[Music]
Publicis pointing to you one
story that made a difference in
My life is a very brief history
narrated by Freud Freud himself
founder of psychoanalysis and history
What happens between a friar and poet
a flower
he was walking in a summer day
beautiful in Europe is talking about
things in life when the poet
It saddens suddenly turns to the
Freud says Dr. Freud pulls too bad I
‘m so amazed that such
beautiful garden and makes me so cheerful more
an hour to another was very
sad to imagine that for all
this beauty one day very soon it
here will end this beauty will not
last
after all what we feel is
joy when we are
easy and nature it does not last for
ever
and then the fred is to be a time
silence, and then resumes a little
conversation goes like him but it looks
then you’re wrong
is not that despite the beauty
does not last flower is the flower is only
beautiful because it does not last is because it is
transient is because it is fleeting
we can draw from this some
beauty
well I said that if this story
It changed my life actually is
From this story I was very
sure of the choice I made is for
work with something that was
extremely human for something
take into account something human because
human
is that this is what is lost if we
can do is a brief reminder here
biology field you will see that
in nature right things is nothing
loses nothing is created , everything is transformed in
Human nature is human nature to
a loss agent necessarily suffer
for this loss and this is what we
It is as human is the most in
is exactly how humans and is
one thing we can not
forget it is and has to do with that text
beautiful on the transience and his
title in the history of Freud us
You can not forget that this is
loss of space is exactly the lack
that moves us there would be no desire
Human movement would not exist if not
was the lack imagine a game like this
the rest is one in which he was
full right is full is not there
moving the game even begin
then it is important that there is a space
blank for us to move to
Head to something
the lack
and this is effectively what the
features more properly and in
differs from bird or flower the
monkey
the fact that there’s this says to this
mismatch between what we
We want and what we have
there is always something that is
missing it is for humans and because
We do nevertheless live in a
daily and liquid where nothing
can accordingly the right liquid
We do not bear the loss of people
not bear breaks the spaces
empty
Today we live in this moment especially
the past two decades with all
advents of science is with all
advents of technology
We butchered by a continuous live
time for one’s stay is
connection being all the time
tuned where we have is
feeling that this time is
is continuous without break is no loss is
without fail
and it is as if we had to
driving more and more to this type of
situation without asking minimally
where are we going with all this is that
so that we will live the next
years from that well we live cimpor
as if they were at a party at a party
is continuing nowadays is very is
impressive as is the fact that
we do not get off of social networks
the obligation that social networks in
place is that we are time
all happy cheerful beautiful showing the right
our best guys of our
best our programs is more
beautiful locations m is interruptamente
a party without party in a way
including that have to be
participation of the other there all along
to confirm me this party
uninterrupted
that joy that is no expansion without
range is that other confirming me
that this place of an absolute feast
a happiness without intermission
it is another that enters my
making an intimate kind of the
lack of rest
are lack of difference between what is
public and what is private right
today is as if we had which is
making in public life what the
we do in private to play one
little is without any break is to
ask about the consequences
where all this leads us to the end is
I will I as I said is a
and is a liquid routine everyday
excesses I will then bring some
examples right more palatable to
bring closer what I have
sure it’s part of everyday life
all of us is the first is how the
first very obvious situation
excesses that we live in our
everyday is too much then objects
is not it just the other day I attended
this scene a child 5 years
It came a crowded children’s party
thulium gifts for the gifts is attached
1574 other gifts that he has
I had in the closet every time
it opens the closet the gifts fall into
over his head and without that
5 year old can take time
to play with it all he will
keeping it all he will
accumulating are a generation
right accumulators
and obviously this child has no
time to play here because of the side
their parents are also much more
concerned incites this time
child so that it fulfills its
shortcomings is that it is finally with
five years old a professional
Perfect
so this is the excess objects
on the other hand an excess of news
is amazing to think that in 1921 the newspaper
was 50 times
– words than in 2017 50 times less
words and if we do not consider
uav online versions of the newspaper
then we multiply this by 500
number is a lot of information without the
We have the least capacity to digest
them
we do not have time to digest
amount of information we
receives daily so excessive there
information also and the third is
over that I bring it is for us
