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The exciting future of virtual reality and media | Jens Franssen | TEDxLeuvenSalon


[Music]

thank you good evening when looking for

justice when looking for solutions and

one would be looking in the first place

to get the facts right to get the

stories right especially when it comes

to big conflicts it’s very important

that you get the story at least right of

the victims of the things that happen

and that’s where I that’s where

journalism steps in that’s mainly the

reason what I do today if I’m a war

reporter if I’m a war journalist I do

that because I think it’s very important

that we should at least try to get the

picture right for people that at least

they would understand what we’re talking

about but then again let’s be honest and

let’s be real the war in Syria is going

on for nearly six years who’s still

interested in it when was the last time

that one of you ever really read an

article about Syria or SAR report that

really you still get connected we’re a

bit bored of it avoids going on for five

years it has become statistics whether I

would say in a report that ten people

get killed a hundred people get killed a

thousand people get killed will probably

say ok one more story out of that Syria

we know that story already but still we

should bring the story but what if there

would be a new way of telling stories

what if there would be a new technology

that allows you instead of what we

normally do go there make a story and

bring it back what if there would be a

technology that would turn everything

upside down and instead of bringing

stories back a way that would take you

it’s in the beginning of the war I’ve

been to Syria every year sometimes

multiple times and one of the stories

that I brought a couple of times was the

story of young people in Syria who in a

way cook crude oil a second story that I

brought in 360 was the story of a city

that is completely deserted but then

again let me first start with the begin

at the beginning of course is my first

love and that’s radio to be honest there

is no better form of media and radio I

know television was invented

unfortunately there’s no better thing

than radio trust me because if the film

is better than a book the radio piece is

better than a book because radio in

essence it doesn’t show you the image

you have to think on it so it’s a very

modest medium so I started doing a

starting working on radio like 20 years

ago and I’ve done a lot of radio

reporting it’s a couple of years ago I

went to Syria and for the first time I

brought that story that sad story all

these Syrian boys in the midst of war

who do that dangerous work imagine Mad

Max it’s like an end of the world

setting and these guys are cooking crude

oil and it’s very dangerous because they

do it in in giant tanks and then that

explodes and it give fumes and they want

to get paid like ten dollars a day and

it was a society but a magnificent story

to tell because you see these guys from

15 16 years or older who are torn in the

midst of war they have no future and the

only thing that they can do is this sad

story so I brought that story on radio

but then of course at work they hear the

story the story in the central area

until next time when you go to Syria

we’re gonna give you a camera team as

well because we want that story too you

have to bring it on on TV

because it’s really a story that one

should see so the next year I go back to

Syria and I brought the story on

television as well so what you see is a

classic see the images you see frames

you see the Mad Max thing so we brought

the story on television but still I was

a bit frustrated still I had the feeling

there is so much more in this story but

you simply can’t tell it it’s with the

feeling like are there any people who go

skiing the people who go skiing like the

moment that you’re on the top of a

mountain white mountain sky blue sky you

take your phone you take a couple of

pictures anything wow this is great in a

week later you come home at work with

friends you show the picture in civic

yeah well but in reality it was better

and you know that feeling is you just

wanted to show these people like in

reality it was better but you simply

can’t take reality you can’t do that

because you wanted to show the whole

picture and that’s what 360 does the

first time when I saw 360 was a couple

of years ago in in a small town in in

Belgium and so the this guy who puts me

one of these goggles on and it was a

very sad story that I saw from a

journalist on the New York Times with a

story coming from Ebola in in Africa and

so I start watching and I immediately

start smiling and so the guy standing

next to me said sir are you okay and say

yes yes yes I’m okay sure and our

smiling is for the first time I saw a

technology that I had been waiting for

so long a kind of technology that for

the first time

better than radio button and television

can really give you the idea that

instead of watching something that gives

you that takes you there and that is in

essence what 360 does now for the people

who have never experienced 360 it’s very

hard to tell it’s like a bit it’s like a

glass of wine actually I could show you

the color I could say it it tastes like

this or that I could explain you how it

smells like what what it is made of but

in the end you should taste it so what

I’m gonna show you is a little piece of

if you would what we what you would see

if you are looking at 360 imagine of a

complete sphere around you somewhere

else but you’re in the midst of it and

wherever you look you always see

everything around you so what you see is

like if you would have these goggles on

and you would be looking around but

still think you’re just looking at it

you’re not tasting it all this

revolution wasn’t worth it

I just want to live and become a teacher

I hate this water I don’t understand it

a whole new way of telling stories and

the thing is it’s completely different

because you don’t have a frame anymore

we’re used to television we’ve grown up

with television if I would show you the

first picture a beautiful naked lady

going into shower and the second picture

would be like the door opening we know

she’s gonna die the man has a knife and

that’s the way it works

that’s television works with 360 draw no

rules because it’s new technology of

course there are some rules but they

apply a bit like radio but the rules are

not written yet so it’s a whole new way

of working because you can’t guide

people anymore in your story with

television with normal media you can say

that okay this is what you have to see

with 360 I give you a complete sphere

around 360 but I can’t say look forward

or look backward that’s what you have to

do so it’s a new way of experiencing

stories of course new technology comes

with certain problems as well one to say

it’s very hard to reach an audience if I

make a radio piece if I make television

piece we have channels to broadcast it

with 360 it’s much more difficult yet

it’s also difficult because with the old

technology you always you can hide

behind the camera with this you can’t

hide

because there is no behind the camera

everything is in the picture and so what

I’ve chosen for for my stories is to get

myself out of the picture but how do you

do that if you have a camera that films

constantly 360 around you you hide so

you hide out of the picture as I said

the outreach is difficult yet the

technology is not what it should be it’s

not it’s still evolving and it’s

evolving very far

but it’s not going away 360 is not gonna

go away and why is it not gonna go away

because I know 99% of you have a

smartphone now take your smart phones

look at it really take it take your

smart phones okay most of you people

okay we’re gonna try at least one

smartphone here do you have a camera in

the front

yes do you have one on the other side

yes actually this is a 360 camera this

is a camera de if I would turn it on on

both sides it’s gonna film you and it’s

gonna film me so think of this if you

would have a Smart Folder process that

is fast enough with a connection that is

fast enough this is gonna be a way of

communicating if I would put this on a

table and I’m in the South of France and

my mom is here in Belgium and we connect

via this she can have the whole view

around her and say like oh right the

kids are here the dog is here instead of

this old-fashioned single view where

you’re always stuck within a frame

forget the frame the frame is dead and

that’s why 360 is in my opinion is gonna

be the next big thing and the good thing

about is instead of bringing stories

back to here it can take you there and

that is a fundamental change of looking

and things thank you [Applause]

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