so today I want to talk about the five
principles of social impact why is it
that two people have the same
opportunities and same education and
won’t become a successful game changer
and the other one doesn’t reach a level
of success or impact this question we we
discussed it many times while I was
working as a manager at the University
of Amsterdam for eight years and we were
talking about it and after that I left
University became an entrepreneur
traveling all over the world I met a lot
of social entrepreneurs and also
students career professionals who asked
me this question how can I change my
society how can I change my surroundings
how can I create impact and then I will
ask them if it is an entrepreneur I
would ask them that you have planned if
it is a career professional I would ask
them what’s your passion and if it’s a
student I would ask them what would you
do after five years so while I was
traveling and I met and I went to more
than 20 nations so I met a lot of people
and I wanted to share this story what I
saw and what I observed so it is so
funny because a few days ago I had a
discussion with a few entrepreneurs and
they were talking about what is a social
entrepreneur aren’t you just an
entrepreneur I said no a social
entrepreneur is completely different
from a regular entrepreneur you want to
create a social impact so after somebody
said it said please explain I went back
home and I wish I research that I looked
for a good definition of course Stanford
and I said ok this is the correct
definition social impact how
organizations or people’s actions
affect the surrounding community so how
can you select excuse me
how can you affect the surrounding
community Alcor how can your
organization affect the surrounding
community
well I research more and then I
discovered these five principles and
that was also nice to make it the five
C’s so I will go with you through all
these five CS and explain to you what I
observed and I will share a few stories
of people I met and also it’s just
stories I found by reading articles
finding stories about people who created
social impact so the first thing I
discovered is that most of the people
that created a youth social impact
looked for an opportunity they looked
out for an opportunity and one of the
persons III looked up a lot of
entrepreneurs and and career
professionals and I found one
nowadays they would call her a refugee
as still out there who started right
after World War two selling beauty
products but what she did is not just
some beauty products she started
sampling products so nowadays when you
buy a beauty product and it’s a sample
it was an idea by Estee Lauder
she created an impact a business impact
and she became also a successful
entrepreneur also helping other female
entrepreneurs the other thing I
explained most of the time when people
say I want to change I want to
breakthrough I said clarity is very
important you have to strategize you
have to look where for where am I going
visualize your goals I know an attack
entrepreneur by
Mariama Tammy she’s from Senegal she was
trafficked to France and now her goal is
to reach 1 million young women all over
the world to teach them how to code and
her everything about her is how to reach
that goal she travels all of the world
we discuss it many times she has a clear
strategy she can visualize it she can
explain it have passion for what you do
so a lot of people think that when
you’re passionate that you’re an
emotional that’s not true I spoke to one
of the cofounders of TomTom a female
entrepreneur who said I go for what I
want and I don’t do it alone I do it
with my team and I make sure that I sit
at the table there’s a lot a lot of
people are talking about seat at the
table but she said when you have a seat
at a table it is very important not to
become the menu at a table which was for
me really an eye-opener because a lot of
time with all our passion we want to
have a seat at the table and what you
want to achieve change the world or
change your surrounding but be careful
not to become the menu you need to have
an entrepreneurial mindset you need to
be ready I could I organized a startup
award for young entrepreneurs and you
can see that they want to they’re so
focused on creating a perfect product
but a perfect product is not enough you
need to have entrepreneurial mindset how
will you reach that goal
strategize is it clear what do you want
a lot of time people create beautiful
products but they cannot explain to an
investor or even to their colleague what
they really want or what they really
need so you need to have an entrepreneur
mindset the last one is be considerate
and determined that is something that I
observed also be purposeful and
meaningful in everything you do
Lex Peters is a as a gynecologist and
oncologist I’ve known for many years
he’s even retired now and what was so an
eye-opener for me is that he told me for
40 years I go to my job full of joy
I was like oh no I am not that kind of
person that’s amazing but after his
retirement he even went further he
didn’t he wasn’t not just a professor
after that he wanted to save especially
young woman’s life and what he did is he
discovered that with vinegar and with a
piece of cotton you can save a young
woman’s life so that she will not you
can prevent cervical cancer and for me
it was this is somebody who is almost 17
years old
but so determined and not just
determined to make a lot of money which
is also good but really to impact his
society and its surroundings not just in
the Netherlands but also in the world
so in conclusion a lot of times people
want to create social impact and what
I’ve seen I’ve talked about these five
C’s is that most of the all these people
they work very hard that is one thing
they all do but it is also not about
them they want to change their society
so if you’re here and you’re an
entrepreneur or maybe a student are
career professional you can start by
changing and applying one
see thank you
[Applause]
