before we talk about what video content
is let’s just understand where it
started from
right well it actually started with a
not donkey right that’s the right word
we use how many of us was you’re not
unclear not on K why
what’s the special of R naught and K
pure entertainment that’s about it yeah
an Auton K is an entertainment and
filming it is what started off the
videos right now the first film that was
created was by a very on the other side
Paul K from India by the way the other
side Paul K in there 1930 it was a
silent film but I swear it’s left it
goes for a future right that’s what made
our future well from there the first
attack to be filmed raja harishchandra
to the knotek’s on TV right the TV
series the sports channel the music
channel that’s been buzzing in her head
now that is what was the second step and
what after the second step we moved into
something that could be created easily I
am using the word easy I know it’s a lot
of hard work trust me guys it’s a lot of
hard work but can be created faster can
be created with better technology so
well bigger as the technology is going
up it’s got to be easy right so that is
where the digital video content came in
got me and my partner a job basically
so why is video content working so much
in India very simple terms we have about
400 million Internet users right 400
million Internet users and as per Cisco
we have 69% of these using internet for
video content and that is a huge number
69 percent in short all of us every now
and then is watching a video like ma’am
out there right now right so that’s the
whole point so many people watching
video
where are you watching it on all these
apps how many of us have one of these
apps here
Netflix hot stuff yeah what do we do you
get 10 minutes what do you do you watch
it here
why are you earning so much money dude
they are earning because of us watching
right the biggest power Netflix it’s got
everything going for it because we are
watching next the social media channels
right who all have been using Facebook
YouTube Vimeo Twitter
we all know who’s one doesn’t have it
right who’s one doesn’t have it well out
of here YouTube as we all know is the
granddaddy of the video content it has
everything from how to make a chapati to
how to make a very sorry to how to
actually make a straight line trust me
it’s all there so that’s the granddaddy
right but what about
what kind of content do we get on
Twitter and why is them you know why is
everyone going crazy about it
Twitter in a sense is about opinions
right that’s what we share on Twitter
that’s why the world chaos happens
everyone goes on bashing up the other
world it’s just because of the opinion
so the video content that works on
Twitter is opinionated but the game
changer and all of these has been
Facebook anyone any reasons why why is
Facebook the game changer you very
simple we all saw loads of long posts on
Facebook right how many offers zone out
am pervading the fifth line of any
paragraph no-one got is some studious
people right love reading right so that
is where it used to happen that people
used to zone out after 5 10 15 lines and
trust me they’re the post used to be
huge right isn’t it rather the posts are
huge so when that happens people zone
out and when they zone out people forget
that is where the video started working
and plus to add to it Facebook had
videos you are not playing by themselves
you scroll down and it starts playing
and when it starts playing it catches
your attention very simple that is why
instead of reading most most of the
Harry Potter books I guess most of us
have watched the movies is that exactly
so that is where Facebook played the big
game let’s move on I’m just giving you
the scenarios and then let’s see what it
turns out to be well these are the
content how many of us have watched most
of it
that’s it no one else 369 percent of us
watches videos no one else what are
these big players putting their money in
drama romance humor some even into
docudramas right why because that is
what is working with the people that is
what everyone is watching yeah everyday
basis that is what everyone is watching
but what is it getting us what is video
content getting us video content has
been able to create opportunities for
people there was a study done by Forbes
on this video it increased the revenue
by 50% for the stock up just a very
small little ready I’ve seen at 30
seconds 50% just off to the volley make
money dude he’s gotten rich yeah but
what about the other one how many of us
know about the ice hockey team in India
wonderful so the ice hockey team the
female ice hockey team this year was
invited to participate in a tournament
write an international tournament if you
have come these girls couldn’t step out
of India they did not have 32 lakhs and
hence the Indian national team could not
go out that is where logical Indian step
sir runs a campaign and trust me in
seven days seven days itself they could
aggregate 32 lakhs with one of them
one man contributing one lakh he does
not know those people thanks to the
video content it was just some very
simple video content that was created
and has made an impact on people right
well the other data I guess riddle would
have spoken about it for sure video if
there’s a video in your email it is open
by 13% we all know email marketing if I
get a 4% I used to be all around the
world
