[Music]
what do homeless elderly people refugees
and physically impaired people having
come they’re all humans right good
now put your business glasses on would
you employ them most of the people
wouldn’t I do two years ago I told my
parents that I would start a business
that would become self-employed that
will have employees and that these
employees will be homeless people guess
how thrilled they were like that I love
the idea you’re over 30
please Perrine get a nine-to-five job
think about having a family think about
having babies yeah please get a good
paycheck don’t go into that of course
they were scared don’t work with
homeless people how most people don’t
want to work
oh my god it’s never gonna work and my
father my poor father he said oh my god
13 you studied you had a career and now
he’s gonna spend your afternoons in the
homeless shelter honestly dying no so
yes they were scared they were
frightened they were fear they were
feared that would fail but actually now
I can prove them better I proved them
that works my name is Kareem and I’m 33
years old I’m a social entrepreneur so
for those who are not familiar with that
term a social entrepreneur is a
person that uses business economics to
tackle a social cultural or
environmental challenge refugees
homeless elderly people physically
impaired people they are all a bunch of
worthless people and it’s true it’s true
because we make them worthless and
that’s a pattern that’s a pattern within
our society
think of it think of it that we don’t
focus on their strengths we focus on
their weaknesses and that’s a pattern of
our society think of times when we were
in school where we had to learn twice as
hard to study those topics that we were
actually bad at and this didn’t leave us
enough time to actually focus on those
topics that we actually enjoyed and that
we were passionate about think at work
when we have our annual performance
meetings and then we are told that we
have to focus on those areas we’re
actually worried that I had about now if
you think bigger that’s exactly what we
do to our society we marginalize people
because they do not come up to our
performance standards two years ago I
was at the party and I spoke to two
psychologists and I asked them hey what
are today’s society’s illnesses oh they
came up with a couple of them but one of
them struck me most it was a term
polarization life has become so complex
that we have to think in boxes or that
we want to think in boxes so everything
is good or bad black or white right or
wrong and I just stood there and thought
my god how sad is that how sad is it
that we don’t see that we don’t want to
see the complexity of life all its
beauty in all its shades and that’s
actually the name also for my company
that unfounded one and a half years ago
shade stores we sheet stories I want us
to focus to have a look at life and all
its shades yes it might be difficult but
still they’re worth having a look at so
for those who don’t know shade stirs
satyrs is a social business which means
that we focus on financial
sustainability and on impact shade
stores but we do is actually that we
want people to have a look at the
darkest part of the diversity and we
offer social political education on the
topic of homelessness yes we live in
Vienna and Vienna is the most livable
city on earth and still like any other
vacant city we face poverty and
homelessness and that on everyday
schedule now no one ever told us how to
react to it no one ever told us how to
deal with it no one ever taught us how
to engage with it and that’s exactly
what we want to do now I have employees
I told you already and of course who
else would employ to make exactly that
job homeless people themselves and that
is only possible if I focus on their
strengths rather than on their
weaknesses and that’s in philosophy and
I’m not the only one that’s a philosophy
that most social entrepreneurs will
share with you our society is growing
older so what do it does it mean elderly
people have not only financial but also
social issues and this Lee
them to poverty in isolation now we can
let they’ll grow or we can act upon it
and for example toy pencil is actually
acting upon it where 20 grandmas are
doing what they know best where we
shared their wisdom where to share their
recipes and they bake cakes and that is
because we cherish their wisdom and we
make their weakness actually their
strength
blind people yes they cannot see but
what are they good at let’s focus on
that
they’re good was feeling and that’s
exactly what they do are discovering
hands we’re blind women or visibly
impaired women are being trained to
detect early breast cancer stage but not
even scanners could see and this
actually provides a really high recovery
rate 2015 and a lot of refugees cross
the border entered Austria and we were
challenged we were challenged to
integrate them I would like to present
you Marcus hotel were refugees welcome
guests and yes the refugees might not
directly speak our language a weakness
but what are they good at especially
those refugees that we got that came
here Indian to Vienna in 2015 come from
variant / Middle East and what are these
cultures known for for warm-hearted and
warm-hearted they’re welcoming so that’s
exact
with the asset there acid is to welcome
guests at the hotel so what do all four
of these companies have in common one
the offering market-based solution which
means that they focus on the quality of
the product by focusing on the strengths
of their employees they don’t depend on
donations they all have a financial plan
behind it they do not show caste poverty
but they work with the strengths their
employees are powerful and now I would
like to talk to you about the challenges
