[Music]
thank you dear TEDx attendees my talk
will be about a huge scientific
innovation and breakthrough it was
recently published in a smoking-hot
Journal for cleaner production a whole
special volume about my topic which is
strategic sustainable development and
together with my closest peer in science
professor Ron bloom on also working at
leaking Instituto technology we have
covered the frontline international
frontline on that particular topic now
the problem that I’m addressing is that
yeah there was no definition of
ecological and social sustainability and
that created chaos you cannot plan ahead
if you don’t know exactly what it is you
want for the future and therefore this
breakthrough is so important because
eventually you can now you cannot lost
put what you want up there and steadily
approach it and earn more money because
you are part of something which is
relevant for the whole world then if you
didn’t know this so we see huge
innovation the story is this yeah back
30 years ago in August 88 I was head of
a cancer clinic and I was head of a
research laboratory on cancer and there
are made a few observations one was how
wonderful people are when they need to
be when they are supporting their dear
ones their children their relatives with
cancer into the future helping them to
go through cancer treatment another
observation was how wonderful society is
and the scientific community who managed
to define sustainability for patients
with cancer how they could actually be
the how the cure could be defined and
get their sweet today we cure well
about 50% there when it comes to
children we live Kimia for instance is
well above 90% another observation was
that in the first half of the 20th
century we didn’t have a definition of
cancer cure so what we saw was them was
patients moving into a sort of funnel of
declining life expectancy until it was
over and the funnel was draped or
dressed with numerous impacts from all
over the place it was fatigue it was a
name it was dysfunctional organ systems
it was all kinds of problems but we
didn’t know how they were connected
because we didn’t know the root cause of
cancer and consequently we tried all
kinds of tools which was the next area
of confusion we tried transfusions and
antibiotics and operating one tumor
after the other away from the patient
but it didn’t affect the funnel of
declining life expectancy until it was
over and we had lost and then we didn’t
know how to cooperate either we didn’t
know how to put pathologists and
surgeons and medical doctors and nurses
and social workers in the medical
community into a cohesive coordinated
action and then the definition came the
root cause came by good science cancer
revolts in one single stem cell
multiplying two to four eight and they
just keep growing until they take over
the body system and it’s over and then
the definition is naturally on the table
as well now we can define cure of cancer
a in the future when the funnel opens up
we have managed to comply with the first
principle we have killed the lost cancer
stem cell of course and number two but
we have not killed the patient and both
needs to be complied with at the same
time of course and suddenly everybody
improved their research in the silos
fala gist snoo what they were going to
do when surgeons and medical doctors and
nurses and suddenly we could cooperate
systematically to make it happen I also
made a few other observations one was
that the same kind of species humans
behaving in this wonderful way when it
was about one very complex issue didn’t
do it for sustainability the sort of
textbook ABC didn’t work
a is put a definition of what it is you
want ahead of you B where are where am i
today in relation to what I want see
what all the optional moves and then you
can add a D how do i stepwise use those
moves until I reach what I want you all
do with right this is what we do in
chess you put principles of shake made
up there and then you ask yourself
repeatedly how am i doing in relation to
those principles what are optional moves
and how would I like to distribute them
to get there now you may think well
isn’t that a bit difficult to apply on
sustainable development chess can secure
it sounds a bit difficult doesn’t it
make no mistakes the ideas such is so
intuitive that everybody in this room
does it all the time in your daily lives
let’s say that you are were born in Rome
and you are going to move to Cass Crona
because you’ve got the top job here that
you’re looking forward to and now we are
looking at your home move what do you do
if you’ve never been any cash owner can
you steal movie yeah and you seem to
score every time you do it and it is an
utterly complex issue with thousands and
thousands of things that might be
coordinated and framed until you score
so you put principles of success ahead
of you automatically a the New Living
must be close enough commuting distance
to your job the second one you must be
able to afford it and the third it
meet minimal requirements of comfort for
you to run the job here and then you
organize every mod piece of modeling
every detail you do so that you frame it
in that way including all your
preferences and values and you don’t
confuse those things with one another so
you don’t end up in a ruin of a castle
in Berlin that you can’t afford and
trying to figure out what went so wrong
you never screw up at that level but
there is a sad tendency in society that
we have a tendency when it comes to this
particular thing to become more stupid
in groups then they’ll either
individually in the group because we
seem to be more more sloppy than more
people we are when it comes to that
obvious thing to define winning in
