[Music]
I surely do have a really special bond
with music in fact for two solid years
of my life I wanted to pursue a music
career what I didn’t have in mind is
that to actually study music some sort
of talent is required I want to be a vet
now even though I don’t want the world
to witness the minimum talent that I
have I feel like music is something
personal unique for me to myself now
that I realize that music makes my life
easier keeping in mind that every song
has a power to either elevate or decline
my current mood
it is also surprising that everyone has
a particular reaction to different songs
but people are still unaware of the
power that music can have without us
even noticing it for instance it is
known that music is involved in nearly
every aspect of our lives and it has
been for centuries but with all of the
variations of music generous people
don’t always realize how the music we
consider as background has a drastic
effect on us in the first place music
doesn’t necessarily make people smarter
as the most effective shirts but it does
help people to reduce stress leading
them to digest information calmly and to
concentrate more in spite of this it
might be a dead objected that any type
of music would decrease productivity
since some insists that music while
studying decreases concentration but
listening to soft music helps the brain
to produce more dopamine creating a
feeling of well-being which makes
learning much easier surely not all
generative music can make a person
release dopamine while studying this
happens when the body is tranquil and
the estate is normally achieved with
classical music for instance the
University of France confirms that 76%
of the people that listen to classical
music while studying get a higher grade
when they were quizzed on that on the
lecture than the ones who didn’t this
occurs is that sense of well-being that
classical or soft music allows people to
achieve
encourages the body to take things
easier and reduce the stress ultimately
leading people to have a better studying
period which results in better grades
additionally
exercising while listening to music
makes workout more productive this
increases the amount of energy in the
body it has been proved by social
psychologists for his divert from the
Scientific American magazine the
listening to enjoyable music increases
electrical activities in various regions
of the brain important for coordinating
movements which result in an improvement
of performance in an average of 15% with
this in mind in its article Jabbar
indicates how songs that reach 180 beats
per minute
are good for exercising since they lead
people to match the song to match the
songs tempo to the running pace making
their workouts more productive without
the noticing sequentially the brain
takes the beats of certain songs and
encourages the body to follow them
increasing their energy levels which
makes workouts more productive with this
in mind we could say that a key for a
successful starting session or exercise
routine could be tracked down to how
music calms us making us more productive
music increases the opening dopamine
levels and electrical activity in the
brain which in overall leads us to
establish positive correlations between
the music that we listen to and the
activities that we do this might seem as
something obvious for most of you since
you’re probably able to experience it
for son but the real secret here is how
people who are aware what was already
stated use music to the advantage
leading us to consume more of certain
products by influencing us to establish
positive connections with the brand
without us noticing it in the first
place doctors that play music in their
offices and Clinics tend to attract more
clients since music makes their
experience calmer and less painful not
only do they attract more people but
they also make their patients feel
better in spite of their sickness the
American Psychological Association did
an experiment for 42 children out of
centered 70 from 3 to 11 years of age
listen to music while getting an IV
inserted at the end of the exam the
children that were able to listen to
music reported less pain than the ones
who didn’t in this case the lyrics
radome or the simple sound of a song
this connects people from how
uncomfortable being in a doctor’s office
might be
making their experience less painful and
more comfortable with this in mind
doctors use the power of music as an
instrument to increase their amount of
patience by creating a better atmosphere
in their workplace in a similar way
music can lead people to make positive
correlations between places and the
music they listen to
which is why restaurants and food
outlets use playlists to their advantage
for instance mood Media a company that
specializes in combining site sent in
audio-visual aids to improve consumers
experiences published an article on how
music can influence the time customers
spend on restaurants according to mood
media fast-paced music tend to excite
customers making them eat faster while
slower music encourages people to relax
and eat slower making it more likely for
them to consume extra courses such as
dessert or coffee
therefore restaurants who want to empty
their tables faster to pay fast paced
music all restaurants that want people
to spend more money might play slow
music in this way restaurants may use a
specific playlist as a form of marketing
since it can be used to influence
consumption making the restaurant
increase their profit without us
noticing it furthermore music also has a
power believe it or not to influence
their shopping tendencies the beats per
minute of certain song could either make
us buy more or buy less depending on the
mood that that song creates people could
argue that if popular music is played
then people’s mood would change making
them shop more but a study conducted by
smart retailer on the rear 2,000 pound
at popular music tend to distract
customers from the actual buying by
making them concentrate on the song so
in order to have an increment of sales
Milliman inc proves through another
study that unfamiliar background music
makes customers spend about 34% more
time buying and groceries in a
supermarket
so the real purpose of music being
planning source isn’t just to make the
consumers enjoy their shopping
experience the hidden facet behind nice
music is that through it
this can increase their consumption
reads the sacred is not only that music
relaxes us and makes us more productive
because you’re not know that but what is
not as obvious is how music is being
used in our day-to-day lives with the
special purpose behind it the power of
music has been silently underestimated
in society but implicitly it is
affecting our focus our emotions and
even our decisions by training our brain
into making positive connections between
businesses and the music they play so
next time you purchase clothes wait for
an appointment at the doctor’s office or
even have a nice meal should keep in
mind that the music they play has a
purpose other than to entertain you
thank you
[Applause]
I surely do have a really special bond