some thought is excess
I remembered messages is that it is up
very recently I would say three
decades the form of communication between
two distant people was the letter was
more effective and more was present in
culture until very recently the
letter is that a form of
archaic communication is forgotten and that
It includes a time one
a minimum space interval between the
recipient where this letter will and
where the sender of this letter out this
space was refiled culture in 20 years
we first had there still some
it is insertion of emails in our
life but now a 17 year old
You do not know what is an e mail
You heard but says he does not receive
does not respond by mail ie is
all time a message arrives
instantly so that we
also only be confirmed before the other
when you realize for example it
the application that the other read our
message
we no longer believe that small
space that can be
between us and the other is always
much distress that everything will
giving
and then I would have no problem
if all this had going and
We observe that we are all more
happy we are effectively all but
distressed but this is not what we
realizes if one hand is not
They are doing a nostalgia that is and
complain and condemn advances
technology so radical that
inserted such a difference in our
behavior is not possible is
I have missed it
on the other hand it is inevitable that
Stop to think minimally pause
to be with these issues because a
party and uninterrupted or is the same
a distress
the truth is that we feel this
no contrast
then the same way if I’m 200
hours a happy day
is more or less the same thing I
be 200 hours per day wheezing
following sense is I do not like
compare nor I have no sorrow
tell me a joy and vice versa
it’s all a certain damping I will
to a given statistic is for you
is a survey that came out this week
American is alarming today is 20 per
percent of the adult population
American makes use of any medication
Psychiatric 10% of all child
school age in school makes use of some
or psychiatric medication and 25% of
American university students are
that same
the tactics are not numbers that say
some of these advances
this radical way the world is
eventually became the last
decades so as not to consider
break the range in the separation
distance there is between one thing and
another that has the effect anguish
and I will bring three paradoxes that
all who are present there in our
life
the first of the curiosities is the fact that
We realize that today for some
real thing if it first has to be
virtual
then it is young people who begin and end
your relationship is on the Internet
even before they kiss right
combine this
then they kiss is for example is
the way we are in an event
and if we do not post on social network
this event it will not exist is
this modern feel so right to
how he spent this virtual
be earlier than the actual placing
the real consequences it is not without
consequences because we understand and
always understood how real is the second
paradox is that when they go over
information and words we are with
with more words we are is popular
so say our day
not necessarily that reverts to
a certain firmness is in our
commitments
we talk a lot and does little me I will
bring an example here is when I was
small and did ballet
my mother said to me looks like
three afternoon hours is at the door of
Ballet will be seeking
good was reached 3:10 or 13 and I 15
not in the door I had died
or I would die because she was going to kill me
if I do not survive this
experience in every way then
commitments with the agility of
messages and information they
are becoming more frayed and a
a broader view
this is what we share us
does not share anything we
we are here in the symbolic field that is
that space where we share
words and those words are
becoming more worn and they are
making it is my – taken
serious and the third paradox is that
that we certainly saves
long with modernity but this
time does not translate into real-time
You can use this to idleness
production is for this space that
You could have a great example is
when we were up too much
recently there was no bank
online is we got 40 minutes in
Bank row we do with these
40 minutes today where it is the 40
minutes of the week we spent in
row seat
we do not know if it overthrew in
else right has become a
requirement of one or two or three
commitments so is this paradox
It is related to good weather and good it
It generates a hyperactivity and we are all
operating a live culture
encourages hyperactivity is has a
little bias with passivity
It is and then we forget it’s just
at that time and in that pause
interval
We said that we could be
surprised by something new by
something of the order of creation
desire depends on it to go to appear
to exist and to and to become is
effective in our life is returning to flower
of Freud’s important that a crop
Here ends another may come and that
We recognize that it is in the end
a crop that another may come
is we are increasingly
refractory and all this is as if the
I could ignore what is
primary right of the human that is we are
all passengers – the exchanger and
driver
good I’m going to read to you a sentence
I think lapidary of Clarice Lispector
just to finish and on about
this theme today my joy also
It comes from my deepest sorrow and
Sadness is a failed joy
thank you so much
[Applause]
[Music]
Publicis pointing to you one
