hello and welcome so it’s a great
decision to come to TEDx so talking
about decisions you may not be aware of
it but you make hundreds of them every
day
should I take my umbrella with me today
what should I have for breakfast which
line I take to come to Tokyo Tech today
so there are tons of them that you make
but you don’t pay much attention to them
now these decisions are somewhat easy
because they are personal and people’s
opinion will not matter that much but
what about those times that you have to
decide something and it’s related to
action that you will make in front of
others so things get complicated at this
point let me ask you a question how many
of you change their behavior in public
just based on the expectation of others
like should I do this in this way or say
it in that way how many okay another
simpler question if you are talking to
someone do you set some expectations
based on the other side gender age type
of work most of us do this this is
mainly because of social norms dominates
our society those norms or expectations
that force us to do something in a
certain way at specific situations so
talking about this things get more
complicated when it affects our lives so
we have a lot of rules and norms in our
society that would affect us either
direct or indirect way and people some
people will tend to follow or try to
force
themselves to fit inside the mall just
because they are afraid of being judged
but have we questioned those norms
before like who set them up when did
they become homes at the first place I
think all we know about norms that they
are the most fearsome enemies of us as
modern individuals Charles Panetta his
writer he wrote a book that I really
highly recommend you to check it out
in that book it’s called origins of
everyday things he collected in that
book around 500 things that we do or say
in our everyday life from different
cultures Eastern Western Middle East but
one can find that the most important
point that social norms from different
societies normally or basically share
four main qualities one they tell us
what to do and what not to do second
they are socially shared in other words
people have an general awareness about
that norm
third they can carry an element of
control people can feel afraid we can
feel guilty if the norm is not followed
so these norms can actually influence
our behavior so high and so deep to
understand this researchers research
groups from UCLA and the University of
Arizona they designed a framework
neuroscience framework to understand
this so the designed and experimental
social experiment and they combined the
social experimental results together
with the brain imaging data and they
came to a conclusion that
one or the most influential factor on
our decisions is the effect of norms we
also called it as the great expectations
so at any situations at any situation we
have normally two directions coexist at
the same time what society expect us to
say or to do and what we feel in our
heart of course sometimes these two
directions can be the same and we feel
happy about it but what about other
times when we have to choose one
direction of the two those hard
decisions truly define who we are after
living in several different societies
open/closed religious liberal east west
middle east i could see the real huge
effect and power of norms on the society
that one need to stop and look at it
have a closer look to understanding let
me give you some examples back in the
Middle East you would find people tend
to follow the norms even if it
contradicts with their own beliefs if
even if it contradict with the religion
for religious societies that powerful in
some other societies I think you can
relate to this you would find people
stay after official working times just
because it’s a social norm there is no
law there is no other power can cause
this phenomenon and throughout history
we find that social norms and
expectations put enormous pressure on
women yes we are in the 21st century yet
in several societies around the globe
you can find women still facing
discrimination and hardships to get an
proper access for education or work
however talking about norms is not
always negative like something being
known but not necessarily mean that it’s
a bad thing if I’m in the train and I
give my seat to an elder person to a
pregnant woman it’s a social norm but
it’s a good one
so norms are not always bad but the core
point that they deeply affect us and
they can change major decisions in our
life like how to treat people which
career path that we take whom and when
to marry so we must stop before taking a
decision and think about the reason why
we are doing this the good news is just
like any physical disease social
diseases as well can be cured just with
the right medicine double awho so temple
um is basically an old Arabic term that
means this would be our medicinal today
that means ignore them or in Japanese
Moochie suru so we tab along when you
will try to go it back on our main track
of life our own not others not society
reindeer is an American philosopher once
said when we change our way of looking
at something this something will change
so whatever is the opinion of the
society whatever is the norm we have
first to process it as a point of view
not to take it and accept it and let it
change our life without understanding
let me give you some examples about
those social norms and if
at night up in the home what will happen
successful person will not be just the
engineer the doctor the lawyer social
expectations no success will be we are
doing what we truly love what else when
we apply what will else can happen when
they apply to bandar home
we will stop feeling insecure about our
bodies our faces the way we talk the way
we express ourselves what will happen
when we apply to a better home we will
know the real meaning and remember the
real value of getting married and
building a family at many societies that
I have tried to I have lived there you
can see people are spending huge amount
like allure lifespan and efforts on
minor stuff that will not help or
improve their life afterwards what will
happen when we apply tombola
it will be okay to quit your job it will
be very ok to restart from the beginning
you will stop consider this as waste of
time
no mm will be the reminder it will
remind us that there is another chance
we can take it will remind us that the
real waste of life the whole life will
be us going in the wrong direction
because it’s only only when we know the
reason behind what we are doing then we
can know and enjoy our lives and the
method is very simple we just pose and
rethink when you pause you will give
yourself the time for the evaluation and
when you rethink you will recall all the
situations all the people that you need
to stop by and you say the Bella home
thank you
[Applause]