with music in fact for two solid years
of my life I wanted to pursue a music
career what I didn’t have in mind is
that to actually study music some sort
of talent is required I want to be a vet
now even though I don’t want the world
to witness the minimum talent that I
have I feel like music is something
personal unique for me to myself now
that I realize that music makes my life
easier keeping in mind that every song
has a power to either elevate or decline
my current mood
it is also surprising that everyone has
a particular reaction to different songs
but people are still unaware of the
power that music can have without us
even noticing it for instance it is
known that music is involved in nearly
every aspect of our lives and it has
been for centuries but with all of the
variations of music generous people
don’t always realize how the music we
consider as background has a drastic
effect on us in the first place music
doesn’t necessarily make people smarter
as the most effective shirts but it does
help people to reduce stress leading
them to digest information calmly and to
concentrate more in spite of this it
might be a dead objected that any type
of music would decrease productivity
since some insists that music while
studying decreases concentration but
listening to soft music helps the brain
to produce more dopamine creating a
feeling of well-being which makes
learning much easier surely not all
generative music can make a person
release dopamine while studying this
happens when the body is tranquil and
the estate is normally achieved with
classical music for instance the
University of France confirms that 76%
of the people that listen to classical
music while studying get a higher grade
when they were quizzed on that on the
lecture than the ones who didn’t this
occurs is that sense of well-being that
classical or soft music allows people to
achieve
encourages the body to take things
easier and reduce the stress ultimately
leading people to have a better studying
period which results in better grades
additionally
exercising while listening to music
makes workout more productive this
increases the amount of energy in the
body it has been proved by social
psychologists for his divert from the
Scientific American magazine the
listening to enjoyable music increases
electrical activities in various regions
of the brain important for coordinating
movements which result in an improvement
of performance in an average of 15% with
this in mind in its article Jabbar
indicates how songs that reach 180 beats
per minute
are good for exercising since they lead
people to match the song to match the
songs tempo to the running pace making
their workouts more productive without
the noticing sequentially the brain
takes the beats of certain songs and
encourages the body to follow them
increasing their energy levels which
makes workouts more productive with this
in mind we could say that a key for a
successful starting session or exercise
routine could be tracked down to how
music calms us making us more productive
music increases the opening dopamine
levels and electrical activity in the
brain which in overall leads us to
establish positive correlations between
the music that we listen to and the
activities that we do this might seem as
something obvious for most of you since
you’re probably able to experience it
for son but the real secret here is how
people who are aware what was already
stated use music to the advantage
leading us to consume more of certain
products by influencing us to establish
positive connections with the brand
without us noticing it in the first
place doctors that play music in their
offices and Clinics tend to attract more
clients since music makes their
experience calmer and less painful not
only do they attract more people but
they also make their patients feel
better in spite of their sickness the
American Psychological Association did
an experiment for 42 children out of
centered 70 from 3 to 11 years of age
listen to music while getting an IV
inserted at the end of the exam the
children that were able to listen to
music reported less pain than the ones
who didn’t in this case the lyrics
radome or the simple sound of a song
this connects people from how
uncomfortable being in a doctor’s office
might be
making their experience less painful and
more comfortable with this in mind
doctors use the power of music as an
instrument to increase their amount of
patience by creating a better atmosphere
in their workplace in a similar way
music can lead people to make positive
correlations between places and the
music they listen to
which is why restaurants and food
outlets use playlists to their advantage
for instance mood Media a company that
specializes in combining site sent in
audio-visual aids to improve consumers
experiences published an article on how
music can influence the time customers
spend on restaurants according to mood
media fast-paced music tend to excite
customers making them eat faster while
slower music encourages people to relax
and eat slower making it more likely for
them to consume extra courses such as
dessert or coffee
therefore restaurants who want to empty
their tables faster to pay fast paced
music all restaurants that want people
to spend more money might play slow
music in this way restaurants may use a
specific playlist as a form of marketing
since it can be used to influence
consumption making the restaurant
increase their profit without us
noticing it furthermore music also has a
power believe it or not to influence
their shopping tendencies the beats per
minute of certain song could either make
us buy more or buy less depending on the
mood that that song creates people could
argue that if popular music is played
then people’s mood would change making
them shop more but a study conducted by
smart retailer on the rear 2,000 pound
at popular music tend to distract
customers from the actual buying by
making them concentrate on the song so
in order to have an increment of sales
Milliman inc proves through another
study that unfamiliar background music
makes customers spend about 34% more
time buying and groceries in a
supermarket
so the real purpose of music being
planning source isn’t just to make the
consumers enjoy their shopping
experience the hidden facet behind nice
music is that through it
this can increase their consumption
reads the sacred is not only that music
relaxes us and makes us more productive
because you’re not know that but what is
not as obvious is how music is being
used in our day-to-day lives with the
special purpose behind it the power of
music has been silently underestimated
in society but implicitly it is
affecting our focus our emotions and
even our decisions by training our brain
into making positive connections between
businesses and the music they play so
next time you purchase clothes wait for
an appointment at the doctor’s office or
even have a nice meal should keep in
mind that the music they play has a
purpose other than to entertain you
thank you
[Applause]
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