[Music]
[Applause]
remember how much we all just love pop
quizzes in school I think we’re gonna
start off with one of those if you feel
like you know the answer is just fill in
the blanks by shouting the words out
loud you guys ready well I’ll do it
together here we go so living a good
life is simple
it starts out around age five grab the
backpack it’s time to go to at school
study hard to get good so you can
graduate high school and get into a good
so you can get a good work hard so you
can make good meet the right person fall
in love and get by the house and start
uh but don’t forget to save your so you
can eventually and be not dead
not dead the end of the story is happy
the end of the story is happy amazing
job a plus is all around give yourself a
big round of applause so now that we’re
all done with that I want everybody just
to pause for a moment how did we all
know the exact same answers how did I
know that you’d give those answers well
because I’ve told that story now to tens
of thousands of people across 14
different countries and despite all the
different ages backgrounds different
parts of the world nearly everybody
always answers the exact same way and
what exactly do you call this thing we
just recited from the top of our head
anyway I call it the script because it
feels like a prescription we’ve been
giving for how to live a good life it
serves as our belief system around
everything we’re supposed to do and our
internal measuring stick it kind of
gauges how well or not so well we feel
we’re doing in life it’s the thing that
makes some of us feel like we’re failing
if we don’t get certain letters on a
report card or aren’t married with kids
by age 35 or the only way we can be
successful is if we’re a lawyer or a
doctor or a rapper or a pro athlete
you see aware of it or not we all have
ingrained in us a script that we’re
following every single day but the
question is why and where did this
script come from and the big question
how is it that all of us as different
individuals with our own unique set of
talents gifts goals are all expected to
follow the exact same script
you see I’ve spent half my life
searching for answers to these questions
and what I found may surprise you let me
go back in time to a moment where I no
idea there was even such a thing as the
script so growing up I was kind of a
scrawny kid but even then I knew I
wanted a lot out of life call it success
happiness meaning how many of you guys
remember wanting to be successful
growing up I grew up in a good
traditional household
my mom a school principal my dad a
police officer yeah a cop and a
principal as parents not meant to be a
joke but I appreciate you laughing at my
pain thank you and they gave me the
script we all just decided here it is
the prescription for life and who is I
to argue so I followed it to a tee
I was the outstanding sixth grader award
in my elementary school I was the
student body president at my high school
graduated with a near-perfect GPA went
to a highly academic university got a
pre law degree laude in a total of
three years yeah you say Wow I say why
and all joking aside it was actually
that question why that began to shift
everything for me I remember the exact
moment I was interning for a district
attorneys sacrificing my summer finally
jumped manila folders and feeling
absolutely miserable but I figured it’s
just the price I have to pay right and
then I looked around at the people in
the office that had the jobs that I was
supposed to go to school to get and most
of them seemed miserable too so there I
was cramming my class schedule painting
for grades building the resume to get to
where they were it didn’t make any sense
and I had a friend stop me and ask me a
very simple question said Blake why are
you doing all of those and the only
answer that I had is isn’t this what I’m
supposed to do I hated that you see that
was the moment where I first became
aware that all my life I’ve been
following a script without even
realizing it and without ever
questioning if it was even the right
script for me sound familiar
so I began questioning everything I was
like that kid that constantly asked why
why why I wanted answers books seminars
documentaries you named it I read it or
watched it I want to save you all of
that time and share with you three
important things that I learned about
the script first there’s always been a
script studies civilizations across the
world and you
see that younger generations are always
taught a life script based on what the
economy and society needed at that time
no we’re not handed a piece of paper
titled this script on top but it gets
communicated to us through the people
around us our education and so on and
ultimately that script will determine
how most people will live their entire
life it’s always been that way
just nobody seems to talk about it
second shift happens in other words
throughout history the script changes
for example go back to when our nation
was founded our economy was largely
built on agriculture so what did we need
successful farms so from the time a kid
could carry a bucket they were taught
what they needed to know to support for
