I’m a faculty at sublight Italy and my
core area of interest or for social
computing social media Alice’s
human-computer interaction and
cybersecurity let’s do a selfie so how
many of you have done what I just noted
in the last let’s take a week or so many
of you right so we all take selfies
right selfies has become such a
important thing as part of our life so
and these selfies are mostly taken to be
uploaded on social networks to gain some
social currency so it’s called wide
likes comments and shares and these
selfies are not only taken by people
like you and me the picture here on the
slide actually class Twitter right when
it was uploaded on the Oscar it actually
clashed with ID this picture is the
picture which is gotten the most number
of likes ever post around forever right
it’s not only these kind of pictures
even our Prime Minister is actually very
fond of taking selfies right we take
selfies when he finds people with them
right these kind of selfies have become
so important that part of our life but
these selfies actually turn into
something dangerous also right people
not only end up taking selfies like what
I did just now but they also take
selfies which are some things like this
or with an animal or something like the
other one right so that’s the
more than so to say the dangerous one
there are even a hashtags which are very
popular called ultimate selfie dangerous
selfie all of them
these are selfies taken on the 50th
floor 100th floor hanging out of the
building and taking these pictures but
the big reason why these kind of selfies
have become more popular is because they
actually garner a lot of likes and
comments just look at these two pictures
that are presented here one is the
picture both pictures are posted by the
same person one is the non selfie and
one is a selfie and you can clearly see
the number of likes the person has
gained for so to say a little bit of a
day into the surface is actually higher
all right
so that’s probably main reason why
people end up taking these kind of
selfies and post it on social media so
many of you would have seen so how many
of you have seen information about
selfie dads and India being in the top
countries so if you have read anything
about this this data point which is
India and the top list of reasons why
people are dying because of taking
selfies its research are not supplied
with a link all sorts on the internet or
anywhere which is written about selfie
deaths particularly being the data point
of India being on the top and the
reasons for death it’s actually research
done by students that apply to Delhi go
work of me so here are some examples of
actually selfie dance that has happened
around the world this is not just in
India right this is around the world
examples in Australia India and other
countries around the world also people
die because of taking selfies but not
the selfie that I just took when I
started right there are other types of
selfies that people end up taking and
people die because of these selfies so
how did it all start I think this story
this is a TEDx talk right the story is
actually more important and what we
actually find in 2016 this is summer
2016 and there is a mailing list that I
have with the students who work with me
we ended up acts occur in email in the
mailing list talking about a selfie that
that happens
the one right this I got figured to aid
I got interested in looking at what is
the selfie death and how it is happening
got a bunch of students to look at this
data more and we found nothing
before we did not find a lot of
information about the selfie that’s not
just the data sets out with it
for doing research but also for actually
figuring out where these debts are
happening and why people are actually
dying
alright so this incident which is posted
here where where multiple people died
because of taking selfies was the first
incident that got triggered me into the
instance doing research into this topic
and here is another incident which
actually became more so to say touching
hearts to figure out whether we can
actually build some solutions I’m a
computer science professor and I’m
looking for actually problems that on me
to use computing skills to actually
solve the problem right so here is an
incident that happened in Bombay parents
giving a smartphone to the kid for a
birthday the kid goes with a friend to
take a selfie in the railway station and
gets it by the train and the parents are
trying to figure out where the kid is
and the friend goes back home without
telling the without telling the friends
or anybody or the parents also and the
police is searching for the parents
parents are searching for the mortal
remains they don’t get it two days pass
by and then they actually find that this
is the person this is the kid of the
parents all right this incident just
touched my heart and I said that being a
computer science professor we should
actually try and address these kind of
problems right computing can actually
help in these kind of problems to some
extent not not quickly but some extent
computing can actually help in
addressing these problems so that was my
introduction so to say into this problem
it’s been a roller coaster after that
I’ll give you some examples of what this
roller coaster has been for those of you
are interested in actually looking at
these kind of data or what is what
things we have done
data sets to play around with I’ve made
everything from like all data that I’m
going to be talking about its public you