the social entrepreneurs face because
whenever we are perceived somewhere
we’re regarded as the cute ones and when
I see when I talk to social entrepreneur
throughout the world they are to me
there are superheroes they touch me they
inspire me and the reason for it is that
I know that they have to over go every
single challenge like any other startup
yes they have marketing sales PR today
but in addition they have the social and
emotional component that they have to
deal with for year love it to understand
it let me give you a little example from
my life it’s last year when I started
working with homeless people do you
think that that is always easy
no the first year I was in constant pain
I went to bad crunch my stomach I’m
wondering what is gonna go wrong
tomorrow either gonna show up are they
gonna be motivated I think on the call
me at 8 o’clock in the morning to tell
me that they have been attacked either
in a shelter or outside and then now
actually the hospital telling me that
they can’t make it to work today we are
seen as the cute ones because we have
the reputation of being tree huggers and
although what we actually do is that we
make society think and engage want to
engage them
we’re not the techies we’re not those
who create an app which can scale
overnight and raise thousands of
millions of dollars Brianne
and that makes us look weak that we are
not a very sexy investment opportunity
and that is because society looks at
that as us and looks at our weakness
because yes indeed the financial return
on investment is our weakness and then
I’m wondering how sad is that – how sad
is it that they don’t look at our
strengths they don’t look at our social
in return I’ll impact return on input
and this suppressing matter the issue is
a it is actually social entrepreneurship
is not a trend it’s not something that’s
gonna happen
in 20 years it’s something that is
happening now it’s happening now because
look look at the upcoming generations
the manelli millenniums the
purpose-driven ones they’re gonna be
much more social entrepreneurs rising up
and all of them will have the same
issues the same issue may be that they
won’t be able to get any investment my
call to action for you have a look at
your strengths have a look at how you
want to use your resources if you want
to volunteer you will engage do you want
to become a social entrepreneur do you
want to become an impact investor even
or you perhaps just want to go to your
bank and talk to the manager and say you
know what I’ll be interested in having a
look at the social impact investment
possibilities because you can create the
demand for it and my change actually how
business is done today so in that sense
please use your strengths and
enlightened engage not only today
but for the rest of your lives thank you
[Applause]
you
what do homeless elderly people refugees
and physically impaired people having
come they’re all humans right good
now put your business glasses on would
you employ them most of the people
wouldn’t I do two years ago I told my
parents that I would start a business
that would become self-employed that
will have employees and that these
employees will be homeless people guess
how thrilled they were like that I love
the idea you’re over 30
please Perrine get a nine-to-five job
think about having a family think about
having babies yeah please get a good
paycheck don’t go into that of course
they were scared don’t work with
homeless people how most people don’t
want to work
oh my god it’s never gonna work and my
father my poor father he said oh my god
13 you studied you had a career and now
he’s gonna spend your afternoons in the
homeless shelter honestly dying no so
yes they were scared they were
frightened they were fear they were
feared that would fail but actually now
I can prove them better I proved them
that works my name is Kareem and I’m 33
years old I’m a social entrepreneur so
for those who are not familiar with that
term a social entrepreneur is a
person that uses business economics to
tackle a social cultural or
environmental challenge refugees
homeless elderly people physically
impaired people they are all a bunch of
worthless people and it’s true it’s true
because we make them worthless and
that’s a pattern that’s a pattern within
our society
think of it think of it that we don’t
focus on their strengths we focus on
their weaknesses and that’s a pattern of
our society think of times when we were
in school where we had to learn twice as
hard to study those topics that we were
actually bad at and this didn’t leave us
enough time to actually focus on those
topics that we actually enjoyed and that
we were passionate about think at work
when we have our annual performance
meetings and then we are told that we
have to focus on those areas we’re
actually worried that I had about now if
you think bigger that’s exactly what we
do to our society we marginalize people
because they do not come up to our
performance standards two years ago I
was at the party and I spoke to two
psychologists and I asked them hey what
are today’s society’s illnesses oh they
came up with a couple of them but one of
them struck me most it was a term
polarization life has become so complex
that we have to think in boxes or that
we want to think in boxes so everything
is good or bad black or white right or
wrong and I just stood there and thought
my god how sad is that how sad is it
that we don’t see that we don’t want to
see the complexity of life all its
beauty in all its shades and that’s
actually the name also for my company
that unfounded one and a half years ago
shade stores we sheet stories I want us
to focus to have a look at life and all