story that made a difference in
My life is a very brief history
narrated by Freud Freud himself
founder of psychoanalysis and history
What happens between a friar and poet
a flower
he was walking in a summer day
beautiful in Europe is talking about
things in life when the poet
It saddens suddenly turns to the
Freud says Dr. Freud pulls too bad I
‘m so amazed that such
beautiful garden and makes me so cheerful more
an hour to another was very
sad to imagine that for all
this beauty one day very soon it
here will end this beauty will not
last
after all what we feel is
joy when we are
easy and nature it does not last for
ever
and then the fred is to be a time
silence, and then resumes a little
conversation goes like him but it looks
then you’re wrong
is not that despite the beauty
does not last flower is the flower is only
beautiful because it does not last is because it is
transient is because it is fleeting
we can draw from this some
beauty
well I said that if this story
It changed my life actually is
From this story I was very
sure of the choice I made is for
work with something that was
extremely human for something
take into account something human because
human
is that this is what is lost if we
can do is a brief reminder here
biology field you will see that
in nature right things is nothing
loses nothing is created , everything is transformed in
Human nature is human nature to
a loss agent necessarily suffer
for this loss and this is what we
It is as human is the most in
is exactly how humans and is
one thing we can not
forget it is and has to do with that text
beautiful on the transience and his
title in the history of Freud us
You can not forget that this is
loss of space is exactly the lack
that moves us there would be no desire
Human movement would not exist if not
was the lack imagine a game like this
the rest is one in which he was
full right is full is not there
moving the game even begin
then it is important that there is a space
blank for us to move to
Head to something
the lack
and this is effectively what the
features more properly and in
differs from bird or flower the
monkey
the fact that there’s this says to this
mismatch between what we
We want and what we have
there is always something that is
missing it is for humans and because
We do nevertheless live in a
daily and liquid where nothing
can accordingly the right liquid
We do not bear the loss of people
not bear breaks the spaces
empty
Today we live in this moment especially
the past two decades with all
advents of science is with all
advents of technology
We butchered by a continuous live
time for one’s stay is
connection being all the time
tuned where we have is
feeling that this time is
is continuous without break is no loss is
without fail
and it is as if we had to
driving more and more to this type of
situation without asking minimally
where are we going with all this is that
so that we will live the next
years from that well we live cimpor
as if they were at a party at a party
is continuing nowadays is very is
impressive as is the fact that
we do not get off of social networks
the obligation that social networks in
place is that we are time
all happy cheerful beautiful showing the right
our best guys of our
best our programs is more
beautiful locations m is interruptamente
a party without party in a way
including that have to be
participation of the other there all along
to confirm me this party
uninterrupted
that joy that is no expansion without
range is that other confirming me
that this place of an absolute feast
a happiness without intermission
it is another that enters my
making an intimate kind of the
lack of rest
are lack of difference between what is
public and what is private right
today is as if we had which is
making in public life what the
we do in private to play one
little is without any break is to
ask about the consequences
where all this leads us to the end is
I will I as I said is a
and is a liquid routine everyday
excesses I will then bring some
examples right more palatable to
bring closer what I have
sure it’s part of everyday life
all of us is the first is how the
first very obvious situation
excesses that we live in our
everyday is too much then objects
is not it just the other day I attended
this scene a child 5 years
It came a crowded children’s party
thulium gifts for the gifts is attached
1574 other gifts that he has
I had in the closet every time
it opens the closet the gifts fall into
over his head and without that
5 year old can take time
to play with it all he will
keeping it all he will
accumulating are a generation
right accumulators
and obviously this child has no
time to play here because of the side
their parents are also much more
concerned incites this time
child so that it fulfills its
shortcomings is that it is finally with
five years old a professional
Perfect
so this is the excess objects
on the other hand an excess of news
is amazing to think that in 1921 the newspaper
was 50 times
– words than in 2017 50 times less
words and if we do not consider
uav online versions of the newspaper
then we multiply this by 500
number is a lot of information without the
We have the least capacity to digest
them
we do not have time to digest
amount of information we
receives daily so excessive there
information also and the third is
over that I bring it is for us
some thought is excess