can actually play around with the data
code the application that we have built
everything is public right so that’s a
URL to go look for if you’re interested
in taking a look at what the data is so
that’s this slide showing you the
rollercoaster that I had only for 22
days this was the report was published
on a sixth evening our time and it went
live on 6th November of 2016 and this
number that I did analysis was on 27 or
28 number 2016 just for 20 or 21 days
the article was translated first M
architecture we picked it up and it got
actually passed in to many other news
and 17 different languages covered the
research and enjoyed a part so the
numbers are there about 35,000 shares on
Facebook written in 116 260 different
languages and 160 different articles and
in just 24 hours in one day I was
actually talking to every time sold in
the world by giving interview say the TV
interviews or radio interviews talking
about this research and why actually
taking this so to say computing aspect
of the self attacks would be actually
interesting and studying the different
parts of the world where people are
dying and how people are dying right so
that’s that’s again the power of
actually doing something in terms of a
societal problem it’s just a simple
problem right people are dying because
of taking selfies I just collated data
from all around the world show that oh
this is the pattern in which people are
dying and in the ordinate for much of
attention in the 20 days and even if you
just look up for selfie that’s now on
Google go to the news section you will
find something returned on the last one
base also and this has been happening
for the last
one and up here it’s continuously so how
what did we do right so that’s the
outcome of what we did but what would we
end up doing what we ended up doing was
we built something to figure out okay
any news article written about selfie
that’s anywhere on the internet we’ll
just go and collect it all the English
certain languages articles were
collected and we actually did go through
these articles and figure out location
age gender all of these details we
collected and we also ended up finding
that there are fake information about
selfie deaths also people are writing
about self attacks which never happened
right so we went and kind of curated all
this pruned all this data and created a
data set where they could actually
analyze all sulfate instead of happening
around the world interestingly we did
this first time so to say manually to
some extent semi-automatically now we
have completely programmed systems which
is actually looking at these Deb that’s
happening around the world and we can
actually see live information about
these deaths that are happening around
the world
right I like to show you later a demo of
what you can actually go do to help this
problem okay so now the the data that we
collected I’ll walk you through a little
bit of what data we collected and how it
is actually making so much of discussion
around the world sort of said when we
analyze the data we actually found that
India is as of today as of today if you
just go look at the data set we have 219
deaths that has happened in the last
term from summer 2014
219 deaths around the world because of
selfies right and if you look at the
numbers of that 133 are actually from
India right so that’s a lot of deaths
that are happening in India and India
the only country where multiple deaths
have happened because of one selfie
selfie incident which is I try to take a
selfie for example one death that
happened was I’m standing in front of a
lake trying to take a selfie with the
leg I fall into the lake okay for people
jump to save me I walked out of the
water alive and four people died
right and there’s another incident which
happened in southern part of India where
seven engineering college students after
a semester go enjoy themselves and go to
the clip and seven people six people lie
down in the club for the seventh guy all
holding die and trying to take a selfie
and this person slips all seven persons
slip from the clip and all seven died on
the spot right one incident one selfie
causing multiple deaths India is the
only country where this multiple deaths
are happening by the way and there are
many other reasons also I’ll walk you
through the reasons of these kind of
selfie – and when I started the research
I did not know that India was going to
be in the top meaning I’ve been always
asked by people saying that oh you are
from India so did you know that India
was going to be in the top and therefore
you start on the research nothing I just
I just I just got interested in this
problem and Sarah likes looking at the
dataset okay so other researchers have
done this to show that females actually
take more number of selfies that’s
understandable
yes but the problem with males die more
right the number of selfies that are
taken by totally women take more selfies
but from the data we find that this is
our data we find that actually men die
more right so that’s the gender
information that I said before and here
are the reasons why reasons why people
actually die right the reasons are the
size actually represents the amount of
that sort of happening primary reason
why people die is actually hide that
high water frame that is some
relationship between taking a selfie
with your friend with the complete train
in the in the view of the picture
showing that the song relationship
between friends I don’t know what’s the
