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Refugee Rights Data Project: Creating and Building Momentum | Marta Welander | TEDxUAL


my name is Marta will endure and I’m

going to talk to you today about

creating and building momentum about a

year ago on the first of March 2016 I

appeared on the BBC live news on

prime-time television to provide expert

opinion and views and knowledge about

the Calais camp in France just a few

months before that my life looked very

different from that I was working 70

hours a week in an unrelated day job

hardly ever set foot outside of the

office I had never personally been to

the Calais camp at that time and I’d

certainly never been invited to provide

expertise and knowledge on in major

media outlets so how on earth did that

happen well I believe it’s about

creating and building momentum around a

cause that you truly believe in my story

began just a few months before that on

the so-called international human rights

day in December 2015 when I posted on

Facebook as you do I was frustrated with

in action of the French and British

government’s these are be the human

suffering in the Calais camp on the UK’s

doorsteps I also felt that there was

something very concrete missing in the

citizen response in our response I felt

that there was a gap that someone needed

to fill so posted on Facebook and the

response was really overwhelming I heard

from a large number of people from

across my network all of whom wanted to

join me in whatever plans I had in mind

um so I gotcha I had to do a bit of

thinking I had to do a mapping exercise

to see what other organizations were

already doing and what that missing

piece of the puzzle really was and I

found that there was a striking absence

of reliable facts and figures relating

not only to the Calais camp but also the

situation of refugees across Europe

there was no reliable evidence about the

specific challenges people

facing or about the reasons they had

come to Europe or to Calais why they

wanted to come to the UK and also more

generally we didn’t know much about

people’s dreams and aspirations so I

thought we needed to fill this gap and I

brought together a number of people in a

strategic planning meeting a number of

professionals qualified people from a

variety of sectors and we started

teasing out the objectives of the

project we thought about potential

partners in the field and we started

planning our first trip to the Calais

camp to set up a data collection study

about ten days later we had a branding

we had a website we had Twitter we had

facebook and we had a large social media

following the refugee rights data

project was born and what had begun as a

mere a small idea in my head had become

reality a month later the researcher

started arriving in the cali camp and

the research study could commence and

one might ask oneself how did we manage

to build this momentum so rapidly i

believe there were three key components

the first one being fearlessness okay so

you need to acknowledge your fears be it

fears of failure fears of losing control

fears of losing money or fears of actual

risks and dangers but you mustn’t let

these fears stop you from going ahead

with the plans you have in mind and

based on this idea I i took that the

very last of my small savings and the

very little free time I had and I

invested all of this in this idea

fearlessly okay so I rented a couple of

vehicles and identified some potential

drivers bought a pair of rubber boots I

got some 20 return coach tickets for

researchers to travel to Calais I flew

in a research coordinator from the

Syrian camp

in Lebanon and another human rights

expert I flew in from Italy at this

point my sister told me that was

absolutely crazy and I suppose she was

absolutely right in fact however

surrounded by a fantastic new team of

newly recruited researchers and other

team members I went ahead fearlessly and

with great determination that we must

and can succeed and that brings me to

the second key component that I believe

we need if we are to sustain the

momentum and that is trust you see in

order to keep the energy levels up you

need to empower others to join you you

need to make sure that you put your

trust in people and in their abilities

to take on great responsibilities to

lead and to thrive to give you one

example of how i worked with this

principle is I was well during my first

time in the cali camp I was sitting in

one of the cafes in the camp the cafe i

believe was called the three idiots i

was sitting there and i met two students

Karen and Musashi we got talking about

the project and I could instantly feel

how genuinely passionate they were about

the cause and and what great potential

they seem to have and before I knew it I

had made karen and Musashi the two key

field coordinators for the pilot study

in the Calais camp I took a leap of

faith in them and I never looked back by

putting my trust in them and by making

them feel empowered making them feel

that I believed in their capacity to

lead I saw them excel in their roles I

saw them thrive and it’s exactly this

kind of energy you need to keep your

momentum going however I think there’s a

third key component that we need to bear

in mind and that is agility so whatever

you’ve set in motion whatever project

you’ve started up is bound to start

losing speed at some point or even come

to a halt if it needs external

resistance right

and that’s when you need to not just

keep pushing forward but you also need

to be agile and take decisive decisions

to successfully navigate external

changes in your external environment

things that are outside of your own

control in the early days of the refugee

rights data project we had to rely a lot

on agility and conscious decisions to

adapt to the external environment for

example as we were planning that the

pilot study we suddenly heard that the

southern part of the camp was going to

be completely demolished during the week

of our planned research study so we had

to move the entire operations an entire

week forward to make sure that the

operations could go ahead successfully

and so we did another example is when

the BBC phoned me up for that first

interview at that point we hadn’t

actually processed or analyzed all of

the data from Calais which meant that I

would have very little to talk about

because that was the whole point of the

interview book so I phoned up the our

statistical analyst and I said look

Mohamed I really need some data can we

please can we produce and release some

preliminary facts he saw the importance

in this and we released some preliminary

data that I was able to take with me to

seize the opportunity and to keep the

momentum going and those are just some

of the examples of how we adapted to

external conditions with a lot of

agility allowing us to keep up momentum

okay so that was my personal experience

creating and building momentum based on

fearlessness trust and agility but

needless to say all of this needs to be

underpinned by a genuine passion ok so

my passion as you would have figured at

this point it was my long-standing

belief that all humans are born equal

and deserve a fighting chance if you’ve

been persecuted you’ve lived through a

war or extreme poverty

you’re entitled to a second chance and

protection and Europe can and must

provide that protection as human beings

we have responsibilities to stand up for

fellow humans and I’m convinced that all

of you can do the same you can go out

and create and build momentum around the

course that you believe in something

that you are passionate about and I’m

going to leave you with a quote by

Amelia Earhart the first woman to fly

solo across the Atlantic she said the

most effective way to do it is to do it

thank you very much [Applause]

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