they want to start actually talking
about what that something do for you
well actually the sir the future of text
about people how we can change human
performance with this but to change the
world with textile to change sort of the
human performance it is quite important
to understand human performance one of
the things that I want to start with is
a day in the life of but before that I
want to ask you a question because I was
wondering what you think is your most
use object what did you use most today
what did you use most actually the whole
week and keep that in mind I don’t need
answers I don’t need you to see the
things I want to mention that’s always
good so it’s good to have a crowd
attention and what to tell that story
actually I want to tell the first of my
story because that’s easy because they
want to talk about how I can improve
performance from people I have to
understand people and I think I
understand myself better than most other
people so I’m gonna start with the day
in the life of me boy this morning I
woke up actually just like all you guys
did and started with some breakfast put
on my running clothes when running for
around half an hour came back all sweaty
and I thought that before I take a
shower
let’s grab my computer grab my phone and
didn’t speak to my girlfriend yet so
send her some love look at the
presentation because yes I was not
finished yet and
and then I said okay stop sweating let’s
take a shower and get dressed so Google
my clothes and put on my jacket and I
went out I went out towards here let’s
have first have a coffee
chill check the computer again and see
what happened to finish luckily I didn’t
have to be in the rain but well I was
making this I thought yes what the heck
and Amsterdam it always range so
probably today too
so the next step is I’m here doing my
presentation standing here in front of
you guys telling you what the future of
texture will be telling you where I
think it will have afterwards I have to
run quickly probably do a change do
another presentation meet some people
and and head into the city so after that
moment I have my dinner I hope I can
talk about what we need to do and I love
ramen only problem with ramen is that I
always spell all the food wrong over my
clothing and then I have to change again
because I think tonight it’s student
night so you know when I was studying on
Thursday I was party so what the heck
maybe tonight too but I do have to
change him some water clothes and after
that I luckily can go doing my fresh
bite again so why did I tell this story
about my whole day so why is important
to know what I’ve been doing they don’t
want to change that thing so it’s
important to know what you’re doing to
understand what you need so all the
steps that I took today
and what I’m going to take I will I want
to perform my best saying that I want to
perform here my best and tell me also me
I was like
near that okay I’m gonna be
sweating for the second time today first
running now this I hope my woolen shirt
will not smell that working but coming
back to the question that I asked you in
the first end is what is your most used
object and I don’t for sure that a lot
of you guys even then I started my talk
with textile thought why it’s my most I
love the shirt like that’s the thing
that I use most and it’s logic it’s
logic that you think that because you
use it for a lot of different things but
of course after this story and why I’m
standing here you will understand it
through the whole day they’re using
textile you’re wearing it you’re
touching it you’re drying yourself with
it and all the day through and it’s
helping you to do the things you’re
doing to perform on a simple way so
understanding that you use that as the
most you need to understand how we make
that cut up to know if you can make it
better for you and if you can make it
I’m material that that you perform
better so from the yarn to the product
I thought next time we start with the
yarn and the moment I understand that
I’m running I know that the yarn should
help me dry faster the moment that I’m
standing here in sweating I know it
should be antibacterial so it doesn’t
smell so understanding that two words
that I know which machine I use so you
can make a better material if you
understand how to make a better material
you can give it a better shape so you
can move better in it think of the
running or think of me standing here and
opening my pants do Aaron that was
actually something that I didn’t think
of that was handy then you can make the
best clothing piece or thing for that
moment so it’s pointing towards a better
product one thing that I find important
in fashion
but I wanted to do one step back go back
to the mobile phone because why is it as
you logic of your mobile phone and why
are we using it so much so one thing
that I said earlier is that the mobile
phone now is used for a lot of things
but remember when we had the mobile
phone in the beginning of the 90s of an
end of the 90s and we had the phone and
it was just to send the text message and
took over it with only two functions but
everybody had a different problem and
all the students and all the like people
in high school had a Nokia 3310 with a
different goal part because we wanted to
be different and it’s a little different
being the better because we’re all
different people we don’t wanna have
another image in a different shade and
now when we get our phone and honestly
if you would get your phone out and then
look to the person left to you and write
it all have the same phone and is that
because we don’t want to differentiate
that you want but that we don’t want to
look different or that it’s not part of
very much I don’t think that’s the case
I think it’s the case because it’s doing
all these other things not for you
it’s helping you park your car if you
have a car it’s it’s doing it’s waking
you up in the morning and it’s doing all
those different things and that’s why
you lose it all the time and let me
think about fashion and clothing what
does it actually do for you really okay
you have sports clothing but it’s
protection at the one hand and on the
other hand it’s your image and to
explain that I want to actually explain
fashion that is an art form not a
necessity it’s an art form to express
yourself who you are here in the world
or a barrel and a barrel
where the clothing to protect us and we
cannot be around naked and that’s a
thing in the Western world that’s not
totally accepted anymore so we have to
get dressed so apparel is actually
covering you and I don’t want to go into
the whole talk of fast fashion why it’s
so bad I just want to clarify that it’s
now a democracy how everybody can be
part of fashion when I say that’s fast
