hello everyone thank God is Saturday
this is the rare opportunity my wife can
see what I actually do she’s here please
one big applause also there is her best
friend Tanya with her and also here is
my cousin Sonya so you know I’m the
luckiest actually of all the presenters
here the future of graph of design is a
is a very tough subject and I I think
that you all expect from me to talk
about the technology and stuff like that
but I really don’t want to talk about it
I don’t think it’s it’s the the main
truth about it design didn’t start with
me strangely enough just a few years
before I was born so it started with of
course a need for communication humans
wanted to communicate so they invented
sign language and it it went all through
Mesopotamia and of course Egypt and
later on it was developed as because we
they were living in the word era which
was a craft known as calligraphy and
after that in 1448 there was an era of
of print which was started with the
gutenberg in this part of history we
developed science called typography
which is very very important to today’s
communication and print era the era of
book which we believed in lasted all the
way to 1968 when when the television
finally succeeded defeating the the the
the last revolution for the common sense
in 68 so we are now living in
in visual error right now of course some
would argue that we are also living in a
in a digital starting you’re living in a
digital era but that’s another story I’m
not the digital professional so I will
not talk about that but where we live
right now is that in visual era more
than 85% of all global communications
are visual which means that all of us
are very very saturated with everything
what we see and somebody has to design
that all of those very very complex
communications and that came to the
point where we are now living in a world
where nothing really matters but
everything is very important which is of
course schizophrenic world and this is
how it looks actually we are all stick
to our devices two screens trying to see
the perfect reflection of ourselves
there there are tools that enable us to
do that like like Instagram for example
it’s a top and from that but of
course I use it everyone uses it because
it’s useful but it’s also a drug so and
this is where our emotions are right now
it’s very mixed confused some of us know
how to use these emojis but it’s
actually something that is what we see
in before the caveman so we are now back
to the back to the sign language
actually what is going to be done for
sure because I was struggling to see the
future design is but it will make an app
definitely soon enough
we superficially choose whatever you
want by one click on the button and then
you see okay this is my decision the
future of design is bright bleak
fantastic great or doomed so this is you
know this is how we live we’ll just give
these decisions not thinking about the
contact
whatsoever so it’s very hard to be a
designer in that kind of world and of
course the the artificial intelligence
is coming if this picture looks
definitely scary but I never did any
harm to any machine in my life please
that is be noted when they take over I
was really nice to all of my computers
and telephones if I broke some phone it
was really accidentally but I use
technology every day of my life but I
really use it as a as a tool everybody
knows that a tool can be used for for
making something or destroying something
for building or complete destruction so
it’s really about us how we are using
that design is of course not about the
surface but all of us think that you
know that’s the common sense is the
design is something superficial nicely
done that everybody will like so this is
the world where we live in so design
nobody thinks the design is what it
really is and it is about thinking it’s
only about thing it’s a process of
thinking how to communicate emotions
this is the real thing and this whoever
works without as a designer without
knowing this he’s just doing nice
pictures which never communicate to
anyone so this is the shallow thing
which can of course if you’re very
skillful and you know how to use these
things they can be also very humorous
funny and put in some other context so
it can look very nice but what we need
now in order to change to be better as a
civilization is to go deeper definitely
so the future of design is about the
best in every one of us it’s very hard
to work from the surface we have to all
of us go deeper it’s not only about
design of course it’s about the
truth that we have in ourselves that
truth is usually somewhere when we were
a kid when you were completely unaware
of the the life and all the structures
all the roles you will take in and stuff
like that
so this naivety is something that that
we need to practice more design is
definitely personal it’s a thing that
everybody here has a lot of design
decisions during the day so you you
choose what you were where you choose
what you will drive or who will drive
you or whatever else those decisions are
just design decisions and when I say
personal is about you know it’s about me
actually and of course I was very cute
when I was a kid this is how I got
married she she just saw this picture
and she said yes you know and it was
actually done with this photo when I was
five years old my uncle Sonya’s father
took this photo and I’m very proud of it
I’m really really cute I cannot stop
looking at his picture and of course
there’s very every normal person and
when I was a kid I was you know doing
this very very normal stuff for kids but
then later on of course it escalated and
I started to draw more and more and more
and I became a professional so I did a
lot of things I had worn a lot of awards
for what I was doing all my life but at
the end you know it was all for somebody
else actually trying to get some
recognition some love some super support
some himself whatever but it wasn’t
about me from the inside you know so I
needed to to come up with something that
will shift my my focus in my life
in order to stay creative because I’ve
been working this for 35 years almost
when I was 16 I I started I got my first
award
I started I was just hooked on this
award driven system of everyday work and
I realized that I have to change
disciplines within within creativity it
was really hard decision especially for
my loved ones who would suddenly felt
like okay he’s not going to do this
design anymore he’s now trying to
experiment with some other stuff but
actually because I was doing and working
a lot in this corporate world in in
material world that we all live in and
we have to we have to accept it and try
to change it from the inside somehow the
only way I could do that is to try and
become an artist to look deeper in
