feeling when you walk in the forest and
the low light shines through the leaves
and maybe a deer or a rabbit will cross
your path and you feel that this it’s
such a wonder nature is so beautiful
complex and phenomenal we humans can
ever dream to create something like
nature and the world evolves over 4
billion years ago and we humans just
over two hundred thousand years ago now
and as a kid I was devastated to hear
that we are destroying our living
environment at a really fast pace and I
hope that if I would grow up I would be
able to do something about it
and then I grew up priority shift bed
you know you start to think in terms of
being productive making money and then
you also start to realize the magnitude
of environmental problems we all know
these graphs right co2 emissions steep
increase biodiversity loss steep
increase freshwater supply Steve
decrease this is serious and we feel
powerless as an individual you think
what difference can I actually make and
we hope other people will fix it
we hope intrapreneurs come or rescue us
with their electric cars see you two
capturing machines we all start to
consume responsibly but if we’re honest
with ourselves if we look at the graphs
we’re not steering quickly enough into
the right direction where is the
positive impact now three years ago I
started working in artificial
intelligence and my job was finding new
markets and what struck me most is that
we have all these amazing technologies
at our disposal
we could use them to solve these
problems however were mainly using them
to sell more stuff now we are at a
historical crossroads today we have the
technology to monitor and analyze the
environment at a massive scale we have
the technology to unite us all
but we have to decide to build a society
that does not only listen to the laws of
economics but also to the laws of nature
being able to live here on this planet
should be our number one priority you
know what you must learn to be good at
building companies sometimes our earth
feels like background noise Birds wind
but what if we see the earth as our
company we are running it all of us
let’s call it the earth corporation now
what are the key elements of running a
successful business first of all you
need a good product or service to sell
so what do we have we got here
an earth to stand on fresh air to
breathe water food entertainment and
Wonder shelter in the endlessness of the
universe sounds good right but this is
something entrepreneurs love products we
can’t live without so what else do we
need
we need a clear vision and a mission now
that’s lacking we need a good management
team and we have some really good
managers here on earth corporation but
also quite some curved ones and they’re
not aligned it seems that the managers
are all running their own departments we
are all responsible for the company
resources and that brings us to a
collective action problem now let me
illustrate that
say we have a lake and people live
around the lake and everybody owns the
lake
now the latest polluted because if
nobody’s watching people tend to pee in
the lake now the problem isn’t solved as
everybody is acting out of self-interest
and nobody wants to pay for their sewage
if other people still pee in the lake
and actually some people become very
rich and powerful but peeing in the lake
and they set up a very powerful Network
the people peeing in the lake club now
if I was the CEO of the earth
corporation I would say this you should
stop right now people should stop being
in the lake but there’s no CEO so what’s
the problem here our earth corporation
has a great product we don’t really know
though what’s going on who’s peeing in
the lake we don’t have today – we don’t
have the knowledge we don’t have a clear
vision we are heading towards bankruptcy
our company is a mess but today we can
turn it tight because maybe we feel
powerless sometimes as an individual but
our company has eight billion
shareholders all of you are shareholders
we share the same goal an earth suited
for human living those that want to
succeed in that far outnumber those that
help us do bankruptcy we need to change
fire structures from bottom up we need
bottom-up change technology enables to
do so technology enables us to give us
this power so to fix your earth
corporation we need to turn it into a
tech company I’ll show you how it works
with the lake let’s put water quality
sensors in the lake
and a movement sensor on the path to
Lake now we know who’s peeing in the
lake and we can track back individual
actions to global problems and put a
number on that so now we can say to
those being in the lake
hey you’re actually responsible for my
loss profit now I have a vision with you
to share and I know it sounds pretty
crazy
I want to embody the planet with a
technological brain and I call it planet
brain so what is it it’s a massive and
AB database about everything that’s
going on on the planet environmentally
so we can find patterns for example
pollution patterns how does it fix the
earth corporation well first of all we
can find patterns we will know is being
in the lake it gives us the power and
the knowledge to take action and hold
people accountable
you can track back individual actions to
a global problem but most importantly it
aligns us because we’re all shareholders
the day this database the planet brain
will support the good managers but those
that are not aligned to our company goal
your curve managers finally need to
change they can’t get away with the
yearly manipulated sustainability report
as our planet brain is a real time to
stay in a bitter loop report of
everything now Eden a since not
listening to the laws of nature opposes
an economic risk we need to correct
economic law with those by integrating
those of nature and ask the earth
corporation now all you guys together is
a data-driven and powerful corporate we