cancer or winning in chess or winning in
the house moon but it is more important
when we need to cooperate to create a
sustainable world so I sat down one day
by the computer August 88 and I decided
to try to find the opening of the funnel
for a much larger patient society
suffering from the deadly disease
unsustainability and what i first i
authored a wonderful consensus document
with myself i had complete consensus
with myself that this is a very nice
story very comprehensive and clear and
then i sent it as a cancer scientist –
toxicologists and chemists and all kinds
of experts you know on the swedish
community that were famous for their
sustainability ambitions and for one
professor to receive the truth from
another is irresistible to go for all
the flaws and superficial thoughts I had
committed myself to in chemistry or
physics so it came back to me and engage
weight from all the reading and instead
of giving up I authored another version
and after 21 versions we were in
consensus
this is a bloody good big picture very
good starting point to find the
definition of the opening of the
unsustainability funnel and in the midst
of that process I turn to a number of
very well-known Swedish entertainers who
were beloved by all Swedes and asked
them would you like to celebrate this
because we are going to send it out to
every Swede and they said yes and then I
went to the head of entertainment of
Swedish TVs from Milan there and I said
would you’d love to give us a broadcast
time if we score and manage to send this
consensus document to all Swedes and and
he said yes and then I went to the
Swedish government department for
education and I said me and TV and
although scientist and entertainer blah
blah we’re running a little project here
would you like to have this information
package free of charge sent to every
school in Sweden free of charge do you
mean all those scientists have agreed on
something they never agree on anything
yeah it was a hard work 21 versions but
now we have agreed and it’s a good
platform for a continuous international
dialogue and they said yes and then I
went to the Swedish King and I said me
in the government and TV and so forth
and the King said yeah I would love to
be the patron of this which in Sweden
means that it is religiously and it is
politically neutral and for the common
good that’s the only thing he’s allowed
to accept like that and then I went to
the sponsors a number of businesses
well-known in Sweden to be good guys and
I said me in the king and the government
are running a little project here and in
April 89 the main box opened up in every
Swedish household and a little audio
cassette equipped with a picture book
just like the one you can download next
my name drop down and the impact was
enormous there were discussions about
this everywhere I was in TV so fast
every morning I was in hearing in the
Parliament together with my scientific
colleagues behind this consensus report
and suddenly it spread all around the
world and today we have universities all
around the world connected to
making which is my working place the hub
of this international movement marks
universities and we are testing it in
one business after the other one
municipality after the other and then we
are refining the framework and then we
are testing it again in reality and then
refining it and at lost this is now
published for the world to know and I’m
so happy then to be accepted for this
TEDx presentation because it’s a
completely different thing to develop
something like that and create number of
businesses and municipalities working as
laboratories for the testing on the one
hand and then spreading it to the world
at large on the other I’m not even part
of Facebook do you understand the
problem I’m up against so I’m so happy
for this opportunity and now I’m just
going to show you a few slides I would
like to have a little yeah okay thank
you so the first slide in the picture
book that you can download is just this
one it’s just present my my workplace
and the next one is just a presentation
of the name of what this is all about
what it does and you can download the
special volume of science there but I
would prefer that you first download the
picture book and then you can go deeper
into any of the scientific articles of
this special volume that I guest edited
with Professor Brahma and then it
tackles reductionism which means
confusion about details we seek
knowledge but we drown any information
about the impacts and leaders so they
don’t know how the impacts connect
because they don’t know the definition
of sustainability nor do they know how
all the tools that we could use how they
could be connected into a cohesive help
in strategic processes to sustainability
because they don’t know how to define
the opening of the funnel just like the
cancer community didn’t know how to use
all the tools in medicine and they could
incorporate in cancer the same is true
here
we need health heads of state we needs
executives in business we need
toxicologists physicists chemists but
how could we possibly cooperate if
everybody arrives at the conversation
with his or her story about
sustainability we need a sharp
definition of checkmate can secure or
moving into another house and now we’re
going to moving into a sustainable home
and then we need to share something
which is robust for planning and
designed accordingly the next slide just
says that this cannot last be done and
the framework is called the framework
for strategic sustainable development
and you can read what is said under that
slide and then of course we had to
develop this by starting at that you
will in the universe that we inhabit
together and we asked ourselves why do
