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The 21st Century Economy Requires Hustle | Jeffery Wallace | TEDxCrenshaw


he’s a liar he didn’t graduate from

college he never keeps his word doesn’t

know how to treat women you don’t want

to be anything like him his name is big

Jeff and that happened to be my father

this narrative potted my memory for

years and years until it mutated the

affinity of man should have for his

father into animosity animosity that

mutated into my day-to-day behaviors

where I wanted to be a man of my word

I wanted to ensure that I went to

college and graduated and did I wanted

to do everything other than big Jeff and

then one day when I finished my second

master’s I was trying to get a job God

spoke to me and said Jeff my commandment

to you is for you to honor your mother

and your father and in order for you to

get to the next level of blessings I

have for you you’re going to have to

start to repair that relationship with

your father

so I was obedient and that day I started

to call my father more and after having

conversations with him in meeting with

him and being of experience my father

big Jeff this liar cheater stiller

hustler I realized there were things

about myself that I didn’t know there

was this untapped potential that I had

not unlocked

there was this vision for myself that I

had not articulated clearly I didn’t

really understand my value and what I

can contribute to the world and most

importantly I didn’t understand that

there was a village wrapped around me

that was there to support me it was at

that day in my life that I understood

that my calling was to ensure that every

young person that grew up in the hood

just like me was going to be able to

have the access to that vision that

value that village and be able to tap

into this innate potential that we all

call hustle now you might look at the

city or the County of Los Angeles and

you know that we are separated from

north to south by what I call the

mason-dixon line of quality of life

that’s called the 10 freeway when you

cross the 10 freeway

when you cross the 10 freeway great

schools vanish when you cross the 10

freeway grocery stores dissipate when

you cross the 10 freeway police are no

longer Guardians they’re warriors when

you cross the 10 freeway the land of

Economic Opportunity is barren but when

you cross the 10 freeway

you also see Talent you see two hundred

thousand young people that are

disconnected from the world of work and

school called opportunity youth you see

two hundred thousand young people that

are currently costing the Los Angeles

economy three hundred and thirty million

dollars in lost tax revenue in loss in

an economic burden based upon public

assistance and across this County you

also have over three hundred thousand

jobs that are currently vacant now

Nelson just reported in his last report

on economic consumerism of minorities

that minority buying Power has grown

four hundred and fifteen percent in the

last two decades that means

african-americans Latinos Asian Pacific

Islanders are essential to the economy

not just here locally but across the

nation but when we reverse and think

about those 200,000 young people in LA

County that are out of school out of

work over 70% look like that growing

multicultural consumer base so the

question to industry and our economy

today is how can you ignore this talent

that resides on the bottom half of the

ten and what is allowing you to ignore

this talent and what is allowing this

talent not to be able to carpe diem and

seize the opportunity that’s right in

front of them well I’ll break that down

for you I’m glad you asked there are

three gaps that are actually impeding

the progress of this talent base that is

in South LA the first gap is the

exposure gap when you look at South LA

in the south accounting environment

these young people lives in lives and

it’s like living in our communities

that’s like living in a house with no

windows and we all letter that window

allows you to see past a wall or barrier

towards opportunity the reality is that

young people don’t see

successful folks that look like them on

a day to day basis in South LA then I

see a teacher a principal a counselor or

caseworker but now I’m not seeing social

entrepreneurs they’re not seeing the

CEOs of color that looked like them and

the reality is in our young people in

South LA and other underserved

communities across this nation they

become what they see the exposure gap is

plugging the talent base that we need to

move our economy forward the second

thing is the skills gap now interesting

enough and the work that we lead at

leaders up which is a non-profit focused

on bridging the divide between the

untapped potential of young people in

the business challenge of finding and

keeping the right talent that business

leaders across the nation they do

struggle with technical skills necessary

to drive their business forward but more

importantly they struggle with what we

call power skills empower is often often

refined in communities of color in the

hood power is persistence and resiliency

power is an orientation towards goals

and action power is a strong work ethic

power also is effective communication

but most importantly with a community

like the hood provides for you is

relationships power is about ensuring

that you’re able to collaborate and move

a business or your community for it and

that power that I learned back in 2005

when I started to build that

relationship with my father is called

hustle now the reality of this skills

gap is also exasperated by the fact that

we don’t have employers investing in our

community colleges we don’t have the

employers investing in K through 12

education why because it’s seen as an

education system and not a talent

development system the reality today is

is that businesses must invest in these

communities not just because it’s the

right thing to do but it’s great for

business it’s great for your consumer

base but most importantly it’s a great

way to connect to that next set of

skilled talent so there’s this exposure

gap there is the skills gap but the

biggest chasm between young people and

job opportunities is what I call the

opportunity gap and that opportunity gap

actually ensures that a young person

doesn’t have

access the opportunity not because they

don’t have a great skillsets not because

they don’t know what they want to be but

because they don’t have the simple

social capital see social capital

actually manifests itself in our day to

day relationships little johnny has an

uncle who runs the law firm so little

Johnny on the west side has an

internship that allows him to prove

himself and then become so one who’s in

law school and then four years later or

three years later excuse me he is back

in that same law school law firm getting

the job the work of leaders up on a day

to day basis ensures that young people

of color and opportunity you’ve across

the entire nation have access to the

capital to tell the business community

and other employers that this young

person is worth it this young person is

not just worth it because they have the

power skills but they have the talent

and the hustle that the 21st century

economy needs today and the reality that

we are facing today is that it is hustle

that show leader like me that we can

grow from one bit one market to three

markers across this nation Chicago Los

Angeles in the San Francisco Bay Area

it was hustle that allowed us to procure

the services of over 80 businesses

across the nation there are now pumping

job opportunities into underserved

resource erv communities it was hustle

that also how leaders up to connect over

1500 young people in a year-and-a-half

it was also a hustler that poured into a

young man named Jeffrey Wallace to be

the social entrepreneur that you see

today so the reality of America in the

21st century is that we cannot ignore

the talent that lives below the ten we

cannot ignore the talent that we need to

drive our businesses forward in America

because your future is in colored you

cannot ignore the talent that lives in

South LA thank you [Applause]

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