can lobby for better policy just like
those being in the leg do now this might
sound to you this is way out of my
league
but I’ll tell you why this is possible
right now whereas it couldn’t before and
that is only recently technology has
advanced in three major fields that is
data collection data analysis and data
storage let me start with data
collection 90% of all the world’s data
has been generated over the last two
years now let that sink in for a moment
social media data search engine data
satellites covering the entire Earth’s
surface and there’s more to come the
next decade will be the decade of the
Internet of Things normal objects will
all of a sudden be connected to the web
and continuously monitor the environment
with the sensor or camera our world will
be flushed with it
now all this data is currently MOH
mainly generated by collected by
companies and I have no doubt many of
them will do great things with that
however to serve our earth corporation
purpose we need to collect data and
create good quality datasets ourselves
so we have to power over data we are
generating so you can help you can put
an air quality sensor on your bike and
collect data about the air pollution in
your city or put it on your company boat
or you can take a photo of illegal
plastic dumps and upload photos with and
labeling them with what you see so now
when you’re doing that you’re not only a
shareholder but you’re also an employee
and a manager of the planet brain matter
it’s a reason why all this information
is collected right now and that is
because only now technology has advanced
in data analysis right now data can be
analyzed by machines urban algorithms
whatever you want to call it
it’s so if you’re afraid of artificial
intelligence yeah
you have the right to do so because AI
will be just as smart as you but it will
be less costly and highly scalable but
is scaleable cheap labor force it’s good
news if it serves our common good if it
serves our earth corporation because the
earth corporation can have billions of
tireless and please so AI is a very
broad term let me explain a little bit
what it is
so specifically machine learning can
find patterns in big piles of data text
numbers spoken language doesn’t really
matter but the closest we can come to AI
is called deep learning or gone flew
tional neural networks and it has data
it has images as data input so right now
it enables computers to see as well as
humans can see it enables computers to
learn the way humans learn I’ll tell you
about how it works so if you can make
the distinction between an image of a
river polluted with plastics and a non
polluted river you can feed a computer
thousands of images with polluted rivers
and no polluted rivers and without
telling the computer what it is in the
image that makes that it’s classified as
a river polluted with plastic the
computer finds out itself now what can
we do with this we can analyze satellite
images and in real-time
find out where plastic is dumped in
rivers or we can detect in real-time
what urban change how urban areas change
or animal migration patterns and now as
an employee and manager of the planet
brain you might think what can I do with
this but you can train an algorithm with
your knowledge
and then we can skill this algorithm or
we can make it work for the planet brain
24/7 so there is one big risk by
creating the planet brain and that is
knowledge can be used for both good and
bad so we need to make sure that all the
data that’s uploaded cannot be altered
we need to know who’s uploading the
information we need to know who is
training the algorithms as algorithms
are as biased as the humans who trained
them for this we could use the
blockchain the blockchain is a
decentralized way of storing data
it cannot be altered and it offers
something else in the future it will
make supply chains more transparent so
you can instantly see where the products
you’re buying are made so these three
advantages and technologies could be our
web 3.0 together we can build it and
serve it and let it serve our goals I’m
not asking you to stop doing what you’re
doing I’m asking you to change your
perspective on what you are because your
identity is not only related to the job
you’re currently doing it is also
related to the job you’re doing for the
planet brain as a manager as an employee
and as a shareholder together we can
make a difference I’m asking you to do
that little bit more to create building
the planet brain and fix the earth
corporation and finally your two jobs
one for the economy and one for the
now this might be the cheapest option
available for the most expensive problem
in the world an earth unsuited for human
living you might be wondering who will
be the CEO maybe this guy or it who
knows I don’t hold the answers we have
to figure it out together so is this a
leveraging technologies that this skill
is already happening
Eden musk wants to bring humans to Mars
Google captures images of all the
streets in the world certainly we can
use technology to unite a zoo and to
enjoin forces to let humanity live here
for at least another 200,000 years
because joining forces is our biggest
chance of survival now if I ever have a
kid I’ll take her to the forest and I
want her to find a forest full of wonder
not an empty one I don’t want her to
grow up with the feeling of
disappointment and despair I wanted to
grow up and be able to choose her role
to play in the economy maybe as a singer
as an entrepreneur as a scientist maybe
but I also wanted to choose the role she
wants to play in the earth corporation
maybe she’ll collect data maybe she will
create algorithms maybe she will write
better policy I want her to grow up and
feel empowered to be able to make a
difference to have a planet suited for
human living what a wonderful future would that be thank you