or
in a short time and
and well I do not know if I’m the only one who feels
that monster that device like that
it is consuming us slowly and
I also do not know if you feel that today
in day
that today is more important in
our profile picture the amount of
followers that we have our diploma of
higher education and our curriculum
before where do we come from who we are
our name and our last name
we live in a world where everything is going
extremely fast we want to go in
sin to carry instant instant
super fast and does not give us time or
think too many of us here are
part of a generation that they call us
curious enterprising dreamers
creative and even metiches but tell me
but let me tell you something this
great word millennials too
has some little things of which I
I want to talk to you today about some customs
that maybe they are very familiar to
you
the first instant gratification
is this search for likes the comments
takers through social networks
that are making us all
days we are like this on the cell phone waiting
that they like like in our photo
number 2 the immediate interaction
if they see the drawing it’s that way
although this draw those two checks
gray very familiar but when
they turn blue and nobody answers us that
is what we think because he does not answer me
what is going on I saw him in
line makes a fast fast moment
because he does not answer me
and good though these tools of
communication have made our life
something a little easier we have also been
made lose that essence of the
communications relations to leave
to have a beer with a friend a coffee
with my aunt or with my grandmother or even
they should be agreed when we talked about
the phone at school times and
we ended up like with the ear
cushioned
number 3 fanaticism influences this is
what I call him as a plague and I
I ‘m also guilty of this because
I know more about the personal life of
kardashians who from whom he lives next
mine and it makes me think every morning instead
of being reading the newspaper and knowing
of what is happening around me
I’m wasting my time and this is not
someone I do not even think I know
but in a little while I’m going to talk to you
about here is about the following the
digested information what does it mean
this
we are already used to the
class information through a tweet to
through google through videos
only two minutes can see through
this video the life of dad francisco is
say where the books were where
articles remained where they were
the libraries everything is within reach of
seconds
this is the question that I ask myself and
I also want you to know the
now they pose that we have access to
so much information and in such a way
fast what is going on with this process
creative that is going on inside
our minds are thinking about this
as an inspiration as a source
to create solutions to create
products and new ventures in
how to solve problems of the day to
day or rather all this popularity and
all this fanaticism leads us to be
geniuses of copy and paste maybe you
they agree a lot about this image because the
actually we used much and what
more fear gives me is that it has begun
to be part of our lives if
there’s a lot of creativity a lot of innovation
in our world there is also a line
very thin between inspiration and
imitation and for that I’m going to share
some examples
I imagine everyone knows this brand
I do not even have to say the name
they already said it
apple is basically synonymous with
creativity and innovation among
iphones your macbook pros your applewhite
your v data
I can name a lot of products
they are creativity but they are also
victims of limitation and I do not
I will speak today about the
electronic devices because that’s not
it’s my expertise but of the interior design
from his stores the magic of the apostle how
can you as you can see here in image
the genius steve jobs when I was
designing this said I want something a
very minimalist concept where the
product be the protagonist of all the
experience then finished of
Very simple furniture construction
also very simple walls where you
can use as billboards for
Product experience
it was an idea that has worked super
well and other apple competition brands
have been inspired very very very
closely and I’m going to leave you
own discretion let’s start with samsung
although it is a super recognized brand and
I also admire a lot when samsung
decided to implement their stores that was
what he did finished with
very simple construction the product
put on a table as for the
interaction that I was also looking for apple and
what impresses me the most and still
I keep questioning me is the scissors
blue and blue jeans let’s say it’s a
inspiration very very very close
the next one I want to talk to you about this
is the one if you know about the brand
This has really revolutionized the
automotive design is the one not only
He knows about his cars but even today
in day has designed solar panels and that
he did text he picked up and said we are not going to
talk to the genius after the genius of
steve jobs then they called the lord
blank zinc and they said Mr. George
zinc plan
We need you to come to Tesla
we need to propose something very well
georg got there and told them what
I can do for you we are going to design
a new concept of how to design
managers for the data and what it was that
made
glass facade centralized logo
simple construction finishes and the
product as a protagonist is an idea
that works very well and look at me
I come here to accuse anyone of copycat
but I’m just telling you that these are
inspirations very close and in this
adapted cases that have nothing of
bad
end
next example and excuse me the fans
from microsoft but this for me is like
that line of which he spoke to him
They launched into the void, that is, I have up to
friend that I called him the other day and
I was commenting on this text here
he tells me and once I went into a warehouse
microsoft when I was in a hurry and I asked
an iphone and I that just assured me that
really what is happening here is
an invitation very close even
microsoft incorporated some helpdesk I do not know
if you have seen the genius bar in an apostle
they call it the youth ski but good
let’s take an example that has to do with