we have a funnel there in the social
system and in their ecology systems what
are the basic mechanisms of the
structure the root causes of the
structure like we found the root cause
of cancer and not until then could we
define the opening of the funnel and we
only discovered three ways of destroying
it and those three mechanisms easy to
understand and easy to follow
operationally explain myriad of problems
climate change and toxic toxicity
shrinking biodiversity shrinking food
production capacity of soils terrorism
increasing tensions on the geopolitical
scale eroding trust all those impacts
can be explained if you understand the
basic mechanism of destruction of the
ecosystem and you can read more about
that under this slide so the definition
is there at lost and then we have the
social system as important and at the
level of the system it functions through
trust there is enough trust in general
between people not only between cousins
or relatives but there is a general
sense of trust and that can be ruined by
various kinds of abuse of power
along five different dimensions so also
social sustainability is now defined by
operational principles and now you
recognize the funnel how you can make
sense of all the problems we’re
declining forests cropland and that long
list and you can define because you
understand the opening of the funnel
this slide explains that this is the
best way of improving your bottom lines
in business every method because this is
about survival issues and believe me
survival issues are very convincing in
the end so the demands for survival help
from sustainability point of view are
just increasing as we speak on the
markets and there are now growing
numbers of bankruptcies for people who
didn’t understand this in time and
success stories from organizations who
did and therefore we should do it
systematically the ABC of curing this
patient and if you do it that way now
you can make use of all the tubes which
is another source of confusion and now
you can cooperate because if everybody
do their ABC DS by the same boundary
conditions of sustainability they cannot
lost cooperate which is now happening
around the world now you can make use of
the United Nations sustainability goals
because you can cross read them with
your own ABCD and see what you have
forgotten have what you like to add and
now you can use the them strategically
and final slide is that more and more
organizations are doing this this is
downloaded from the homepage why too
often remember if you do it this way
moving them from on a bridge towards
full sustainability because you know
what it is it is more fun it is more
helpful it is more economically
rewarding than any other alternative so
please download the picture book and see
how you can be part of this extremely
[Applause] [Music]
thank you dear TEDx attendees my talk
will be about a huge scientific
innovation and breakthrough it was
recently published in a smoking-hot
Journal for cleaner production a whole
special volume about my topic which is
strategic sustainable development and
together with my closest peer in science
professor Ron bloom on also working at
leaking Instituto technology we have
covered the frontline international
frontline on that particular topic now
the problem that I’m addressing is that
yeah there was no definition of
ecological and social sustainability and
that created chaos you cannot plan ahead
if you don’t know exactly what it is you
want for the future and therefore this
breakthrough is so important because
eventually you can now you cannot lost
put what you want up there and steadily
approach it and earn more money because
you are part of something which is
relevant for the whole world then if you
didn’t know this so we see huge
innovation the story is this yeah back
30 years ago in August 88 I was head of
a cancer clinic and I was head of a
research laboratory on cancer and there
are made a few observations one was how
wonderful people are when they need to
be when they are supporting their dear
ones their children their relatives with
cancer into the future helping them to
go through cancer treatment another
observation was how wonderful society is
and the scientific community who managed
to define sustainability for patients
with cancer how they could actually be
the how the cure could be defined and
get their sweet today we cure well
about 50% there when it comes to
children we live Kimia for instance is
well above 90% another observation was
that in the first half of the 20th
century we didn’t have a definition of
cancer cure so what we saw was them was
patients moving into a sort of funnel of
declining life expectancy until it was
over and the funnel was draped or
dressed with numerous impacts from all
over the place it was fatigue it was a
name it was dysfunctional organ systems
it was all kinds of problems but we
didn’t know how they were connected
because we didn’t know the root cause of
cancer and consequently we tried all
kinds of tools which was the next area
of confusion we tried transfusions and
antibiotics and operating one tumor
after the other away from the patient
but it didn’t affect the funnel of
declining life expectancy until it was
over and we had lost and then we didn’t
know how to cooperate either we didn’t
know how to put pathologists and
surgeons and medical doctors and nurses
and social workers in the medical
community into a cohesive coordinated
action and then the definition came the
root cause came by good science cancer
revolts in one single stem cell
multiplying two to four eight and they
just keep growing until they take over
the body system and it’s over and then
the definition is naturally on the table
