch training from our
network of professional experts from
McKinsey
from Google in order to enable them to
provide high-end products to the
nonprofits and the small businesses so
with that setting we were good to go for
3 months and with the scope of 250 hours
these talented people became a manís
business development team not as mentors
but as a genuine part of our team they
were there to get things done together
with the money they reached out to
customers and explore their needs they
did a benchmark analysis and built an
expansion model that was suited
specifically for our money they built a
financial model and a set of tools to
manage the day-to-day business and they
even built the very first logo of a
manís business six months after the
project a mani turned her dream into
reality she established a beauty salon
in the center of LOD
she hired two employees and she is
already increased her revenues by 40%
this is how it looked on the day it was
launched a logo comes to life a very
exciting moment for a money now for a
money that was a great value in this
process which was by the way completely
free of charge no doubt so the team I
believe it was even more valuable to
them how come
first they all got to open their mind
and broaden their perspective they got
to taste and experience completely new
domains completely new flavors it
allowed them for the first time to gain
more control over the endless question
of what if what else is out there for me
what else am i attracted to well this is
how you find out we just try it on the
professional note they all learned how
to scale a business in real life and
from the inside while getting the right
training and making valuable connections
with their teammates diversifying their
network and on the social aspect well
they did all that for someone who really
needed that they made really impact and
here’s the best thing about all that
they didn’t have to give up on anything
in order to do this project they still
had their great jobs right but they also
had that under the radar path that
completed and leveraged their growth
while enabling them to not miss out on
anything one thing that really surprised
us was to find that many of the team
members invested even more than five
hours a week which was quite a lot to
begin with how come well it turned out
that people don’t really count hours
they count value and when you do
something that is really valuable to you
it gets to the top of your priorities
you want to make the time to pursue it
after several successful projects it
became clear to us that we needed to
establish a platform in order to allow
many more people to join us
but wait before we establish a platform
what is it that really do how should we
describe this new activity we looked
around and couldn’t find any definition
that would even come close to describe
what we actually did it was time for a
new definition we then for the first
time coined the phrase social career a
social career is a combination of social
activity and Career Development you see
up until today we used to think of it as
a zero-sum game
we either develop our career or we
contribute to society to different hats
well not anymore
with the social career mode as the exact
opposite happens we develop ourselves
through developing our community we
harness the basic human thirst for self
growth to drive social growth the social
career is not a one-time gig it’s
something we develop for the long term
knowing that our self growth is a never
ending mission and you don’t just build
a social career by itself you build a
social career alongside your business
career one leverages the other this is
how it looks in our CV the social career
is an integral part of our professional
experience side by side and equal to our
business career this is my resume by the
way my real resume it’s part of who we
are and what we bring to the table it’s
part of our enhanced professional skills
capabilities and network we believe that
10 years from now this could become the
standout of all cities in many ways this
represents the next generation career
the next generation managers the next
generation leaders this is how the
generation who doesn’t want to miss out
on anything
looks like and we can already see the
signs of the great need people have in
doing more than just one thing in their
career when we first launched our
platform action in three years ago we
wanted to find 50 participants to our
program we sent out an invitation to
apply and what happened next really
surprised us in less than a week we got
more than 400 applications there was an
unbelievable demand to take part in this
platform before anybody even knew who we
were and that demand is where our story
becomes even more interesting because
when we help one business like a money
thrive we can change a family when we
help five businesses thrive we can
change a neighborhood but when we help
50 businesses thrive in one city we
start to change a city in every possible
way in the local workforce in
productivity in
purchasing power in everything this is
how we hope to boost cities and
communities in Israel and around the
world in fact according to the World
Bank ninety-five percent of all
businesses are small businesses 95
percent in the US the number climbs even
higher to 98 percent can you guess
what’s the number in Israel 99.5% of all
businesses in Israel are small
businesses this is the basis of our
economy so there are practically endless
unmet needs out there for small
businesses and we already saw that
there’s a great need also for young
professionals who want to accelerate the
career so what would happen if we all
had a social career alongside our
business career how many unmet needs
would we have them addressed in Israel
alone we have more than 200 thousand
young professionals in the business
community it’s only half of them built a
social career alongside their business
career we would have 10 million hours to
invest in our community
10 million hours that means 40 thousand
small businesses like a manís thriving
each year this has the power to change
the entire ecosystem of our business
community we have the power to turn
cities into small cities while turning
ourselves into a better smarter version
of who we are for the past decade the
social career has changed the course of
my life it opened me up to new doors and
never even knew existed I took part in
so many projects I learned so many new
things I met so many great people I
established a nonprofit organization and
I’m standing here today on Ted speaking
about it and it all happened and still
happening on my spare time alongside my
day to day job this is the kind of power
this social career has so as I look
around the room I encourage you to ask
yourself what kind of social career
alongside your business career
could change the course of your life
what kind of new discoveries could get
you closer to your own second birth
finding an L cell would not only benefit
society but may very well be the key to
discover and unleash your own true
potential thank you
you
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