100 trillion dollars that is the market
size that you and I have available to us
the 100 trillion dollar number sounds
very dr. evil however that is the number
that the World Economic Forum has
forecasted the value to be globally over
the next 10 years for digital
transformation across all industries
just to understand the size and
magnitude of that number let’s compare
it to the United States GDP at a tiny 18
trillion how do we unlock that value
just like how you would eat an elephant
one piece at a time
so I’m here to propose to you that the
way we’re gonna unlock that hundred
trillion dollar value is by building one
proof of concept at a time
there is simply no better way to
convince a senior executive an investor
friends and family that you should
pursue your idea than by showing them a
proof of concept stop telling me show me
what do you mean it doesn’t matter if
you’re short or tall young or old if you
live in Kazakhstan Sudan Brazil Beirut
New York or San Francisco it’s
irrelevant if you don’t have
entrepreneurial culture in you already
don’t worry over the next few minutes
I’m gonna give you the tools and
resources that’s gonna kickstart you on
your own innovation journey personally I
grew up in Norway above the Arctic
Circle on a farm
center-left in this picture and the
reason you can tell this is Norway is
it’s July and there is only a little bit
of snow on the ground I was about seven
or eight years old and today defence
broke on the farm on the farm something
always breaks
I had three brothers and one newborn
sister so the fence was broken
we didn’t form a fence committee we
didn’t hire a fence consultant nor did
we document the process and submitted it
to the farm in compliance Department no
we fixed the damn fence otherwise we
wouldn’t have dinner that is how you
embed entrepreneurial culture don’t feed
the troops until the project is done I’m
here to walk you through the processes
and the tools and resources for how to
build a proof of concept so first we
need a framework the framework we’re
going to apply is called design thinking
design thinking is all about embedding
the customer or personas that you may
have identified as early as possible in
your product development lifecycle so in
this case we got the wheel that’s the
idea we’re building the prototype the
bicycle because we talked to some people
and they didn’t want a wheel they wanted
transport within the city but then as
you talk to more customers and had more
user studies and did more research they
may say well I really wanted a low-cost
transportation method the motorcycle so
we’re gonna focus on the prototype and
proof-of-concept elements typically you
would more move forward with what’s
called MVP Minimum Viable Product and
the actual product and you would do
several iterations of that but let’s
stay in this box for a little bit so
stop telling me show me what you mean so
I’m gonna show you two examples one
proof of concept and one prototype the
proof of concept is basically I’m at my
house this is not a stage kitchen this
is my own kitchen I’m using my phone and
I’m pulling down an espresso machine
from a digital catalog I’m placing it on
my kitchen counter spinning it around
make sure it fits right to my beer net
next to my beer keg for those of you
with sharp eyes and it looks good
it’s the right depth it’s the right
height I’m using voice I’m gonna change
the color to black because that’s really
what I want and then I can double check
it make sure that all right yeah it
looks good in black that’s what I want
I’m gonna go ahead and place the order
and hopefully it’s on my doorstep
tomorrow morning the prototype is of
different fidelity not always but most
of your time in other words it’s cheaper
to make and faster to create a POC
usually requires more resources and time
so the prototype roto type is a personal
prototype and of interest to me
I like stakes I grew up in a farm you
already know that so when I want a steak
perfectly made for me
medium-rare 128 degrees or 54 degrees
Celsius
I cook it at home however if we are out
how do you know that the steak is
approximately 128 degrees
you really don’t unless you cut into it
sample it so here is how I’m gonna solve
that problem meet the X ometer it’s a
prototype the idea is that the LCD
display is built into the handles so
when the steak arrives at my table I can
just look at it
do a few Instagram photos I think this
will be a killer on the Instagram
personally and then I can see yep that
is 128 degrees I’m a happy customer
however there may be some issues from
the restaurant owners in the sense of
they don’t want 15 to 20 axes flying
around at 8 o’clock every evening I can
understand it so it’s a prototype but it