fashion that’s not an art form
how we look today is because we just had
things to do we’re not here all because
we are showing our fashion in the sense
of an art form so I wanted to go back to
the mobile phone as I said we all know
that this morning that’s the same mobile
phone because it does more for you so
now we all have totally different
apparel because it only does one thing
for you and the point where I want to go
is I believe the moment the clothing is
gonna do more for you then just protect
you you’re not you’re not gonna wear all
these different things all the time
you’re not gonna have a closet of 20
t-shirts because it just looks different
the one has another friend now you’re
gonna wear that piece that’s gonna help
you with your well-being it’s gonna help
you through your daily life that’s gonna
help you show you around um it’s gonna
help you to meet your friends and it’s
gonna help you with all the things that
actually your mobile phone is doing
because the mobile phone is now your
interface to the world that’s how we all
use it that’s how we think but actually
it’s an extension of your body so what
if your body is going to be the next
interface because I’ve been talking
about my day and my phone was there but
actually my clothing was there with
every move I made knew exactly where I
was so we did a project with CWI
of mathematics and computer science here
in Amsterdam where actually I was doing
more or less a talk like this the only
difference was that I was wearing a
t-shirt wired up that you can see my
heart rate and you could see if I was
moving around even let you started to
but the connection of heart rate me
moving around and my girl finish school
skin response if I was focused or not
actually told the audience if it was
nervous I told you guys that I was
sweating but do you really know if I was
nervous that’s not really a thing so but
the technology was not the goal to be in
the swagger nor the technology was just
a mean to show and to help
so we wired up the whole audience with
sensors that showed me and the audience
was focused
the audience was looking at me or if the
audience was distant missile on again
and you do that I knew exactly at what
moment I was losing the audience or data
was standing something’s definitely
difficult or that I was just boring but
the moment that I saw that I could
change something to it so technology
there it helped me to perform better to
do it better on stage so if technology
is not the goal that’s why I don’t want
to talk about wearable technology
because I’m also not talking about
technology washing machine or the
technology that’s in a car it’s just
there to there to help us so I believe
that the moment we integrate technology
in clothing that’s the next generation
of clothing Welding is gonna be for me
the next int interface and if that’s so
I’m more to happy than to wear one suit
to show me around town and sometimes
when I have a wedding I’ll wear
something that
have different of course because then I
want to show my fashion still a fashion
designer but in the end I just want to
have that show me around
and I’m wondering if you guys if
clothing would help you with you
well-being everyday and will help you
with all the things you’re doing and
that maybe now your phone is partly
doing would you want to wear less
clothing them so thanks [Applause]
about what that something do for you
well actually the sir the future of text
about people how we can change human
performance with this but to change the
world with textile to change sort of the
human performance it is quite important
to understand human performance one of
the things that I want to start with is
a day in the life of but before that I
want to ask you a question because I was
wondering what you think is your most
use object what did you use most today
what did you use most actually the whole
week and keep that in mind I don’t need
answers I don’t need you to see the
things I want to mention that’s always
good so it’s good to have a crowd
attention and what to tell that story
actually I want to tell the first of my
story because that’s easy because they
want to talk about how I can improve
performance from people I have to
understand people and I think I
understand myself better than most other
people so I’m gonna start with the day
in the life of me boy this morning I
woke up actually just like all you guys
did and started with some breakfast put
on my running clothes when running for
around half an hour came back all sweaty
and I thought that before I take a
shower
let’s grab my computer grab my phone and
didn’t speak to my girlfriend yet so
send her some love look at the
presentation because yes I was not
finished yet and
and then I said okay stop sweating let’s
take a shower and get dressed so Google
my clothes and put on my jacket and I
went out I went out towards here let’s
have first have a coffee
chill check the computer again and see
what happened to finish luckily I didn’t
have to be in the rain but well I was
making this I thought yes what the heck
and Amsterdam it always range so
probably today too
so the next step is I’m here doing my
presentation standing here in front of
you guys telling you what the future of
texture will be telling you where I
think it will have afterwards I have to
run quickly probably do a change do
another presentation meet some people
and and head into the city so after that
moment I have my dinner I hope I can
talk about what we need to do and I love
ramen only problem with ramen is that I
always spell all the food wrong over my
clothing and then I have to change again
because I think tonight it’s student
night so you know when I was studying on
Thursday I was party so what the heck
maybe tonight too but I do have to
change him some water clothes and after
that I luckily can go doing my fresh
bite again so why did I tell this story
about my whole day so why is important
to know what I’ve been doing they don’t
want to change that thing so it’s
important to know what you’re doing to
understand what you need so all the
steps that I took today
and what I’m going to take I will I want
to perform my best saying that I want to
perform here my best and tell me also me
I was like
near that okay I’m gonna be
sweating for the second time today first
running now this I hope my woolen shirt
will not smell that working but coming
back to the question that I asked you in
the first end is what is your most used
object and I don’t for sure that a lot
of you guys even then I started my talk
with textile thought why it’s my most I
love the shirt like that’s the thing
that I use most and it’s logic it’s
logic that you think that because you
use it for a lot of different things but