as well now we can define cure of cancer
a in the future when the funnel opens up
we have managed to comply with the first
principle we have killed the lost cancer
stem cell of course and number two but
we have not killed the patient and both
needs to be complied with at the same
time of course and suddenly everybody
improved their research in the silos
fala gist snoo what they were going to
do when surgeons and medical doctors and
nurses and suddenly we could cooperate
systematically to make it happen I also
made a few other observations one was
that the same kind of species humans
behaving in this wonderful way when it
was about one very complex issue didn’t
do it for sustainability the sort of
textbook ABC didn’t work
a is put a definition of what it is you
want ahead of you B where are where am i
today in relation to what I want see
what all the optional moves and then you
can add a D how do i stepwise use those
moves until I reach what I want you all
do with right this is what we do in
chess you put principles of shake made
up there and then you ask yourself
repeatedly how am i doing in relation to
those principles what are optional moves
and how would I like to distribute them
to get there now you may think well
isn’t that a bit difficult to apply on
sustainable development chess can secure
it sounds a bit difficult doesn’t it
make no mistakes the ideas such is so
intuitive that everybody in this room
does it all the time in your daily lives
let’s say that you are were born in Rome
and you are going to move to Cass Crona
because you’ve got the top job here that
you’re looking forward to and now we are
looking at your home move what do you do
if you’ve never been any cash owner can
you steal movie yeah and you seem to
score every time you do it and it is an
utterly complex issue with thousands and
thousands of things that might be
coordinated and framed until you score
so you put principles of success ahead
of you automatically a the New Living
must be close enough commuting distance
to your job the second one you must be
able to afford it and the third it
meet minimal requirements of comfort for
you to run the job here and then you
organize every mod piece of modeling
every detail you do so that you frame it
in that way including all your
preferences and values and you don’t
confuse those things with one another so
you don’t end up in a ruin of a castle
in Berlin that you can’t afford and
trying to figure out what went so wrong
you never screw up at that level but
there is a sad tendency in society that
we have a tendency when it comes to this
particular thing to become more stupid
in groups then they’ll either
individually in the group because we
seem to be more more sloppy than more
people we are when it comes to that
obvious thing to define winning in
cancer or winning in chess or winning in
the house moon but it is more important
when we need to cooperate to create a
sustainable world so I sat down one day
by the computer August 88 and I decided
to try to find the opening of the funnel
for a much larger patient society
suffering from the deadly disease
unsustainability and what i first i
authored a wonderful consensus document
with myself i had complete consensus
with myself that this is a very nice
story very comprehensive and clear and
then i sent it as a cancer scientist –
toxicologists and chemists and all kinds
of experts you know on the swedish
community that were famous for their
sustainability ambitions and for one
professor to receive the truth from
another is irresistible to go for all
the flaws and superficial thoughts I had
committed myself to in chemistry or
physics so it came back to me and engage
weight from all the reading and instead
of giving up I authored another version
and after 21 versions we were in
consensus
this is a bloody good big picture very
good starting point to find the
definition of the opening of the
unsustainability funnel and in the midst
of that process I turn to a number of
very well-known Swedish entertainers who
were beloved by all Swedes and asked
them would you like to celebrate this
because we are going to send it out to
every Swede and they said yes and then I
went to the head of entertainment of
Swedish TVs from Milan there and I said
would you’d love to give us a broadcast
time if we score and manage to send this
consensus document to all Swedes and and
he said yes and then I went to the
Swedish government department for
education and I said me and TV and
although scientist and entertainer blah
blah we’re running a little project here
would you like to have this information
package free of charge sent to every
school in Sweden free of charge do you
mean all those scientists have agreed on
something they never agree on anything
yeah it was a hard work 21 versions but
now we have agreed and it’s a good
platform for a continuous international
dialogue and they said yes and then I
went to the Swedish King and I said me
in the government and TV and so forth
and the King said yeah I would love to
be the patron of this which in Sweden
means that it is religiously and it is
politically neutral and for the common
good that’s the only thing he’s allowed
to accept like that and then I went to
the sponsors a number of businesses
well-known in Sweden to be good guys and
I said me in the king and the government
are running a little project here and in
April 89 the main box opened up in every
Swedish household and a little audio
cassette equipped with a picture book
just like the one you can download next
my name drop down and the impact was
enormous there were discussions about
this everywhere I was in TV so fast
every morning I was in hearing in the