principles of social impact why is it
that two people have the same
opportunities and same education and
won’t become a successful game changer
and the other one doesn’t reach a level
of success or impact this question we we
discussed it many times while I was
working as a manager at the University
of Amsterdam for eight years and we were
talking about it and after that I left
University became an entrepreneur
traveling all over the world I met a lot
of social entrepreneurs and also
students career professionals who asked
me this question how can I change my
society how can I change my surroundings
how can I create impact and then I will
ask them if it is an entrepreneur I
would ask them that you have planned if
it is a career professional I would ask
them what’s your passion and if it’s a
student I would ask them what would you
do after five years so while I was
traveling and I met and I went to more
than 20 nations so I met a lot of people
and I wanted to share this story what I
saw and what I observed so it is so
funny because a few days ago I had a
discussion with a few entrepreneurs and
they were talking about what is a social
entrepreneur aren’t you just an
entrepreneur I said no a social
entrepreneur is completely different
from a regular entrepreneur you want to
create a social impact so after somebody
said it said please explain I went back
home and I wish I research that I looked
for a good definition of course Stanford
and I said ok this is the correct
definition social impact how
organizations or people’s actions
affect the surrounding community so how
can you select excuse me
how can you affect the surrounding
community Alcor how can your
organization affect the surrounding
community
well I research more and then I
discovered these five principles and
that was also nice to make it the five
C’s so I will go with you through all
these five CS and explain to you what I
observed and I will share a few stories
of people I met and also it’s just
stories I found by reading articles
finding stories about people who created
social impact so the first thing I
discovered is that most of the people
that created a youth social impact
looked for an opportunity they looked
out for an opportunity and one of the
persons III looked up a lot of
entrepreneurs and and career
professionals and I found one
nowadays they would call her a refugee
as still out there who started right
after World War two selling beauty
products but what she did is not just
some beauty products she started
sampling products so nowadays when you
buy a beauty product and it’s a sample
it was an idea by Estee Lauder
she created an impact a business impact
and she became also a successful
entrepreneur also helping other female
entrepreneurs the other thing I
explained most of the time when people
say I want to change I want to
breakthrough I said clarity is very
important you have to strategize you
have to look where for where am I going
visualize your goals I know an attack
entrepreneur by
Mariama Tammy she’s from Senegal she was
trafficked to France and now her goal is
to reach 1 million young women all over
the world to teach them how to code and
her everything about her is how to reach
that goal she travels all of the world
we discuss it many times she has a clear
strategy she can visualize it she can
explain it have passion for what you do
so a lot of people think that when
you’re passionate that you’re an
emotional that’s not true I spoke to one
of the cofounders of TomTom a female
entrepreneur who said I go for what I
want and I don’t do it alone I do it
with my team and I make sure that I sit
at the table there’s a lot a lot of
people are talking about seat at the
table but she said when you have a seat
at a table it is very important not to
become the menu at a table which was for
me really an eye-opener because a lot of
time with all our passion we want to
have a seat at the table and what you
want to achieve change the world or
change your surrounding but be careful
not to become the menu you need to have
an entrepreneurial mindset you need to
be ready I could I organized a startup
award for young entrepreneurs and you
can see that they want to they’re so
focused on creating a perfect product
but a perfect product is not enough you
need to have entrepreneurial mindset how
will you reach that goal
strategize is it clear what do you want
a lot of time people create beautiful
products but they cannot explain to an
investor or even to their colleague what
they really want or what they really
need so you need to have an entrepreneur
mindset the last one is be considerate
and determined that is something that I
observed also be purposeful and
meaningful in everything you do
Lex Peters is a as a gynecologist and
oncologist I’ve known for many years
he’s even retired now and what was so an
eye-opener for me is that he told me for
40 years I go to my job full of joy
I was like oh no I am not that kind of
person that’s amazing but after his
retirement he even went further he
didn’t he wasn’t not just a professor
after that he wanted to save especially
young woman’s life and what he did is he
discovered that with vinegar and with a
piece of cotton you can save a young
woman’s life so that she will not you
can prevent cervical cancer and for me
it was this is somebody who is almost 17
years old
but so determined and not just
determined to make a lot of money which
is also good but really to impact his
society and its surroundings not just in
the Netherlands but also in the world
so in conclusion a lot of times people
want to create social impact and what
I’ve seen I’ve talked about these five
C’s is that most of the all these people
they work very hard that is one thing
they all do but it is also not about
them they want to change their society
so if you’re here and you’re an
entrepreneur or maybe a student are
career professional you can start by
changing and applying one
see thank you
[Applause]
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