it’s uh it’s hard to imagine on such a
beautiful day like we’re having outside
today that in 1935 December wintertime
New York was in the grips of what
historically became the coldest winter
of all time and this one particular
night in December right before Christmas
this ambulance was racing through the
city of New York’s New York lights
flashing sirens blazing and the guy on
the gurney Orson Welles who became one
of the most prolific entertainers of
modern times they were quo and twenty
across town and they had about seven
minutes careening around traffic
literally jumping on sidewalks horse and
miles his wife was in the passenger seat
screaming the driver five minutes we
have five minutes go go and Orson was
just laying there Placid three minutes
three minutes with one minute to spare
they pulled it to the entrance not of a
hospital but of a Broadway show you see
you see Orson Welles jumped out of the
gurney and said I’m ready walked in and
started to entertain the audience Orson
Welles figured out the ultimate
productivity hack how to navigate New
York you know how you think about in New
York it’s a grid give the travel like a
figure out the hypotenuse is of New York
City streets to navigate around it but
the ultimate hack in 1935 was there was
a loophole in the law you could use an
ambulance
you can commandeer it for any purpose
including this and if we fast forward I
guess we can say that Orson Welles is
the godfather of productivity hacks
today I suspect you use countless ones
just like I do I used you know focus
software brain music and a tomato timer
uh-huh to figure out how to become more
productive as an entrepreneur I found
there’s a trap with productivity perhaps
you’ve experienced it too
the more productive you are the more
work you can do and the more work you
can do you take on more work and it
becomes this perpetual trap of sprint
through your work sprint through your
work sprint through your work it’s
exhausting
about five years ago I said I can’t take
this anymore I need to find a better
solution for myself what I did was I set
out to find the most efficient
organization in the world I mean
obviously some organization out there
has to know how to run efficiently and
if I could just take their secret and
use it for myself I could get out of the
productivity trap and I found them or I
guess more accurately they found me it’s
not a human based organization
it’s bees one days in my garden I loved
our presenter earlier today Robin thank
you for sharing about organic farming I
love gardening I was out in my garden
and all of a sudden a bee gives me the
sting of a century and after quite a
high-pitched Yelp I look over and I see
the bees nest something I didn’t see
three days ago
you see bees can grow explosively they
can grow their highs explosively because
they’re extraordinarily efficient I
spent the subsequent four years studying
what bee hives know and how they apply
to organizational efficiency I share
with you this morning is that there are
two things that bee hives follow two
rules that they adhere to rule number
one is called protect clean every single
bee and a beehive knows that the most
important part of a beehive is the
laying of eggs see if there’s not eggs
being like bees have about eight weeks
of a life expectancy that if there’s not
eggs being laid the beehive after eight
weeks will be eradicated there further
must be constantly laying eggs and
there’s one bee that plays that role
she’s called the queen bee so every bee
knows protect the queen so she can lay
eggs and only if she’s protected then
the bees go and do their primary job
some collect nectar others will go and
defend the hive from gardeners uh-huh
and others will go and actually cool or
heat the hive by flapping their wings
rule number one is protect the queen bee
role the role of laying the eggs well as
I looked at countless organizations I
found that every organization or us even
as individuals in our own lives we have
a singular queen bee role that must be
served but if we’re distracted in doing
everything we’re not laying the eggs or
the foundation for growing a fish
so let me first tell you how you can
find in your own business or in your own
life
the queen bee role for your organization
what we’ll do is we’ll use this handy
dandy chart up here or writing system
this is my first attempt at this so work
with me if it fails but what I want you
to do is use sticky notes you know those
little notes that you stick on your
computer monitor and we’re gonna grab
six of them and what we’re gonna do is
document all the things that are
important in your role within your
business or thin your life now let me
before I draw this out for you let’s
think of an example I flew here on
United and contrary to popular belief
United United squeen be role or primary
function is not to beat their passengers
senselessly surprisingly the ROI that a
role is to actually transfer or move us
safely to transport us safely from one
spot to another it would be absurd if
you were sitting on the plane and the
captain opens the door and comes out
throws on an apron and walks down the
aisle and says coffee or tea it would be
insane because the captain his job her
job is to make sure the plane’s primary
function is served protect the Queen be
role fly safely doctors offices the same
thing may that’s the example we’ll use
up here a doctor with a new practice
they have multiple functions particular
when they’re starting out that they
could do on these sticky notes when we
do your own job think about it a
doctor’s office maybe has to write up
bills they the doctor has to conduct
examinations if you have a doctor’s
office you have to file paperwork of
your patients you need to check people
in so let’s play that’s a check mark
believe it or not check in you have to
call the insurance company and settle
insurance claims you surely need to do a
pre examination of your patients now
when you look at the functions that you
do in your life your business if you own
a business what’s the primary functions
you have as an owner write down the six
most important
then we’re gonna use the method of
deduction to figure out what the Queen B