myself and see what I have to say about
that world
so the first step out of that is the
exhibition that I made called you are an
idiot
please act accordingly which was
definitely the the critique of the
system of everything but actually it
came out for me that it was my own
critique of myself within that system so
I made this stuff which almost killed
the cleaning lady in the morning when
she saw this it’s a it’s made of plaster
it’s not the real guy it’s called hang
time it’s it’s a sculpture and of course
self-portrait in a life-sized so it was
very critical about myself so then I
realized okay this is very nice it I
look to myself now in a mirror like
somebody’s told some truths about
himself and then I was very lucky to
have this gift of having a child with
with aulia you know and the Nigel is our
daughter who is very very inspiring for
me and she changed my life completely so
the second step out of my comfort zone
as a designer was write writing and
descender
and demonstrating a book for kids for
her actually for her birthday first but
then that that book was very successful
in and it went to the bookstores and
kids just you know loved it so it’s
another step out of the conquered
comfort zone but it wasn’t about me at
all it was about those kids at the end
because I told some something from
inside of me some truth about myself
because of course in this book this girl
doesn’t know what to do with the task
that she got in the school because she
was supposed to draw something free
without any task so it was a free
subject so she she cannot do anything I
was like that for 40 years of my life I
couldn’t draw anything without having
been given a task so again I look deeper
in myself and you know I wasn’t drawing
for 25 years actually I was doing this
design for years and I had six months to
complete this book so it was very very
hard job it wasn’t paid very well of
course but it was paid with love of my
daughter and she’s very proud and also
the kids from her class you know it did
those are the things that you never will
get working for a corporate client you
know for for material world that we’re
in and the third thing when I went out
of my comfort zone is to tell my own
story because I felt compelled when you
know this book was very successful I
said okay I will be a writer now so my
wife you know she’s now laughing there
and maybe little bit crying but it was
very tough I did I did it in one month I
I wrote a book about my life
which I thought was interesting for
people to to hear and what actually
happened to me when I was nine years old
I fell at the the football game and I
bumped my head and forgot everything
that happened to me since I was born
till nine years old
so the book is about that that how to
cope with this what was lost in that
identity and thirty years later in the
same day my mother died and my daughter
was born so that triggered the the
remembrance of everything thirty years
later so the book is about again having
nine years together with my daughter so
it’s very tough as you see it’s very
hard for me to talk about it
but the book is since study today is in
stores so it’s called nine of course and
it’s about to me again as you can see
that nothing really changed inside but
the main thing I want you to remember
from this talk is that you know never
kill your inner child and the future of
design is in you thanks [Applause]
this is the rare opportunity my wife can
see what I actually do she’s here please
one big applause also there is her best
friend Tanya with her and also here is
my cousin Sonya so you know I’m the
luckiest actually of all the presenters
here the future of graph of design is a
is a very tough subject and I I think
that you all expect from me to talk
about the technology and stuff like that
but I really don’t want to talk about it
I don’t think it’s it’s the the main
truth about it design didn’t start with
me strangely enough just a few years
before I was born so it started with of
course a need for communication humans
wanted to communicate so they invented
sign language and it it went all through
Mesopotamia and of course Egypt and
later on it was developed as because we
they were living in the word era which
was a craft known as calligraphy and
after that in 1448 there was an era of
of print which was started with the
gutenberg in this part of history we
developed science called typography
which is very very important to today’s
communication and print era the era of
book which we believed in lasted all the
way to 1968 when when the television
finally succeeded defeating the the the
the last revolution for the common sense
in 68 so we are now living in
in visual error right now of course some
would argue that we are also living in a
in a digital starting you’re living in a
digital era but that’s another story I’m
not the digital professional so I will
not talk about that but where we live
right now is that in visual era more
than 85% of all global communications
are visual which means that all of us
are very very saturated with everything
what we see and somebody has to design
that all of those very very complex
communications and that came to the
point where we are now living in a world
where nothing really matters but
everything is very important which is of
course schizophrenic world and this is
how it looks actually we are all stick
to our devices two screens trying to see
the perfect reflection of ourselves
there there are tools that enable us to
do that like like Instagram for example
it’s a top and from that but of
course I use it everyone uses it because
it’s useful but it’s also a drug so and
this is where our emotions are right now
it’s very mixed confused some of us know
how to use these emojis but it’s
actually something that is what we see
in before the caveman so we are now back
to the back to the sign language
actually what is going to be done for
sure because I was struggling to see the
future design is but it will make an app
definitely soon enough
we superficially choose whatever you
want by one click on the button and then
you see okay this is my decision the
future of design is bright bleak
fantastic great or doomed so this is you
know this is how we live we’ll just give
these decisions not thinking about the
contact
whatsoever so it’s very hard to be a
designer in that kind of world and of
course the the artificial intelligence
is coming if this picture looks
definitely scary but I never did any
harm to any machine in my life please
that is be noted when they take over I
was really nice to all of my computers
and telephones if I broke some phone it
was really accidentally but I use
technology every day of my life but I
really use it as a as a tool everybody
knows that a tool can be used for for
making something or destroying something