of course after this story and why I’m
standing here you will understand it
through the whole day they’re using
textile you’re wearing it you’re
touching it you’re drying yourself with
it and all the day through and it’s
helping you to do the things you’re
doing to perform on a simple way so
understanding that you use that as the
most you need to understand how we make
that cut up to know if you can make it
better for you and if you can make it
I’m material that that you perform
better so from the yarn to the product
I thought next time we start with the
yarn and the moment I understand that
I’m running I know that the yarn should
help me dry faster the moment that I’m
standing here in sweating I know it
should be antibacterial so it doesn’t
smell so understanding that two words
that I know which machine I use so you
can make a better material if you
understand how to make a better material
you can give it a better shape so you
can move better in it think of the
running or think of me standing here and
opening my pants do Aaron that was
actually something that I didn’t think
of that was handy then you can make the
best clothing piece or thing for that
moment so it’s pointing towards a better
product one thing that I find important
in fashion
but I wanted to do one step back go back
to the mobile phone because why is it as
you logic of your mobile phone and why
are we using it so much so one thing
that I said earlier is that the mobile
phone now is used for a lot of things
but remember when we had the mobile
phone in the beginning of the 90s of an
end of the 90s and we had the phone and
it was just to send the text message and
took over it with only two functions but
everybody had a different problem and
all the students and all the like people
in high school had a Nokia 3310 with a
different goal part because we wanted to
be different and it’s a little different
being the better because we’re all
different people we don’t wanna have
another image in a different shade and
now when we get our phone and honestly
if you would get your phone out and then
look to the person left to you and write
it all have the same phone and is that
because we don’t want to differentiate
that you want but that we don’t want to
look different or that it’s not part of
very much I don’t think that’s the case
I think it’s the case because it’s doing
all these other things not for you
it’s helping you park your car if you
have a car it’s it’s doing it’s waking
you up in the morning and it’s doing all
those different things and that’s why
you lose it all the time and let me
think about fashion and clothing what
does it actually do for you really okay
you have sports clothing but it’s
protection at the one hand and on the
other hand it’s your image and to
explain that I want to actually explain
fashion that is an art form not a
necessity it’s an art form to express
yourself who you are here in the world
or a barrel and a barrel
where the clothing to protect us and we
cannot be around naked and that’s a
thing in the Western world that’s not
totally accepted anymore so we have to
get dressed so apparel is actually
covering you and I don’t want to go into
the whole talk of fast fashion why it’s
so bad I just want to clarify that it’s
now a democracy how everybody can be
part of fashion when I say that’s fast
fashion that’s not an art form
how we look today is because we just had
things to do we’re not here all because
we are showing our fashion in the sense
of an art form so I wanted to go back to
the mobile phone as I said we all know
that this morning that’s the same mobile
phone because it does more for you so
now we all have totally different
apparel because it only does one thing
for you and the point where I want to go
is I believe the moment the clothing is
gonna do more for you then just protect
you you’re not you’re not gonna wear all
these different things all the time
you’re not gonna have a closet of 20
t-shirts because it just looks different
the one has another friend now you’re
gonna wear that piece that’s gonna help
you with your well-being it’s gonna help
you through your daily life that’s gonna
help you show you around um it’s gonna
help you to meet your friends and it’s
gonna help you with all the things that
actually your mobile phone is doing
because the mobile phone is now your
interface to the world that’s how we all
use it that’s how we think but actually
it’s an extension of your body so what
if your body is going to be the next
interface because I’ve been talking
about my day and my phone was there but
actually my clothing was there with
every move I made knew exactly where I
was so we did a project with CWI
of mathematics and computer science here
in Amsterdam where actually I was doing
more or less a talk like this the only
difference was that I was wearing a
t-shirt wired up that you can see my
heart rate and you could see if I was
moving around even let you started to
but the connection of heart rate me
moving around and my girl finish school
skin response if I was focused or not
actually told the audience if it was
nervous I told you guys that I was
sweating but do you really know if I was
nervous that’s not really a thing so but
the technology was not the goal to be in
the swagger nor the technology was just
a mean to show and to help
so we wired up the whole audience with
sensors that showed me and the audience
was focused
the audience was looking at me or if the
audience was distant missile on again
and you do that I knew exactly at what
moment I was losing the audience or data
was standing something’s definitely
difficult or that I was just boring but
the moment that I saw that I could
change something to it so technology
there it helped me to perform better to
do it better on stage so if technology
is not the goal that’s why I don’t want
to talk about wearable technology
because I’m also not talking about
technology washing machine or the
technology that’s in a car it’s just
there to there to help us so I believe
that the moment we integrate technology
in clothing that’s the next generation
of clothing Welding is gonna be for me
the next int interface and if that’s so
I’m more to happy than to wear one suit
to show me around town and sometimes
when I have a wedding I’ll wear
something that
have different of course because then I
want to show my fashion still a fashion
designer but in the end I just want to
have that show me around
and I’m wondering if you guys if
clothing would help you with you
well-being everyday and will help you
with all the things you’re doing and
that maybe now your phone is partly
doing would you want to wear less
clothing them so thanks [Applause]
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