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Sustainability through Entrepreneurship | Nichatorn (Belle) Tangkuptanon | TEDxYouth@RIS


and if you know what sustainability

means now keep your hand raised if you

take their sustainable well I guess

there’s no one but okay so many people

want to be sustainable but do you not

know how the majority of people want to

be sustainable but they’re just

sometimes a bit too lazy to do that

you’re maybe the minority that actually

cares about the world and it is

sustainable turned out the lights are

not in use use cyclable bags of

groceries or cheque or sorting your

showering time or it can be carnally all

days make up a good sustainable person

however if you’re my steps first you

shift and you think that we’re not

making a big impact then your

sustainable behaviors they start to drop

us get lazier so I was wondering is

there a way that we can make people more

sustainable long term maybe by appealing

to their self which side of their

personalities how can we convince them

that they can help curb climate change

and benefit from it at the same time

this was a question we got asked when I

attended the terms called blood counts

at University of Maryland for those

pretty conscious about your own

behaviors you’re on the more

sustainability path

honestly I had not done much in the area

of sustainability

until last it until last summer resident

aidid three full weeks of camp

unsurprisingly the course sustainability

plus innovation

to not get as much attention as others

over 200 people enrolled and there were

only eight people to this course and I

was the youngest so the course was

revolved around a framework from us

design thinking it is a freeware used by

designers to meet people’s needs and

find solutions to their problems there

are three main steps first is to another

ties and understand stakeholders next is

to identify the problem and I get

solutions and lastly is testing out the

prototype our interest in my project was

on food waste we have to sit in the

cafeteria for an hour just to observe

people yes it was hustling we’re

stalkers by understanding what people

thought on climate change in food waste

it made us better understand their

behavioral problems I noticed that some

people use the trash bin whereas some

cared enough to use the compound for

them recycling bin the next stage was

brainstorming and intensifying the

problem we came up with a question how

can you make producers were involved in

providing reusable bags so that the

consumers can reuse and recycle more and

next was the prototyping stage where we

had to recreate our solutions into

tangible models for better visualization

here I have our Tata the Go Green gift

box where there will be too many usable

bags among other items to act as an

incentive for people

for the environment problem is many

people want to be sustainable and they

don’t know how as I mentioned before in

this gift box there will be small

information cards that the owner can

share with his or her client self who

lack such knowledge and domino effect

can then take hold as people start

sharing these gift boxes apart from the

food waste project my classmates and I

explored pedestrian safety house it

really into sustainability well driving

causes an enormous amount of pollution

and we all should honor those who choose

to walk or cycle to send driving but if

we cannot ensure our safety on these

roads then barely anyone which shares to

whomping bikes like this Tommy we try to

figure out ways to make people leave and

cross behind and two interlocking by

reducing car use very humbled an

environment a great deal and also

healthy people save money on fuel

remember pedestrians are there to burn

calories not fuels and we also respect

them besides this my classmates and I

also explored something about fish

stores when I came back to Thailand I

thought about how I can use less money

and also help the environment at the

same time their stores like the dog

fighting mastermind for those who are

not shy want their stores are there are

stores that sell use items that are

still in good condition the products

could be appliances electronics both and

clothes

and much more according to the World

Wildlife Fund playstyles litres of water

is needed to produce what children apart

equivalent to a single t-shirt and a

pair of jeans the problem in Thailand is

twofold

on one hand there’s social stigma to

bike these products and if we have work

with college students who usually don’t

have a lot of money things may work out

better also we have to shift the image

of these stores and make them more

trendy and therefore more appealing I

truly understand that many people even

some of my friends always want to be in

trend and always buy new products but to

make up for that why not donate old

clothes to charity but those can mean

this will help the society and

environment a good deal so just by

waiting for professionals to help with

climate change is not enough everyone

can make a bigger impact when and

youngji’s following one followed the

Design Thinking framework and tries to

emphasize that those who are not acting

sustainably and finding solutions to

them to raise the awareness of

sustainability by talking about them

with your friends

3 think before you buy new products and

remember to donate and visit their

stores more often you don’t earn

intangible rewards from being

sustainable you’re awarded with

gratitude and pride everyone should take

action now if not now when

so sustainability is not profitable only

in business but it is also beneficial to

your own health and

mommy thank you [Applause]

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