something I worked when I was in the
university I had the pleasure of participating
in a group of students to whom
they were presented with a life client
real and what happened we were told that
we design a concept for the brand
cellular verizon 6 us as good
students we got very fast to
design and the idea behind this was that
both the floor the walls the ceiling
Even the tables are interactive
that the consumer does not just go for the
product but for the service it offers
the company
We present this to customers and this
what happened
what
imagine as students how we
we felt and said why is happening
look at us not what we wanted
was that you reply in the apostle
change colors and I already tell
finished and we say that we work with
students imagine what disappointment
especially studying design what
that can cause you I got up and said I
I will never do one of those
designers
so here is the next question
you are brands that we admire and
that every day we are seeing the
creative ability really have a
creative process really has a
essence so powerful to transmit its
mark or maybe they are copying the one and
the other I leave you because you think
Now I’m going to tell you a little about
me and I managed to be quickly I’m not the one
charge the baby just in case
I am the baby I was lucky to grow up in
a very creative family my parents
founded the company adriana pits ago
almost 25 years and today we have
with 250 employees and stores
international
what do they recognize us
in Adriana holes for creativity the
originality the authenticity and that they
I will say for me to have lived in
the world of Adriana holes before
even working was watching the process
creative in the finance area of
management marketing
that is my dad always tells us there is no
that lose the essence of any kind
of process even more when we’re
designing we do not make a sketch
and already out in the open, take prototypes
attempts sometimes we fail sometimes
we have products that do not even come out
and now in my work as a director
not only do I have the
responsibility to pass that DNA to
through design but also in this
philosophy the next generations of
that we know and understand the value of a
creative process that ideas do not come out
from a photo of a copy that come out
through several days and several attempts
it’s the magic of being authentic and you know that
I want to tell you that as a designer
Ecuadorian people we have a lot to see
around us we have a wealth
culturally we have a natural wealth that
he accompanies us in day to day is alone
in knowing how to find it
talking about the creative process too
I’m going to share
an artist that recently I was well
last week in venice inclusive
this does not live include in the text but it is
of that when the floor moves
for something you see and I usually spend a lot
I saw the exhibition called treasures
from the record
bolivar
and in this exhibition what we
we see is the story of a slave who
fled in africa fled in africa with a
boat and stole some works works very
valuable
including very large works
and the shipwrecked and these works were left in
the bottom of the sea through the years
the works not only the exclusive coral
but they also got damaged by the
saltwater theme they were
skating
in 2008 a group of English divers
they went to an expedition
and they found all these works and they did not
they only met with the surprise of
such incredible things but of works that
exceeded up to 10 meters then
I was seeing all this in Venice and
suddenly what is happening this is not
true this is a story of women
he is lying to us they can believe that he
he invented all this a creative process
that lasted 10 years a whole decade
he wrote the slave story
He sank the ship until surely
he killed the poor man
and saco good did the works 190 told them
did not sink them, let the coral form
part of them and then pulled it out and
wait a movie was made a movie
movie halo discovery chanel something
incredible he took it out and put them in this
museum and when I was there I could not
believe because he confirmed me and I re
confirmed that the importance of the process
creative is what leads us to be
different is what leads an artist
of modern art that imagine if
we have competition as it should
be the artists create something difficult
different and stand out is something that
I think it goes hand in hand that this
creative process does not and this is not
confirm
then you surely sat down
here they said there is fleabane that goes
to speak and apart that came out with the
cellular of the stable here but good
have the public in the vote that is my
invitation do not remain seated
watching your cell phone
and watching social networks and following
to all these influencers and these
celebrities that maybe the day of
tomorrow have nothing to do with us
have an autochthonous creative process if
well at the beginning of the presentation
I taught the meaning of autochthon
it means that it resides where it is born is not
that I am referring to folklore to
the indigenous communities do not dare to
be inspired by the place where you
come do not be afraid although there are creas
there are creations in the world in the USA in
europe in silicon valley
there’s a lot here and I think everyone
we have an incredible capacity to
do it be restless explorers
have those fleas and go find
are going to travel around the equator
and we say good part of this process
creative
whelan
chew
flavor in
enjoy
take risks I am
and live alive in this world because with more
that he is not doing so fast
and it ‘s taking away so many things too
is giving us a lot
dare to dare to propose ideas
new and different we know many of
we who are always in search
in search of these creators and also
inspiren be inspired by the ideas of
geniuses because there are few in the world
wherever they come from is good
study them and know about them because
they will always give you a little more in
your life travel and enjoy the
conversations that they have so with the
neighbor next door because I swear to you
everything has an essence and all form
part of a creative process because
when you reverse you respect and not only
Copy what you find out there
and it will lead them to make many originals
Thank you
or
in a short time and