me let’s call it the farm work script
within as technology advanced we needed
less people on the farm so that by the
early 1900’s industry jobs had actually
passed agricultural jobs for the first
time so what we need now successful
factories and that required something
different consistency conformity this is
we’re following protocol became a
priority and so we shifted from a farm
work to a factory work script and design
many of the educational economic
political and other systems still in
place today to support it all third
insight scripts work you see all life
scripts seem to come with a kind of
unspoken promise follow it and you’ll
live a good life it’s a social contract
of sorts and there’s plenty of examples
of that promise being kept after all the
farm work scrip provided a good stable
life for many the factory work script
powered an industrial revolution it’s
what gave birth to the American dream
there’s no question the scripts worked
but all only for a period of time until
the world changes you tell me what has
changed in our world since the early
1900’s the answer would be almost what
but I’ll tell you one thing that hasn’t
changed in the last hundred years the
script so what happens when the promise
of the script love success happiness and
the reality that comes from following it
start to become two very different
things because that’s what I saw
while the factory works scripts still
seem to be working for some it wasn’t
working for everyone it definitely
didn’t feel like it was working for me
and the deeper that I dubbed the more
that I learned the more that I felt like
I’ve been lied to
unintentionally yeah but lied to I
realized I’d been following a script
written for a time that no longer
existed and if I continued would lead to
a life I didn’t even want I can’t be the
only one and I felt this 18 years ago so
let’s fast forward to today although
more educated Millennials now make up
around 40% of the unemployed in our
country we’re all familiar with that
whole midlife crisis thing but have you
guys heard of the quarter life crisis
LinkedIn just put out a new study that
said that 72% of young professionals
that’s three out of four have
experienced a quarter life crisis
questioning their life decisions oh and
this isn’t just a millennial problem
right now the happiness index says that
only 1 in 3 Americans are very happy so
if you’re there thinking like I have no
idea what you’re talking about right now
I’m perfectly happy well then odds are
the two people next to you probably
aren’t imagine what these stats would be
if these studies were done in
lower-income or minority communities
like we’re sitting in right now the
results would even be more alarming and
then there’s Broni where the nurse that
spent years documenting and recording
the most common regrets people had at
the end of their life the number one
regrets of the dying I wish I had the
courage to live a life true to myself
not the life others expected of me you
see the gap between the promise and the
reality is getting bigger now it’s easy
to think Blake well then why don’t
people just pick a better script from
today I mean come on let’s be real a lot
of people are trying but most people
feel stuck I found that most people that
are stuck fall into one of two camps I
call the Perce camp the traditionalists
you’re still holding on to the old
script you did everything right but
there’s a part of you it just feels like
something’s missing you continue doing
what you’re supposed to do hoping that
one day it’ll all pay off this is the
camp of a lot of boomers older genic
sirs Millennials they don’t want to piss
off their parents I know this camp well
I lived in it for 18 years of life how
many of you guys know people in the
traditionalist camp right now the second
camp I call the rebels you rebel against
the old script you know something is
missing but you don’t quite have a new
proven script to follow you might feel
misunderstood by others maybe sometimes
doubt yourself but you’re hoping that
one day you’ll figure it all out I know
this camp well too I remember actually
when I graduated college all my family
and friends seemed to ask the exact same
question they’re like Blake so what are
you gonna go do now there’s me graduated
early with honors great resume and my
answer I think I’m gonna be an
entrepreneur people thought I was crazy
how many guys know people in the rebel
camp by the way these two camps might
help explain some of the tension we’re
seeing between generations today I feel
like we’re stuck in a generational
yelling match over a bad phone
connection you got older generations
stay and just follow the script younger
generations trying to yell back it’s not
working
older generations they’re not listening
younger generations yelling it’s not
working I guess me being born in the
early 80s puts me right in the middle as
a getting gray hair millennial I feel
like I can hear both sides of the
conversation and just want to help the
worlds come together despite who’s right
both feel stuck both are missing the
same thing both need a shift good news
is
there’s a third camp you can join today
I call it the creators you’re very aware