Parliament together with my scientific
colleagues behind this consensus report
and suddenly it spread all around the
world and today we have universities all
around the world connected to
making which is my working place the hub
of this international movement marks
universities and we are testing it in
one business after the other one
municipality after the other and then we
are refining the framework and then we
are testing it again in reality and then
refining it and at lost this is now
published for the world to know and I’m
so happy then to be accepted for this
TEDx presentation because it’s a
completely different thing to develop
something like that and create number of
businesses and municipalities working as
laboratories for the testing on the one
hand and then spreading it to the world
at large on the other I’m not even part
of Facebook do you understand the
problem I’m up against so I’m so happy
for this opportunity and now I’m just
going to show you a few slides I would
like to have a little yeah okay thank
you so the first slide in the picture
book that you can download is just this
one it’s just present my my workplace
and the next one is just a presentation
of the name of what this is all about
what it does and you can download the
special volume of science there but I
would prefer that you first download the
picture book and then you can go deeper
into any of the scientific articles of
this special volume that I guest edited
with Professor Brahma and then it
tackles reductionism which means
confusion about details we seek
knowledge but we drown any information
about the impacts and leaders so they
don’t know how the impacts connect
because they don’t know the definition
of sustainability nor do they know how
all the tools that we could use how they
could be connected into a cohesive help
in strategic processes to sustainability
because they don’t know how to define
the opening of the funnel just like the
cancer community didn’t know how to use
all the tools in medicine and they could
incorporate in cancer the same is true
here
we need health heads of state we needs
executives in business we need
toxicologists physicists chemists but
how could we possibly cooperate if
everybody arrives at the conversation
with his or her story about
sustainability we need a sharp
definition of checkmate can secure or
moving into another house and now we’re
going to moving into a sustainable home
and then we need to share something
which is robust for planning and
designed accordingly the next slide just
says that this cannot last be done and
the framework is called the framework
for strategic sustainable development
and you can read what is said under that
slide and then of course we had to
develop this by starting at that you
will in the universe that we inhabit
together and we asked ourselves why do
we have a funnel there in the social
system and in their ecology systems what
are the basic mechanisms of the
structure the root causes of the
structure like we found the root cause
of cancer and not until then could we
define the opening of the funnel and we
only discovered three ways of destroying
it and those three mechanisms easy to
understand and easy to follow
operationally explain myriad of problems
climate change and toxic toxicity
shrinking biodiversity shrinking food
production capacity of soils terrorism
increasing tensions on the geopolitical
scale eroding trust all those impacts
can be explained if you understand the
basic mechanism of destruction of the
ecosystem and you can read more about
that under this slide so the definition
is there at lost and then we have the
social system as important and at the
level of the system it functions through
trust there is enough trust in general
between people not only between cousins
or relatives but there is a general
sense of trust and that can be ruined by
various kinds of abuse of power
along five different dimensions so also
social sustainability is now defined by
operational principles and now you
recognize the funnel how you can make
sense of all the problems we’re
declining forests cropland and that long
list and you can define because you
understand the opening of the funnel
this slide explains that this is the
best way of improving your bottom lines
in business every method because this is
about survival issues and believe me
survival issues are very convincing in
the end so the demands for survival help
from sustainability point of view are
just increasing as we speak on the
markets and there are now growing
numbers of bankruptcies for people who
didn’t understand this in time and
success stories from organizations who
did and therefore we should do it
systematically the ABC of curing this
patient and if you do it that way now
you can make use of all the tubes which
is another source of confusion and now
you can cooperate because if everybody
do their ABC DS by the same boundary
conditions of sustainability they cannot
lost cooperate which is now happening
around the world now you can make use of
the United Nations sustainability goals
because you can cross read them with
your own ABCD and see what you have
forgotten have what you like to add and
now you can use the them strategically
and final slide is that more and more
organizations are doing this this is
downloaded from the homepage why too
often remember if you do it this way
moving them from on a bridge towards
full sustainability because you know
what it is it is more fun it is more
helpful it is more economically
rewarding than any other alternative so
please download the picture book and see
how you can be part of this extremely
[Applause] [Music]
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