role is if we look at a doctor’s office
let me pick red now if we look at a
doctor’s office
checking patients in check in isn’t
their primary function as a doctor that
can be assigned to somebody else
calling the insurance company sure the
doctor can do it but the function of
laying eggs the Queen B role is not
insurance someone else can do that and
then we look at the four that remain the
four most important tasks that this
doctors doing we say well the doctor
doesn’t need to do the filing work or
the billing someone else can do that now
it leaves us with two options if you
look at the examinations or pre exams a
doctor really should be concentrating on
examinations because that’s the one
function only they can do just like the
Queen B role the Queen B is the only B
that can lay the eggs in every
organisations there’s certain talent
usually the owner of a business
sometimes the most highly paid and most
technical people that are facilitating
the core function of that organisation
that’s the role that needs to be
protected everything else can be
assigned out yet productivity tools have
us doing everything
what is your queen bee role take six
sticky notes and you can figure it out
once you identify it you tell everyone
in your organization this is what we
need to protect and your first job as a
colleague of mine is to make sure I’m
doing this in the doctor’s office the
second you see the doctor walk out and
check you in say yeah you know okay I
see your insurance card there’s
something wrong with that doctor’s
office the second the the doctor is is
sending you a bill in calling you saying
hey your bill hasn’t been paid by your
insurance company yet what’s going on
there’s a problem with that doctor’s
office the doctor just does exams and a
truly efficient doctor of the office
will have like three or four examination
rooms per doctor so that we can put a
patient in each room and the doctor can
do their examination render a
prescription do the examination rent as
a prescription do the examination and
render prescriptions and only
when that’s happening is a doctor’s
office running super efficiently so for
our organizations for our own life what
is your clean B role then once we’ve
identified it we need to go and set out
and protect it and what we’re gonna do
is a hub-and-spoke model looks something
like this on a piece of paper in the
middle of paper circle your Queen B role
the most primary important function of
your entire organization force doctors
offices I argue it’s the examination
then for each function that we drew out
here and crossed out these functions
still need to happen and right now
they’re being done by you or the doctor
for each function draw a hub-and-spoke
the spoke being the length of time it
takes you so maybe I spend about four
hours a week we’ll say as a doctor doing
the the bills I spend will say eight
hours or twice the length of this line
doing insurance claims and you can keep
on drawing this desta’s insurance
believe it or not ah I am NOT a doctor
even though I write like one you can do
a hub-and-spoke for all of the functions
that you have in your life or in your
business and once you draw hub-and-spoke
I want you to realize the further you
the long more time it takes you to do a
certain task that’s not your queen bee
role the further is taking you away from
doing your queen bee role and our job is
to as quickly as possible assign out the
things that take is the furthest away
from our core function and when we
release this distraction to someone else
and transfer this focus here our
business starts to elevate it’s the
queen bee role every organization has it
so again run that sticky note process to
find what your core function is one more
way that I’ve done this with
entrepreneurs when I teach them this
methodology and we use sticky notes
around our family because even if you
don’t
a business I know you can do the sticky
note process for the people that you
care and love for so one more exercise
for you to do is think of someone that
you care for someone you love maybe it’s
a spouse a boyfriend a girlfriend maybe
it’s a loved one a child write down on
each sticky note one of the things that
you do that is absolutely critical to
supporting that relationship for my
children for example it’s just saying I
love you to my children once a day I did
it right before I came out here
it’s texting them
I want to aspire for them to aspire to
do what makes their heart sing
so through supporting them
and what makes their heart sing I paid
many of the bills of the house and so
forth and I went through this process
and you should too for the person that
you love then reverse out and say if I
could no longer do two of these things
never again express this to the person I
love what would I remove and maybe you
cross out some of the obvious ones then
you say if I could no longer do two more
things
what would I cross out and you’re
removed by deduction those two things
that you do to express love and you come
down to the final two and this is the
biggest challenge because these things
my family’s extraordinary important for
me to say to my children that I love
them it’s extraordinarily important but
it’s totally important for my children
to aspire to do what makes their heart
sing and what you have to imagine is
when you go through this process is you
can never again do this what are you
willing to sacrifice or reverse in the
question where are you not willing to
sacrifice and as I went through this
process for myself I said if I actually
had to I’d never tell my children again
that I love them I do but I’d never say
it again because nothing is as important
to me as letting my children it’s having
my children aspire to do what makes
their heart sing in your organization
there’s a function that you’re doing
that makes your organization’s heart
sing
we gotta find it no more
I shouldn’t say no more but productivity
has capped us out I am convinced it’ll
no longer drive us forward
I think that’s an idea that’s burned out
I think the new idea is finding the
queen bee role in our organization and
protecting with all we got thank you
[Applause]