may lead to other iterations no I’m
gonna give you the ingredients for how
you can build your own Innovation Lab
for $100 I’ve built low-cost
Innovation Lab I’ve been part of teams
that have built multi-million dollar
innovation labs here are the ingredients
$15 in markers and sticky $5 for a
sketchbook where you can draw
out your big idea and storyboard it $20
for a whiteboard because sometimes you
just want to scratch down some notes
real quick and then some templates that
can be specific to your industry or if
you’re a big fan of your own operating
system like iOS Android Facebook etc
then you can buy those templates
specifically for that and there are
cloud-based services available that are
offering you monthly subscription based
services where you can get a plethora of
digital assets available to you and
lastly a presentation template for
either keynote or PowerPoint extremely
low cost but high value I use this all
the time for personal work and the idea
is that you take your sticky notes your
ideas your prototyping output and then
put it into a presentation that you want
to socialize and here is the best news
if you cycle through three or four of
these prototyping cycles you’re going to
be amazed at how good you’re going to be
at storytelling and you’re gonna be
totally impressed at how quickly you can
assemble tactical artifacts for your
idea it doesn’t matter what industry
you’re doing this for it doesn’t matter
what technology nonprofit for-profit
public private it’s technology agnostic
what I just went through blockchain
artificial intelligence c-sharp Java
bring it on and if someone tells you
that your idea is a stupid one feel free
to share this slide
there are some guidelines if you will
around how to assemble a team and the
consistency of that team this image
happens to be from ING Direct we were
the first bank ING Direct is probably
known to be one of the most successful
global digital banks and what we
employed early on this is 11 years ago
was visioning sessions innovation
sessions and hackathons before it became
a cool world work and we put rails on
some of the cut on the projects rails
are typically time and money
typically so the idea was this is
specifically for a u.s. savings product
it shouldn’t take more than six months
to build and shouldn’t cost more than
$100,000 it’s good to apply rails to
keep the troops in control so they don’t
go for total scope creep unless you
don’t want that so I don’t recommend it
early on in the ideation phases because
you wanna you want to get all the good
ideas out first and then how do you
assemble a killer team did you know that
70% of corporate innovation labs are
failing failing meaning they’re not
outputting what they were intended there
to do that is a big number and the
reason is most of them end up being
executive playhouses or innovation
theaters where they’re just show it to
their customers and say hey look we got
this multi-million dollar office with
free coffee come on in and it’s all
about the people it’s all about you you
and I it’s the culture the team each
team should consist of about five people
and it’s not just me saying it Jeff
Bezos said it best he said if it takes
more than two medium-sized pizzas to
feed a team it’s too big
and I don’t think it’s by coincidence
that most global SWAT teams consist of
five team members you need a subject
matter expert but you need Ida verse as
possible of a team I’ve led many global
teams I often hire not solely for
diversity but I ensured it there because
it gives you much much better ideas
and then lastly put on an alternative
words lens if you’re in the help or if
you’re servicing the healthcare market
why don’t you ask yourself what would
Harley Davidson do in this case if
you’re in finance or manufacturing or
pharma ask yourself what would Amazon do
I think those are extremely helpful and
if you have an idea like my axe ometer
that you’re passionate about don’t ever
give up on it okay
meet the epitome of perseverance James
Dyson did you know that he built five
thousand one hundred and twenty six
prototypes over 15 years and they all
sucked in a good way then he built one
more number five thousand one hundred
and twenty seven and that sucked so bad
that the board of director said we’re
shipping it and before you knew it it
was a multi-billion dollar company so
I’m here to propose to you that we’ve
identified a market of a hundred
trillion we’ve shared some tools and
resources and techniques for how you can
get there but now it’s all up to you so
open the door bring in the box that’s
outside more than likely it’s a new
espresso machine in black pour yourself
a cup of coffee and get started thank
you
you
you