connection
right we’re trying to figure out these
kind of questions now but high water and
rain are the three big reasons the other
reason for electricity animals card and
guns right guns are also not the reason
why I’ll see that’s happening here is
you
quickly with the weight points so this
is a gun okay this is the camera and
this is the gun I’m trying to selfie I’m
trying to take a selfie with the gun
instead of triggering my camera they’re
getting my corner and dying right so
this is the depth that has happened
around the world and it’s not just one
so this is the number that is happening
from 2014 right the number has been
consistently increasing from 14 through
16 I don’t know whether I want to take
credits for this number going down in
2017 but the number went down in 2017
this is after the report that was
published in number 2016 I can’t find a
direct correlation but the research that
we did but I’m just speculating and I’ll
give you some reasons why I think that
this effect is probably because of some
of the awareness that we are creating
through this process of collecting data
and doing some analysis for them so here
are some examples how we have actually
ended up building computing solutions
for it right so so on Facebook we built
facebook chat pod the reason why we
built the facebook chat pod is because
most of your facebook right also this
chat pod essentially how it works you
can you can have a conversation with the
chat pod think I’m I’m in this location
I want to mark this location as actually
a dangerous right so this is saying hi
the system will come back you saying do
you want to share the location that you
are you share the location when you’re
sharing the location it will actually
ask you why do you want to actually say
that this is dangerous right you’ve
connected to the research that we did in
major recent slide so we had we actually
say that select which reasons is the
reason why the self attacked or this
place is actually dangerous right now if
you start marking every location in this
world as dangerous all right dangerous
or not dangerous so to say this
information I think can be actually used
for solving many of the problems even
though I started off with actually
addressing the selfie then this
information can actually be used for
addressing
the problems that we see because of
unnatural deaths that are going on
around the world right so that’s the
motivation so to say to pick it up and
so when you say that this is the
location and this is the reason we
actually give you an information saying
that thank you for reporting your 35
reports away from pizza so what we did
was in tenth device people if you put in
50 locations is dangerous we like to
send your food 2.4 pizza right so that’s
a incentivization mechanism and you can
actually go look at starts saying that
how much what is the current status of
self eaters around the world and it
likes to give you a distribution also
actually today you you can even go to
with the safety board you can just say
check th e ck it’ll actually tell you
whether its location that you’re
standing now is dangerous or not with
the information that you have collected
around the world right so we ended up
actually making this more public most
people to actually see it more people
will use it and that was face to face
book chat pod and so many of your
Android phone users if you’re on Android
you can actually use the Android
application also which helps you to do
the same thing in the Android platform
so now there are many locations that are
actually marked around the world as the
Internet
right so these are locations that we are
marked currently about 700 different
locations are marked as dangerous and we
actually don’t take if only one person
actually marks a dangerous three people
have to actually mark the location as
dangerous and that’s when we take the
location of the individual so currently
what we have is we are actually building
a solution where the camera on your
phone whenever you are trying to take a
picture selfie it will actually annotate
the picture to tell you whether the
location that you’re standing is the
interest or not not only from the
location that weird crowd source but
also from the analysis that we could do
through the phone itself
now machine learning deep learning has
become more so to say prevalent we can
actually do things on your phone also
right so we’ve actually built the
solution to show that whether the
current location that you are taking the
selfie is the interest or not so it’s
not only the technological solutions
that we have seen actually in the last 1
and half years on this project we have
actually seen a lot
non-technical solution and the
regulation which actually also closed up
so I don’t know how many of you have by
taking a selfie in a railway station if
you take it anymore you can get arrested
there’s actually government police order
which says that you can be arrested if
you’re trying to take a selfie nor a
negotiation right this happened after
number 2016 and there are many things
that have happened but not as I said
that 400 location or no-selfie zones
Mumbai said some 19 locations as
no-selfie zones all of these
qualifications of saying that over the
selfie thing we have to actually somehow
contain interestingly all of this is
driven by research right now even though
we build technologies we built
technology so that you could all use but
we also actually have all of this is
backed by research and these are