decision to come to TEDx so talking
about decisions you may not be aware of
it but you make hundreds of them every
day
should I take my umbrella with me today
what should I have for breakfast which
line I take to come to Tokyo Tech today
so there are tons of them that you make
but you don’t pay much attention to them
now these decisions are somewhat easy
because they are personal and people’s
opinion will not matter that much but
what about those times that you have to
decide something and it’s related to
action that you will make in front of
others so things get complicated at this
point let me ask you a question how many
of you change their behavior in public
just based on the expectation of others
like should I do this in this way or say
it in that way how many okay another
simpler question if you are talking to
someone do you set some expectations
based on the other side gender age type
of work most of us do this this is
mainly because of social norms dominates
our society those norms or expectations
that force us to do something in a
certain way at specific situations so
talking about this things get more
complicated when it affects our lives so
we have a lot of rules and norms in our
society that would affect us either
direct or indirect way and people some
people will tend to follow or try to
force
themselves to fit inside the mall just
because they are afraid of being judged
but have we questioned those norms
before like who set them up when did
they become homes at the first place I
think all we know about norms that they
are the most fearsome enemies of us as
modern individuals Charles Panetta his
writer he wrote a book that I really
highly recommend you to check it out
in that book it’s called origins of
everyday things he collected in that
book around 500 things that we do or say
in our everyday life from different
cultures Eastern Western Middle East but
one can find that the most important
point that social norms from different
societies normally or basically share
four main qualities one they tell us
what to do and what not to do second
they are socially shared in other words
people have an general awareness about
that norm
third they can carry an element of
control people can feel afraid we can
feel guilty if the norm is not followed
so these norms can actually influence
our behavior so high and so deep to
understand this researchers research
groups from UCLA and the University of
Arizona they designed a framework
neuroscience framework to understand
this so the designed and experimental
social experiment and they combined the
social experimental results together
with the brain imaging data and they
came to a conclusion that
one or the most influential factor on
our decisions is the effect of norms we
also called it as the great expectations
so at any situations at any situation we
have normally two directions coexist at
the same time what society expect us to
say or to do and what we feel in our
heart of course sometimes these two
directions can be the same and we feel
happy about it but what about other
times when we have to choose one
direction of the two those hard
decisions truly define who we are after
living in several different societies
open/closed religious liberal east west
middle east i could see the real huge
effect and power of norms on the society
that one need to stop and look at it
have a closer look to understanding let
me give you some examples back in the
Middle East you would find people tend
to follow the norms even if it
contradicts with their own beliefs if
even if it contradict with the religion
for religious societies that powerful in
some other societies I think you can
relate to this you would find people
stay after official working times just
because it’s a social norm there is no
law there is no other power can cause
this phenomenon and throughout history
we find that social norms and
expectations put enormous pressure on
women yes we are in the 21st century yet
in several societies around the globe
you can find women still facing
discrimination and hardships to get an
proper access for education or work
however talking about norms is not
always negative like something being
known but not necessarily mean that it’s
a bad thing if I’m in the train and I
give my seat to an elder person to a
pregnant woman it’s a social norm but
it’s a good one
so norms are not always bad but the core
point that they deeply affect us and
they can change major decisions in our
life like how to treat people which
career path that we take whom and when
to marry so we must stop before taking a
decision and think about the reason why
we are doing this the good news is just
like any physical disease social
diseases as well can be cured just with
the right medicine double awho so temple
um is basically an old Arabic term that
means this would be our medicinal today
that means ignore them or in Japanese
Moochie suru so we tab along when you
will try to go it back on our main track
of life our own not others not society
reindeer is an American philosopher once
said when we change our way of looking
at something this something will change
so whatever is the opinion of the
society whatever is the norm we have
first to process it as a point of view
not to take it and accept it and let it
change our life without understanding
let me give you some examples about
those social norms and if
at night up in the home what will happen
successful person will not be just the
engineer the doctor the lawyer social
expectations no success will be we are
doing what we truly love what else when
we apply what will else can happen when
they apply to bandar home
we will stop feeling insecure about our
bodies our faces the way we talk the way
we express ourselves what will happen
when we apply to a better home we will
know the real meaning and remember the
real value of getting married and
building a family at many societies that
I have tried to I have lived there you
can see people are spending huge amount
like allure lifespan and efforts on
minor stuff that will not help or
improve their life afterwards what will
happen when we apply tombola
it will be okay to quit your job it will
be very ok to restart from the beginning
you will stop consider this as waste of
time
no mm will be the reminder it will
remind us that there is another chance
we can take it will remind us that the
real waste of life the whole life will
be us going in the wrong direction
because it’s only only when we know the
reason behind what we are doing then we
can know and enjoy our lives and the
method is very simple we just pose and
rethink when you pause you will give
yourself the time for the evaluation and
when you rethink you will recall all the
situations all the people that you need
to stop by and you say the Bella home
thank you
[Applause]
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