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The hidden power of not (always) fitting in. | Marianne Cantwell | TEDxNorwichED


this talk is for those of us who are

good at looking like we fit in the

different worlds we move in so beat your

industry or social group different

interests you have or just the stage you

stand on it’s like from the outside it

looks like you fit but secretly a little

piece of you never feels you a hundred

percent fit into any of them now if

you’ve ever had an inkling of feeling

that way you’re not alone I mean I felt

the same there are definitely two of us

and I’ve spent the last eight years

helping thousands of people get paid

without compromising their personality

and doing that I discovered a few things

that surprised me about being this way

you see for me not quite fitting into

any one identity started from the moment

I could talk see I was born in Australia

but my father’s English and my mum was

from a little island of Mauritius so I

grew up speaking English and French with

a sort of weird accent that didn’t

really fit anywhere in the world

especially not where I grew up but the

first time I really thought about this

topic was one day when I was 16 so being

a lifelong nerd at 16 I was at the top

of my class along with this other boy

and one day my teacher took me aside and

said Maryann you and I have something in

common

we’re both generalists at which point I

thought great that sounds like a good

word and then he continued now the other

boy he’s different from us he is a

specialist and the one thing I’ve

learned is that the world rewards

specialists not generalists that’s why

he’s going to do really well hearing

these words sixteen-year-old me just

thought well he’s right you know my

teacher must be right if I want to fit

and thrive as an adult I’m gonna have to

focus on one thing you really make it my

mission to fit cleanly into one identity

and leave old messy me behind and so

that’s what I did

I went to university I graduated moved

across the world to London so I had to

rise in the work world and I mean

fitting in it kind of worked like on the

outside I was alright at playing the

part sometimes but to be honest on the

inside I was stuck like feeling sort of

smaller and smaller by that point I was

googling for better options like every

night but there were no ideas on how to

fix this

I mean all the advice was the usual

clichés like you find your one big

passion or find your tribe like

seriously what do you do when you’ve

never seen a place that you completely

fit you know I’m not just one where you

kind of look like you do and so a decade

ago I decided to take this seriously and

I asked myself if it was possible to

create a career where you don’t have to

fit into a box and then I quit my job to

make that happen as my own boss

since then I’ve experimented with

different free-range ways of working

I’ve run my business from everywhere

places like Bali and Costa Rica or New

York and London

I’ve run these global online festivals

where brilliant thinkers share how they

handle these questions but most of all

I’ve been privileged to poke inside the

heads of thousands of people who feel

like this and the biggest thing I’ve

learnt is this we are told through our

parents education media and more that we

live in a black and white world where

the game is to get good at one thing

you’re fit into one identity like what

one thing will you be when you grow up

for heard that right but some of us just

aren’t that person at heart and so that

advice leaves us feeling stuck but what

if the mistake isn’t in how you are but

in how you were told you should be

Graham green said human nature is not

black and white but black and gray guys

this is how we are as humans this is how

we actually are as humans and you’re

realizing that is a game changer because

it means you haven’t been getting it

wrong that pull inside that was saying

it has to be another way other than to

squish myself into this

one dimensional one-track version of me

it’s not wrong we’re simply not given a

model for the world that lets that way

of being thrive and to be clear not only

is this way of being a thing there’s a

word for it liminal this is my favorite

word and it describes a state of in

betweenness like you’re not quite one

thing but not quite another you’re on

the borderland a part of this but also a

part of that of becoming and when I

first heard this word I just thought wow

that describes me and not just the big

life stuff but say right now on my

bookshelf the Sex and the City novel is

cuddling up to a behavioral economics

textbook and I love pho for them equally

right it’s actually a word for this you

know a great example of liminality would

be vampires they’re not quite alive but

they’re not quite dead they’re not quite

human but not quite other they’re not

fully evil but they’re not all good

they’re in between worlds it’s like they

don’t fit into any one space but why

would I mention that here well because

it’s no mistake that over the past few

decades vampires and zombies have been

the topic of some of the cult TV series

with the biggest and most dedicated fan

bases

you see we watch what we desire to be

but aren’t allowed to be and the one

thing a society does not allow us to be

is liminal and in a world full of black

and white messages that are you in or

out with us or against us this or that

then this has a big pull and heads up

now said it you’ll see it everywhere I

mean so many popular dramas do the same

like Breaking Bad it’s a runaway hit

that revolves around the question is the

main character a family man or something