and well I do not know if I’m the only one who feels
that monster that device like that
it is consuming us slowly and
I also do not know if you feel that today
in day
that today is more important in
our profile picture the amount of
followers that we have our diploma of
higher education and our curriculum
before where do we come from who we are
our name and our last name
we live in a world where everything is going
extremely fast we want to go in
sin to carry instant instant
super fast and does not give us time or
think too many of us here are
part of a generation that they call us
curious enterprising dreamers
creative and even metiches but tell me
but let me tell you something this
great word millennials too
has some little things of which I
I want to talk to you today about some customs
that maybe they are very familiar to
you
the first instant gratification
is this search for likes the comments
takers through social networks
that are making us all
days we are like this on the cell phone waiting
that they like like in our photo
number 2 the immediate interaction
if they see the drawing it’s that way
although this draw those two checks
gray very familiar but when
they turn blue and nobody answers us that
is what we think because he does not answer me
what is going on I saw him in
line makes a fast fast moment
because he does not answer me
and good though these tools of
communication have made our life
something a little easier we have also been
made lose that essence of the
communications relations to leave
to have a beer with a friend a coffee
with my aunt or with my grandmother or even
they should be agreed when we talked about
the phone at school times and
we ended up like with the ear
cushioned
number 3 fanaticism influences this is
what I call him as a plague and I
I ‘m also guilty of this because
I know more about the personal life of
kardashians who from whom he lives next
mine and it makes me think every morning instead
of being reading the newspaper and knowing
of what is happening around me
I’m wasting my time and this is not
someone I do not even think I know
but in a little while I’m going to talk to you
about here is about the following the
digested information what does it mean
this
we are already used to the
class information through a tweet to
through google through videos
only two minutes can see through
this video the life of dad francisco is
say where the books were where
articles remained where they were
the libraries everything is within reach of
seconds
this is the question that I ask myself and
I also want you to know the
now they pose that we have access to
so much information and in such a way
fast what is going on with this process
creative that is going on inside
our minds are thinking about this
as an inspiration as a source
to create solutions to create
products and new ventures in
how to solve problems of the day to
day or rather all this popularity and
all this fanaticism leads us to be
geniuses of copy and paste maybe you
they agree a lot about this image because the
actually we used much and what
more fear gives me is that it has begun
to be part of our lives if
there’s a lot of creativity a lot of innovation
in our world there is also a line
very thin between inspiration and
imitation and for that I’m going to share
some examples
I imagine everyone knows this brand
I do not even have to say the name
they already said it
apple is basically synonymous with
creativity and innovation among
iphones your macbook pros your applewhite
your v data
I can name a lot of products
they are creativity but they are also
victims of limitation and I do not
I will speak today about the
electronic devices because that’s not
it’s my expertise but of the interior design
from his stores the magic of the apostle how
can you as you can see here in image
the genius steve jobs when I was
designing this said I want something a
very minimalist concept where the
product be the protagonist of all the
experience then finished of
Very simple furniture construction
also very simple walls where you
can use as billboards for
Product experience
it was an idea that has worked super
well and other apple competition brands
have been inspired very very very
closely and I’m going to leave you
own discretion let’s start with samsung
although it is a super recognized brand and
I also admire a lot when samsung
decided to implement their stores that was
what he did finished with
very simple construction the product
put on a table as for the
interaction that I was also looking for apple and
what impresses me the most and still
I keep questioning me is the scissors
blue and blue jeans let’s say it’s a
inspiration very very very close
the next one I want to talk to you about this
is the one if you know about the brand
This has really revolutionized the
automotive design is the one not only
He knows about his cars but even today
in day has designed solar panels and that
he did text he picked up and said we are not going to
talk to the genius after the genius of
steve jobs then they called the lord
blank zinc and they said Mr. George
zinc plan
We need you to come to Tesla
we need to propose something very well
georg got there and told them what
I can do for you we are going to design
a new concept of how to design
managers for the data and what it was that
made
glass facade centralized logo
simple construction finishes and the
product as a protagonist is an idea
that works very well and look at me
I come here to accuse anyone of copycat
but I’m just telling you that these are
inspirations very close and in this
adapted cases that have nothing of
bad
end
next example and excuse me the fans
from microsoft but this for me is like
that line of which he spoke to him
They launched into the void, that is, I have up to
friend that I called him the other day and
I was commenting on this text here
he tells me and once I went into a warehouse
microsoft when I was in a hurry and I asked
an iphone and I that just assured me that
really what is happening here is
an invitation very close even
microsoft incorporated some helpdesk I do not know
if you have seen the genius bar in an apostle
they call it the youth ski but good
let’s take an example that has to do with
something I worked when I was in the