size that you and I have available to us
the 100 trillion dollar number sounds
very dr. evil however that is the number
that the World Economic Forum has
forecasted the value to be globally over
the next 10 years for digital
transformation across all industries
just to understand the size and
magnitude of that number let’s compare
it to the United States GDP at a tiny 18
trillion how do we unlock that value
just like how you would eat an elephant
one piece at a time
so I’m here to propose to you that the
way we’re gonna unlock that hundred
trillion dollar value is by building one
proof of concept at a time
there is simply no better way to
convince a senior executive an investor
friends and family that you should
pursue your idea than by showing them a
proof of concept stop telling me show me
what do you mean it doesn’t matter if
you’re short or tall young or old if you
live in Kazakhstan Sudan Brazil Beirut
New York or San Francisco it’s
irrelevant if you don’t have
entrepreneurial culture in you already
don’t worry over the next few minutes
I’m gonna give you the tools and
resources that’s gonna kickstart you on
your own innovation journey personally I
grew up in Norway above the Arctic
Circle on a farm
center-left in this picture and the
reason you can tell this is Norway is
it’s July and there is only a little bit
of snow on the ground I was about seven
or eight years old and today defence
broke on the farm on the farm something
always breaks
I had three brothers and one newborn
sister so the fence was broken
we didn’t form a fence committee we
didn’t hire a fence consultant nor did
we document the process and submitted it
to the farm in compliance Department no
we fixed the damn fence otherwise we
wouldn’t have dinner that is how you
embed entrepreneurial culture don’t feed
the troops until the project is done I’m
here to walk you through the processes
and the tools and resources for how to
build a proof of concept so first we
need a framework the framework we’re
going to apply is called design thinking
design thinking is all about embedding
the customer or personas that you may
have identified as early as possible in
your product development lifecycle so in
this case we got the wheel that’s the
idea we’re building the prototype the
bicycle because we talked to some people
and they didn’t want a wheel they wanted
transport within the city but then as
you talk to more customers and had more
user studies and did more research they
may say well I really wanted a low-cost
transportation method the motorcycle so
we’re gonna focus on the prototype and
proof-of-concept elements typically you
would more move forward with what’s
called MVP Minimum Viable Product and
the actual product and you would do
several iterations of that but let’s
stay in this box for a little bit so
stop telling me show me what you mean so
I’m gonna show you two examples one
proof of concept and one prototype the
proof of concept is basically I’m at my
house this is not a stage kitchen this
is my own kitchen I’m using my phone and
I’m pulling down an espresso machine
from a digital catalog I’m placing it on
my kitchen counter spinning it around
make sure it fits right to my beer net
next to my beer keg for those of you
with sharp eyes and it looks good
it’s the right depth it’s the right
height I’m using voice I’m gonna change
the color to black because that’s really
what I want and then I can double check
it make sure that all right yeah it
looks good in black that’s what I want
I’m gonna go ahead and place the order
and hopefully it’s on my doorstep
tomorrow morning the prototype is of
different fidelity not always but most
of your time in other words it’s cheaper
to make and faster to create a POC
usually requires more resources and time
so the prototype roto type is a personal
prototype and of interest to me
I like stakes I grew up in a farm you
already know that so when I want a steak
perfectly made for me
medium-rare 128 degrees or 54 degrees
Celsius
I cook it at home however if we are out
how do you know that the steak is
approximately 128 degrees
you really don’t unless you cut into it
sample it so here is how I’m gonna solve
that problem meet the X ometer it’s a
prototype the idea is that the LCD
display is built into the handles so
when the steak arrives at my table I can
just look at it
do a few Instagram photos I think this
will be a killer on the Instagram
personally and then I can see yep that
is 128 degrees I’m a happy customer
however there may be some issues from
the restaurant owners in the sense of
they don’t want 15 to 20 axes flying
around at 8 o’clock every evening I can
understand it so it’s a prototype but it
may lead to other iterations no I’m