of the old script that’s being passed
down but you just know that if followed
unfiltered it’s not gonna work for you
so you take the parts you want leave out
what you don’t find what else you need
and create your own way this is where I
found the life and success that I’ve
enjoyed for over a decade now like
making my first million before ages 25
doing that tens of times over by age 30
and while money is important quality of
life is about so much more I love my
wife I love being a father to an amazing
boy we got a baby girl due any day now
we’ve been able to keep health a
priority see the world create new
experiences focus my career I’m pursuing
ideas I’m passionate about and I only
share this to say that it’s possible
it’s what and it can happen quicker
today than ever before
think about it who do you know that’s
crushing it right now I don’t mean
crushing it just in business I mean
crushing it in life who comes to mind
are they following the same script you
are you see after studying hundreds of
creators over nearly two decades I’ve
found that we all have at least one
thing in common at some point we decided
to stop trying to be the person we’ve
been told we’re supposed to be and to
become the person we’re meant to be we
shifted our script and you can too let
me ask you guys if the you of today
could go back in time and have a
conversation with your younger self what
part of your script would you change how
much more of your life needs to go by
before you make that shift so know by
now you guys are sitting there thinking
Blake I get it already just give it to
me so what’s the new script well after
everything that I just set up here I’d
be pretty hypocritical to say okay
here’s your new one script fits all so
no I’m not gonna give you a prescription
of what you’re supposed to do my mission
though is to inspire you to start
discovering for yourself who you’re
meant to
and to shift the script you need to be
that person every single day and I
actually just gave you everything you
need so three things you can do to begin
immediately number one admit there’s a
script there’s massive power in just the
awareness realizing there a script can
feel like someone just turn the lights
on for the first time all your life but
once you know you’re following one you
can begin to question if it’s the right
one number two ask why why do you think
that why’d you do that why do you care
start questioning the script that you’re
following every day and be honest with
yourself is it productive or destructive
is it just because you’re supposed to or
is it something you’re meant to and
ultimately is it moving you toward or
away the life that you want
and lastly become a creator now if you
are the rebel or the traditionalist
right now and you’re perfectly happy
with everything going on by all means
carry on but if you felt the way I did
you’re looking for something new become
a creator some of you will have the
passion to go create new things contents
products technologies brands businesses
whole new careers entire new industries
but all of you have the potential to
create your life your way and that’s the
power of becoming a creator maybe start
with the scripture we recited earlier
and you’ll see certain themes you see
shifting your script it’s just changing
the belief system you have around the
major themes in your life for example
who says that your education only has to
happen in a classroom shift the script
or that your happiness has to come after
some never-ending series of steps shift
the script or that your legacy has to be
tied to your address the color of your
skin or where you came from shift the
script
they’re all just scripts that you can
shift anytime you want and that’s the
point I’ll end with one final story like
any proud parent I want to share a photo
of my son this is Grayson he thinks he’s
a dinosaur he loves to go monster honey
and he’s pretty confident he could
lasers out of his right arm earlier this
year my wife and I were having a
conversation with a nice woman who gave
us a thick stack of papers and said
please fill these out complete the
applications schedule your interview you
think we were qualifying for a home loan
or something only we weren’t we were
applying for Grayson’s preschool later
that night something hit me hard that
the decisions my wife and I are making
right now are already beginning to shape
Grayson’s life script and while I have
some ideas of where to begin the minute
he steps outside our doors he enters a
world where the script is going to
reinforce certain expectations about
life and that’s where you come in all of
you as parents friends family members
educators influencers and anyone that
genuinely cares about the impact we’re
gonna make on our next generation
because the script you choose to follow
ultimately writes the story of your life
what story will that be and collectively
the stories of our lives make up the
world we live in which means that if
this conversation right now inspires
enough of you as individuals to shift
your script then it’s only a matter of
time until we shift the script and that
shift is long overdue thank you [Applause]
[Applause]