beautiful day like we’re having outside
today that in 1935 December wintertime
New York was in the grips of what
historically became the coldest winter
of all time and this one particular
night in December right before Christmas
this ambulance was racing through the
city of New York’s New York lights
flashing sirens blazing and the guy on
the gurney Orson Welles who became one
of the most prolific entertainers of
modern times they were quo and twenty
across town and they had about seven
minutes careening around traffic
literally jumping on sidewalks horse and
miles his wife was in the passenger seat
screaming the driver five minutes we
have five minutes go go and Orson was
just laying there Placid three minutes
three minutes with one minute to spare
they pulled it to the entrance not of a
hospital but of a Broadway show you see
you see Orson Welles jumped out of the
gurney and said I’m ready walked in and
started to entertain the audience Orson
Welles figured out the ultimate
productivity hack how to navigate New
York you know how you think about in New
York it’s a grid give the travel like a
figure out the hypotenuse is of New York
City streets to navigate around it but
the ultimate hack in 1935 was there was
a loophole in the law you could use an
ambulance
you can commandeer it for any purpose
including this and if we fast forward I
guess we can say that Orson Welles is
the godfather of productivity hacks
today I suspect you use countless ones
just like I do I used you know focus
software brain music and a tomato timer
uh-huh to figure out how to become more
productive as an entrepreneur I found
there’s a trap with productivity perhaps
you’ve experienced it too
the more productive you are the more
work you can do and the more work you
can do you take on more work and it
becomes this perpetual trap of sprint
through your work sprint through your
work sprint through your work it’s
exhausting
about five years ago I said I can’t take
this anymore I need to find a better
solution for myself what I did was I set
out to find the most efficient
organization in the world I mean
obviously some organization out there
has to know how to run efficiently and
if I could just take their secret and
use it for myself I could get out of the
productivity trap and I found them or I
guess more accurately they found me it’s
not a human based organization
it’s bees one days in my garden I loved
our presenter earlier today Robin thank
you for sharing about organic farming I
love gardening I was out in my garden
and all of a sudden a bee gives me the
sting of a century and after quite a
high-pitched Yelp I look over and I see
the bees nest something I didn’t see
three days ago
you see bees can grow explosively they
can grow their highs explosively because
they’re extraordinarily efficient I
spent the subsequent four years studying
what bee hives know and how they apply
to organizational efficiency I share
with you this morning is that there are
two things that bee hives follow two
rules that they adhere to rule number
one is called protect clean every single
bee and a beehive knows that the most
important part of a beehive is the
laying of eggs see if there’s not eggs
being like bees have about eight weeks
of a life expectancy that if there’s not
eggs being laid the beehive after eight
weeks will be eradicated there further
must be constantly laying eggs and
there’s one bee that plays that role
she’s called the queen bee so every bee
knows protect the queen so she can lay
eggs and only if she’s protected then
the bees go and do their primary job
some collect nectar others will go and
defend the hive from gardeners uh-huh
and others will go and actually cool or
heat the hive by flapping their wings
rule number one is protect the queen bee
role the role of laying the eggs well as
I looked at countless organizations I
found that every organization or us even
as individuals in our own lives we have
a singular queen bee role that must be
served but if we’re distracted in doing
everything we’re not laying the eggs or
the foundation for growing a fish
so let me first tell you how you can
find in your own business or in your own
life
the queen bee role for your organization
what we’ll do is we’ll use this handy
dandy chart up here or writing system
this is my first attempt at this so work
with me if it fails but what I want you
to do is use sticky notes you know those
little notes that you stick on your
computer monitor and we’re gonna grab
six of them and what we’re gonna do is
document all the things that are
important in your role within your
business or thin your life now let me
before I draw this out for you let’s
think of an example I flew here on
United and contrary to popular belief
United United squeen be role or primary
function is not to beat their passengers
senselessly surprisingly the ROI that a
role is to actually transfer or move us
safely to transport us safely from one
spot to another it would be absurd if
you were sitting on the plane and the
captain opens the door and comes out
throws on an apron and walks down the
aisle and says coffee or tea it would be
insane because the captain his job her
job is to make sure the plane’s primary
function is served protect the Queen be
role fly safely doctors offices the same
thing may that’s the example we’ll use
up here a doctor with a new practice
they have multiple functions particular
when they’re starting out that they
could do on these sticky notes when we
do your own job think about it a
doctor’s office maybe has to write up
bills they the doctor has to conduct
examinations if you have a doctor’s
office you have to file paperwork of
your patients you need to check people
in so let’s play that’s a check mark
believe it or not check in you have to
call the insurance company and settle
insurance claims you surely need to do a
pre examination of your patients now
when you look at the functions that you
do in your life your business if you own
a business what’s the primary functions
you have as an owner write down the six
most important
then we’re gonna use the method of
deduction to figure out what the Queen B
role is if we look at a doctor’s office
