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Space: a new horizon for entrepreneurship | Philippe Lattes | TEDxCluj


when you think about the world space

industry what generally came in your

mind in something big complex with huge

investment with big company dealing with

this and finally with a very little

place for startups as but I’m sure

entrepreneurship entrepreneur you you

could think space is a dream but there

is no place for me in this dream if you

think so

you are wrong I will explain you why

first let’s say what what is space

industry roughly there are two different

area one the first is a building of

satellites of rockets and everything

which is need to operate with satellites

the second area which is closer to

digital world is all the use of data

coming from satellites telecommunication

data data for localization GPS and

Galileo hand hold the data coming from

it’s true to say that to build

satellites needs huge investment huge

installation light like this it’s right

to say that it’s quite difficult to

access to the data coming from science

satellites to process them so in the

past it’s true that there were little

number of company with were created

around our space the Genovese company

were generally created by very

well-qualified

people generally coming from existing

space company but it was the past and

now you have a chance you have a chance

to live in a wonderful period for for

space a period in which a lot of

modification of this industry allow to

do a lot of things let’s start the story

10 years ago with GBS in 2007 the GPS

was operational for 20 years at this

time it was used of course for military

but for a lot of professional use with

dedicated terminals like this so the

number of company but we’re creating new

services was limited because for each

new services you needed to create a

specific terminal so the market was

niche market and suddenly in 2007

something appear that changed the game

for smartphone and the smartphone hello

the convergence between space

information to locate to locate you

everywhere in the world with a mobile

terminal with processing visualization

and data transmission capabilities and

this exchange everything

this convergence has opened an area of

thousands of new ideas and of course new

company we could have imagined

in 2007 the all the services and the

company that are already but now

familiar to us

this company an application have

completely changed everything and even

some societal rules itself and which is

important to do see it’s that this

company with new company have not been

created by space people we have been

created by developer business people and

so this is first chapter of a story the

second chapter of a story came some

years ago in the another field

manufacturing the building a

manufacturing of satellites some

investors coming from mainly from United

States they begin to consider that space

sector finally it’s a sector like

another sector full of business

opportunity and they began to build

satellite to brittle rocket with new

methods with new technology with idea

coming from another sectors the name you

know them alone mask from SpaceX Richard

Branson from the gene Greg Wyler for one

web planet labs they came in the game

only five years ago and they change

everything they came with new ideas but

they came as well with new dreams vision

would like to democratize the space

tourism SpaceX would like to make

resurrect and go to to Mars planet labs

would like to make permanent

monitoring of our f1 web is developing a

system to give internet everywhere to

everyone in the world with a low price

so they are they were changing the rule

of a game so we are now with this 2

chapter with a story which is continuing

to write and now there are some new

chapters right and you have to write

this new chapter but what are themes of

his new chapter 1 first of a first team

of his new chapter is the youth or all

the information coming from Earth

observation satellites the development

of earth observation satellites as a

quite long story we began 50 years ago

of course for military but very quick

the application of these satellites came

in all the sector of life meteorological

aspects climate environment agriculture

and so on and now they are essential to

all this subject but it’s it was and

it’s still a bit complex to use all

these data coming from satellites for

several reason the data are a bit

expensive it’s quite difficult to find

this data to get into process this data

and so on the precision of the images

are not enough for certain kind of

application and the frequency of images

you get is not is not enough so this

mean that you are not sure to get the

good image at a good moment of a place

in there on the earth so there are some

limitation of reuse

these images however varies there are

some factors that let us thinking but we

may we will enter in a new area for the

use of its satellites the first factor

is the huge increase of a number of

recent lights from the private sector

and for the public sector for example

Planet clubs

I was launched last week 88 new

satellites Copernicus is launching

regularly some new satellites from

public phones and this exclusion of the

number of Earth Federation satellites

have some interesting consequences for

you for us the first one it’s the price

is decreasing the second you have more

and more frequent image so it’s more and

more simple to get the image on on the

place we can imagine van in some year

there will be a permanent monitoring of

the earth like the camera you have in

town the precision is increasing very

quick due to the technology and the

concurrence today it’s 30 centimeter

every thousand ohms but it will be 20

centimeter in two years and the kind of

images of some sort but I use by V

satellites more and more diverse so you

can get rather information you can get

leader information and all this

information a complementary for four

different views but there is a problem

with this explosion of number it’s the

amount of data generate we are speaking

about petabyte new petabyte each year so

the use and the processing of over data

will be only possible by the second

factor is the development

of all the big data and cloud capability

with this capability anyone anywhere in

the world with only an italic connection

could use huge capacity from cloud

provider so everyone is able to process

huge quantity of data everywhere and the

cloud provider they are providing more

and more efficient tool for using these

images because for them it’s a market

the third factor is that in combination

to this global data we have more and

more local data coming from open open

data coming from all the crowd sources

data from your smartphone coming from

object through Internet of fields object

and all these data local one could be

combined with global data from

satellites and with the IT capability

you are able to develop local services

adapt to your local needs combining this

global view and this local view and we

think this is a huge area of development

of entrepreneurship they are already

some company that are doing this kind of

things this company Pyrenees they are

providing to wine maker in France the

good very information about the good

time for the harvest we are another

company that provide to you on your

smartphone the quality of air and so on

and personally I have a lot of dream I

have a dream to monitor wild animals in

Africa to prevent poaching I have

dreamed to provide to the 1.3 billion of

farmers in the world

precise information about the projection

about the risk to avoid any famine

marginally I have a dream to be able to

provide to anyone anywhere the needed

information the crucial information on

it’s not phone so you have to write this

chapter but for Entrepreneurship which

is important it’s to have a new market

and what is a new market the new market

is full fulfilling of a societal pain

and currently we have a huge societal

pain which is a planet itself the planet

has becoming a garden hoe garden and as

for whole garden we would like to

monitor it too to take care of it and

for example to monitor the deforestation

to monitor but that hell we are briefing

it’s good it’s good for our child and

the satellite is a perfect tool for that

with Earth observation satellites you

have the world in your hand so this is a

there is one another team for a new

shelter which is in Satellite Sorel

indeed we are entering in a national

satellite period what is nano satellites

a nano satellite is a small satellite

quick to build chip quite standard the

story of nano satellite began with

University when they build V satellites

for were students but now these

satellites are coming in a business area

and here as well we are changing

everything because for the first time

it’s possible to build satellites

dedicated very precise use which was not

the case in the traditional industry

indeed the satellite were big complex

expensive and so you have to build

satellite data able to do a large panel

of observation to be to sell to

different customers with nano satellites

different you can build satellites for

very precise views and this is due to

the standardization of the satellites

it’s possible to create company dedicate

to very precise use and we begin to see

a lot of this company mainly in USA but

as well in Europe fq bur compiled French

company is building some satellites like

this only to monitor pipeline flew it’s

very precise mission and so this period

is very is opening a lot of opportunity

for people would like to create this

kind of Museum as you see

we are just at the beginning of a story

of entrepreneurship in space now it’s up

to you to write the flow of the story

it’s only a question of wishes of

imagination of ideas of dreams and want

very important things it’s that now

everything is possible everywhere keep

in mind you may say I’m a dreamer I hope

I’m not the only one [Music]

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