gonna give you the ingredients for how
you can build your own Innovation Lab
for $100 I’ve built low-cost
Innovation Lab I’ve been part of teams
that have built multi-million dollar
innovation labs here are the ingredients
$15 in markers and sticky $5 for a
sketchbook where you can draw
out your big idea and storyboard it $20
for a whiteboard because sometimes you
just want to scratch down some notes
real quick and then some templates that
can be specific to your industry or if
you’re a big fan of your own operating
system like iOS Android Facebook etc
then you can buy those templates
specifically for that and there are
cloud-based services available that are
offering you monthly subscription based
services where you can get a plethora of
digital assets available to you and
lastly a presentation template for
either keynote or PowerPoint extremely
low cost but high value I use this all
the time for personal work and the idea
is that you take your sticky notes your
ideas your prototyping output and then
put it into a presentation that you want
to socialize and here is the best news
if you cycle through three or four of
these prototyping cycles you’re going to
be amazed at how good you’re going to be
at storytelling and you’re gonna be
totally impressed at how quickly you can
assemble tactical artifacts for your
idea it doesn’t matter what industry
you’re doing this for it doesn’t matter
what technology nonprofit for-profit
public private it’s technology agnostic
what I just went through blockchain
artificial intelligence c-sharp Java
bring it on and if someone tells you
that your idea is a stupid one feel free
to share this slide
there are some guidelines if you will
around how to assemble a team and the
consistency of that team this image
happens to be from ING Direct we were
the first bank ING Direct is probably
known to be one of the most successful
global digital banks and what we
employed early on this is 11 years ago
was visioning sessions innovation
sessions and hackathons before it became
a cool world work and we put rails on
some of the cut on the projects rails
are typically time and money
typically so the idea was this is
specifically for a u.s. savings product
it shouldn’t take more than six months
to build and shouldn’t cost more than
$100,000 it’s good to apply rails to
keep the troops in control so they don’t
go for total scope creep unless you
don’t want that so I don’t recommend it
early on in the ideation phases because
you wanna you want to get all the good
ideas out first and then how do you
assemble a killer team did you know that
70% of corporate innovation labs are
failing failing meaning they’re not
outputting what they were intended there
to do that is a big number and the
reason is most of them end up being
executive playhouses or innovation
theaters where they’re just show it to
their customers and say hey look we got
this multi-million dollar office with
free coffee come on in and it’s all
about the people it’s all about you you
and I it’s the culture the team each
team should consist of about five people
and it’s not just me saying it Jeff
Bezos said it best he said if it takes
more than two medium-sized pizzas to
feed a team it’s too big
and I don’t think it’s by coincidence
that most global SWAT teams consist of
five team members you need a subject
matter expert but you need Ida verse as
possible of a team I’ve led many global
teams I often hire not solely for
diversity but I ensured it there because
it gives you much much better ideas
and then lastly put on an alternative
words lens if you’re in the help or if
you’re servicing the healthcare market
why don’t you ask yourself what would
Harley Davidson do in this case if
you’re in finance or manufacturing or
pharma ask yourself what would Amazon do
I think those are extremely helpful and
if you have an idea like my axe ometer
that you’re passionate about don’t ever
give up on it okay
meet the epitome of perseverance James
Dyson did you know that he built five
thousand one hundred and twenty six
prototypes over 15 years and they all
sucked in a good way then he built one
more number five thousand one hundred
and twenty seven and that sucked so bad
that the board of director said we’re
shipping it and before you knew it it
was a multi-billion dollar company so
I’m here to propose to you that we’ve
identified a market of a hundred
trillion we’ve shared some tools and
resources and techniques for how you can
get there but now it’s all up to you so
open the door bring in the box that’s
outside more than likely it’s a new
espresso machine in black pour yourself
a cup of coffee and get started thank
you
you
you
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