its shades yes it might be difficult but
still they’re worth having a look at so
for those who don’t know shade stirs
satyrs is a social business which means
that we focus on financial
sustainability and on impact shade
stores but we do is actually that we
want people to have a look at the
darkest part of the diversity and we
offer social political education on the
topic of homelessness yes we live in
Vienna and Vienna is the most livable
city on earth and still like any other
vacant city we face poverty and
homelessness and that on everyday
schedule now no one ever told us how to
react to it no one ever told us how to
deal with it no one ever taught us how
to engage with it and that’s exactly
what we want to do now I have employees
I told you already and of course who
else would employ to make exactly that
job homeless people themselves and that
is only possible if I focus on their
strengths rather than on their
weaknesses and that’s in philosophy and
I’m not the only one that’s a philosophy
that most social entrepreneurs will
share with you our society is growing
older so what do it does it mean elderly
people have not only financial but also
social issues and this Lee
them to poverty in isolation now we can
let they’ll grow or we can act upon it
and for example toy pencil is actually
acting upon it where 20 grandmas are
doing what they know best where we
shared their wisdom where to share their
recipes and they bake cakes and that is
because we cherish their wisdom and we
make their weakness actually their
strength
blind people yes they cannot see but
what are they good at let’s focus on
that
they’re good was feeling and that’s
exactly what they do are discovering
hands we’re blind women or visibly
impaired women are being trained to
detect early breast cancer stage but not
even scanners could see and this
actually provides a really high recovery
rate 2015 and a lot of refugees cross
the border entered Austria and we were
challenged we were challenged to
integrate them I would like to present
you Marcus hotel were refugees welcome
guests and yes the refugees might not
directly speak our language a weakness
but what are they good at especially
those refugees that we got that came
here Indian to Vienna in 2015 come from
variant / Middle East and what are these
cultures known for for warm-hearted and
warm-hearted they’re welcoming so that’s
exact
with the asset there acid is to welcome
guests at the hotel so what do all four
of these companies have in common one
the offering market-based solution which
means that they focus on the quality of
the product by focusing on the strengths
of their employees they don’t depend on
donations they all have a financial plan
behind it they do not show caste poverty
but they work with the strengths their
employees are powerful and now I would
like to talk to you about the challenges
the social entrepreneurs face because
whenever we are perceived somewhere
we’re regarded as the cute ones and when
I see when I talk to social entrepreneur
throughout the world they are to me
there are superheroes they touch me they
inspire me and the reason for it is that
I know that they have to over go every
single challenge like any other startup
yes they have marketing sales PR today
but in addition they have the social and
emotional component that they have to
deal with for year love it to understand
it let me give you a little example from
my life it’s last year when I started
working with homeless people do you
think that that is always easy
no the first year I was in constant pain
I went to bad crunch my stomach I’m
wondering what is gonna go wrong
tomorrow either gonna show up are they
gonna be motivated I think on the call
me at 8 o’clock in the morning to tell
me that they have been attacked either
in a shelter or outside and then now
actually the hospital telling me that
they can’t make it to work today we are
seen as the cute ones because we have
the reputation of being tree huggers and
although what we actually do is that we
make society think and engage want to
engage them
we’re not the techies we’re not those
who create an app which can scale
overnight and raise thousands of
millions of dollars Brianne
and that makes us look weak that we are
not a very sexy investment opportunity
and that is because society looks at
that as us and looks at our weakness
because yes indeed the financial return
on investment is our weakness and then
I’m wondering how sad is that – how sad
is it that they don’t look at our
strengths they don’t look at our social
in return I’ll impact return on input
and this suppressing matter the issue is
a it is actually social entrepreneurship
is not a trend it’s not something that’s
gonna happen
in 20 years it’s something that is
happening now it’s happening now because
look look at the upcoming generations
the manelli millenniums the
purpose-driven ones they’re gonna be
much more social entrepreneurs rising up
and all of them will have the same
issues the same issue may be that they
won’t be able to get any investment my
call to action for you have a look at
your strengths have a look at how you
want to use your resources if you want
to volunteer you will engage do you want
to become a social entrepreneur do you
want to become an impact investor even
or you perhaps just want to go to your
bank and talk to the manager and say you
know what I’ll be interested in having a
look at the social impact investment
possibilities because you can create the
demand for it and my change actually how
business is done today so in that sense
please use your strengths and
enlightened engage not only today
but for the rest of your lives thank you
[Applause]
you
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