research pointers for the work that we
did I don’t know how many of you have
seen beside this was an ad that is
actually showing up on TV YouTube
everywhere this is the Samsung solution
that they built for actually three
different modes on the Samsung phone
which you can use and this I actually
garnered about fifteen 150 million views
and the Minister of Road Transport
actually spoke about this saying that
you should be safe drive safe on the
road when he speaks about this he
actually refers to the research from
through politely Delhi right it’s a
research done by undergraduate students
and the computing research done the
Federal Minister of the country is
actually talking about it less than one
and half years that’s the impact we want
to get and that’s the social computing
impact that you can get with actually
right say it is not so every time I give
this talk III end up actually getting a
question like saying okay you did this
all this computer science thing because
you’re a computer scientist but the
problem is that I don’t understand why
people are taking these subjects like
people taking these selfies are not the
so to say computer science passed by so
currently in the last about six eight
months what we have done is we are
actually working with an anthropologist
who study why people are taking these
kind of the into the surface can we
actually gated them so to say thinking
and figure out what they are doing right
so currently we have done about 100 plus
interviews focus to discuss on figuring
out what is going on in the head while
taking the selfies
it definitely connects back to the
social pressure which is I did a picture
when I was getting introduced right so I
put that picture I’m sure you’re getting
a I’m going to post it on Facebook and
I’m actually go to get down to some
likes or shares or comments on it so I’m
sure there will be a social pressure for
you to take a picture of selfie in the
TEDx and actually post it on social
media that’s kind of social pressure and
also about social approval in terms of
my code is doing which is my friend
Sedgwick’s I should also find them right
so those are the kind of reasons why we
think that people are doing it but I’m
sure there are many more things to try
and do what can you do for actually
solving the problem that’s the URL for
downloading the Android app and the
facebook chat board marked locations is
dangerous please use this app when
you’re actually figuring out traveling
and locations which are dangerous stop
people from taking selfies if you and
that’s the biggest way to actually find
people give awareness about the selfies
that they’re taking life is definitely
worthier than actually taking a selfie
and posting it on social media without [Applause]
core area of interest or for social
computing social media Alice’s
human-computer interaction and
cybersecurity let’s do a selfie so how
many of you have done what I just noted
in the last let’s take a week or so many
of you right so we all take selfies
right selfies has become such a
important thing as part of our life so
and these selfies are mostly taken to be
uploaded on social networks to gain some
social currency so it’s called wide
likes comments and shares and these
selfies are not only taken by people
like you and me the picture here on the
slide actually class Twitter right when
it was uploaded on the Oscar it actually
clashed with ID this picture is the
picture which is gotten the most number
of likes ever post around forever right
it’s not only these kind of pictures
even our Prime Minister is actually very
fond of taking selfies right we take
selfies when he finds people with them
right these kind of selfies have become
so important that part of our life but
these selfies actually turn into
something dangerous also right people
not only end up taking selfies like what
I did just now but they also take
selfies which are some things like this
or with an animal or something like the
other one right so that’s the
more than so to say the dangerous one
there are even a hashtags which are very
popular called ultimate selfie dangerous
selfie all of them
these are selfies taken on the 50th
floor 100th floor hanging out of the
building and taking these pictures but
the big reason why these kind of selfies
have become more popular is because they
actually garner a lot of likes and
comments just look at these two pictures
that are presented here one is the
picture both pictures are posted by the
same person one is the non selfie and
one is a selfie and you can clearly see
the number of likes the person has
gained for so to say a little bit of a
day into the surface is actually higher
all right
so that’s probably main reason why
people end up taking these kind of
selfies and post it on social media so
many of you would have seen so how many
of you have seen information about
selfie dads and India being in the top
countries so if you have read anything
about this this data point which is
India and the top list of reasons why
people are dying because of taking
selfies its research are not supplied
with a link all sorts on the internet or
anywhere which is written about selfie
deaths particularly being the data point
of India being on the top and the
reasons for death it’s actually research
done by students that apply to Delhi go
work of me so here are some examples of
actually selfie dance that has happened
around the world this is not just in
India right this is around the world
examples in Australia India and other
