[Applause]
when was the last time you were put on
hold or asked for a callback number in
case the line was disconnected you’re
probably thinking of maybe the last time
you called your bank or maybe when you
ordered that pizza last week if you’re
one of the few people that still don’t
do that on a mobile application but what
if I told you that these things are
common when you call 911 right I’m here
to tell you that 9-1-1 is obsolete and
no this is not a shot at the amazing
first responders and 911 dispatchers
that work tirelessly every day to save
lives
I’m talking about the infrastructure
that’s meant to support their jobs the
technology and the processes you see 911
was built on a landline infrastructure
if you remember what those are and it
still operates primarily on that
infrastructure despite more than 70% of
their 240 million phone calls that come
in every year coming from cellular
devices in fact if you were to call 911
your cell phone right now and you could
not talk help will not show up and even
if you could talk you’re gonna spend the
first two to five minutes giving them a
bunch of basic information that we all
do in a matter of seconds when we call
an uber or we order a package from
Amazon today in fact the FCC themselves
estimate that more than 10,000 people
die every year because of 911 inability
to locate the caller this is crazy
when you think about we can get
everything at a push of a button these
days
but when we need help in an emergency
we’re expected to pick up our phones
dial nine-one-one and hang out on the
line until help arrives
that’s why we created safe Trek and we
wanted safe Trek to do two things that
filled critical gaps in 911
functionality one be a bridge between
doing nothing and calling 911 you feel
unsafe because think of all the
situations that you’ve been in where do
you felt unsafe but you don’t
necessarily have a concrete reason to
call 911 still be able to be proactive
with your safety when your gut is
telling you something isn’t right thank
you
secondly we wanted to guarantee that we
could get help to your exact location
whether that’s police EMS or fire at the
push of a button anywhere in the United
States even in situations where you
can’t talk or text now it works like
this when you feel unsafe you launch
your app you put your thumb down on the
button when you get to your car you feel
safe again
you enter in your PIN nothing happens
now if something happens where your
finger comes off that button and you
don’t enter in the PIN we get you help
it’s that simple now this map behind me
is usage of safe track in the United
States since we launched four years ago
we’ve had more than 75,000 miles trekked
with people holding their thumb down on
the button and we’ve handled more than
40,000 real emergencies this data is the
first of its kind showing not just where
crime has happened or people have been
in emergencies but also showing the
perception of safety when and where
people feel unsafe in our communities
and the possibilities are endless of
what can be done with this data
optimising police patrols based on
perception
not just where unpredictable crime
occurs it also identifying hotspots
before they even become problem areas
here’s a map of our own backyard of safe
tracker usage in st. Louis and one of
our favorite partners Washington
University is already using this data to
improve perception of safety for their
students faculty and staff and we’re
just scratching the surface of use cases
of this data and we’re very excited to
see what the future holds our purpose
from the very beginning has been to
protect and comfort people so that they
can live freely notice how there’s
nothing in that statement about how we
go about executing on that purpose up
until this point it’s been primarily
through our flagship mobile application
but we live in a world thanks to
technology where we’re experiencing the
craziest and most rapid cycles of change
ever than before and so it’s safe track
we’re already preparing for a world
where your cell phone and mobile
applications are obsolete and that’s why
I’m excited to talk to you about our
connected safety concept we’re safe Trek
can be connected to everyday products
and services in your life that allow us
to detect that you’re in an emergency in
new ways faster and more effective than
ever before and get you help even when
you can’t do that for yourself
imagine a world where safetrac is
connected to your health wearable and we
can send an ambulance to your exact
location we detect that you have a heart
attack or imagine a world where we can
check in on you when you deviate from
your normal route when you’re running
alone in the park at night or how about
your car when you get in an accident and
we can be sending first responders to
the scene faster than you ever could if
you were to call and even in our homes
when we detect that there’s smoke
dangerous carbon dioxide levels or even
a scream the crazy thing about this is
these aren’t just concepts we’re already
working on these and we’ll be rolling
them out over the course of this next
year and this is what personal safety of
the modern world is going to look like
and we’re excited to be at the frontier
to define it finally I want to say that
we do what we do because we want to make
the world a safer place and the hundreds
of stories we hear from our users every
day are what keep us going so I want to
leave you with two testimonials to
remind you that there are people out
there right now that need help and
aren’t getting it my ex-boyfriend
threatened to kill me unless I went with
him we went inside a nearby
jack-in-the-box and I locked myself in
the bathroom I activated your app to get
help and someone immediately texted and
called me I told them what was going on
she contacted the police and kept me
calm as he started kicking and trying to
get through the door if I didn’t have
safe Trek he would have hurt me I was
mugged at gunpoint in October I work
nights and it wasn’t even an unusual
time for me to be out when it happened
your app is the only reason I will work
nights or go anywhere alone thank you
you
when was the last time you were put on