university I had the pleasure of participating
in a group of students to whom
they were presented with a life client
real and what happened we were told that
we design a concept for the brand
cellular verizon 6 us as good
students we got very fast to
design and the idea behind this was that
both the floor the walls the ceiling
Even the tables are interactive
that the consumer does not just go for the
product but for the service it offers
the company
We present this to customers and this
what happened
what
imagine as students how we
we felt and said why is happening
look at us not what we wanted
was that you reply in the apostle
change colors and I already tell
finished and we say that we work with
students imagine what disappointment
especially studying design what
that can cause you I got up and said I
I will never do one of those
designers
so here is the next question
you are brands that we admire and
that every day we are seeing the
creative ability really have a
creative process really has a
essence so powerful to transmit its
mark or maybe they are copying the one and
the other I leave you because you think
Now I’m going to tell you a little about
me and I managed to be quickly I’m not the one
charge the baby just in case
I am the baby I was lucky to grow up in
a very creative family my parents
founded the company adriana pits ago
almost 25 years and today we have
with 250 employees and stores
international
what do they recognize us
in Adriana holes for creativity the
originality the authenticity and that they
I will say for me to have lived in
the world of Adriana holes before
even working was watching the process
creative in the finance area of
management marketing
that is my dad always tells us there is no
that lose the essence of any kind
of process even more when we’re
designing we do not make a sketch
and already out in the open, take prototypes
attempts sometimes we fail sometimes
we have products that do not even come out
and now in my work as a director
not only do I have the
responsibility to pass that DNA to
through design but also in this
philosophy the next generations of
that we know and understand the value of a
creative process that ideas do not come out
from a photo of a copy that come out
through several days and several attempts
it’s the magic of being authentic and you know that
I want to tell you that as a designer
Ecuadorian people we have a lot to see
around us we have a wealth
culturally we have a natural wealth that
he accompanies us in day to day is alone
in knowing how to find it
talking about the creative process too
I’m going to share
an artist that recently I was well
last week in venice inclusive
this does not live include in the text but it is
of that when the floor moves
for something you see and I usually spend a lot
I saw the exhibition called treasures
from the record
bolivar
and in this exhibition what we
we see is the story of a slave who
fled in africa fled in africa with a
boat and stole some works works very
valuable
including very large works
and the shipwrecked and these works were left in
the bottom of the sea through the years
the works not only the exclusive coral
but they also got damaged by the
saltwater theme they were
skating
in 2008 a group of English divers
they went to an expedition
and they found all these works and they did not
they only met with the surprise of
such incredible things but of works that
exceeded up to 10 meters then
I was seeing all this in Venice and
suddenly what is happening this is not
true this is a story of women
he is lying to us they can believe that he
he invented all this a creative process
that lasted 10 years a whole decade
he wrote the slave story
He sank the ship until surely
he killed the poor man
and saco good did the works 190 told them
did not sink them, let the coral form
part of them and then pulled it out and
wait a movie was made a movie
movie halo discovery chanel something
incredible he took it out and put them in this
museum and when I was there I could not
believe because he confirmed me and I re
confirmed that the importance of the process
creative is what leads us to be
different is what leads an artist
of modern art that imagine if
we have competition as it should
be the artists create something difficult
different and stand out is something that
I think it goes hand in hand that this
creative process does not and this is not
confirm
then you surely sat down
here they said there is fleabane that goes
to speak and apart that came out with the
cellular of the stable here but good
have the public in the vote that is my
invitation do not remain seated
watching your cell phone
and watching social networks and following
to all these influencers and these
celebrities that maybe the day of
tomorrow have nothing to do with us
have an autochthonous creative process if
well at the beginning of the presentation
I taught the meaning of autochthon
it means that it resides where it is born is not
that I am referring to folklore to
the indigenous communities do not dare to
be inspired by the place where you
come do not be afraid although there are creas
there are creations in the world in the USA in
europe in silicon valley
there’s a lot here and I think everyone
we have an incredible capacity to
do it be restless explorers
have those fleas and go find
are going to travel around the equator
and we say good part of this process
creative
whelan
chew
flavor in
enjoy
take risks I am
and live alive in this world because with more
that he is not doing so fast
and it ‘s taking away so many things too
is giving us a lot
dare to dare to propose ideas
new and different we know many of
we who are always in search
in search of these creators and also
inspiren be inspired by the ideas of
geniuses because there are few in the world
wherever they come from is good
study them and know about them because
they will always give you a little more in
your life travel and enjoy the
conversations that they have so with the
neighbor next door because I swear to you
everything has an essence and all form
part of a creative process because
when you reverse you respect and not only
Copy what you find out there
and it will lead them to make many originals
Thank you
or
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