countries around the world also people
die because of taking selfies but not
the selfie that I just took when I
started right there are other types of
selfies that people end up taking and
people die because of these selfies so
how did it all start I think this story
this is a TEDx talk right the story is
actually more important and what we
actually find in 2016 this is summer
2016 and there is a mailing list that I
have with the students who work with me
we ended up acts occur in email in the
mailing list talking about a selfie that
that happens
the one right this I got figured to aid
I got interested in looking at what is
the selfie death and how it is happening
got a bunch of students to look at this
data more and we found nothing
before we did not find a lot of
information about the selfie that’s not
just the data sets out with it
for doing research but also for actually
figuring out where these debts are
happening and why people are actually
dying
alright so this incident which is posted
here where where multiple people died
because of taking selfies was the first
incident that got triggered me into the
instance doing research into this topic
and here is another incident which
actually became more so to say touching
hearts to figure out whether we can
actually build some solutions I’m a
computer science professor and I’m
looking for actually problems that on me
to use computing skills to actually
solve the problem right so here is an
incident that happened in Bombay parents
giving a smartphone to the kid for a
birthday the kid goes with a friend to
take a selfie in the railway station and
gets it by the train and the parents are
trying to figure out where the kid is
and the friend goes back home without
telling the without telling the friends
or anybody or the parents also and the
police is searching for the parents
parents are searching for the mortal
remains they don’t get it two days pass
by and then they actually find that this
is the person this is the kid of the
parents all right this incident just
touched my heart and I said that being a
computer science professor we should
actually try and address these kind of
problems right computing can actually
help in these kind of problems to some
extent not not quickly but some extent
computing can actually help in
addressing these problems so that was my
introduction so to say into this problem
it’s been a roller coaster after that
I’ll give you some examples of what this
roller coaster has been for those of you
are interested in actually looking at
these kind of data or what is what
things we have done
data sets to play around with I’ve made
everything from like all data that I’m
going to be talking about its public you
can actually play around with the data
code the application that we have built
everything is public right so that’s a
URL to go look for if you’re interested
in taking a look at what the data is so
that’s this slide showing you the
rollercoaster that I had only for 22
days this was the report was published
on a sixth evening our time and it went
live on 6th November of 2016 and this
number that I did analysis was on 27 or
28 number 2016 just for 20 or 21 days
the article was translated first M
architecture we picked it up and it got
actually passed in to many other news
and 17 different languages covered the
research and enjoyed a part so the
numbers are there about 35,000 shares on
Facebook written in 116 260 different
languages and 160 different articles and
in just 24 hours in one day I was
actually talking to every time sold in
the world by giving interview say the TV
interviews or radio interviews talking
about this research and why actually
taking this so to say computing aspect
of the self attacks would be actually
interesting and studying the different
parts of the world where people are
dying and how people are dying right so
that’s that’s again the power of
actually doing something in terms of a
societal problem it’s just a simple
problem right people are dying because
of taking selfies I just collated data
from all around the world show that oh
this is the pattern in which people are
dying and in the ordinate for much of
attention in the 20 days and even if you
just look up for selfie that’s now on
Google go to the news section you will
find something returned on the last one
base also and this has been happening
for the last
one and up here it’s continuously so how
what did we do right so that’s the
outcome of what we did but what would we
end up doing what we ended up doing was
we built something to figure out okay
any news article written about selfie
that’s anywhere on the internet we’ll
just go and collect it all the English
certain languages articles were
collected and we actually did go through
these articles and figure out location
age gender all of these details we
collected and we also ended up finding
that there are fake information about
selfie deaths also people are writing
about self attacks which never happened
right so we went and kind of curated all
this pruned all this data and created a
data set where they could actually
analyze all sulfate instead of happening
around the world interestingly we did
this first time so to say manually to
some extent semi-automatically now we
have completely programmed systems which
is actually looking at these Deb that’s
happening around the world and we can
actually see live information about
these deaths that are happening around
the world
right I like to show you later a demo of