else or both yeah that show is literally

about liminality you see we watch this

stuff whenever we turn on our TVs or

load up our Netflix but then we go back

to real life and you squish ourselves

down be one thing fit in your box

millions of us are doing this but it

doesn’t have to be that way

see here’s a different model the way

we’re told the world works is kind of

like a bunch of continents now these

continents could be different industries

or identities so if this was careers it

could be here is continent lawyer

here’s continent small business owner

here’s continent and a cupcake Baker or

something and your role we’re told is to

find the continent where you really fit

get the visa learn the customs rise the

ranks by being the one who fits best but

that’s a losing game if you’re liminal

because you don’t quite feel like you

fit so your only option other than to

pretend is to look for a continent where

you fit better but even though that

other world might seem exciting at first

soon you get disappointed right like it

wasn’t quite as you as you thought but

you have to leave another bit of

yourself behind and so the cycle

continues but what’s the alternative

well it’s to create your own island an

island where every bit of you fits and

you create this island just off the

shore of your favorite continent and it

takes the best of that world and fills

out the rest with the best of the other

worlds you have a foot in so these could

be bits of your personality or

background or something you can’t help

being so let me just give you an example

consider an island where you do business

strategy for people who run their own

thing now the continent approach would

be to look for others who do this and

tell yourself should be more like them

maybe Facebook stalk them or something

here you get to create your own version

so your island could be populated by the

fact that you’re a highly sensitive

person in a field that’s traditionally

more brash could have some of the

storytelling you can’t help do a

sprinkle of your travel lust a light

dusting of being a straight talker and

so on and by the way that’s a fair

description of one of my islands and I

couldn’t have found that job description

anywhere right I did look and that’s the

bottom line you don’t find your place as

a liminal person you create it so as I

said that I realized this could sound

like isn’t this a compromise like a

workaround to deal with your weirdness

wouldn’t it be better

not be like this in the first place well

when you take the things it means to be

liminal like having a foot in more than

one place and bridging worlds a slightly

different personality to others around

you maybe not focusing on one idea

forever to the exclusion of anything

else when you take those things and

apply them to yourself we can feel shame

like we’re getting it wrong

being weird not doing the grown-up thing

right but here’s the thing if you take

those same traits and apply them to

others you know who that describes it

describes leaders

it describes change makers innovators

creators it describes the very people

we’re telling our children to aspire to

be and they get there through the traits

that we tell ourselves to squish down

and hide our you take successful

innovators innovation does not happen by

some guy sitting in a silent white room

for weeks just waiting for inspiration

to strike that’s kind of sounds like how

writer’s block happens but innovation

however happens from a through well

generally from an idea being taken from

one world and used in another like say a

tiny camera with a tiny plastic lens

that didn’t sell to camera buyers but

put it on the back of a mobile phone and

bingo like similarly people who create

movements who will see at the forefront

of their field that he’d get there by

being like everyone else in that

continent they created their own island

off the coast of that space movements

are created by lemon or people so your

liminal edge could be something about

background or maybe a personality trait

that you could hide away for being too

different but instead you step into like

this guy Ricky who organized conferences

where world leading specialists gave

insightful speeches but Ricky well he

had a personality quirk a little

different to others around him in

patience he was a conference organizer

who got really bored by long speeches so

he started giving speakers shorter and

shorter time slots shorter than anything

on the scene at the time and the

little-known TED conference started to

take off that’s why we’re sitting here

today

you see this is not about being some

sort of rebel who’s all different for

the sake of it being liminal it’s like

being an inside outsider with one foot

in the world you want to move in and a

foot elsewhere and you get to the side

where those borders life from introverts

to extrovert every shade of gray in

between this applies it’s always those

pieces with so tempted to hide in the

shadows that turn out to be our edge

when we bring them into the light oh

Jesus I just want to stop you’re a sec

and say you might be listening to this

and thinking this is inspiring stuff

hopefully oh I like these ideas I’m

totally going to tell my kids about them

but realistically maybe you already are

a leader or you’re just somewhere you’ve

worked hard for right and there can be a

sense that maybe this is for someone

younger or newer without so much to lose

not me

not now and I get this I really get this

because to be honest with you that is

how I felt a few years ago see

everything had come together with my

work finally after a lot of hard work I

had a business doing stuff I loved with