remember how much we all just love pop
quizzes in school I think we’re gonna
start off with one of those if you feel
like you know the answer is just fill in
the blanks by shouting the words out
loud you guys ready well I’ll do it
together here we go so living a good
life is simple
it starts out around age five grab the
backpack it’s time to go to at school
study hard to get good so you can
graduate high school and get into a good
so you can get a good work hard so you
can make good meet the right person fall
in love and get by the house and start
uh but don’t forget to save your so you
can eventually and be not dead
not dead the end of the story is happy
the end of the story is happy amazing
job a plus is all around give yourself a
big round of applause so now that we’re
all done with that I want everybody just
to pause for a moment how did we all
know the exact same answers how did I
know that you’d give those answers well
because I’ve told that story now to tens
of thousands of people across 14
different countries and despite all the
different ages backgrounds different
parts of the world nearly everybody
always answers the exact same way and
what exactly do you call this thing we
just recited from the top of our head
anyway I call it the script because it
feels like a prescription we’ve been
giving for how to live a good life it
serves as our belief system around
everything we’re supposed to do and our
internal measuring stick it kind of
gauges how well or not so well we feel
we’re doing in life it’s the thing that
makes some of us feel like we’re failing
if we don’t get certain letters on a
report card or aren’t married with kids
by age 35 or the only way we can be
successful is if we’re a lawyer or a
doctor or a rapper or a pro athlete
you see aware of it or not we all have
ingrained in us a script that we’re
following every single day but the
question is why and where did this
script come from and the big question
how is it that all of us as different
individuals with our own unique set of
talents gifts goals are all expected to
follow the exact same script
you see I’ve spent half my life
searching for answers to these questions
and what I found may surprise you let me
go back in time to a moment where I no
idea there was even such a thing as the
script so growing up I was kind of a
scrawny kid but even then I knew I
wanted a lot out of life call it success
happiness meaning how many of you guys
remember wanting to be successful
growing up I grew up in a good
traditional household
my mom a school principal my dad a
police officer yeah a cop and a
principal as parents not meant to be a
joke but I appreciate you laughing at my
pain thank you and they gave me the
script we all just decided here it is
the prescription for life and who is I
to argue so I followed it to a tee
I was the outstanding sixth grader award
in my elementary school I was the
student body president at my high school
graduated with a near-perfect GPA went
to a highly academic university got a
pre law degree laude in a total of
three years yeah you say Wow I say why
and all joking aside it was actually
that question why that began to shift
everything for me I remember the exact
moment I was interning for a district
attorneys sacrificing my summer finally
jumped manila folders and feeling
absolutely miserable but I figured it’s
just the price I have to pay right and
then I looked around at the people in
the office that had the jobs that I was
supposed to go to school to get and most
of them seemed miserable too so there I
was cramming my class schedule painting
for grades building the resume to get to
where they were it didn’t make any sense
and I had a friend stop me and ask me a
very simple question said Blake why are
you doing all of those and the only
answer that I had is isn’t this what I’m
supposed to do I hated that you see that
was the moment where I first became
aware that all my life I’ve been
following a script without even
realizing it and without ever
questioning if it was even the right
script for me sound familiar
so I began questioning everything I was
like that kid that constantly asked why
why why I wanted answers books seminars
documentaries you named it I read it or
watched it I want to save you all of
that time and share with you three
important things that I learned about
the script first there’s always been a
script studies civilizations across the
world and you
see that younger generations are always
taught a life script based on what the
economy and society needed at that time
no we’re not handed a piece of paper
titled this script on top but it gets
communicated to us through the people
around us our education and so on and
ultimately that script will determine
how most people will live their entire
life it’s always been that way
just nobody seems to talk about it
second shift happens in other words
throughout history the script changes
for example go back to when our nation
was founded our economy was largely
built on agriculture so what did we need
successful farms so from the time a kid
could carry a bucket they were taught
what they needed to know to support for
me let’s call it the farm work script