what you can actually go do to help this
problem okay so now the the data that we
collected I’ll walk you through a little
bit of what data we collected and how it
is actually making so much of discussion
around the world sort of said when we
analyze the data we actually found that
India is as of today as of today if you
just go look at the data set we have 219
deaths that has happened in the last
term from summer 2014
219 deaths around the world because of
selfies right and if you look at the
numbers of that 133 are actually from
India right so that’s a lot of deaths
that are happening in India and India
the only country where multiple deaths
have happened because of one selfie
selfie incident which is I try to take a
selfie for example one death that
happened was I’m standing in front of a
lake trying to take a selfie with the
leg I fall into the lake okay for people
jump to save me I walked out of the
water alive and four people died
right and there’s another incident which
happened in southern part of India where
seven engineering college students after
a semester go enjoy themselves and go to
the clip and seven people six people lie
down in the club for the seventh guy all
holding die and trying to take a selfie
and this person slips all seven persons
slip from the clip and all seven died on
the spot right one incident one selfie
causing multiple deaths India is the
only country where this multiple deaths
are happening by the way and there are
many other reasons also I’ll walk you
through the reasons of these kind of
selfie – and when I started the research
I did not know that India was going to
be in the top meaning I’ve been always
asked by people saying that oh you are
from India so did you know that India
was going to be in the top and therefore
you start on the research nothing I just
I just I just got interested in this
problem and Sarah likes looking at the
dataset okay so other researchers have
done this to show that females actually
take more number of selfies that’s
understandable
yes but the problem with males die more
right the number of selfies that are
taken by totally women take more selfies
but from the data we find that this is
our data we find that actually men die
more right so that’s the gender
information that I said before and here
are the reasons why reasons why people
actually die right the reasons are the
size actually represents the amount of
that sort of happening primary reason
why people die is actually hide that
high water frame that is some
relationship between taking a selfie
with your friend with the complete train
in the in the view of the picture
showing that the song relationship
between friends I don’t know what’s the
connection
right we’re trying to figure out these
kind of questions now but high water and
rain are the three big reasons the other
reason for electricity animals card and
guns right guns are also not the reason
why I’ll see that’s happening here is
you
quickly with the weight points so this
is a gun okay this is the camera and
this is the gun I’m trying to selfie I’m
trying to take a selfie with the gun
instead of triggering my camera they’re
getting my corner and dying right so
this is the depth that has happened
around the world and it’s not just one
so this is the number that is happening
from 2014 right the number has been
consistently increasing from 14 through
16 I don’t know whether I want to take
credits for this number going down in
2017 but the number went down in 2017
this is after the report that was
published in number 2016 I can’t find a
direct correlation but the research that
we did but I’m just speculating and I’ll
give you some reasons why I think that
this effect is probably because of some
of the awareness that we are creating
through this process of collecting data
and doing some analysis for them so here
are some examples how we have actually
ended up building computing solutions
for it right so so on Facebook we built
facebook chat pod the reason why we
built the facebook chat pod is because
most of your facebook right also this
chat pod essentially how it works you
can you can have a conversation with the
chat pod think I’m I’m in this location
I want to mark this location as actually
a dangerous right so this is saying hi
the system will come back you saying do
you want to share the location that you
are you share the location when you’re
sharing the location it will actually
ask you why do you want to actually say
that this is dangerous right you’ve
connected to the research that we did in
major recent slide so we had we actually
say that select which reasons is the
reason why the self attacked or this
place is actually dangerous right now if
you start marking every location in this
world as dangerous all right dangerous
or not dangerous so to say this
information I think can be actually used
for solving many of the problems even
though I started off with actually
addressing the selfie then this
information can actually be used for
addressing
the problems that we see because of
unnatural deaths that are going on
around the world right so that’s the
motivation so to say to pick it up and
so when you say that this is the
location and this is the reason we
actually give you an information saying
that thank you for reporting your 35
reports away from pizza so what we did
was in tenth device people if you put in
50 locations is dangerous we like to
send your food 2.4 pizza right so that’s
a incentivization mechanism and you can