for building or complete destruction so
it’s really about us how we are using
that design is of course not about the
surface but all of us think that you
know that’s the common sense is the
design is something superficial nicely
done that everybody will like so this is
the world where we live in so design
nobody thinks the design is what it
really is and it is about thinking it’s
only about thing it’s a process of
thinking how to communicate emotions
this is the real thing and this whoever
works without as a designer without
knowing this he’s just doing nice
pictures which never communicate to
anyone so this is the shallow thing
which can of course if you’re very
skillful and you know how to use these
things they can be also very humorous
funny and put in some other context so
it can look very nice but what we need
now in order to change to be better as a
civilization is to go deeper definitely
so the future of design is about the
best in every one of us it’s very hard
to work from the surface we have to all
of us go deeper it’s not only about
design of course it’s about the
truth that we have in ourselves that
truth is usually somewhere when we were
a kid when you were completely unaware
of the the life and all the structures
all the roles you will take in and stuff
like that
so this naivety is something that that
we need to practice more design is
definitely personal it’s a thing that
everybody here has a lot of design
decisions during the day so you you
choose what you were where you choose
what you will drive or who will drive
you or whatever else those decisions are
just design decisions and when I say
personal is about you know it’s about me
actually and of course I was very cute
when I was a kid this is how I got
married she she just saw this picture
and she said yes you know and it was
actually done with this photo when I was
five years old my uncle Sonya’s father
took this photo and I’m very proud of it
I’m really really cute I cannot stop
looking at his picture and of course
there’s very every normal person and
when I was a kid I was you know doing
this very very normal stuff for kids but
then later on of course it escalated and
I started to draw more and more and more
and I became a professional so I did a
lot of things I had worn a lot of awards
for what I was doing all my life but at
the end you know it was all for somebody
else actually trying to get some
recognition some love some super support
some himself whatever but it wasn’t
about me from the inside you know so I
needed to to come up with something that
will shift my my focus in my life
in order to stay creative because I’ve
been working this for 35 years almost
when I was 16 I I started I got my first
award
I started I was just hooked on this
award driven system of everyday work and
I realized that I have to change
disciplines within within creativity it
was really hard decision especially for
my loved ones who would suddenly felt
like okay he’s not going to do this
design anymore he’s now trying to
experiment with some other stuff but
actually because I was doing and working
a lot in this corporate world in in
material world that we all live in and
we have to we have to accept it and try
to change it from the inside somehow the
only way I could do that is to try and
become an artist to look deeper in
myself and see what I have to say about
that world
so the first step out of that is the
exhibition that I made called you are an
idiot
please act accordingly which was
definitely the the critique of the
system of everything but actually it
came out for me that it was my own
critique of myself within that system so
I made this stuff which almost killed
the cleaning lady in the morning when
she saw this it’s a it’s made of plaster
it’s not the real guy it’s called hang
time it’s it’s a sculpture and of course
self-portrait in a life-sized so it was
very critical about myself so then I
realized okay this is very nice it I
look to myself now in a mirror like
somebody’s told some truths about
himself and then I was very lucky to
have this gift of having a child with
with aulia you know and the Nigel is our
daughter who is very very inspiring for
me and she changed my life completely so
the second step out of my comfort zone
as a designer was write writing and
descender
and demonstrating a book for kids for
her actually for her birthday first but
then that that book was very successful
in and it went to the bookstores and
kids just you know loved it so it’s
another step out of the conquered
comfort zone but it wasn’t about me at
all it was about those kids at the end
because I told some something from
inside of me some truth about myself
because of course in this book this girl
doesn’t know what to do with the task
that she got in the school because she
was supposed to draw something free
without any task so it was a free
subject so she she cannot do anything I
was like that for 40 years of my life I
couldn’t draw anything without having
been given a task so again I look deeper
in myself and you know I wasn’t drawing
for 25 years actually I was doing this
design for years and I had six months to
complete this book so it was very very
hard job it wasn’t paid very well of
course but it was paid with love of my
daughter and she’s very proud and also
the kids from her class you know it did
those are the things that you never will
get working for a corporate client you
know for for material world that we’re
in and the third thing when I went out
of my comfort zone is to tell my own
story because I felt compelled when you
know this book was very successful I
said okay I will be a writer now so my
wife you know she’s now laughing there
and maybe little bit crying but it was
very tough I did I did it in one month I
I wrote a book about my life
which I thought was interesting for
people to to hear and what actually
happened to me when I was nine years old
I fell at the the football game and I
bumped my head and forgot everything
that happened to me since I was born
till nine years old
so the book is about that that how to
cope with this what was lost in that
identity and thirty years later in the
same day my mother died and my daughter
was born so that triggered the the
remembrance of everything thirty years
later so the book is about again having
nine years together with my daughter so
it’s very tough as you see it’s very
hard for me to talk about it
but the book is since study today is in
stores so it’s called nine of course and
it’s about to me again as you can see
that nothing really changed inside but
the main thing I want you to remember
from this talk is that you know never
kill your inner child and the future of
design is in you thanks [Applause]
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