hold or asked for a callback number in
case the line was disconnected you’re
probably thinking of maybe the last time
you called your bank or maybe when you
ordered that pizza last week if you’re
one of the few people that still don’t
do that on a mobile application but what
if I told you that these things are
common when you call 911 right I’m here
to tell you that 9-1-1 is obsolete and
no this is not a shot at the amazing
first responders and 911 dispatchers
that work tirelessly every day to save
lives
I’m talking about the infrastructure
that’s meant to support their jobs the
technology and the processes you see 911
was built on a landline infrastructure
if you remember what those are and it
still operates primarily on that
infrastructure despite more than 70% of
their 240 million phone calls that come
in every year coming from cellular
devices in fact if you were to call 911
your cell phone right now and you could
not talk help will not show up and even
if you could talk you’re gonna spend the
first two to five minutes giving them a
bunch of basic information that we all
do in a matter of seconds when we call
an uber or we order a package from
Amazon today in fact the FCC themselves
estimate that more than 10,000 people
die every year because of 911 inability
to locate the caller this is crazy
when you think about we can get
everything at a push of a button these
days
but when we need help in an emergency
we’re expected to pick up our phones
dial nine-one-one and hang out on the
line until help arrives
that’s why we created safe Trek and we
wanted safe Trek to do two things that
filled critical gaps in 911
functionality one be a bridge between
doing nothing and calling 911 you feel
unsafe because think of all the
situations that you’ve been in where do
you felt unsafe but you don’t
necessarily have a concrete reason to
call 911 still be able to be proactive
with your safety when your gut is
telling you something isn’t right thank
you
secondly we wanted to guarantee that we
could get help to your exact location
whether that’s police EMS or fire at the
push of a button anywhere in the United
States even in situations where you
can’t talk or text now it works like
this when you feel unsafe you launch
your app you put your thumb down on the
button when you get to your car you feel
safe again
you enter in your PIN nothing happens
now if something happens where your
finger comes off that button and you
don’t enter in the PIN we get you help
it’s that simple now this map behind me
is usage of safe track in the United
States since we launched four years ago
we’ve had more than 75,000 miles trekked
with people holding their thumb down on
the button and we’ve handled more than
40,000 real emergencies this data is the
first of its kind showing not just where
crime has happened or people have been
in emergencies but also showing the
perception of safety when and where
people feel unsafe in our communities
and the possibilities are endless of
what can be done with this data
optimising police patrols based on
perception
not just where unpredictable crime
occurs it also identifying hotspots
before they even become problem areas
here’s a map of our own backyard of safe
tracker usage in st. Louis and one of
our favorite partners Washington
University is already using this data to
improve perception of safety for their
students faculty and staff and we’re
just scratching the surface of use cases
of this data and we’re very excited to
see what the future holds our purpose
from the very beginning has been to
protect and comfort people so that they
can live freely notice how there’s
nothing in that statement about how we
go about executing on that purpose up
until this point it’s been primarily
through our flagship mobile application
but we live in a world thanks to
technology where we’re experiencing the
craziest and most rapid cycles of change
ever than before and so it’s safe track
we’re already preparing for a world
where your cell phone and mobile
applications are obsolete and that’s why
I’m excited to talk to you about our
connected safety concept we’re safe Trek
can be connected to everyday products
and services in your life that allow us
to detect that you’re in an emergency in
new ways faster and more effective than
ever before and get you help even when
you can’t do that for yourself
imagine a world where safetrac is
connected to your health wearable and we
can send an ambulance to your exact
location we detect that you have a heart
attack or imagine a world where we can
check in on you when you deviate from
your normal route when you’re running
alone in the park at night or how about
your car when you get in an accident and
we can be sending first responders to
the scene faster than you ever could if
you were to call and even in our homes
when we detect that there’s smoke
dangerous carbon dioxide levels or even
a scream the crazy thing about this is
these aren’t just concepts we’re already
working on these and we’ll be rolling
them out over the course of this next
year and this is what personal safety of
the modern world is going to look like
and we’re excited to be at the frontier
to define it finally I want to say that
we do what we do because we want to make
the world a safer place and the hundreds
of stories we hear from our users every
day are what keep us going so I want to
leave you with two testimonials to
remind you that there are people out
there right now that need help and
aren’t getting it my ex-boyfriend
threatened to kill me unless I went with
him we went inside a nearby
jack-in-the-box and I locked myself in
the bathroom I activated your app to get
help and someone immediately texted and
called me I told them what was going on
she contacted the police and kept me
calm as he started kicking and trying to
get through the door if I didn’t have
safe Trek he would have hurt me I was
mugged at gunpoint in October I work
nights and it wasn’t even an unusual
time for me to be out when it happened
your app is the only reason I will work
nights or go anywhere alone thank you
you
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