let me pick red now if we look at a
doctor’s office
checking patients in check in isn’t
their primary function as a doctor that
can be assigned to somebody else
calling the insurance company sure the
doctor can do it but the function of
laying eggs the Queen B role is not
insurance someone else can do that and
then we look at the four that remain the
four most important tasks that this
doctors doing we say well the doctor
doesn’t need to do the filing work or
the billing someone else can do that now
it leaves us with two options if you
look at the examinations or pre exams a
doctor really should be concentrating on
examinations because that’s the one
function only they can do just like the
Queen B role the Queen B is the only B
that can lay the eggs in every
organisations there’s certain talent
usually the owner of a business
sometimes the most highly paid and most
technical people that are facilitating
the core function of that organisation
that’s the role that needs to be
protected everything else can be
assigned out yet productivity tools have
us doing everything
what is your queen bee role take six
sticky notes and you can figure it out
once you identify it you tell everyone
in your organization this is what we
need to protect and your first job as a
colleague of mine is to make sure I’m
doing this in the doctor’s office the
second you see the doctor walk out and
check you in say yeah you know okay I
see your insurance card there’s
something wrong with that doctor’s
office the second the the doctor is is
sending you a bill in calling you saying
hey your bill hasn’t been paid by your
insurance company yet what’s going on
there’s a problem with that doctor’s
office the doctor just does exams and a
truly efficient doctor of the office
will have like three or four examination
rooms per doctor so that we can put a
patient in each room and the doctor can
do their examination render a
prescription do the examination rent as
a prescription do the examination and
render prescriptions and only
when that’s happening is a doctor’s
office running super efficiently so for
our organizations for our own life what
is your clean B role then once we’ve
identified it we need to go and set out
and protect it and what we’re gonna do
is a hub-and-spoke model looks something
like this on a piece of paper in the
middle of paper circle your Queen B role
the most primary important function of
your entire organization force doctors
offices I argue it’s the examination
then for each function that we drew out
here and crossed out these functions
still need to happen and right now
they’re being done by you or the doctor
for each function draw a hub-and-spoke
the spoke being the length of time it
takes you so maybe I spend about four
hours a week we’ll say as a doctor doing
the the bills I spend will say eight
hours or twice the length of this line
doing insurance claims and you can keep
on drawing this desta’s insurance
believe it or not ah I am NOT a doctor
even though I write like one you can do
a hub-and-spoke for all of the functions
that you have in your life or in your
business and once you draw hub-and-spoke
I want you to realize the further you
the long more time it takes you to do a
certain task that’s not your queen bee
role the further is taking you away from
doing your queen bee role and our job is
to as quickly as possible assign out the
things that take is the furthest away
from our core function and when we
release this distraction to someone else
and transfer this focus here our
business starts to elevate it’s the
queen bee role every organization has it
so again run that sticky note process to
find what your core function is one more
way that I’ve done this with
entrepreneurs when I teach them this
methodology and we use sticky notes
around our family because even if you
don’t
a business I know you can do the sticky
note process for the people that you
care and love for so one more exercise
for you to do is think of someone that
you care for someone you love maybe it’s
a spouse a boyfriend a girlfriend maybe
it’s a loved one a child write down on
each sticky note one of the things that
you do that is absolutely critical to
supporting that relationship for my
children for example it’s just saying I
love you to my children once a day I did
it right before I came out here
it’s texting them
I want to aspire for them to aspire to
do what makes their heart sing
so through supporting them
and what makes their heart sing I paid
many of the bills of the house and so
forth and I went through this process
and you should too for the person that
you love then reverse out and say if I
could no longer do two of these things
never again express this to the person I
love what would I remove and maybe you
cross out some of the obvious ones then
you say if I could no longer do two more
things
what would I cross out and you’re
removed by deduction those two things
that you do to express love and you come
down to the final two and this is the
biggest challenge because these things
my family’s extraordinary important for
me to say to my children that I love
them it’s extraordinarily important but
it’s totally important for my children
to aspire to do what makes their heart
sing and what you have to imagine is
when you go through this process is you
can never again do this what are you
willing to sacrifice or reverse in the
question where are you not willing to
sacrifice and as I went through this
process for myself I said if I actually
had to I’d never tell my children again
that I love them I do but I’d never say
it again because nothing is as important
to me as letting my children it’s having
my children aspire to do what makes
their heart sing in your organization
there’s a function that you’re doing
that makes your organization’s heart
sing
we gotta find it no more
I shouldn’t say no more but productivity
has capped us out I am convinced it’ll
no longer drive us forward
I think that’s an idea that’s burned out
I think the new idea is finding the
queen bee role in our organization and
protecting with all we got thank you
[Applause]
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