actually go look at starts saying that
how much what is the current status of
self eaters around the world and it
likes to give you a distribution also
actually today you you can even go to
with the safety board you can just say
check th e ck it’ll actually tell you
whether its location that you’re
standing now is dangerous or not with
the information that you have collected
around the world right so we ended up
actually making this more public most
people to actually see it more people
will use it and that was face to face
book chat pod and so many of your
Android phone users if you’re on Android
you can actually use the Android
application also which helps you to do
the same thing in the Android platform
so now there are many locations that are
actually marked around the world as the
Internet
right so these are locations that we are
marked currently about 700 different
locations are marked as dangerous and we
actually don’t take if only one person
actually marks a dangerous three people
have to actually mark the location as
dangerous and that’s when we take the
location of the individual so currently
what we have is we are actually building
a solution where the camera on your
phone whenever you are trying to take a
picture selfie it will actually annotate
the picture to tell you whether the
location that you’re standing is the
interest or not not only from the
location that weird crowd source but
also from the analysis that we could do
through the phone itself
now machine learning deep learning has
become more so to say prevalent we can
actually do things on your phone also
right so we’ve actually built the
solution to show that whether the
current location that you are taking the
selfie is the interest or not so it’s
not only the technological solutions
that we have seen actually in the last 1
and half years on this project we have
actually seen a lot
non-technical solution and the
regulation which actually also closed up
so I don’t know how many of you have by
taking a selfie in a railway station if
you take it anymore you can get arrested
there’s actually government police order
which says that you can be arrested if
you’re trying to take a selfie nor a
negotiation right this happened after
number 2016 and there are many things
that have happened but not as I said
that 400 location or no-selfie zones
Mumbai said some 19 locations as
no-selfie zones all of these
qualifications of saying that over the
selfie thing we have to actually somehow
contain interestingly all of this is
driven by research right now even though
we build technologies we built
technology so that you could all use but
we also actually have all of this is
backed by research and these are
research pointers for the work that we
did I don’t know how many of you have
seen beside this was an ad that is
actually showing up on TV YouTube
everywhere this is the Samsung solution
that they built for actually three
different modes on the Samsung phone
which you can use and this I actually
garnered about fifteen 150 million views
and the Minister of Road Transport
actually spoke about this saying that
you should be safe drive safe on the
road when he speaks about this he
actually refers to the research from
through politely Delhi right it’s a
research done by undergraduate students
and the computing research done the
Federal Minister of the country is
actually talking about it less than one
and half years that’s the impact we want
to get and that’s the social computing
impact that you can get with actually
right say it is not so every time I give
this talk III end up actually getting a
question like saying okay you did this
all this computer science thing because
you’re a computer scientist but the
problem is that I don’t understand why
people are taking these subjects like
people taking these selfies are not the
so to say computer science passed by so
currently in the last about six eight
months what we have done is we are
actually working with an anthropologist
who study why people are taking these
kind of the into the surface can we
actually gated them so to say thinking
and figure out what they are doing right
so currently we have done about 100 plus
interviews focus to discuss on figuring
out what is going on in the head while
taking the selfies
it definitely connects back to the
social pressure which is I did a picture
when I was getting introduced right so I
put that picture I’m sure you’re getting
a I’m going to post it on Facebook and
I’m actually go to get down to some
likes or shares or comments on it so I’m
sure there will be a social pressure for
you to take a picture of selfie in the
TEDx and actually post it on social
media that’s kind of social pressure and
also about social approval in terms of
my code is doing which is my friend
Sedgwick’s I should also find them right
so those are the kind of reasons why we
think that people are doing it but I’m
sure there are many more things to try
and do what can you do for actually
solving the problem that’s the URL for
downloading the Android app and the
facebook chat board marked locations is
dangerous please use this app when
you’re actually figuring out traveling
and locations which are dangerous stop
people from taking selfies if you and
that’s the biggest way to actually find
people give awareness about the selfies
that they’re taking life is definitely
worthier than actually taking a selfie
and posting it on social media without [Applause]
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