I remembered messages is that it is up
very recently I would say three
decades the form of communication between
two distant people was the letter was
more effective and more was present in
culture until very recently the
letter is that a form of
archaic communication is forgotten and that
It includes a time one
a minimum space interval between the
recipient where this letter will and
where the sender of this letter out this
space was refiled culture in 20 years
we first had there still some
it is insertion of emails in our
life but now a 17 year old
You do not know what is an e mail
You heard but says he does not receive
does not respond by mail ie is
all time a message arrives
instantly so that we
also only be confirmed before the other
when you realize for example it
the application that the other read our
message
we no longer believe that small
space that can be
between us and the other is always
much distress that everything will
giving
and then I would have no problem
if all this had going and
We observe that we are all more
happy we are effectively all but
distressed but this is not what we
realizes if one hand is not
They are doing a nostalgia that is and
complain and condemn advances
technology so radical that
inserted such a difference in our
behavior is not possible is
I have missed it
on the other hand it is inevitable that
Stop to think minimally pause
to be with these issues because a
party and uninterrupted or is the same
a distress
the truth is that we feel this
no contrast
then the same way if I’m 200
hours a happy day
is more or less the same thing I
be 200 hours per day wheezing
following sense is I do not like
compare nor I have no sorrow
tell me a joy and vice versa
it’s all a certain damping I will
to a given statistic is for you
is a survey that came out this week
American is alarming today is 20 per
percent of the adult population
American makes use of any medication
Psychiatric 10% of all child
school age in school makes use of some
or psychiatric medication and 25% of
American university students are
that same
the tactics are not numbers that say
some of these advances
this radical way the world is
eventually became the last
decades so as not to consider
break the range in the separation
distance there is between one thing and
another that has the effect anguish
and I will bring three paradoxes that
all who are present there in our
life
the first of the curiosities is the fact that
We realize that today for some
real thing if it first has to be
virtual
then it is young people who begin and end
your relationship is on the Internet
even before they kiss right
combine this
then they kiss is for example is
the way we are in an event
and if we do not post on social network
this event it will not exist is
this modern feel so right to
how he spent this virtual
be earlier than the actual placing
the real consequences it is not without
consequences because we understand and
always understood how real is the second
paradox is that when they go over
information and words we are with
with more words we are is popular
so say our day
not necessarily that reverts to
a certain firmness is in our
commitments
we talk a lot and does little me I will
bring an example here is when I was
small and did ballet
my mother said to me looks like
three afternoon hours is at the door of
Ballet will be seeking
good was reached 3:10 or 13 and I 15
not in the door I had died
or I would die because she was going to kill me
if I do not survive this
experience in every way then
commitments with the agility of
messages and information they
are becoming more frayed and a
a broader view
this is what we share us
does not share anything we
we are here in the symbolic field that is
that space where we share
words and those words are
becoming more worn and they are
making it is my – taken
serious and the third paradox is that
that we certainly saves
long with modernity but this
time does not translate into real-time
You can use this to idleness
production is for this space that
You could have a great example is
when we were up too much
recently there was no bank
online is we got 40 minutes in
Bank row we do with these
40 minutes today where it is the 40
minutes of the week we spent in
row seat
we do not know if it overthrew in
else right has become a
requirement of one or two or three
commitments so is this paradox
It is related to good weather and good it
It generates a hyperactivity and we are all
operating a live culture
encourages hyperactivity is has a
little bias with passivity
It is and then we forget it’s just
at that time and in that pause
interval
We said that we could be
surprised by something new by
something of the order of creation
desire depends on it to go to appear
to exist and to and to become is
effective in our life is returning to flower
of Freud’s important that a crop
Here ends another may come and that
We recognize that it is in the end
a crop that another may come
is we are increasingly
refractory and all this is as if the
I could ignore what is
primary right of the human that is we are
all passengers – the exchanger and
driver
good I’m going to read to you a sentence
I think lapidary of Clarice Lispector
just to finish and on about
this theme today my joy also
It comes from my deepest sorrow and
Sadness is a failed joy
thank you so much
[Applause]
[Music]
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