within as technology advanced we needed
less people on the farm so that by the
early 1900’s industry jobs had actually
passed agricultural jobs for the first
time so what we need now successful
factories and that required something
different consistency conformity this is
we’re following protocol became a
priority and so we shifted from a farm
work to a factory work script and design
many of the educational economic
political and other systems still in
place today to support it all third
insight scripts work you see all life
scripts seem to come with a kind of
unspoken promise follow it and you’ll
live a good life it’s a social contract
of sorts and there’s plenty of examples
of that promise being kept after all the
farm work scrip provided a good stable
life for many the factory work script
powered an industrial revolution it’s
what gave birth to the American dream
there’s no question the scripts worked
but all only for a period of time until
the world changes you tell me what has
changed in our world since the early
1900’s the answer would be almost what
but I’ll tell you one thing that hasn’t
changed in the last hundred years the
script so what happens when the promise
of the script love success happiness and
the reality that comes from following it
start to become two very different
things because that’s what I saw
while the factory works scripts still
seem to be working for some it wasn’t
working for everyone it definitely
didn’t feel like it was working for me
and the deeper that I dubbed the more
that I learned the more that I felt like
I’ve been lied to
unintentionally yeah but lied to I
realized I’d been following a script
written for a time that no longer
existed and if I continued would lead to
a life I didn’t even want I can’t be the
only one and I felt this 18 years ago so
let’s fast forward to today although
more educated Millennials now make up
around 40% of the unemployed in our
country we’re all familiar with that
whole midlife crisis thing but have you
guys heard of the quarter life crisis
LinkedIn just put out a new study that
said that 72% of young professionals
that’s three out of four have
experienced a quarter life crisis
questioning their life decisions oh and
this isn’t just a millennial problem
right now the happiness index says that
only 1 in 3 Americans are very happy so
if you’re there thinking like I have no
idea what you’re talking about right now
I’m perfectly happy well then odds are
the two people next to you probably
aren’t imagine what these stats would be
if these studies were done in
lower-income or minority communities
like we’re sitting in right now the
results would even be more alarming and
then there’s Broni where the nurse that
spent years documenting and recording
the most common regrets people had at
the end of their life the number one
regrets of the dying I wish I had the
courage to live a life true to myself
not the life others expected of me you
see the gap between the promise and the
reality is getting bigger now it’s easy
to think Blake well then why don’t
people just pick a better script from
today I mean come on let’s be real a lot
of people are trying but most people
feel stuck I found that most people that
are stuck fall into one of two camps I
call the Perce camp the traditionalists
you’re still holding on to the old
script you did everything right but
there’s a part of you it just feels like
something’s missing you continue doing
what you’re supposed to do hoping that
one day it’ll all pay off this is the
camp of a lot of boomers older genic
sirs Millennials they don’t want to piss
off their parents I know this camp well
I lived in it for 18 years of life how
many of you guys know people in the
traditionalist camp right now the second
camp I call the rebels you rebel against
the old script you know something is
missing but you don’t quite have a new
proven script to follow you might feel
misunderstood by others maybe sometimes
doubt yourself but you’re hoping that
one day you’ll figure it all out I know
this camp well too I remember actually
when I graduated college all my family
and friends seemed to ask the exact same
question they’re like Blake so what are
you gonna go do now there’s me graduated
early with honors great resume and my
answer I think I’m gonna be an
entrepreneur people thought I was crazy
how many guys know people in the rebel
camp by the way these two camps might
help explain some of the tension we’re
seeing between generations today I feel
like we’re stuck in a generational
yelling match over a bad phone
connection you got older generations
stay and just follow the script younger
generations trying to yell back it’s not
working
older generations they’re not listening
younger generations yelling it’s not
working I guess me being born in the
early 80s puts me right in the middle as
a getting gray hair millennial I feel
like I can hear both sides of the
conversation and just want to help the
worlds come together despite who’s right
both feel stuck both are missing the
same thing both need a shift good news
is
there’s a third camp you can join today
I call it the creators you’re very aware