great people living between beautiful

countries and then one day to my

publishers surprise I found myself the

author of a best-selling book related to

this and suddenly things exploded like

those opportunities I was circling for

years were just no pinging in my inbox

it was like my little island I created

was attractive and I everyone wanted to

come in and visit and so I did just what

you’d expect at that point when my star

was like at its highest and I had a

breakdown I disappeared from the scene

very quietly and turned down everything

from keynote invitations I mean I didn’t

create anything new in that time either

I just I just couldn’t but the weird

thing was at that same time the National

Press saw me is this sort of expert in

entrepreneurship and location

independence I was kind of like the

poster girl for digital nomads and every

time I get a call I would think why are

they talking to me

I mean yes I had a business that I was

running from around the world but I

didn’t feel like the person the

magazine’s wanted to write about I mean

if the starters digital nomads are

supposed to be these sort of frugal

travelers without a home who live out of

there perfectly packed suitcase with

that kind of two t-shirts or here or

something or as I am terrible at packing

like seriously it’s not a key strength

my hobby is interior design I can’t stop

buying cushions and so I felt like my

messy liminal self didn’t have any way

to breathe I was like they’ve got this

one wrong and even want to be what they

think I am just to be clear if that

happened earlier it wouldn’t been a

problem right I just would have stepped

into my differences without a second

thought it wouldn’t have even bothered

me but not now you see in my mind it was

fine to be all messy and liminal when

you were the scrappy upstart but there

was still that 16 year old girl who

believed her teacher who believed that

proper success meant fitting into one

place properly and staying there others

would kill for that opportunity for

heard that rap play the part but I

couldn’t keep talking about this stuff

while feeling that way so I took time

out and went on a journey to figure this

out and it finally clicked one day that

the people I most admired people at the

top of their field I’m talking real

household names they didn’t do things

the way I was telling myself I had to do

them now they didn’t let success on

their Island turn it into a trap that

defined like who they could be or the

one way to do things

instead they turn their island into a

boat and they moved it along with them

take Elizabeth Gilbert author of Eat

Pray Love at your major bestseller about

a part of her life now she could have

ridden off that one story forever right

gone on the speaker circuit talked about

that one thing on a loop but instead she

holed up in a small town and wrote a

novel about 19th century plant

collectors and then went on the Ted

stage talked about creativity released a

book on that and you know the funny

thing Eat Pray Love is how most people

first heard of Liz Gilbert but that

wasn’t even her first success the 1990s

movie coyote ugly was based on an

article she wrote about her experiences

working in a bar and imagine if she’d

stop

them if she said oh but writers like me

only meant to take these steps from here

I might feel too different but now I’m

too far along hide all that away he no

instead it was about moving forward with

her Island and as a result she’s made a

much bigger impact than had she stopped

and said that was it you got one go now

stay still it doesn’t have to be that

dramatic of course there were certainly

more subtle evolutions out there but

this theme was consistent among anyone

I admired who was world class and what

they did you see up until then I thought

that embracing your differences and your

liminal nature was kind of a tool like a

nifty marketing approach you’d use to

stand out or get an edge when you were

younger or new I thought it was a tool

but what I didn’t realize is it’s who we

are and right now is your time as a

liminal person right now the world is

changing so fast there is no way to

predict what specialism or skill will be

in demand except for one thing the

ability to bridge genres to navigate

industries and change to be in a word

liminal and that’s what you have already

and what’s more the world needs you at a

time when the world is putting up its

borders and trying to divide people into

this or that we need people like you who

can straddle those borders and bring in

fresh perspectives we need you now more

than ever so if you like these ideas the

one thing you can do is live them

because it’s hard to inspire other

generations and do so authentically when

you think there’s no option than to be

stuck for ourselves I mean imagine if my

teacher when I was 16 had known we

talked about here today here’s what he

might have said maryann you and I have

something in common

we’re liminal and the world won’t always

understand that but I want you to know

it’s a valuable way to be and I just

take my word for it the examples and

islands are all around when you know how

to look so I don’t hide that away you

see you won’t succeed despite your

liminality but because of it

and I say the same to you if you’ve

thought that’s me even once here then

know that you’re not alone you’re in

good company along with the innovators

and change makers of the world or simply

those with a quirk who in the past would

have hidden their true colors but who

know their time is now because you

belong here

as does every part of you thank you

[Applause] [Music]

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