I got a four percent open rate that’s
thirteen percent it’s it’s a
game-changer website well the website
opens by fifty five percent trust me ask
people who put in everything they have
to make sure that happens
to get the Google ranking going up not
that is what it is doing but
nevertheless out of all this what else
is happening this is changing the market
that is where the marketing strategies
are being changed instead of the textual
content it’s changing into video content
and it’s a whole new ballgame the market
is changing jobs are being created and
you know creative people are given a
chance to step out that is the impact of
the video content right but what else
what’s what’s in future now this is
already happening right what’s in future
how many of us is yours a snapchat
Instagram Facebook live right well all
thanks to all of them we go live right
miles away we go live and what happens
after that a very simple thing happens
all of us are watching not Anki even
miles away and that is what the impact
is no matter what we see when we have
something that keeps moving in front of
us it catches our eye and we watch it
that is the impact of video content and
in the end of it all well I think
something happened in hell
uh in the end of it all I would want to
say something to all of you you know me
and my partner when we started I had a
wonderful job marketing and everything
my partner just came back from Mumbai he
was you know maybe thinking of what to
do what not to do we started the company
over a cup of coffee
trust me over a cup of coffee we had
childhood friends we captured for a cup
of coffee and he’s like let’s start the
company I call up my mom mom I’m
starting the company with him my mother
loved her fits off literally loved her
fixed off and I was like mom I’m serious
doesn’t get it it’s okay we started off
I’m still working still working in a
company I used to have more girls still
working and projects were picking up
plan to start it off at Bangalore
crashed big time try to settle down oh
hell what are we getting into do we even
know what it is and that is when and my
mom said come back home doesn’t make a
difference
it’s just media and I you can’t get
through it media industry is hard to get
it it kills you every day you have an
idea trust me I wake up and when I see
it on YouTube or any other channel it
kills me that is where I would want to
ask you guys to have your own story I’m
saying it and I’m telling you a story
but having your own story is very
important you know don’t give a damn
about who says what if you’re
comfortable in your skin it doesn’t
matter and that is all that I would want
to end it off with thank you
[Applause]
is let’s just understand where it
started from
right well it actually started with a
not donkey right that’s the right word
we use how many of us was you’re not
unclear not on K why
what’s the special of R naught and K
pure entertainment that’s about it yeah
an Auton K is an entertainment and
filming it is what started off the
videos right now the first film that was
created was by a very on the other side
Paul K from India by the way the other
side Paul K in there 1930 it was a
silent film but I swear it’s left it
goes for a future right that’s what made
our future well from there the first
attack to be filmed raja harishchandra
to the knotek’s on TV right the TV
series the sports channel the music
channel that’s been buzzing in her head
now that is what was the second step and
what after the second step we moved into
something that could be created easily I
am using the word easy I know it’s a lot
of hard work trust me guys it’s a lot of
hard work but can be created faster can
be created with better technology so
well bigger as the technology is going
up it’s got to be easy right so that is
where the digital video content came in
got me and my partner a job basically
so why is video content working so much
in India very simple terms we have about
400 million Internet users right 400
million Internet users and as per Cisco
we have 69% of these using internet for
video content and that is a huge number
69 percent in short all of us every now
and then is watching a video like ma’am
out there right now right so that’s the
whole point so many people watching
video
where are you watching it on all these
apps how many of us have one of these
apps here
Netflix hot stuff yeah what do we do you
get 10 minutes what do you do you watch
it here
why are you earning so much money dude
they are earning because of us watching
right the biggest power Netflix it’s got
everything going for it because we are
watching next the social media channels
right who all have been using Facebook
YouTube Vimeo Twitter
we all know who’s one doesn’t have it
right who’s one doesn’t have it well out
of here YouTube as we all know is the
granddaddy of the video content it has
everything from how to make a chapati to
how to make a very sorry to how to
actually make a straight line trust me
it’s all there so that’s the granddaddy
right but what about
what kind of content do we get on
Twitter and why is them you know why is
everyone going crazy about it
Twitter in a sense is about opinions
right that’s what we share on Twitter
that’s why the world chaos happens
everyone goes on bashing up the other
world it’s just because of the opinion
so the video content that works on
Twitter is opinionated but the game
changer and all of these has been
Facebook anyone any reasons why why is
Facebook the game changer you very
simple we all saw loads of long posts on
Facebook right how many offers zone out
am pervading the fifth line of any
paragraph no-one got is some studious
people right love reading right so that
is where it used to happen that people
used to zone out after 5 10 15 lines and
trust me they’re the post used to be
huge right isn’t it rather the posts are
huge so when that happens people zone
out and when they zone out people forget
that is where the video started working
and plus to add to it Facebook had
videos you are not playing by themselves
you scroll down and it starts playing
and when it starts playing it catches
your attention very simple that is why
instead of reading most most of the
Harry Potter books I guess most of us
have watched the movies is that exactly
so that is where Facebook played the big
game let’s move on I’m just giving you
the scenarios and then let’s see what it
turns out to be well these are the
content how many of us have watched most
of it
that’s it no one else 369 percent of us
watches videos no one else what are
these big players putting their money in
drama romance humor some even into
docudramas right why because that is
what is working with the people that is
what everyone is watching yeah everyday
basis that is what everyone is watching
but what is it getting us what is video
content getting us video content has
been able to create opportunities for
people there was a study done by Forbes
on this video it increased the revenue
by 50% for the stock up just a very
small little ready I’ve seen at 30
seconds 50% just off to the volley make
money dude he’s gotten rich yeah but
what about the other one how many of us
know about the ice hockey team in India
wonderful so the ice hockey team the
female ice hockey team this year was
invited to participate in a tournament
write an international tournament if you
have come these girls couldn’t step out
of India they did not have 32 lakhs and
hence the Indian national team could not
go out that is where logical Indian step
sir runs a campaign and trust me in
seven days seven days itself they could
aggregate 32 lakhs with one of them
one man contributing one lakh he does
not know those people thanks to the
video content it was just some very
simple video content that was created
and has made an impact on people right
well the other data I guess riddle would
have spoken about it for sure video if
there’s a video in your email it is open
by 13% we all know email marketing if I
get a 4% I used to be all around the
world
I got a four percent open rate that’s
thirteen percent it’s it’s a
game-changer website well the website
opens by fifty five percent trust me ask
people who put in everything they have
to make sure that happens
to get the Google ranking going up not
that is what it is doing but
nevertheless out of all this what else
is happening this is changing the market
that is where the marketing strategies
are being changed instead of the textual
content it’s changing into video content
and it’s a whole new ballgame the market
is changing jobs are being created and
you know creative people are given a
chance to step out that is the impact of
the video content right but what else
what’s what’s in future now this is
already happening right what’s in future
how many of us is yours a snapchat
Instagram Facebook live right well all
thanks to all of them we go live right
miles away we go live and what happens
after that a very simple thing happens
all of us are watching not Anki even
miles away and that is what the impact
is no matter what we see when we have
something that keeps moving in front of
us it catches our eye and we watch it
that is the impact of video content and
in the end of it all well I think
something happened in hell
uh in the end of it all I would want to
say something to all of you you know me
and my partner when we started I had a
wonderful job marketing and everything
my partner just came back from Mumbai he
was you know maybe thinking of what to
do what not to do we started the company
over a cup of coffee
trust me over a cup of coffee we had
childhood friends we captured for a cup
of coffee and he’s like let’s start the
company I call up my mom mom I’m
starting the company with him my mother
loved her fits off literally loved her
fixed off and I was like mom I’m serious
doesn’t get it it’s okay we started off
I’m still working still working in a
company I used to have more girls still
working and projects were picking up
plan to start it off at Bangalore
crashed big time try to settle down oh
hell what are we getting into do we even
know what it is and that is when and my
mom said come back home doesn’t make a
difference
it’s just media and I you can’t get
through it media industry is hard to get
it it kills you every day you have an
idea trust me I wake up and when I see
it on YouTube or any other channel it
kills me that is where I would want to
ask you guys to have your own story I’m
saying it and I’m telling you a story
but having your own story is very
important you know don’t give a damn
about who says what if you’re
comfortable in your skin it doesn’t
matter and that is all that I would want
to end it off with thank you
[Applause]
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