of the old script that’s being passed
down but you just know that if followed
unfiltered it’s not gonna work for you
so you take the parts you want leave out
what you don’t find what else you need
and create your own way this is where I
found the life and success that I’ve
enjoyed for over a decade now like
making my first million before ages 25
doing that tens of times over by age 30
and while money is important quality of
life is about so much more I love my
wife I love being a father to an amazing
boy we got a baby girl due any day now
we’ve been able to keep health a
priority see the world create new
experiences focus my career I’m pursuing
ideas I’m passionate about and I only
share this to say that it’s possible
it’s what and it can happen quicker
today than ever before
think about it who do you know that’s
crushing it right now I don’t mean
crushing it just in business I mean
crushing it in life who comes to mind
are they following the same script you
are you see after studying hundreds of
creators over nearly two decades I’ve
found that we all have at least one
thing in common at some point we decided
to stop trying to be the person we’ve
been told we’re supposed to be and to
become the person we’re meant to be we
shifted our script and you can too let
me ask you guys if the you of today
could go back in time and have a
conversation with your younger self what
part of your script would you change how
much more of your life needs to go by
before you make that shift so know by
now you guys are sitting there thinking
Blake I get it already just give it to
me so what’s the new script well after
everything that I just set up here I’d
be pretty hypocritical to say okay
here’s your new one script fits all so
no I’m not gonna give you a prescription
of what you’re supposed to do my mission
though is to inspire you to start
discovering for yourself who you’re
meant to
and to shift the script you need to be
that person every single day and I
actually just gave you everything you
need so three things you can do to begin
immediately number one admit there’s a
script there’s massive power in just the
awareness realizing there a script can
feel like someone just turn the lights
on for the first time all your life but
once you know you’re following one you
can begin to question if it’s the right
one number two ask why why do you think
that why’d you do that why do you care
start questioning the script that you’re
following every day and be honest with
yourself is it productive or destructive
is it just because you’re supposed to or
is it something you’re meant to and
ultimately is it moving you toward or
away the life that you want
and lastly become a creator now if you
are the rebel or the traditionalist
right now and you’re perfectly happy
with everything going on by all means
carry on but if you felt the way I did
you’re looking for something new become
a creator some of you will have the
passion to go create new things contents
products technologies brands businesses
whole new careers entire new industries
but all of you have the potential to
create your life your way and that’s the
power of becoming a creator maybe start
with the scripture we recited earlier
and you’ll see certain themes you see
shifting your script it’s just changing
the belief system you have around the
major themes in your life for example
who says that your education only has to
happen in a classroom shift the script
or that your happiness has to come after
some never-ending series of steps shift
the script or that your legacy has to be
tied to your address the color of your
skin or where you came from shift the
script
they’re all just scripts that you can
shift anytime you want and that’s the
point I’ll end with one final story like
any proud parent I want to share a photo
of my son this is Grayson he thinks he’s
a dinosaur he loves to go monster honey
and he’s pretty confident he could
lasers out of his right arm earlier this
year my wife and I were having a
conversation with a nice woman who gave
us a thick stack of papers and said
please fill these out complete the
applications schedule your interview you
think we were qualifying for a home loan
or something only we weren’t we were
applying for Grayson’s preschool later
that night something hit me hard that
the decisions my wife and I are making
right now are already beginning to shape
Grayson’s life script and while I have
some ideas of where to begin the minute
he steps outside our doors he enters a
world where the script is going to
reinforce certain expectations about
life and that’s where you come in all of
you as parents friends family members
educators influencers and anyone that
genuinely cares about the impact we’re
gonna make on our next generation
because the script you choose to follow
ultimately writes the story of your life
what story will that be and collectively
the stories of our lives make up the
world we live in which means that if
this conversation right now inspires
enough of you as individuals to shift
your script then it’s only a matter of
time until we shift the script and that
shift is long overdue thank you [Applause]
Please follow and like us: